2,000

TONNES OF
MUNICIPAL SOLID
WASTE (MSW)
GENERATED IN
SHARJAH DAILY

600,000+
TONNES OF 2,000
OVER
NON-HAZARDOUS PEOPLE WORKING
MUNICIPAL SOLID AT BEEAH ARE
4,500 DESK SIDE WASTE COLLECTED BY LEADING THE
SINGLE STREAM TANDEEF FROM OVER ENVIRONMENTAL
RECYCLING BINS 800,000 CHANGE
BLUE BINS IN
OFFICES THROUGH- RESIDENTS IN
OUT THE UAE SHARJAH

1,200 TONNES
102 SCHOOLS BEE'AH'S MRF OF WASTE PASSES
& 85,000 IS THE WORLDS THROUGH THE
STUDENTS 3RD LARGEST MATERIAL RECOVERY
90 STREET EDUCATED BY THE AND THE LARGEST FACILITY (MRF) DAILY
SWEEPING & BEEAH SCHOOL IN THE MIDDLE EAST
CLEANING OF ENVIRONMENT
VEHICLES OPERAT- 60% ESTIMATED

BEEAH
ING IN SHARJAH AMOUNT OF
MORE THAN MUNICIPAL SOLID
WASTE CAN BE 480
OVER 67% OF RECYCLED OVER TANDEEF
BEE'AH THE MATERIAL ON AVERAGE TOTAL WASTE BY

ENVIRON-
COLLECTION
RECOVERY FACILITY 322 TONNES WEIGHT, STEMS VEHICLES IN
(MRF) IS 220,000 1,750 OF PLASTIC ARE FROM CONSTRUC- OPERATION
PEDESTRIAN RECYCLED BY TION ACTIVITIES IN
SQ.FT IN SIZE, 3-STREAM BEE'AH MONTHLY SHARJAH 1,750
4 STOREYS HIGH RECYCLERS IN SHARJAH
PEDESTRIAN

MENTAL
THROUGHOUT 3-STREAM
SHARJAH RECYCLERS
THROUGHOUT
SHARJAH
AED 4
BILLION OF 9.68 TONNES

FACTS
ASSETS UNDER
2.5 MILLION OF PAPER AND CARD-
TYRES CAN BE BOARD ARE RECYCLED
MANAGEMENT
RECYCLED AT THE
160 LITTER THROUGH BEE'AH'S
TYRE RECYCLING FACILITIES DAILY
PICKERS
FACILITY ANNUALLY
INCLUDED IN THE
TANDEEF TEAM

OVER 5,500
40-TONNE TRUCKS
18,000 SUBSCRIBERS
ARE USED TO TRANSFER
WASTE FROM IN-CITY RECYCLED 2009 THE YEAR TO BEE'AH'S
BEE'AH TOOK OVER QUARTELY
TRANSFER STATION TO TYRES ARE USED THE LANDFILL MY BEE'AH
THE FACILITIES REDUCING TO COVER A PUBLIC NEWSLETTER
3 OIL MANAGEMENT IN AL
BEEAHS CARBON PARK WITH CRUMB
LAGOONS FOOTPRINT RUBBER TILES SAJ'AH 40 LARGE
& INDUSTRIAL
WASTE WATER 6,000
OVER SHARJAH RESIDENTS
RANK THE ENVIRON-
EVAPORATION TONNES
PONDS PROCESSED DAILY AT MENT AS 1 OF THE
THE CONSTRUCTION THE UAE HAS THE THE EMIRATE OF TOP 5 WORLD ISSUES
& DEMOLITION 2ND HIGHEST PER SHARJAH PRODUCES WHICH CONCERN
WASTE RECYCLING CAPITA CARBON 1 OF THE HIGHEST THE UAE PUBLIC
MORE THAN FACILITY (CDW) FOOTPRINT IN THE AMOUNT OF WASTE PER
17,000 TREES WORLD CAPITA IN THE WORLD
8 MILLION SAVED SINCE THE 4,500 TYRES
LAUNCH OF THE ARRIVE DAILY TO THE
TYRES STORED WASTE MANAGEMENT
SAFELY AND OVER CONFIDENTIAL
COMPLEX IN AL SAJ'AH
DOCUMENT
4,000 TYRES DESRTUCTION &
MATERIAL RECOVERY 912.5
OVER
ARRIVE DAILY AT THE 15 MINUTES FACILITY (MRF) KGS OF WASTE
SHREDDING SERVICE THE APPROXIMATE
TYRE RECYCLING 800,000 ARE PRODUCED
THROUGH PAPER PROCESS TIME TO
FACITLITY (TRF)
RECYCLING BREAKDOWN TONNES IS THE PER PER PER YEAR
CONSTRUCTION & ANNUAL CAPACITY IN THE UAE
2 DEMOLITION WASTE 3

IT TAKES 75,000 TREES
TO PRODUCE THE WEEKLY
SUNDAY EDITION OF
THE NEW YORK
TIMES
1/2 THE WORLDS
FORESTS HAVE ALREADY
BEEN CUT DOWN OR IN SHARJAH 38% OF
BURNT AND 80% OF RESIDENTS EITHER ALWAYS
WHATS LEFT HAS BEEN OR SOMETIMES IMPLEMENT
SERIOUSLY DEGRADED. RECYCLING, WHEREAS
47% DO NOT CURRENTLY
IMPLEMENT RECYCLING BUT
WOULD LIKE TO IN THE FUTURE
AND 10% DO NOT WANT
TO RECYCLE.
OTHER
ENVIRON-
MENTAL
FACTS
4 5
RECYCLING 1
TONNE OF PAPER
SAVES 17 TREES AND
SAVES 1438.5
LITRES OF OIL.
ENERGY SAVED FROM 1
RECYCLED ALUMINIUM
CAN WILL OPERATE A
COMPUTER FOR
3 HOURS
NIKE COLLECTS OLD ATHLETIC
SHOES AND TURNS THEM INTO
RAW MATERIAL FOR SPORTS
SURFACES LIKE TENNIS COURTS
TO RUNNING TRACKS. BEEAH
DOES THE SAME THING WITH
USED TYRES.
EVERY MINUTE 2,000
THE UAES WATER
CONSUMPTION IS ONE
TREES ARE CUT DOWN IN OF THE HIGHEST IN THE
THE AMAZON. THATS WORLD, AT A DAILY
EQUAL TO 7 FOOTBALL AVERAGE OF 550
FIELDS EVERY MINUTE. LITRES PER PERSON
 Foreword 8

A Word From The CEO 10

Global Reporting Initiative Index 12

About This Report - Executive Summary 14

Report Profile 15

Report Scope and Boundary 15

What Sustainability and Environmnetalism mean to Beeah 18

About Beeah - Values and Sustainability 20

About Us 21

Vision 24

Mission 24

Values 25

Our Stakeholders 26

Governance - Participating in Public Policy Processes 27

The Beeah Family

Corporate 28

Tandeef 30

Our Commitments:

TABLE
Commitment to our environment Actions We Take 41

Commitment to our community -

Social & Community Engagement 45

OF
Beeah School of Environment 46

Environmental awareness and outreach 47

CONTENTS
Commitment to Our People -
Employee Healthcare & Environment of The Workplace 49

Commitment to our Customers 54

Commitment to our shareholders 54

Commitment to our economy 54

Commitment to our mutual accountability 55

Memberships and Partnerships 56

Sustainability Performance Summary 58

Awards & Recognition 59

Contact Information 59

6 7
 GRI 1.1
Dear Valued Stakeholder,
We are pleased to share with you, for the first time,
our sustainability report which we are committed
to issuing every two years. The report details the
various initiatives and experiences we are taking to
help reduce our environmental impacts, increase
our efficiency, and hence make our business more
sustainable.
The business of managing waste in the UAE used
to be as simple as: pick up trash and dispose of it.
Today, were reinventing our business model and
reconsidering the nature of waste itself to turn it into
resources that will nourish our economy. Waste is
no longer a useless output of the process but rather
a resource that is transported and transformed from
an output of one industry into an input for another.
They say that one mans trash is anothers treasure.
At Beeah, this is literally true. We are capturing
value from waste streams by processing wastes
to provide recycled raw materials that have lower
carbon and water footprints. Waste is no longer
something to get rid of its a resource.
Our customers are recognizing that environmental
sustainability can help them cut costs and
improve their operations. Some have, since the
establishment of Beeah, started setting lower
waste goals while we strive to help them reach their
sustainability goals by looking at their wastes and
resource use in a holistic way. We evaluate every
aspect of their operations and recommend overall
strategies for operating more sustainably from
FOREWORD
maximizing recycling to reducing waste to avoiding
the generation of waste in the first place.
8 9
In 2010, we started our on-ground operations,
moving from our foundations phase into operations.
And fortunately, we saw great improvement
since the launch of our education and awareness
outreach programmes during the second half of
2010, and our commitment to recycling for 2011
remains strong.
We continue our work with suppliers to lower the
emissions and increase the efficiency of our fleet
and to invest in technologies for greener ways to
manage waste. Over the next 2 years, our goal
is to increase our operations efficiency and reach
a 40% waste diversion from landfill rate. We
are also conducting extensive research on green
technologies to convert waste to energy, and
are in the process of launching the regions first
Environmental Research Center.
Being at the forefront of leading environmental
change, Beeah is set to fulfill the Emiri decree which
we have been set to do - to protect the environment
and position Sharjah as a leading example in
positive environmental sustainability. We will strive
to find new and better ways to do so by providing
our customers with valued environmental solutions.
We aim to extract more value from the materials
we manage. And we will continue to challenge
ourselves to minimize our own operational footprint
and improve the environment. Our business has
never been more relevant to the world we live in
and the challenges our customers face than it is
today. And our opportunity has never been greater.
H. E. Salim Al Owais
Chairman
 GRI 1.1

Dear Stakeholder,

It is with great pride that we present our first

sustainability report as a launch, with our
commitment to issue one every two years.

