CSAR VALLEJO UNIVERSITY

FACULTY OF BUSINESS
ACADEMIC PROFESSIONAL SCHOOL OF BUSINESS ADMINISTRATION

TITLE

STRATEGIC BUSINESS PLAN GLI

AUTHORS

BLAS LUCAS, YURITZA

GONZALES RUBIO, RUTH

LION PLASENCIA, KATHERINE

ZEGARRA ROMERO, SANDRA

TEACHER

Mg. MAGUIA RIVERO OMAR FABRICIO

TRUJILLO PER

2016
 INDEX

I. INTRODUCTION............................................................................................ 3
II. STRATEGIC PLAN DEVELOPMENT COMPANY MYPE GLI.................................4
2.1 DESCRIPTION OF THE COMPANY GLI..........................................................4
2.2 CURRENT PRODUCTS.................................................................................. 5
2.3 MISSION POSED BY THE TEAM....................................................................5
2.4 VISION MADE BY THE EQUIPMENT..............................................................6
2.5 COMPANY VALUES GLI MADE BY THE EQUIPMENT.....................................6
2.6 OBJECTIVES OF THE COMPANY GLI............................................................6

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I. INTRODUCTION

The malls of the city of Trujillo is one of the most visited and frequented by the
population places even is very crowded by foreigners; It is why our city becomes a
great attraction to set up a business.

Currently, the city is built mostly by businesses of restaurants and fast foods that
provide similar products and are in constant skills, making some businesses go out
of customers for not giving added value to their products to distinguish themselves
from the rest.

The company GLI born with the need for a different product that satisfies the
consumer by providing quality service and respond efficiently to your requests way,
also offers innovative products, giving a value to the brand what makes it different
from other businesses they dont have it.

The company offers completely healthy desserts and coffees, its strategic focus are
the customers; which the choice, preparation and presentation of their products are
made thinking of the satisfaction of each customer; all this is given as a competitive
advantage and fostering innovation.

During the development of this work the mission and vision of the company and its
corporate values and the fulfillment of its objectives in 8 different areas will be
built: marketing, innovation, human resources, financial resources, physical
resources, productivity, social responsibility, profit requirements.

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II. STRATEGIC PLAN DEVELOPMENT COMPANY MYPE GLI

2.1 DESCRIPTION OF THE COMPANY GLI

The company MSEs "GLI" started its activities related to the line of business in early
2016 activities, this is dedicated to producing and selling desserts and coffees in its
premises located in the street in front of the Claretian Santa Rosa.

MSEs what you want is to meet customer needs by providing products of excellent
quality, and new products that are not found elsewhere.

Their products offered are based on two lines:

Traditional line: their desserts are made with genuine ingredients and typical of the
country that belongs dessert.
Healthy line: their products are made low in sugar, so not cloying customer.
Some desserts have a presentation in glass containers which can take your home if
besides that better maintains the quality of the product, you do not want competition as
selling them or have them in their modules in plastic containers.

Your advertising is done by social networks on Facebook, Instagram, Twitter and

Gmail, its latest advertising these months was in "PUBLIPAN" that gives you a paper
bag where advertising various businesses are, and this in turn distributed to all outlets
of bread (bakery) that gives the customer by buying their bread (daily). In addition to
providing your phone number for orders at home, but do not have staff dedicated
exclusively to delivery, as they have many orders and sufficient capital.

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2.2 CURRENT PRODUCTS
BLUEBERRY COOKIE CREAM CHOCOFFEE
CHEESE

PASSION OF LEMON CHOCO

NUTELLA THREESOME

BROWNIE CHOCOLATE CHOCOLATE

WITH ICE VOLCANO PASSION
CREAM

2.3 MISSION POSED BY THE TEAM

"To develop, design and market a variety of desserts and high quality coffee that exceed
the expectations of our customers, made up of people with great spirit and responsibility,
committed to maintaining the originality of our products, ensuring the highest levels of
quality in order to satisfy our customers with a variety of models and flavors. "

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2.4 VISION MADE BY THE EQUIPMENT

GLI Company seeks to be the best company at the level of the region in market making
desserts and coffees, always looking to differentiate by the excellent quality and
innovation while keeping the unquestionable flavors that we have given to our products.

2.5 COMPANY VALUES GLI MADE BY THE EQUIPMENT

The company "GLI" does not have corporate values which we propose the following:
The company commitment is to work with responsibility, respect, honesty, solidarity and
justice; compliance standards of personal and professional integrity in all aspects of their
activities through the interaction between the owner and his associates working together
as a team.

2.6 OBJECTIVES OF THE COMPANY GLI

REAS OBJECTIVES

-The Achieving a market share of 5% at 5 years.

1 MRKETING - By 2021 it is recognized by 50% of the nearby local

inhabitants located in Santa Rosa de Lima No. 380-
La Merced.

-Increase The creation of innovative products to 10%

2
at 5 years.
INNOVATION

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 -2021 increase brand value by 30% strengthening
service delivery.

3 HUMAN RESOURCES -2018 5 staff training for proper customer made.

- 2017 hire a trained service delivery personnel.

- Reduce bank lending to 2021 by 20%

4
FINANCIAL
RESOURCES - By 2021 20% of utilities for keeping the premises
be designated.

- Use natural products in the preparation of desserts

5 PHYSICAL
RESOURCES 10% to 50% in two years.

- Desserts reduce the number of unsold by 30% by

the end of 2018
6 PRODUCTIVITY - Increase the number of orders per delibery by 20%
over a period of 3 years.
- Social outreach activities to benefit people of low or
7 SOCIAL poor at least once a year.
RESPONSABILITY
- Get 30% of revenues come from new customers
8 REQUIREMENTS OF attracted by the service delivery within 4 years.
PROFITS

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2.7
2.8
2.9
2.10 BALANCE SCORECARD

Financial Perspective
GOALS MEASURES
The Achieving a market share of 5% at 5 Percentage of sales.
years.
Number of clients requesting service delivery.
-Get That 30% of revenues come from new
customers attracted by the service delivery
within 4 years.

Customer perspective
GOALS MEASURES

2018 customer 30% were improved. Percentage average customer satisfaction.

- 2021 to be recognized by 50% of the nearby Percentage of people who know the company GLI.
local inhabitants located in Santa Rosa de
Lima No. 380- La Merced.

Internal business perspective

GOALS MEASURES

Reduce the number of unsold desserts by 30% Percentage of desserts unsold.

by the end of 2018.

Number of orders for delivey.

-Increase The number of orders for delivery in
20% over a period of 3 years.

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 Innovation and learning perspective
GOALS MEASURES

Increase the creation of innovative products to Number of innovated products.

10% at 5 years.

Number of times you have requested loans.

-Reduce Bank loans to 2021 by 20%.