Trust Quality Choices

Kung di pa ready magka-baby, mag TRUST ka muna

Background information
- Trust Quality Choices is DKT Philippiness
umbrella campaign that is aimed at providing
customers with the right choices for their
reproductive health and family planning needs
through quality products, services and
information.
Products
- Pills
1. Ethinyl Estradiol + Levonorgestrel + Ferrous Fumarate -
Trust Pill
2. Ethinyl Estradiol + Levonorgestrel - Lady
3. Cyproterone Acetate + Ethinyl Estradiol - Althea
4. Gestodene + Ethinyl Estradiol - Sophia
5. Lynestrenol - Daphne
Products - Pills
Products
- Injectibles
1. Medroxyprogesterone Acetate - Depotrust
2. Medroxyprogesterone Acetate - Lyndavel
- IUDs
1. securit-T IUD
Products - Injectibles and IUDs
Products
- TRUST Condoms
1. Natural
2. Strawberry scent
3. Imported Chocolate scent
4. Shower Fresh scent
5. Powder Fresh scent
- EZ Lubricating Jelly
Products - TRUST Condoms
Products - EZ Lubricating Jelly
Products
- Premiere Condoms
1. Dotted
2. Ultra thin
3. Nice and tight
4. Cruise control
5. Earthquake
6. Air
7. Super stud
8. Spot
Products- Premiere Condoms
 DKT International INC.

- charitable non-profit organization that promotes family

planning and HIV prevention through social marketing.
- founded in 1989 by Phil Harvey.
- operates in Africa, Asia, and Latin America.
- one of the largest private providers of contraceptives in the
developing world.
- Changing Lives Through Social Marketing
Where does the name DKT come from?
Dharmendra Kumar Tyagi
(Deep Tyagi)
- assistant commissioner for the Indian Family
Program.
- responsible for the design and dissemination of a
massive communication program that brought
- Red Triangle
awareness and knowledge of family planning to
invented by Deep
hundreds of millions of Indians.
Tyagi
- began his work at a time when modern
- indicates family
contraceptives methods were virtually unknown in
planning products
rural India.
and services in many
- died because of cancer in 1969
countries
Company
MISSION:
DKT provides couples with affordable and safe options for
family planning and HIV/AIDS prevention through dynamic
social marketing
VISION:
DKT is an innovative and adventurous social marketing
enterprise that improves peoples lives
Phil Harvey
founder and president of DKT International.
president of Adam & Eve, one of the worlds
largest purveyors adult entertainment
stepped down as president on December 31,
2013.

Christopher Purdy
president and CEO of DKT International
served as Country Director of DKT programs in
Turkey, Ethiopia and Indonesia from 1996-2001
served as Executive Vice President from
2011-2013
DKT Philippines
began its social marketing campaign in 1991 by introducing
TRUST condoms.
also introduced other contraceptives to meet the needs of
low-income Filipinos.
introduced TRUSTPill in 1997.
started a social franchising network in 2005.
also been involved in HIV/AIDS prevention in the
Philippines.
Patrick Louvel
President and CEO of DKT Philippines.
Has worked abroad for 25 years and has
lived in 10 countries.
specialties:
* Marketing and Sales
* Business Integration
* Change Management
* Negotiations
* Leading multi-cultural teams in an interntional environment
Suppliers
- DKT International procures goods and services from a wide range of suppliers
internationally.
- DKT International does not allow any supplier relationship that includes granting
of valuable favors to employees or representatives of DKT International and DKT
affiliates by suppliers or their representatives.
(examples)
Kickbacks
Under-the-table money
Goods and services-in-kind of a significant nature in return for expected
or actual sales contracts
Market Intermediaries
- Robinsons Supermarket
- Southstar Drug
- Puregold
- Mercury Drug
- 7 Eleven
Customers - Trust Quality Choices also
uses their products to
Demographics
Age: 18 to 30 years old target and prevent early
Gender: Male and Female
Economic Status: Middle pregnancies and minimize
Income Owners
the HIV/AIDS cases in the
Geographic
Location: Philippines
country.
specifically urban areas - Their products has also
been the leading
Psychographic contraceptives for men
Lifestyle
- Recreation
and women aged 18 to 49.
- Sexual lifestyle
Competitors
Best brands gives satisfying personal pleasure are:

Trojan Condoms: Latex, Lubricated & MAGNUM Condoms,

Durex
Line One Laboratories

In the Philippines, contraceptives are available for people with all kinds of lifestyles
and all kinds of plans.

Teva Pharmaceutical Industries Ltd.

Actavis Generic (formerly known as Watson Pharmaceuticals and Actavis, PLC)
Bayer HealthCare Pharmaceuticals Inc.
Publics
DKT Philippines began its social marketing campaign in 1991 by
introducing TRUST Condoms.
TRUST has become the leading condom in the market, with over
100M condoms sold.
It has introduced other contraceptives to meet the needs of
low-income Filipinas.
Sold over 30 million condoms, over 26 million oral contraceptives,
743,541 million injectable contraceptives, and 74,528 IUDs in 2015
 The Department of Health will work for the restoration of the
P1-billion budget for contraceptives slashed by Congress from the
2016 budget.
Aside from restoring death penalty and imposing curfew,
presumptive president Rodrigo Duterte revealed he is also
planning to implement a three-child policy.
Culture
Lower sales rates in conservative areas
Higher need in HIV/AIDS-stricken areas
Lack of Sex Education
Access to condoms and other contraceptives
Eliakimu, 2009
definition of sex
trust of partners
cultural assumptions
the need of having children
the idea of using condom not being as intimate
Politics
HIV/AIDS epidemic
Issues with the Church
Legislation (RH Bill)
Natural Environment
Contraceptive Pills
EE2, Ethinyl Estradiol
Progestin/Progesterone only
Progestin and Estrogen
combined
Condoms
Biodegradable Latex
Lamb intestines
Vegan/Vegetables

Lubricants Injectibles
Water Medroxyprogesterone
Silicon Acetate
Petroleum
Oil
Spermicide Nonoxynol-9


Lamb intestines
imported from New Zealand
safer than latex
 The only problem well have
is when well ran out of resources
Technological Environment
TECHNOLOGY AFFECTS CONTRACEPTIVE PRODUCTS AND NOT
THE OTHER WAY AROUND

1960s - first oral contraceptives and contraceptive viganal rings

The International Committee for Contraception Research (ICCR) - 1970

Demographics
Age: 18 to 24 years old (Single)

Gender: Male and Female

Widely used in urban areas

Economic
- Sexual desires by the users (libido)
- Unemployment rate increases sex rate which means greater
chance of using contraceptives
- Weather