Throughout 2010, Beeah made it a point to

deliver on its sustainability promise through
focusing efforts on increasing recycling levels
in Sharjah, reducing its energy and water
consumption, as well as spreading awareness
amongst the community.

This report conveys the sustainability and
environmental responsibility that we, as a
company, have embarked on throughout the year
2010. It provides valuable information on our
environmental, economic, and social performance
and communicates how we, at Beeah, are helping
communities, businesses, and individuals achieve
their sustainability goals.
In 2010, we have used our expertise and
capabilities to capture value from waste streams by
processing waste to provide recycled raw materials
to date and 100,000 students from grades 1 to 12
educated on the importance of the environment.
We are also proud to be have successfully
rendered dozens of community awareness events
and activities ranging from: beach clean-up
campaigns and port underwater clean-ups, to
awareness workshops and seminars in public
areas and universities, as well as a variety of
events celebrating international environment days.
The folds of this report will walk you through
our 2010 journey in more depth. Enjoy knowing

A Word
that, as a result, have lowered our carbon and more about what we do, and how we are leading
water footprints. Waste is no longer something to environmental change in the UAE.
get rid of its a resource.

From The
Two years ago, we committed that in 2010 we
will launch innovative, educational, multi-media
youth communication programmes and start our
community outreach efforts. Today we are proud

CEO
to say that this goal has been fulfilled with the
launch of the Beeah School of Environment, which Khaled Al Huraimel
encompasses a participation of 145 schools CEO

10 11
GLOBAL
REPORTING
INITIATIVE
INDEXGRI 3.12

The Global Reporting Initiative (GRI) is a network-based organization that produces a comprehensive sustainability
reporting framework that is widely used globally. Beeah has based its first sustainability report on the GRI Framework
in order to measure the companys economic, environmental, and social performance as well as its principals and
performance indicators in accordance with international standards.

GRI Content Page GRI Content

Strategy and Analysis Governance, Commitments and Engagement
1.1 Statement from senior decision maker 8 4.1 Governance structure of the organization 27
Organizational Profile 4.2 Whether the Chair of the highest governance body is also an executive officer 27
2.1 Name of the organization 8 4.3 Independent and/or non-executive members of the Board 27
2.2 Primary brands, products and/or services 29 4.4 Mechanisms for shareholders and employees to provide recommendations to the highest governance body 27
2.3 Operational Structure of the organization 21 4.14 List of stakeholder groups engaged by the organization 26
2.4 Location of the organizations headquarters 24 4.15 Basis for identification and selection of stakeholder with whom to engage 26
2.5 Countries where the company operates 29 Performance Indicators Have
2.6 Nature of ownership and legal form 21 EN8 Total Water Withdrawal by Source 41
2.7 Markets served 29 PR6 Programs for adherence to laws, standards, and voluntary codes related to marketing communications, 45
2.8 Scale of reporting organization 29 including advertising, promotion and sponsorship

2.9 Significant changes during the reporting period 24 PR9 Monetary value of significant fines for non-compliance with laws and regulations concerning the provision 45
and use of products and services
2.10 Awards received in the reporting period 59
EC7 Procedures for local hiring and proportion of senior management hired from the local community at 49
Reporting Parameters
significant locations of operation
3.1 Reporting period 15
LA1 Total workforce by employment type, employment contract, and region 49
3.2 Date of the most recent previous report 15
LA3 Benefits provided to full-time employees that are not provided to part-time employees 41
3.3 Reporting cycle 15
LA7 Rates of injury, occupational diseases, lost days, absenteeism and total number of work-related fatalities by region 41
3.4 Contact point for questions regarding the report 59
LA10 Average hours of training per year by employee category 49
3.5 Process for defining report content 15
LA14 Ratio of basic salary of men to woman 49
3.6 Boundary of the report 15
EC6 Policy, practices, and proportion of spending on locally-based suppliers at significant locations of operation 54
3.7 Limitations on the scope or boundary of the report 15
HR4 Total Number of incidents of discrimination and actions taken 41
3.8 Basis for reporting on subsidiaries, joint ventures, etc. 15
HR6 Operations identified as having significant risks for incidents of child labor, and measures taken to contribute 41
3.10 Explanation of any re-statements of information from previous reports 15 to the elimination of child labor.
3.11 Significant changes from previous reporting period in the scope, boundary, or measurement methods. 15 HR7 Operations identified as having significant risks for incidents of forced or compulsory labor, and measures 41
3.12 Table identifying the location of the standard disclosures in the report 12 taken to contribute to the elimination of child labor.

12 13
 Report Profile Tandeef
GRI 3.1, GRI 3.2, GRI 3.3, GRI 3.7, GRI 3.5

This sustainability report covers how Beeah

applied economic progress, social development
and environmental responsibility into its
day-to-day operations from January 1,
2010 to December 31, 2010. This is the first
sustainability report published by Beeah.
Beeah will release a sustainability report in
accordance with GRI Guidelines on a biannual
basis. This report, being the first published
by Beeah, will cover the most feasible and
practical performance indicators.
There may be relevant indicators that have not
been disclosed in this report due to practical
constraints, but year on year Beeah will aim
to cover more topics until it can report against
the full GRI reporting framework. For 2011
and 2012, Beeah is looking to collaborate
with local academic and research institutions
in order to measure a fuller range of material,
economic, environmental and social indicators.
Report Scope
Operations
Division
Tandeef is a division of Beeah that is
responsible for waste collection, street cleaning
and city beautification services. Tandeef has an
office in the Al Khan area of the city of Sharjah
as well as offices that supervise the waste
transfer stations and sector operations.
Beeah Waste
Management
Complex
Al Sajah
The Beeah waste management complex is
located off Al Dhaid Road in the Al Sajah area
of Sharjah. The waste management complex is
home to some of the worlds finest and largest
waste recovery and recycling facilities and is

and Boundary
managed by a team of international experts.

GRI 3.5, GRI 3.6, GRI 3.8, GRI 3.10, GRI 3.11 Facilities at the waste management complex

About
Based on Beeahs vision, mission and strategy,
this sustainability report highlights indicators
that Beeah is currently capable of measuring
(WMC) include:
The Material Recovery Facility (MRF)
The Tyre Recycling Facility (TRF)
The Construction and Demolition Waste

This Report
and indicators that are considered important to (CDW) Plant
Beeahs stakeholders. An Engineered Landfill
Oil Lagoons
This report focus on entities that Beeah has full The Compost Plant

Executive
financial and operational control over. Items are
reported on from a sustainability context. The
report will provide data and information on 3
main divisions.

Summary

14 15
 Corporate Division Corporate
(head office) (head office)
Division
The Corporate Division located at the Beeah
Beeah Waste head office consists of the administrative
Management Beeah Waste departments at Beeah:
Environmental responsibility and consulting
Tandeef
Complex Management Marketing, awareness and communications
Al Sajah
Operations Complex Business development and strategy
Finance
Division Al Sajah Support Services
The Beeah waste management complex is located The head office is located on the 1st floor of
off Al Dhaid Road in the Al Sajah area of Sharjah. the Lagoon Tower at the Corniche Road, in the
The waste management complex is home to some City of Sharjah, UAE.
of the worlds finest and largest waste recovery
and recycling facilities and is managed by a team
of international experts.
Facilities at the waste management complex
(WMC) include:
The Material Recovery Facility (MRF)
The Tyre Recycling Facility (TRF)
The Construction and Demolition Waste Tandeef
(CDW) Plant
An Engineered Landfill
Operations
Oil Lagoons Division
The Compost Plant Tandeef is a division of Beeah that
is responsible for waste collection,
street cleaning and city beautification
services. Tandeef has an office in the
Al Khan area of the city of Sharjah as
well as offices that supervise the waste
transfer stations and sector operations.

