Television Programme Proposal

For
E TV

Chila Nathi

Proposed by: Mr Zenani France Sibanyoni

Mobile: 079 913 6245
E mail: zenanisibanyoni@gmail.com

All Rights Reserved

Chila Nathi

Length of show: 1 hour, Chila Nathi could be a new music show broadcast live from bars in
the country and beyond. The show can be broadcast live from bars, taverns, shebeens and
all other places where liquor is sold. A sponsor or sponsors could be solicited to bankroll the
show, especially SAB or Distell Group. The sponsors can use the opportunity to market their
liquor products while drinkers are busy drinking.

Genre or type of programme: Chila Nathi means relax with us and it is a township language
combined with IsiZulu. The rationale behind the name of the show is to ensure that the show
identifies with the township culture. It is paramount because the African communities will
consider the show part and parcel of their family or environment. Chila Nathi could be aired
between 20:00 and 21:00 live at any bar around and beyond our beloved country.
It would incorporate promotion of the sponsors products and/or services directly to
the target consumer while they (liquor drinkers) are busy drinking. The customers will
constantly be told that Chila Nathi is proudly brought to them by the sponsors. They
(customers) will also be encouraged to go and buy the sponsors products right now
for maximum thirst quenching experience. Those that are drinking foreign liquor will
be encouraged to come back home by drinking homie drink, sponsors products.

However, the broadcast sponsor is welcome to advertise on the bar stage. The stage
can be clothed with broadcast sponsors branding. The stage can also be outside the
bar so that passing people can also join the unique and absorbing Chila Nathi Bar
experience.
The customers of Chila Nathi as well as broadcst sponsor obviously love music and
it would surely be played to them.
However, prizes like broadcast sponsors products, t shirts, glasses and caps can be
provided for those customers who answer correct questions related to the broadcast
sponsors products.
The aforesaid Bar Broadcast Repertoire can also encompass street dance
competition and the winners can win the aforesaid prizes.
The Bar Broadcast Repertoire can also include a Pool Competition and winners can
also acquire the aforesaid prizes.
The ultimate winners in pool, TV broacsting, comic and dancing competitions can
also tour with Chila Nathi Bar Broadcast Repertoire in South Africa and beyond.
This is a new, fascinating and refreshing modality of corporate branding that consists
of three in one. It is relevant to the market of the broadcast sponsor, and it will have
a positive impact on the broadcast sponsors renowned brand.
The three in one involves broadcast sponsors products, Chila Nathi as well as any
hosting bar in one place anywhere in our beloved country.
A website can be created for the visited bars as well as all other liquor selling places
in the country and beyond, and incorporated in a thirst clinic directory sponsored by
the broadcast sponsor.
The Chila Nathi Bar Live Broadcast Repertoire can be uploaded on YouTube. A
photographer can also take pictures that could be posted on instagram and all other
social media platforms.
The broadcast sponsors customers can also be given a mic to show their TV
broadcasting skills.
The winning TV broadcaster can be given the aforesaid prizes and perhaps a
bursary to study TV broadcasting.
The wonderful customers of the broadcast sponsor can also be given a chance to do
stand-up comedy, and the winning comedian can be given a bursary to study
comedy.
The host can also conduct a TV feature tabulated as Mind Your Tongue where the
audience can be asked to translate vernacular proverbs from vernacular to English.
Winners can be given the aforesaid prizes mutatis mutandis.
However, broadcast sponsor, Chila Nathi and the host Mr Zenani France Sibanyoni
would be the first to do this innovative corporate branding modus operandi. However,
there is no natural or juristic person who can use this creative corporate branding
strategy without the written permission of the host, Mr Zenani France Sibanyoni. Mr
Sibanyoni is the intellectual property owner of this innovative corporate branding
exercise.
There is no doubt that there is a special nexus when it comes to liquor, music, TV,
comedy, dancing and pool. This strategy brings all these special ingredients under
one roof.
Thus the Bar Broadcast Repertoire would acquire a colossal, massive and
elephantine piece of the audience.
As a bonus to the occasions we can also include live performances by well-known
musicians.
Chila Nathi will cover the entire Republic of South Africa. It therefore makes
economic sense to be associated with the show that has a great footprint within the
beloved country. The show can be live streamed to cover the whole world.
The host of the show, Mr Zenani France Sibanyoni, is well-educated and abreast
with trending entertainment news.
He would be able to acquire the latest entertainment news from the internet and
other sources. The host is also computer and internet literate.
The show will be marketed on social media, internet, taxi adverts as well as by way
of posters.
In all these marketing platforms the host would acknowledge the sponsorship of the
philanthropic sponsors.
However, taxis ferry thousands of passengers on daily basis, and this will catapult
the show as well as the wonderful sponsor into dizzy heights.
The logo of the company would feature in all the correspondence, business flyers
and all other media platforms.
The host binds himself that he shall tabulate the show Chila Nathi Bar Live Broacast
Repertoire prefixed with the name of the broadcast sponsor.
We trust that the programme planned for Chila Nathi Bar Broadcasting Repertoire
will be appealing to a broad spectrum of the public including, but not limited to the
broadcast sponsors.
To ensure ongoing improvement, we again encourage input from all those interested
in the field of TV and liquor industry, particularly those who are actively seeking to
progress in the field, to take part and share their knowledge and experience.

Brief description / synopsis: Chila Nathi would be vital, valuable and fascinating for the
general audience, because the station would give opportunities to aspiring TV presenters,
comedians, dancers, pool players etc. It would give a unique, idiosyncratic and magnificent
platform to unearthed talent in our beloved country.

Production method: live

Target audience: youth and adults

Ideal presenter(s) (to give an idea of style): Mr. Zenani France Sibanyoni or any other
presenter(s) considered suitable by the Honourable TV station. .

Delivery style: Live Bar Broadcast Repertoire

Resources required
Human: Chila Nathi host(s), producer, makeup artists, cameramen, driver,
photographer, commissioning editor, audio visual experts, stage decorators, security and
contestants who could be invited on-air to contact a person appointed by the beloved TV
station through e mail, telephone number and/or cell phone number. A list could be compiled
and first-come-basis could be utilised to give entrants a chance.

Equipment: TV station existing studio equipment

Location: Bars all over the country and beyond

Production time (recording and editing): Live broadcast between 20:00 and 21:00 or
anytime considered ideal by the Honourable TV Program Manager

Additional information (for full treatment)

Content of show: trending topics, music and any other issue that may arise and/or decided
upon by the Honourable TV Program Manager.

Styles of music to be used (e.g. titles and beds): The playlist decided upon by the
Honourable TV Program Manager.
Budgeting information:

Technical

Equipment hire: N/A

Transport: N/A
:

Production

Presenters: Zenani France Sibanyoni or any other TV presenter(s) considered suitable by

the TV Station.

Production: live show

NB: The proposal is not cast in stone. It could be amended by the Honourable TV Program
Manager to suit the TV Station style and panache.

All Rights Reserved!