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The sustainability revolution

reflections from one senior manager


Presentation to BPCIF 2015
February 20th 2015, Barcelona, Spain

By:
Dr Peter Whittall
Executive Director of Tripod Consulting Ltd

Copyright 2015 Peter Whittall All Rights reserved


Agenda

Putting our Industrys future in a context


A definition and framework to think about sustainability
What are the real challenges facing our industry?
Some examples to get you thinking

Syndicate work
What does real sustainability mean in your market?
What is driving the need for sustainable business models?
How is this need for sustainability likely to affect the pest
management industry?

Feedback, discussion and action planning

Copyright 2015 Peter Whittall All Rights reserved


Sustainability
Definition
Meeting the needs of the present without compromising the future

Is increasingly a Business Imperative


Institutional investors
Economic Municipal Contracts
Consumer demand
Viable

Equitable

Is a thought process which needs to be balance


SUSTAINABLE the 3Es of sustainability; domination of / failure
to address a dimension can hinder progress.
Ethical /
Environment
Social
Is the key driver for innovation

Bearable Done properly and used as a guiding beacon, this


could truly differentiate our industry.

In the future, only companies that make sustainability a


Acknowledgement: trie/Benchmark Holdings Ltd & goal will achieve competitive advantage
Per Sanberg - World Business Council for Sustainable Development
HBR September 2009

Copyright 2015 Peter Whittall All Rights reserved


Global Mega Trends have a significant impact upon our Industry

The world is changing rapidly

Politics These changes are combining to


create new needs

Some visionary has already spotted


these needs
Technology
Technology Demographics
Demographics
(GRIN)
(GRIN) Emerging So the technology to satisfy these
problems needs is already being developed
drive next somewhere
generation
technology? Chemical interventions will
increasingly become a solution of
last resort.

Environment
Environment Our industry will require higher
Connectivity
Connectivity &
& technical knowledge,
Sustainability
Sustainability
professionalism, and technology
usage to remain sustainable.

GRIN = Genetics, Robotics, Internet & Nano Technology


Principle challenges for the Pest Management Industry
Managing within an ever increasing regulatory
burden which impedes our ability to deliver timely,
effective & cost efficient services.

Professionalising our industry so we improve the low


perceived image and lack of public awareness of the
role which our industry plays in a modern society.

Aligning our industry in order to be able to allay the


emerging concerns of current & future generations
of customers.

Surviving and staying competitive in an ever


changing global technological economy (new world)

Copyright 2015 Peter Whittall All Rights reserved


Green-washing?
the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice

The Seven Sins of


The hidden trade-off
No proof
Green Products have increased over
Vagueness
73%
Since 2009
Irrelevance
But more than Lesser of two evils
95%
Of products are guilty of green washing Fibbing
Worshiping false labels

The public is increasingly skeptical about green claims


Businesses need to think more in terms of discussing sustainability
Copyright 2015 Peter Whittall All Rights reserved
The foundations of sustainable pest management
At the moment Environmental Arguments are out weighing Public Health (Ethics etc):

What are the real

S
economic consequences Public
of infestation? Health = Exposure X Consequence X Likelihood
Risk (frequency X Intensity) (Severity) (probability)
What is the real risk Quantified Impact of
of Exposure? different interventions?

- Real Infestation rate

Palatability X Toxicity
E R__M Only Higher standards of technical knowledge and
- Sector Consequences
Evidence Based

Physical Methods Only
Aggressive RMMs total service professionalism
Integrated Pest Management
Outcome focused rather than simply killing
Increasing focus on risk reduction and
preventive /earlier interventions.
Why do we need What are the commercial
to control? consequences ? Success is increasingly dependent upon inputs
Increased visit frequency &
- Illnesses Caused duration. from multiple stake-holder & collaboration
- Asset Protection Heavier investment in training &
technology. New solutions are relying less on chemistry &
more on biology, physics and emerging
technologies

Copyright 2015 Peter Whittall All Rights reserved


Increasing Public Health Concerns
GLOBALISATION THE IMPORTANCE OF MONITORING & EARLY INTERVENTION GIS & ADVANCED VECTOR MGMT