16 17
 Beeah adopts a three-pronged approach to
improving Sharjahs environment build the
technical and physical capacity to manage each
environmental challenge, develop the policies
and regulations to require compliance and the
use of the new systems and facilities, and, just
as importantly, promote public awareness and
understanding of Sharjahs environmental issues
and the responsibility of individuals and institutions
to play their role in solving our shared challenges.
This approach which we call the three-legged
stool has been proven in many countries around
the world to be the most effective way to create
lasting change, and it is important that all three
legs of the stool be developed simultaneously.
First and foremost the facilities and operational
procedures must be in place. One cannot regulate
a cleaner form of activity without actually making
it physically possible. However, as the facilities
become operational it is critical that at the same
time as the facility is being readied for operation
that regulations are introduced to require their use
and public education campaigns are conducted to
WHAT
inform the public of the facilities and regulations,
why they are necessary and how to comply. If the
regulations and public education are not in place
as the facilities are opened, there is a great risk
SUSTAINABIL-
that they will sit idle and lose public credibility.
The reverse is also true if regulations and public
education campaigns are introduced before the
facilities are ready, the environmental program
ITY AND ENVI-
will lose public credibility and it will be more
difficult to effectively introduce other environmental
initiatives. For example, one cannot ban tyres
from landfills unless a tyre recycling facility is
RONMENTAL-
operational and readily accessible, and if ones
does then widespread illegal dumping of tyres can
be expected.
ISM MEAN
The public awareness and understanding elements
of the environmental program are also critical
at the very least the public needs to be educated
TO BEEAH
about the new regulations and facilities, but in
addition it is possible to motivate people to take
environmentally responsible actions because it
is the right thing to do, and is the socially and
culturally acceptable thing to do.
18
This last point is worth elaborating upon.
Forcing environmental change primarily through
regulations and enforcement is a difficult and
expensive undertaking. Ideally, the majority of
individuals and institutions can be motivated to
take the required actions if they clearly understand
what needs to be done, why and how, and if the
facilities and systems are well-designed so that they
are straightforward to use. This allows enforcement
officials to concentrate their efforts in areas where
compliance is weaker. In addition, a high level
of public understanding and awareness is the
only way to motivate people to decide to exceed
regulatory requirements, and makes them much
more likely to adopt future improvements as the
systems and facilities are developed in the Emirate.
The other key element of Beeahs approach to
its operations is clear priority setting. There are
a wide range of environmental challenges in
Sharjah, but Beeahs primary focus in the near-
term is in the area of waste management. It is an
obvious and visible challenge, and Sharjahs rapid
growth is clearly overwhelming the existing waste
management facilities. In addition, poor waste
management is having immediate negative impacts
on water and air quality, as well as conservation.
It has also been proven in many countries that
engaging individuals and institutions in recycling
activities is an excellent method of introducing them
to the broader range of environmental actions that
they can take, and is an effective lead-in to the
introduction of a broader range of environmental
actions. This does not mean however that planning
in other areas is not progressing the Environment
Department is also working on concepts and plans
for the next phases of environmental management
in Sharjah.
The Environment Department is the green
conscience of Beeah. Its overall role is to
demonstrate environmental leadership both across
the community and within the corporation. Its
specific jobs are to create the awareness stool
and to work with government on the regulatory
stool it does this while at the same time
providing environmental management advice and
support both internally and externally.
19
 About Us
GRI 2.3, GRI 2.6

Beeah, is an integrated environmental company

that touches and transforms thoughts, attitudes
and behaviors in individuals, communities,
businesses and countries enabling them to lead
positive sustainable growth by providing the
infrastructure, tools and support that they require
to achieve their environmental goals. Beeah aims
to transform the environment through sustainable
practices and to achieve better value through
sustainable commercial ventures ensuring that our
commitments to our stakeholders are priority.
Beeah is an Environmental Public Private
Partnership Company (PPP), founded in 2007 and
headquartered in the Emirate of Sharjah. Beeah
was established in accordance with the UAE Law
of Commercial Companies (Federal law No.8 of
1984) and its amendments (Federal Law No.13 of
1988 and No.4 of 1990).

As per the terms of the Emiri Decree, and

The Memorandum of Association, Sharjah
Environment Company (Beeah) LLC is owned by:
Sharjah Municipality
JMS Properties Development
Technical Connection

About
Beeah -
Values and
Sustainability Beeah: /bi h / (noun) [Environment]
all of the air, water and land
minerals, organisms, and other
external factors that surround
and influence life on earth,
including atmospheric conditions,
food chains, and the water cycle.

20 21
CORPORATE
STRUCTURE SALIM AL OWAIS
CHAIRMAN

KHALED AL HURAIMEL
CEO

OPERATIONS INTERNAL AUDIT

TANDEEF LANDFILL PROCESSES GROUP HSSE MARKETING & ENVIRONMENT BUSINESS FINANCE SUPPORT
COMMUNICATION DEVELOPMENT SERVICES

MRF
CDW PR and Strategy - Accounts
Environmental
TRF Communication Corporate - Analysis
Street sweeping Advisor Services
HEALTH & SAFETY Branding Development - Assets GROUP HR
Waste collection Maintenance
Sponsorship Fire Safety Services Market Research Management
Containers
Environmental Tandeef Sales
3 stream bins Operations
Leadership TRF Sales Finance
Workshop
Awarness Material Sales
SUPPLY CHAIN
Waste collection Educations Confidential MANAGEMENT
SECURITY
Document
CSR
Destruction
800 tandeef & Recycling
Tandeef Outreach
customer service
IT

Customer Services

LEGAL

FACILITY
MANAGEMENT

22 23
VISION mission
TO BE
THE BEST COMMITMENT
TO CUSTOMER

ENVIRONMENTAL We create the best

MANAGEMENT
integrated waste
management
solutions for our
customers

COMPANY IN
COMMITMENT
TO COMMUNITIES

EMERGING
We provide a
cleaner, healthier,
COMMITMENT and sustainable

MARKETS
TO MUTUAL environment for
ACCOUNTABILITY our communities

We are accountable
to each other

COMMITMENT TO

VALUES
SHAREHOLDERS

COMMITMENT We create lasting

The values WHICH Beeah employees TO EMPLOYEES economic value for
our shareholders

live by when dealing with each We inspire our colleagues

other and with all stakeholders to be environmental lead-
ers and high performers
are: Accountability Agility
Collaboration Creativity
Inspiration Ethical

24 25
Our Stakeholders
The board is required to meet at least once a year for the
Governance Annual General Meeting, but may meet more often to

GRI 4.14, GRI 4.15

Participating discuss the companys activities and financial position. The
board discusses Beeahs dedication towards the social and
Beeah engages with all stakeholders that have in Public Policy economic health of the community and ways that Beeah

Processes
an interest in and influence on the organization. can continue to improve Sharjahs environment and future.
The board makes decisions based on what ultimately is
best for the long-term interest of the Emirate of Sharjah
SHAREHOLDERS GRI 4.1, GRI 4.2, GRI 4.3, GRI 4.4 and Beeahs shareholders.

Beeahs Board of Directors includes influential and Through the Managing Director, who is an Executive
respected individuals from the Emirate of Sharjah. Board Member, Beeahs employees can have their
The Board of Directors is the highest governance body at recommendations and concerns addressed to the Board of
Beeah and consists of 5 members. Directors. Beeah is committed to its employees and works
closely with them to achieve its vision.
H.E. Salim Bin Mohammed Al Owais, Chairman Beeah
H. H. Sheikha Rasha Al Qasimi, Board Member
Assistant Director General for Health, Environment,
Colleagues and Quality Affairs, Sharjah City Municipality
Eng. Sultan Al Mualla, Vice Chairman
Director General, Sharjah City Municipality
Mrs. Randa Kamal, Board Member CEO JMS
Mr. Samer Kamal, Board Member
COMMUNITIES CUSTOMERS Managing Director, Beeah

The Chairman of the Board is assigned as the Chairman

by His Highness Sheikh Khalid Bin Sultan Bin Mohamed
Al Qasimi to represent His Highness on the Board.

Environmental Communities Sharjah Municipality The Chairman of the Board and all other Board Members
Educational Institutions Sharjah Government
hold non-executive positions within the Board except
Families (Resident / Visiting) Municipal Governments
for Mr. Samer Kamal who is also the Managing Director
Financial Institutions Commercial Customers
of Beeah.
Regulatory Bodies Health Care Institutions
Partners Industrial Customers
Suppliers Free Zones
Media Recycling Outlets
Number of Non-executive Members Four
End Users of Products & Services
Number of Independent Members Zero
Stakeholder Priority Stakeholder Issues
Shareholders Lasting economic value, positive returns on their invest-
ments, social responsibility, and reputation
Customers High quality products and comprehensive services
Members of the Community Improvements in the environmental aspects of the Emirate.
A more livable and sustainable city. Infrastructure in place
to allow for recycling
Employees (colleagues) Sense of belonging and purpose, live the Beeah values,
they want to be brand advocates and seek career and
growth guidance. Employees want to be inspired and to be
environmental leaders and high performers
26 27
 Beeah is the UAEs
leading integrated
environment and
waste management
company.
Under the guidance of His Highness Sheikh Dr.
Sultan Bin Mohammed Al Qasimi, member of the
Supreme Council of the United Arab Emirates and
Ruler of Sharjah, Beeah was created to fulfil a
mandate which is the protection of the environment
is a top priority for the Government of Sharjah.

The Beeah Family

GRI 2.7, GRI 2.5, GRI 2.2
The main geographic presence of Beeah is within
the Emirate of Sharjah. Currently operations are
focused on the city of Sharjah with future plans to
expand across other main cities including Dhaid,
Dibba, Kalba, Khor Fakkan, Madam, Meleha.

Across these main cities will be the expansion of core

business operations including Tandeef collections
and landfill management. Similarly other services
will be included in the expansion allowing Beeah
to provide a complete product and service offering
within the Emirate of Sharjah.

Other than the Emirate of Sharjah, Beeah has been

active in expanding its products and services to other
Emirates including Ajman. The expansion into Ajman
has reached advanced stages and Beeah 3-stream
recycling bins have already been placed in Ajman.
Other emirates are possible markets for Beeah as

CORPORATE
long as the opportunities present a profitable entry.

28 29
 Tandeef was officially launched in January 2010
to provide waste collection and city beautification
for the Emirate of Sharjah. Tandeef plays a
vital role in helping Beeah become the leading
environmental management company in the
region by providing coherent and sustainable
environmental solutions to meet the challenges
of the community it serves.
Tandeef adopts international best
practices and adapts them to fit with
the local scene
Tandeef uses internationally
recognized systems and procedures
Tandeef has a stringent set of health,
safety and environmental protocols.
Recyclable waste that is collected daily
from a single three stream recycler
comes to almost 1.5 kg.
Tandeef is managed by a team
of local and international fleet
management professionals from the
UAE, Germany, UK, Canada, France,
the United States and Australia.
Tandeef uses innovative and efficient
technologies to optimize its fleet
operations and reduce its carbon
footprint.
TANDEEF
30
Tandeef has implemented quality
assurance processes to ensure
performance is credibly measured
and monitored.
Tandeefs call centre provides
hands-on solutions and responds to
urgent complaints within 24 hours of
receiving a call.
Tandeef reports on all areas of the
business and publishes statistics for
future improvements and training.
Tandeefs vehicles use ultra-low diesel
to ensure a minimum carbon footprint
Each Tandeef boat collects
approximately 100kg of recyclables
per day
Tandeefs qualified and professional
team now collects approximately
20,000 tonnes of waste monthly
31
 By the end of 2010, Tandeef had over 311 employees and managed over 142
superior and purpose-specific vehicles in its efforts to make Sharjah one of the
most livable cities in the region.

By the end of 2010, Tandeef was servicing 6 of Sharjahs 11 sectors.

The table below shows the specific areas in each sector that Tandeef services.

Sector 2 Sector 3 Sector 4 Sector 5 Sector 6 Sector 7

Tandeef reports Al Nasserya Umm Khanoor/ Al Ramtha Al Abar Halwan Al Zabair Majaz-1
on all areas of the business and publishes Al Sabkha
statistics for future improvements and training. Al Fayha Al Mirgab Al Jazzat Riqa Al Hamra Al Qarean Majaz-2

Tandeefs call centre provides hands-on solutions Maysaloon Al Nekhailat Al Azra Al Sweihat Al Juraina Majaz-3
and responds to urgent complaints within Al Mujarrah Al Rifa'ah Al Ghaphia Al Muwafjah Al Noof Al Khan
24 hours of receiving a call. Al Naba'a Am Muntazah Al Falaj Elyash Al Bade'a Al Layyah
Al Sharq/Al Qula'a Al Fisht Al Qoaz Al Homa Al Falah Al Khalidya
Tandeefs vehicles use ultra-low diesel Al Mansura Shaqan Al Shahba Umm Fanin Al Mamzar
to ensure a minimum carbon footprint Al Ramla West/East Al Hazana Sanman Al Barashi Al Nahda
Al Qadasiya Al Khazamia Al Saja'a
Each Tandeef boat collects approximately
Al Ramaqia Al Atain
100kg of recyclables per day
Al Darari Al Hoashi
Tandeefs qualified and professional team Al Rafa
now collects approximately Al Turfa
20,000 tonnes of waste monthly Al Tala'a

Tandeefs Commitment to Customers

In 2010, Tandeef established a dedicated customer care hotline
800 TANDEEF (826 2333) for residents and members of the public.
This provides a mean for the public to provide feedback or to report
issues and immediate requests for off-schedule services

32 33
Tandeef Waste Sectors served and weight of
waste collected by Tandeef in 2010
Collection Month Collection (Tonnes) Sectors serviced

In 2010, Tandeef did daily waste collection in January

2010
3,963.59 Sec 7 In an effort to reduce their carbon footprint and operate
Tandeef City
residential, commercial and pedestrian areas of February 7,904.08 Sec 7,5,4 more efficiently, Tandeef established a waste transfer Beautification
sector 2 7. By covering these 6 sectors, Tandeef March 13,968.66 Sec 7,5,4 station within Sharjah Citys boundaries. Waste is collected
on average collected 20,000 tonnes of waste per April 11,084.25 Sec 7,5,4 from residential, commercial and pedestrian areas using
month. of the community it serves. May 12,363.49 Sec 7,5,4 4 to 8 tonne trucks and is then taken to the transfer Sharjahs streets, pavements, pedestrian areas and
June 11,954.42 Sec 7,5,4,3 station. From the transfer station, fully automated waste public places are cleaned daily by Tandeefs team of litter
July 13,484.47 Sec 7,5,4,3,2 transfer vehicles (40 tonnes trucks) transport the waste to pickers and by state of the art street sweeping equipment.
August 17,272.56 Sec 7,5,4,3,2 the Beeah Waste Management Complex - Al Sajah. Tandeefs medium and large-sized street cleaning
vehicles following fixed schedules or attending to specific
September 17,471.46 Sec 7,5,4,3,2,6
The introduction of the waste transfer station and the residents requests sweep Sharjahs streets and public
October 19,703.51 Sec 7,5,4,3,2,6
40-tonne trucks decreased the number of trips needed places, and are complemented by a fleet of smaller
November 19,323.05 Sec 7,5,4,3,2,6
by Tandeef to transfer residential, commercial and cleaning vehicles that rid pavements and pedestrian
December 19,693.24 Sec 7,5,4,3,2,6
pedestrian waste to the Beeah Waste Management areas of litter and dirt. Tandeef started 2010 with 75 litter
Total 155,610.28
Complex - Al Sajah from approximately 900 trips a day pickers, but by the end of the year, Tandeefs team of litter
to an average of 100 trips a day. pickers grew to over 106. Tandeef currently manages and
operates 52 sweeping vehicles that are used to enhance
the cleanliness of Sharjah.

tandeef.com

Tandeef uses 69 collection vehicles in In 2011, the number of employees at Tandeef is expected Status Vehicle Qty Classification
Status Vehicle Qty Classification
order to collect waste in the Emirate of to grow past 1,100, and the number of vehicles to be Sweeper Madvac 101 7 beautification
3 stream collection international 4900 1 collection operated and managed by Tandeef is expected to grow
Sharjah. Below is a breakdown of the Sweeper LN - 50 24 beautification
vehicles that Tandeef currently uses. 3 stream collection Freightliner FL80 3 collection to around 362.
Sweeper CN - 100 17 beautification

3 stream collection Daihatsu Pick up 6 collection Sweeper Johnson - 3000 4 beautification

3 stream collection Peugeot Partner 1 collection

Sector To be Serviced (2011)
Forecasted Month
Transfer Station Volvo Tractor head 24 collection
Transfer Station Titan Ejector Trailer 6 collection 1 April

Transfer Station Mac Hooklift 1 collection 8 March

Transfer Station CAT 226 2 collection 9 April
Transfer Station CAT 906 3 collection 10 April
Transfer Station Suzuki 3 door car 1 collection
11 May
Transfer Station Nissan Civilion Bus 1 collection
Transfer Station Volvo Head 12 collection Tandeef is working on setting up alternative methods
Transfer Station Scania 4 collection of waste collection such as placement of community
Transfer Station CAT 996 3 collection recycling centers and depots at commercial and
Transfer Station Case 1840 1 collection residential units and using source sorting containers.