Carrying Capacity

Number of Pests / Incr Risk Level


Tolerance Level

Time
No Control Std Intervention Early Intervention
Proactive planned inspections /
analysis
Port Health
De-ratting
LEADS TO EARLY RISK MITIGATION & REDUCED ENVIRONMENTAL IMPACT Citizen Complaints Management
Human Health Surveillance
Keeping Plague / Ebola Out Diseaseepidemiology
Spatial Surveillance / Data analysis
Hantavirus
Rodent based (incl. pet and lab rats) Policy Creation / Citizen education
Incidences on increase globally
Mortality increasing Priority Environment management
DRIVE MORE ADVANCED APPROACHES
Invasive Mosquitoes Programme evaluation (PDCA)
Malaria, West Nile virus spread via planes TO PEST MANAGEMENT
Dengue neglected tropical disease
Spraying requirement on incoming planes
Has led to more sustainable outcomes
Copyright 2015 Peter Whittall All Rights reserved
Sustainable Vector Control : a view beyond - agriculture

Infective
Agent
Strategic Risk
Modelling &
High Volume
Communication
KNOCKDOWN
of Susceptible
Disease Maintenance Epidemiological
Pandemic Hosts
& Epidemic Via Sustainable Surveillance & VECTOR LARVACIDING
A Disease Intervention Education SURVEILLANCE Sustainable
reservoir
Simple Transmission
Vector
& favourable Sustainable Control
conditions Disease
Die Management
Die STRATEGIC/ RISK ADULTICIDE
MODELLING & / MAINTENANCE
Vector
Hospitalised
COMMUNICATION
Knockdown &
Hospitalised
Presents to GP Surveillance &
Presents to GP Containment Education
Symptomatic in community
Symptomatic in community
Non-symptomatic
Non-symptomatic Advocacy &
Biomarker detectable Resource
Mobilisation
Biomarker detectable
Exposed to causative factor[s]
Exposed to causative factor[s]

Beyond Agriculture ; disease management must be a multi agency responsibility


disease control must focus on biological, genomic, and targeted informatics
Copyright 2015 Peter Whittall All Rights reserved
5 reasons why complete strangers give you s...
.

Outsourcing Activity:
Tangibles
Sustainable businesses
Services
Have a clear strategy and stick to it.
Market Drives Margins
Know what they do & what they do not do

?
Value Drives Margins
Know where & how they derive their value
Consultancy Information
Know how they bring value to their
Access to: customers (incl. demonstrable track record)
Expertise
Experience
Skills Regularly reinvent themselves (evolve) to
Risk Reduction
Advice
New Ideas
remain contemporary and competitive.
Creativity

A conscious evolution towards consultancy / risk


reduction can create new value for businesses
Brand Protection

Aura / Altruism
(Out of Scope)

Copyright 2015 Peter Whittall All Rights reserved


The building blocks of sustainability
N.B. Sustainability implies a forward trajectory & changes the nature of the Company
CSR tends to retroactive & looks at the (past) actions of the Company

Twin Levers
In the discussions today think about how your choices and direction impact on each dimension?

Environmental
Economic Ethical / Social Equity
Accountability
Prosperity Health Climate Change
Legal
Productivity Wellness Land Use / Reputational New Value Creation
Urbanisation Service / Supply Chain Value Preservation
Innovation Poverty Resilience Cost Savings
Biodiversity Business Continuity Loyalty of Talent
Community
Water / Resource
Human Rights
Utilisation
RISK REWARD
Have you identified, quantified and priced potential unintended consequences?

HOW DO WE SUSTAIN & SECURE THIS INDUSTRYS FUTURE?


Copyright 2015 Peter Whittall All Rights reserved
Syndicate Work
PLEASE CONVENE IN YOUR SYNDICATES AND ADDRESS YOUR QUESTION

SYNDICATE (1-3)
1. What does real sustainability mean in your market?

SYNDICATE (4-6)
2. What is driving the need for sustainable business models?

SYNDICATE (7-10)
3. How is this need for sustainability likely to affect the pest
management industry?

Please come back to the plenary session prepared to present in not more than 5 minutes:
What was discussed in your syndicate and the answer to the question
3 actions you would recommend the industry should take to exploit the opportunity or mitigate the risks arising

Copyright 2015 Peter Whittall All Rights reserved


Contact Details:

Mobile: +44 (0) 7866 457473


E Mail: tripod@whittallp.freeserve.co.uk
Dr Peter Whittall
Executive Director - Tripod Consulting Ltd

Copyright 2015 Peter Whittall All Rights reserved