34 35
Confidential
Document
Destruction
AND Recycling
The confidential document destruction and recycling
service is a personalized certified service which consists of
a branded Beeah shredding vehicle operated by a skilled
document destruction team visiting the locations of the
client so that the process can be policed and supervised
by the client. Beeahs mobile shredding vehicle is
capable of shredding a variety of paper-based items
that may hold sensitive client or corporate information.
Upon completion of the job, Beeah issues certifications
of destruction and an equivalency of trees saved through
recycling of the paper products. We currently shred
documents for many banks, real estate agencies and
private companies. Our shredding schedule consists of
daily client site visits.
Beeah currently operates and manages 1 confidential
document destruction vehicle.
In 2010, the total tonnage of the shredded papers that
were collected (then sold) is 155.55
Major clients:
Noor Islamic Bank
Info Fort
HSBC
JW Marriott
Siemens
36
Beeah Waste
Management
Complex Al Sajah
The Beeah Waste Management Complex - Al Sajah,
located at a fair distance from the heart of the city,
accepts municipal and commercial waste from the
Emirate of Sharjah. The management of the Al Sajah
waste management complex was handed over to Beeah
in 2009.
The Material
Recovery Facility
(MRF)
The Beeah MRF is a sorting plant that separates
recyclable materials using state-of-the-art technology,
industry best practices and a team of highly trained staff.
The MRF started operations in the first quarter of 2010
and currently operates one 8 hour shift receiving between
18,000 and 20,000 tonnes of MSW per month. It is
the largest such facility in the Middle East and the third
largest in the world.
MRF Highlights
Bee'ah owns, manages & operates the worlds third
largest Material Recovery Facility
The MRF's capacity is the largest in the Middle East at
500,000 tonnes annually
The MRF is designed to adhere to the principle of cost
control and minimization
Recyclable separation is done through a combination
of manual and mechanical sorting
All MRF employees receive health and safety awareness
training and are trained on product identification
All MRF employees are required to wear personal
protective equipment at all times
The number of employees working at the MRF in 2010
was approximately 130
Beeah sells the recyclable material it recovers mainly
to the local market. International markets are only
considered when no local buyers exist. Beeah currently
has markets for the following items:
Aluminum cans
PET clear plastic
PET green plastic
Mixed plastics
Mixed paper
OCC Cardboard
Steel cans
The Tyre Recycling
Facility (TRF)
There are currently more than 8 million tyres stored at
the WMC and there are about 2,500 new tyres coming in
daily. These tyres consume valuable land space, act as a
fire hazard, and when co-mingled with garbage, provide
a habitat for mosquitoes, rats and other vermin.
To curtail the adverse effects of sending tyres to landfill,
Beeah built a state of the art cryogenic tyre recycling
facility. In the cryogenic process, tyres are cut using a
shredder to sizes of around 50 mm. The shreds are then
fed into a freezing chamber where the rubber is subjected
to liquid nitrogen to make it as brittle as glass, and is
then crushed into very fine particles by cracker mills. Steel
and fibers are separated from the rubber using magnetic
separators and are sold separately.
The rubber can then be reduced to sizes varying
between 0.6mm in size to 4mm and can be packaged
into 4 required output sizes. The whole process takes
approximately 40 minutes. A detailed description of the
process can be seen on the next page.
The rubber produced, known as crumb rubber or ground
rubber, is sold for use in many applications including:
Cover in horse arenas / stables / racetracks
Cover in playgrounds
Infill in synthetic turf fields
Blend in making roads
A raw material to molded /extruded products
Beeah also possesses:
A colored mulch system: for coloring large pieces of
crumb rubber for use in landscaping around shrubs,
walkways etc.
A landscape paver system: for manufacturing
complete pavers for walkways, garden patios, and
driveways.
A mobile asphalt rubber paving system: to blend
crumb rubber with bitumen for making roads.
An oversize tire reduction system (OTR): to take very
large tyres from construction vehicles and to break
them down so that they can be fed into the shredder.
The tyre recycling facility began operations in June 2010
and currently operates 18 hour shift per day. The facility
has a capacity to process 2,400,000 tyres per year.
TRF Highlights
Beeah uses a highly advanced Cryogenic process to
recycle tyres
Beeahs Tyre Recycling Facility has a capacity to
process 2.4 million tyres annually
Output: Crumb Rubber (4 Grades)
Output: Rubber Tiles - can be made into any shape or
color
145 recycled tyres can produce 550 rubber tiles
covering an area of 23 m
1,050 tyres are used to pave one kilometer of a single
lane rubberized asphalt road
It takes an average of 130 tyres to produce 1 tonne of
steel-free crumb rubber
Crumb Rubber can be used for several applications
such as flooring systems for schools, gyms, golf
courses, parks and horse stables
37
 HOPPER CRUMB SCREW
PRIMARY CONVEYER
FEEDER & SIZE RUBBER
TRUCK SHREDTECH MAX CHIP FREEZER SIZES (MAX & BUCKET PRIMARY
REDUCTION ELEVATOR
TYRES / TYRE 50.8MM CONVEYER CHAMBER UNITS 9.5MM) SCREEN
DEBEADED SHREDDER CHIPS SYSTEM WITHOUT (MATERIAL
(3 HEAVY TO SEPERA-
TRUCK (DETECTS DUTY MILLS) STEEL &
TIRE METALS) FIBER TION UNIT)

START
DRYER SYSTEM FIBER/STEEL
FURTHER (REMOVES CONVEYER
BREAKDOWN MOISTURE (TRANSFER PRIMARY
TRUCK DEBEADED REQUIRED OF
TYRES TRUCK BEFORE TO SCRAP SCREEN
TRUCK OVERSIZED CLASSIFICA- FIBER & STEEL
TYRES DEBEADER TYRE MATERIALS TION & DISPOSAL
TOGETHER THE REDUCTION TRANSFERS BINS)
UNITS ARE CAPABLE OVERSIZED
OF TOTAL HOURLY MATERIAL TO
THOUGHPUT OF 4500KG THE FREEZING-
OF RUBBER CHIPS CHAMBER FOR

CRYOGENIC
FURTHER
BREAKDOWN
SECONDARY
MAGNETIC
TOTAL MAXIMUM SEPERATOR

TYRE
FREEZING CAPACITY
OF 50.8MM CHIPS IS
4500KGS PER HOUR BUT
SYSTEM THOUGHPUT IS
MATCHED TO THE TOTAL
SCREEN

RECYCLING
CAPACITY OF THE SIZE
REDUCTION UNITS. CLASSIFIER
NITROGEN USAGE FOR PRIMARY
OPERATING UNDER GRIND
NORMAL OPERATING (SEPERATES
THE STREAM

SYSTEM
CONDITIONS IS LESS THAN
0.5KG OF NITROGEN PER OF RUBBER
0.5KG OF CLEAN, DRY, INTO
CAR TIRE CHIPS DIFFERENT
MESH SIZES)

UNDER20 OVER 20
MESH MESH
(0.85MM) (0.85MM)

FINISH
SCREENED
PROJECT INTO THE SECONDARY
CONVEYING APPROPRIATE FREEZING &
AND STORAGE SIZES FOR GRINDING
SYSTEM BAGGINS, SYSTEM
DEPENDING
ON THE
SCREENS USED
IN THE CLASSI-
FICATION
THIS STORAGE SYSTEM PROCESS
HOLDS 8 HOURS OF
PRODUCTION FOR FIVE
DIFFERENT MESH SIZES
38 INPUT PROCESS OUTPUT
39
Landfill Commitment to
Management our environment
Landfill Highlights
Al Sajah landfill is said to be one of the worlds largest. Approximately 2.3 million tonnes MSW has been
Actions We Take
The landfill is continually reshaped to increase the deposited since 2001 GRI EN4, EN8
side-slope stability and for it to appear more visually
Approximately 46% of the UAE's industrial waste is
appealing. Standard operating procedures including Beeah is committed to leading the region in
produced in industries in Sharjah
daily landfill cover, litter picking and processing materials environmental change and understands that change has
Bee'ah specialists estimate that approximately 60% to start from within.
at a quick pace, all reduce the negative environmental
of materials can be recovered for recycling
impacts of landfill.
MSW inputs of approximately 40,000 tonnes
per month Commitment to the
Landscaping of the landfill is an ongoing process in order Environment Highlights
to ensure the site is aesthetically acceptable. Standard The amount of waste deposited at the landfill in
December 2010 was down 40.5% from the amount Over 1,750 Recyclers distributed throughout the
personal protective equipment must be worn at all times;
of waste deposited at the landfill in January 2010 Emirate of Sharjah
all landfill employees must receive health and safety
awareness training. Over 4,500 blue bins distributed in-offices Waste
throughout Sharjah
Beeahs employees are encouraged to recycle and to
All Bee'ah Employees live the company values live the Beeah way of life. Each employee at Beeah has
and recycle at home
physical access to a blue recycling bin and to a black
waste bin. Employees are encouraged to throw items
Water
that are recyclable in the blue bin and items that are
Beeah has 4 main water sources. It receives water from:
non-recyclable in the black bin. Items that employees
The Sharjah Electricity Water Authority (SEWA): Water
are encouraged to throw in the blue bin include: paper,
received from SEWA is mainly used to provide water
newspaper, magazines, cardboard, plastic bottles, cans,
to the Beeah head office, the Tandeef locations and
paper bags, and aluminum trays.
the labor camps.
Al Naqaa (sweet water): Since the Beeah Waste
A waste audit was conducted at Beeah to assess the
Management Complex - Al Sajah is not connected
effectiveness of Beeahs internal recycling drive. The
to the SEWA water network; the facilities at Al Sajah
audits took place between August 4, 2010 and August
receive sweet water from the private company
17, 2010. The results of the audit were very positive.
Construction and CDW Highlights Al Naqaa.
Masafi Mineral Water Company: All Beeah sites
Demolition Waste The process to breakdown CDW takes approximately
15 minutes receive drinking water from Masafi.
At the Beeah head office the recycling rate for
aluminum cans, steels cans, plastic bottles, office paper,
(CDW) Management Components include concrete, asphalt, wood, metals,
gypsum wallboard and roofing
Ground water (salt water) from wells: Salty ground
water from wells is used for the oil lagoons and
newspapers and magazines is approximately 100%. For
cardboard, the recycling rate is 95%.
for the landfill at the Beeah Waste Management
The CDW plant has a capacity to process 1,500 tonnes of CDW accounts for the majority of the waste produced
in Sharjah Complex - Al Sajah.
CDW per day. In Sharjah approximately 70,000 tonnes At the Tandeef office in the Al Khan area of Sharjah,
The table below shows the total volume of water
a month of CDW is generated, around 40% of the CDW Output: Aggregate (5 Grades) the results were very similar. The recycling rate for
withdrawn for Beeahs operations in 2010 and the
comes to the CDW plant. aluminum cans, steel cans, plastic bottles, cardboard,
amount spent on acquiring the water.
All employees working at the CDW plant receive health newspapers and magazines is approximately 100%.
Applications and safety awareness training and are trained on
In road base product identification. They are required to wear personal There is a 97% recycling rate for office paper.
In cement kilns protective equipment at all times.
As aggregate products Water usage by Beeah division and by source
Corporate Al Sajah Waste
Tandeef Operations Total by Source
(Head Office) Management Complex
m3/year AED m3/year AED m3/year AED m3/year AED
SEWA 1663.94 10980.7 - - 7494.48 49457.64 9158.4171 60438.3
Al Naqaa - - 7499.082 182315 - - 7499.0816 182315
Masafi 9.51023 4707 50.09692 24795 34.5496 17100 94.156752 46602
5 GRADES Ground Water - - 102762.3 0 - - 102762.33 0
OUTPUT Total by Division 1673.45 15687.7 110311.5 207110 7529.03 66557.64 119513.99 289356
CDW CDW PLANT
(APPROX.
15 MINS
40 41
BEEAH HEAD OFFICE BLUE BIN TANDEEF OFFICE BLUE BIN

41.13%
Newspaper and Magazine 87.0%
Office Paper

21.63%
Cardboard 10.56%
PET

11.35%
PET 2.15%
Glass

3.90%
Office Paper 0.29%
Aluminum Cans

2.13%
Empty Printer Cartridge 0.0%
Steel Cans

1.17%
Aluninum Cans 0.0%
Newspaper and Magazine

0.57%
Glass 0.0%
Cardboard

0.04%
Steel Cans

BEEAH HEAD OFFICE BLACK BIN TANDEEF OFFICE BLACK BIN

82.25%
General Waste

94.06% General Waste

5.43% Cardboard

3.30% Office Paper

3.81% Fine

1.39% Cloth

2.99% Film

0.66% Cardboard

1.90% Newspaper and Magazine

0.53% Plastic Film

0.71% PET

0.07% PET

0.27% Office Paper

0.0% Foam

0.27% Foam

0.0% Magazine
0.0% Glass

0.0%
Cans

0.0%
Steel Cans

42 43
ENERGY
GRI EN3
The use of Low Sulphur (50 ppm)
Primary sources of energy used include:
Electricity through the Sharjah Electricity and Water
Diesel has the following benefits:
Authority (SEWA). Energy received from SEWA is
Improved performance Due to the cleaner and more efficient
mainly used at the Beeah Head Office, and at labor
combustion characteristics of the diesel
accommodations.
Longer engine life Due to reduced wear
Diesel:
Extended oil drain interval Due to reduced soot formation
o 500 part per million (ppm) diesel is mainly used to
and lubricant oil breakdown
provide energy to the Beeah Waste Management
Environmentally friendly Due to reduced harmful exhaust emissions
Complex as it is not connected to the SEWA
o Reduction of black sooty smoke emissions by up to 60%
electricity grid.
o Carbon monoxide, hydrocarbons and nitrogen oxides are now
o 50 parts per million (ppm) diesel is mainly used
just a fraction of their former levels
to power the Tandeef fleet of waste collection and
o Reduction of sulphur oxide emissions and exhaust odors
city beautification vehicles. This low sulphur diesel
reduces particulate emissions without reducing the
performance of vehicles.

Total Electricity Consumption (SEWA) 2010 Diesel (500 PPM) Commitment to

in 2010 Consumption by Beeah Waste
Management Complex facility our community
Social & Community
Unit of Electricity Gigajoules
Facility Gallons Gigajoules How Beeah serves the community
Corporate (Head Office) 12,1710.8 438.15888
Labor Accommodations 1,547,950.633 5,572.62228
Landfill 487,023 67,209.11356 Engagement Ensuring a regular, seamless street cleaning and waste
collection service to all of the Emirate of Sharjah.
CDW 36,961 5,100.618
Total 1,669,661.433 6,010.78116 GRI SO8, PR6, PR9
Delivering a residential recycling programme by
MRF 25,262 3,486.156 providing bins and totes in residential towers to collect
TRF 5,731 790.878 As the UAEs leading integrated environmental and and segregate waste, as well as offering free door-to-
door training on how to recycle at home.
Direct Energy Consumption 2010 Compost Plant 42,063 5,804.694
waste management company, Beeah is committed
by Primary Energy Source to the wellbeing of the environment and to improving Making available three-stream pedestrian recyclers
Other 15,953 2,201.5554 strategically positioned throughout Sharjah to ensure
the quality of life for each and every member of the waste does not affect the quality of life of the residents
Gigajoules Gigajoules
Total 612,933 84,593 community. To achieve this goal, Beeah employs a of the Emirate.
Electricity Consumption 6,010.78116 438.15888 number of tactics, ranging from commercial operations Raising awareness on the environment through a
500 ppm Diesel 84,593 5,572.62228 such as Tandeef, through to community outreach, variety of engaging initiatives presented to schools,
2010 Ultra Low Sulphur Diesel community groups, and tertiary institutions.
Consumption awareness and training programmes, including many
(50 ppm) Consumption by initiatives aimed at educating communities at the grass Placing a strong emphasis on the importance of the
50 ppm Diesel 44,366.86224 6,010.78116
Consumption Tandeef Fleet in 2010 roots through to corporate level all while encouraging environmental principle of the three Rs Reduce, Re-
use, Recycle.
Gallons Gigajoules environmental protection.
Total Energy 134,970.6434
Constantly investigating and implementing improved
Consumption 2010 Waste Collection 167,918 23,172.72713 environmental solutions while exploring new ideas that
Beeah conducts its business in the Emirate of Sharjah
Street Sweeping 47,437 6,546.326976 serve the environment and the community alike.
in the most ethical and professional manner in order to
Bus 11,074 1,528.180094 service the community in the best means possible. Beeah
fully complies with all laws and regulations in the UAE.
Transfer Station 89,754 12,386.10011
No sanctions or fines have ever been levied on Beeah for Commitment to the
Other 5,315 733.5279278
violating any laws or regulations. community highlights
Beeah obtained the information above from invoices related to our Total 321,499 44,366.86224
energy consumption. The figures above may exclude energy Offering responsible brands an opportunity to make a
consumption rates for areas where Beeah does not receive bills tied Total 612,933 84,593 When Beeah communicates to members of the
with direct energy consumption.
statement
community, it adheres to its values of accountability,
agility, collaboration, creativity, inspiration, and ethics. The Beeah School of Environment - Providing over
3,000 teachers with curriculum based modules
Its message is always centered on improving the
The Beeah School of Environment - Creating engaging
environment in Sharjah and working with the community educational events and activities in Sharjah
to increase awareness on recycling and broader
The Beeah School of Environment communicates to
environmental issues. over 100,000 students

44 45
Beeah School Environmental
of Environment awareness and
Beeahs mandate stipulates that Beeah propose a
outreach
comprehensive environmental training and education
Beeahs awareness and outreach initiatives in
plan in coordination with the concerned governmental,
2010 are immense.
educational and global entities; to prepare children
education programmes; to spread environmental
Sponsorship
awareness and to develop environmental thinking of all
Beeah sponsored the following events and
categories of society in participation to create a clean
entities in 2010
community.

In September of 2010, Beeah officially launched the Sponsorship

Beeah School of Environment, an education initiative
EPAA: Sponsoring summer camp
aimed at over 145 schools across the Emirate of Sharjah.
The education programme is a comprehensive bilingual Biodiversity conference EPAA, AUS
(English & Arabic) online digital portal aimed to give step- Supreme Council of Family Affair (SCFA): Garden in Every house 2009, 2010
by-step guidelines to teachers on how to implement the American University of Sharjah (AUS): IEEE project
environmental education within their classrooms.
Sharjah Chamber of Commerce and Industry (SCCI) : Made in Sharjah event

The Beeah School of Environments objectives are: Kalba Municipality
To help change individual behavior allowing them Bioreactor project (AUS)
to be more environmentally positive.
AUS Global Day 2009, 2010
To achieve this aim, environmentally educated
children are the best ambassadors. AUS Business Form and Career Fair; April 2010
To trigger a cascade digital tools will help provide
materials for teachers, who will educate children and
in turn empower them to talk to families.
Educate the next generation about the environmental
challenges we face and get them into the habit of
PARTICIPATION
adopting the 3Rs into their everyday life.
Beeah participated in the following events, exhibition,
conferences, etc. to create environmental and socially
The Beeah School of Environment portal(beeah-edu.
responsible awareness
ae) and in school taught modules reach over 100,000
students (grades 1-12) residing in Sharjah.
Beeah Participation
educates the
teachers SCFA Garden in every house : Giving lectures about composting to the public
EEG: attending as panel judge for Public Speaking Competition cross GCC
EEG: Participating in Clean Up UAE campaign
The teachers World Water Day Sharjah Aquarium, key speakers; March 2010
educate the My Environment, My Responsibility Exhibition by Ministry of Environment and Water; March 2010
students
National Career Fair, Sharjah EXPO 2010

The students Environment Day at AUS; April 2010

will share their Middle East Waste Summit May 2010
education with
their families Youth Centre, Waset; July 2010
and friends Waste Conference Abu Dhabi; December, 2010
World Future Energy Summit Abu Dhabi; January, 2010

Beeah Ajman 1st Environment Conference Sustainable Development and Green Environment; Jan 2010
achieves
community
change

46 47
MOU Signings Commitment to Our People,
In 2010, Beeah signed MOUs with:
Employee Healthcare and
The Sharjah Tatweer Forum
The American University of Sharjah
Environment of The Workplace
GRI EC7, GRI LA1, GRI LA10, GRI LA14

Seminars In Office Recycling

Khalifa University ProgramMEs
Skyline Universityv
As part of Beeahs drive to create environmental
Al Ain University
awareness, a programme targeted at encouraging offices
EWS-WWF event for Fujairah Womens College to recycle was launched. Participants of the programme,
in 2010, included:
SCFA
AUS
Ministry of Interior
SCCI
Ministry of Labour
Ajman Municipality
Ajman Education Zone
Sharjah Education Council
Sharjah Youth Center
Expo Center of Sharjah
Sharjah Police Correction Department
Sharjah Theatres Group
Zulekha Hospital
GECO/Medad holding company
ENOC

Activities
Below are other activities that Beeah was involved with

Activities
Residential roll-out for high rise buildings in Sharjah
Sharjah Environment Awareness Award
Green Your Home awareness campaign SCFA ; May/June 2010
World Environment Day Al Qasba June 2010

5 EMPLOYEES
2007
21 EMPLOYEES
2008
276 EMPLOYEES
2009

727 EMPLOYEES
2010

1800 EMPLOYEES
2011

2000+ EMPLOYEES
2012
48 49
 Beeahs
1
Grading System
In order to ensure that all employees at Beeah,
2
regardless of their ethnic background or gender,
receive equal pay for work of equal value, and equal 3
opportunities for growth within the company, Beeah
introduced a grading and performance system where
each employee at Beeah is assigned a grade that
defines their monetary and non-monetary benefits. Within
each grade, men and woman, receive a salary within a
When Beeah was established in 2007, it had only 5
specified range in accordance with their skills.
full time employees; by the end of 2010 the number of
employees skyrocketed to 696. Over the years Beeah
has showed that it is committed to the growth and success
of its staff and that it strives to make each employee an Internships Number
environmental leader. Department
of Interns
Beeah believes strongly in hiring university students for Environment 4
Commitment to our People Highlights internship positions. Students bring with them fresh ideas,
Business Intelligence 1
work ethic, enthusiasm, talent and many other traits. In
All Beeah Employees live the company values and recycle at home
2010, Beeah trained 9 interns and in 2011 is looking to Finance 1
Beeah is committed to the growth and success of its staff increase this number. 2010 interns by department: Marketing and Communications 3
Beeah is committed to Emiratisation

In 2010, Beeah hired 7 interns. Beeah plans to increase the

number of interns hired in 2011
Beeah believes that Emiratisation is a key pillar to its HR
Emiratisation strategy. Beeah recruits local nationals by various means
Beeah total workforce in 2010 by division but mainly through recruitment agencies and career fairs.
In conformity with a drive by the UAE government for In 2010, Beeah participated in several career fairs in
Head Office Operations Tandeef Beeah Total public agencies and private sector companies to hire Sharjah and in the UAE, in order to offer employment
local talent, Beeah has been able to recruit top-tier opportunities to local nationals.
68 348 311 727
local talent.
The following are among the recruiting events that Beeah
Beeah total workforce in 2010 Beeah is an attractive option for many local nationals, participated in:
by type of employment contract in part because it is a socially responsible company Khalifa University of Science, technology and
Full Time Part Time Beeah Total that promotes environmental and sustainable living but Research Career Fair at the Sharjah campus
also because Beeah offers competitive and attractive The American University of Sharjah Career Fair
727 0 727
wages, great health coverage and other appealing The Higher College of Technology (HCT) career fair
Permanent Fixed term (temporary) Beeah Total
benefits. Beeah also ensures that environmental and at both the Mens college in Dubai and the Womans
727 0 727 business knowledge is transferred between expatriate college in Sharjah
employees and national employees in line with Beeahs National Career Fair at the Sharjah Expo
collaborative working environment.
In 2010, Beeah had 30 UAE nationals in positions
sought-after by nationals. Among the positions held
Emiratisation: is an initiative by senior managers and directors, UAE nationals make
Beeah Total Workforce in 2010 by Gender by the government of the up 22%.
Head Office Operations Tandeef Beeah Total United Arab Emirates to employ
Male Female Male Female Male Female Male Female its citizens in a meaningful Senior Managers Directors
38 30 348 0 303 08 689 38 and efficient manner in the UAE Nationals Total UAE Nationals Total

public and private sector. 2 10 2 8

Beeah Total Local Nationals in Workforce by Division in 2010
Head Office Operations Tandeef Beeah Total Beeahs Emiratisation efforts will surely see the number of
Local National Total Local National Total Local National Total Local National Total local nationals increase in 2011 as formal written policies
will be in place to promote the hiring of local nationals.
15 68 4 348 11 311 30 727

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Training and
Development
Beeah is committed to providing its employees with
opportunities to further develop their skills.
At the head office, new employees are given orientation
in order to ease their transition into Beeah. All employees
are then provided on the job training as well as coaching
and mentoring. Employees are also encouraged to attend
workshops, seminars and conferences that can further
develop their skills. Formal external training is also
provided to Beeah employees on an ad hoc basis.
At the Tandeef site, Tandeef management believes that
2010 Tandeef Training
Open Door Policy
The HR Department at Beeah has an open door policy
and encourages employees to address their concerns
safety starts with education and is one reason why
with members of the HR Department.
Tandeef provides comprehensive safety training to its
entire staff.
At the Beeah Waste Management Complex - Al Sajah, Human Rights
all employees receive health and safety awareness
training. Employees are also trained on product Beeah respects the human rights of all its employees
identification and on job related items. Also depending and stakeholders and engages them in a fair and
on job function computer literacy training may be equitable manner.
provided to employees at the Waste Management
Complex.
2010 Human Rights at Beeah
Indicator Value Comment

New Starter Orientation and Training 10 hours (competency assessed on day 2) Total number of incidents of 0 No legal actions or complaints have been registered with the organization or
discrimination competent authorities. Beeah does not tolerate discrimination at any level on
Health & Safety Training On going, on average 6 hours per week grounds of race, color, sex, religion, political opinion, etc.

Driver training 2 days with ongoing reviews Operations identified as having

Tough laws and Islamic values guard against child labor in the UAE. The law
significant risks for incidents of 0
stipulates that It shall not be allowed to employ children under the age of 15
First Aid Training 6 hours child labor
Operations identified as having 0 In convention with the UN Universal Declaration of Human Rights and subject
Systems and Software On-going depending on job function significant risks for incidents of to ILO Core Conventions 29 & 105, as well as UAE law, compulsory labor is
Policies and Legislation On-going ad hoc and employee handbook on orientation forced or compulsory labor not practiced by Beeah

Computer Literacy Training Depending on job function, some employees may receive

Health and Safety

Beeah promotes health and safety in all its operations.
All TRF, MRF and other operational employees are
required to wear personal protective equipment at all
times. All employees with Tandeef and at the Al Sajah
Waste Management Complex receive health and safety
training.

2010 Rates of Injury, lost days, absenteeism and work-related fatalities

Indicator Value Comment
Number of Fatalities 0 No fatality
Number of Injuries 1 Does not include first-aid level injuries.
The injured employee had a fracture to the leg.
Lost days to injuries 30 calendar Refers to a worker not being able to perform their
days work due to a work-related injury

52 53
 When selecting suppliers, Beeah also takes into account 6. W
 e also take the responsibility to discourage Child
Commitment to Commitment to the price being offered by the supplier, their experience, Labor and refrain from using/utilizing services/

our Customers our shareholders turnover, key customers, ISO certifications, and most
importantly whether or not the supplier has environmental
products (for onward delivery to our customers)
from all those who are involved in Child Labor or
GRI PR6 health and safety (EHS) policies in place. Beeah has also encourage such activities.
In 2010, Beeahs shareholders benefited from the
established green procurement policies to ensure that it
Beeah promotes environmental awareness and following:
sources from suppliers who are environmentally conscious Procurement Ethics
responsibility in the Emirate of Sharjah while also operating Revenue generation from the sale of recyclables from
and whose environmental impact is minimal; this is 1. Refrain from passing/disclosing confidential information
some of the worlds most advanced waste recovery both the MRF and the TRF
done by requiring vendors to declare their acceptance of Beeah to the 3rd party.
facilities. Materials recovered and sold include: New financial policies
and compliance to green procurement and general 2. Maintain strict confidentiality of all documents in our
Additional controls
procurement ethics Beeah requires that suppliers and possession.
Paper Products Brand development
vendors declare acceptance to the following green 3. Refrain from any un-ethical issues directly or in-directly,
OCC Cardboard Improved reputation, from the many awareness and
procurement and procurement ethics policies: such as:
Mixed Paper outreach events
Offering commission or service charges etc; to Beeah
Aluminum & Steel Sponsorships
Green Procurement employees
Steel cans 1. Promote environment friendly atmosphere by Offering high value gifts and entertainment/dinner
Aluminum cans compliance to environmental requirements such as programmes to Beeah employees


Steel
Plastics
Commitment to reduced raw material/resource use, reduced energy Encouraging un-ethical issues and activities

Mixed plastic our economy consumption, improved process efficiency, reduced

waste generation and disposal costs, and utilization of
Maintain transparency and openness to Beeah
management or those involved at all time
PET clear plastic GRI EC6 recoverable resources.
PET green plastic 2. Supply products, components and material that have
Rubber products Beeah supports local businesses by sourcing locally, in a lower environmental impact on air, water, soil
Crumb rubber the UAE and throughout the GCC. Beeah is currently and human health throughout its life cycle, from raw Commitment
to our mutual
Beeah sells the recovered material to local markets. establishing written procurement policies to support these material extraction to end-of-life.
Only when no local buyers are present does Beeah sell the actions. The table below shows the proportion of Beeah 3. Comply with all laws, regulations and standards for
recovered material internationally. Beeah doesnt not sell
any products that are banned. Beeah strives to provide
spending on locally based and locally supported suppliers.
Beeah defines goods purchased from local suppliers
environment protection.
4. Encourage and involve in the Go Green and 3R
accountability
consumers with the highest quality product. as those that are manufactured and sold locally. Locally philosophy of Beeah which comprises of:
At Beeah, we are all accountable to each other; all
The Tyre Recycling Facility, which Beeah operates produces supported suppliers are those that sell goods manufactured Reduce
members of Beeahs workforce, individually and
the finest quality crumb rubber available. internationally but have offices or agents locally; these Re-Use
collectively, endeavor to accomplish Beeahs goals
establishments contribute to the local economy by having Recycle
in a timely fashion and to achieve Beeahs vision.
offices in the UAE and the GCC, by hiring locally and in 5. Provide information for assessing the environmental
doing business within the local market. aspects of products over their life cycle and agree to.
The publication of annual and sustainability reports, as
Submit the following information to Beeah:
well as such initiatives as the launch of the Tandeef hotline
EHS Policy
helps ensure that Beeah is accountable for its actions.
Environment management system
YEAR 2010 NO. OF PURCHASE VALUE IN PERCENTAGE
Hazardous material handling and management
ORDERS AED (OF TOTAL VALUE)
system
Local Suppliers and 2,264 17,294,147 96.6%
Locally Supported
Suppliers
International Suppliers 25 600,658 3.4%
Total 2289 17,894,805 100%

54 55
Memberships and Partnerships

Shj TV ECS
SCCI
AL QASSIMI
HOSPITAL

SEZ
SCTDA

EPAA
STF

SCFA
AUS

SCCI Sharjah Chamber of Commerce and Industry

AUS American University of Sharjah
SCFA Supreme Council of Family Affairs
SEC Sharjah Expo Centre
SEZ Sharjah Education Zone
EPAA Environment and Protected Areas Authority
STF Sharjah Tatweer Forum HCT
HCT Higher College of Technology
UoS University of Sharjah
SCTDA Sharjah Commerce Tourism and Develop-
ment Authority UoS
Shj. TV Sharjah TV
Al Qassimi Hospital

56 57
Sustainability Awards and
Performance Recognition
Summary GRI 2.10

Beeah has received praise and recognition for its work

Business success and profitability requires the management
and contribution to society and the environment. The
of a wide range of stakeholder considerations across
following list summarizes some of the awards that Beeah
economic, environment, social and ethical dimensions.
received in 2010:
Below is the summary of Beeahs performance:
Appreciation Certificate from the Health Services
Department of the Ministry of Interior for providing
Sustainability Issues Our Priority Indicators Performance them with effective recycling solutions and offering
them training/awareness sessions
2009 2010
Appreciation Certificates and Trophies from the
Governance Punishment and Correctional Department of the
Sharjah Police for providing them with effective
Governance % of independent VPs N/A 8
recycling solutions and offering them training/
% of Emirati VPs N/A 2 awareness sessions
Creating Social Value Appreciation trophy from the Sharjah Chamber
of Commerce and Industry for providing them
Our People: Talent People employed 276 727 with effective recycling solutions and offering them
Average training hrs per employee NA 20 training/awareness sessions. Also, for sponsoring
their event for sustainable businesses called Made in
Internships NA 9 Sharjah.
No. female workers NA 38 Key Sponsor Trophy from the Environment and
Protected Areas Authority (EPAA) for sponsoring the
No. of Emirati workers NA 30
EPAAs Annual Summer Camp
No. Emirati in senior management NA 2 Key Sponsor Trophy from the Supreme Council for
Family Affairs (SCFA) in Sharjah for the Garden in
Our People: Health & Safety Fatalities NA 0
Every House Campaign
Injury rate NA 1 Participation Trophy from the Hamriyah Free Zone for
Field Cleanup
Our Customers % waste collected
Overall customer satisfaction
Our Economy Local suppliers NA 17M
International suppliers NA 600K
Environmental Leadership
Our materials footprint Fuel consumption diesel 500 ppm NA 84K
Fuel consumption diesel 50 ppm NA 44K
Water consumption (cubic meters) NA 120K
Electricity consumption (Gigajoules) NA 6K

Any financial amounts are reports in AED Dirhams

M: Million / K: Thousands / L: Litres
NA: Not Available / N/A = Not Applicable

Contact Information
GRI 3.4

305 Lagoon Tower, Corniche Road, P.O. Box 20248, Sharjah, UAE
Phone: +971 6 5729000 Fax: +971 6 5729333
E-mail: info@beeah-uae.com

58 59