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INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 5, ISSUE 10, OCTOBER 2016 ISSN 2277-8616

To Examine the Best Strategies with the Help of


ICT for Acquiring Sustainable Tourism using
SWOT Method (Case study of
Dehradun/Mussourie, India)
Arian Dokht Farnad Pour

Abstract: The tourism business is perhaps the largest industry on earth. When strategically well planned and executed, tourism provides an economic
stream both into and throughout a community and an incentive to preserve the best things a community, or destination, has to offer---from its wildlife
habitats, its historic districts, or great scenery, to its local culture and heritage. This study is structured into two objectives. The first objective of the study
is to identify potentials of Dehradun/Mussourie to attract and boom tourism and it objectives were identifying the opportunities and threats in
Dehradun/Mussourie, understanding and how to attain the capabilities, identifying and the ways to reduce the weaknesses and providing suggestions
and solutions for optimum use of existing capabilities in the region . The second objective of the study is to examining on applying best strategies with
the help of ICT for acquiring sustainable tourism in Dehradun/Mussourie by employing a SWOT analysis.

Keywords: ICT, Tourism, Sustainability, SWOT Analysis


Introduction METHODOLOGY
Third World countries are especially interested in This was an applied research in terms of objective. This
international tourism (Harrison, 1992) and many believe it was a descriptive survey research in terms of data
brings countries a large selection of economic benefits collection. For theoretical principles, specialized journals,
including employment opportunities, small business books, and documents were used. A questionnaire was
development, and increased in payments of foreign designed according to viewpoints of experts in the survey
exchange. Many assume that more money is gained part. Descriptive characteristics of the study were follows.
through developing luxury goods and services in spite of The researcher did not interfere in position, state and role of
the fact that this increases a countries dependency on the variables. In other words, the researcher did not control
imported products, foreign investments and expatriate skills or manipulate the variables and just studied and described
(Baskin, 1995). This classic 'trickle down' financial strategy what was there. An applied research uses cognitive context
rarely makes its way down to benefit people at a grassroots and information provided by the fundamental research to
level( Scheyvens, 1999).It has been said that the economic satisfy human needs as well as improve and optimize the
benefits of large-scale tourism are not doubted but that the tools, methods, objects and patterns in order to improve
backpacker or budget traveler sector is often neglected as a human welfare and promote human life. The collected data
potential growth sector by Third World governments ( was analyzed with an emphasis on descriptive and
Scheyvens, 2002). This sector brings significant non- objective observations using SWOT Model.
economic benefits which could help to empower and
educate the communities involved in this sector. "Aiming The statistical population
'low' builds upon the skills of the local population, promotes The population was 26 IT experts and 28 tourism experts
self-reliance, and develops the confidence of community tourism expert in the ministry of tourism, New Delhi and
members in dealing with outsiders, all signs of academician in Jamia Millia Islamia and Delhi University
empowerment (Scheyvens, 1999) and all of which aid in formed the population. For IT experts Out of these six
the overall development of a nation. academicians and 20 IT experts from ministry of tourism
and for tourism expert Out of these nine academicians and
Objectives of the study 19 experts from ministry of tourism were selected for the
1. Identify potentials of Dehradun/Mussourie to study based on the judgment of Researcher. In considered
attract and boom tourism. factors, importance of tourism expert opinions is indicated
1.1- Identifying opportunities, threats and by 0.6 and IT expert opinions are indicated by 0.4 that due
weaknesses, strengths in Dehradun/Mussourie. to coefficients and their calculations.
1.2- Examining on applying best strategies with the
help of information technology for acquiring Research Method Data collection tools
sustainable tourism in Dehradun/Mussourie. In this study, a literature review was used to collect data.
Then, the best strategy was identified in the field of study
using a questionnaire.
_________________________
Introducing the questionnaire
Arian Dokht Farnad Pour, PhD (scholar), Faculty of The questionnaire was developed using library methods.
Composition, overview, and design of the questionnaire
Management Studies and Research AMU-ALIGARH
were in the format of several questions using Likert scale to

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assess the attitude of experts on potential effect of the species of plants and animals
study area on a competitive advantage. S11- There are universities and
O11- Low environmental pollution
higher education in situations and
than larger neighboring towns
research centers in the area
Results and Discussion O12- Note authorities to increase
S12- There are religious and the countrys tourism industry as
Validity and Reliability historical sites in the region one of the areas of youth
For the content validity assessment of questionnaire, employment.
specialized statements of experts have been used in a way S13- The determination of the
O13- Use of ICT in education in
authorities and people for tourism
that before conducting the questionnaire, it was handed development in the region and
order to develop sustainable
over to several concerned experts for correction and tourism
creation of tourist attraction
evaluation. The questions were then reviewed and S14- There are a variety of
O14- NGO activity in the field of
corrected after experts comments and statements on them. agricultural products and the
tourism
and the reliability of the measurement instrument has been possibility of creating local
confirmed using Cronbach's alpha ( = 0.783) coefficient in markets
S15- Having internet and
a satisfactory condition. communicate withworld via social
O15- There are academic
centers in the region
networking
Internal Factors Affecting Tourism in the Study Area O16- There are a variety of
Using internal evaluation matrix, identify and assess the S16- There are a variety of climatic and environmental
relationships between different subjects, and to provide protected areas and species of tourism in the region for tourists
solutions to them, (David, 2004, 36) plants and animals with different tastes in different
seasons
Weaknesses (W) Threats (T)
External Factors Affecting Tourism Study Area T1- The loss of tourist attractions
The purpose of this step is to explore the effects of the W1- Increase and lack of due to the lack of serious action
external environment in the study area, to identify the organization , garbage , especially for making culture , in order
opportunities and threats that the area in terms of tourism, on holidays Observe hygiene and the use of
is facing. In this regard it should be noted that, public toilets
T2- The possibility of the
opportunities, facilities and features that, outside of the area W2- The lack of easy and cheap
emergence of dangerous
on the tourist areas, directly or indirectly, are effective, as access to the Internet and social
diseases and epidemics in the
networks for tourists and local
well as threats outside the region are also factors that, the region due to the lack of tourists
people
inefficiency of these areas have direct and indirect effects. health control
T3- Low budget in the field the
W3- Heavy traffic access routes
Table 1: SWOT Matrix for the Key Factors Affecting development of tourism in the
to the city
region
Tourism in the Study Region W4- Poor proper management of
ITC in recognition of the potential T4- Migration of rural population
Internal Strengths (S) External Opportunities (O) and possibilities of tourism to the to the adjacent urban areas
S1-There are natural attractions local people and tourists.
O1-Income and long-term job
such as hills and rivers and W5- Weaknesses of ICT in the
creation activities related to the
perfect weather in spring and tourism industry in the field of
tourist industry in the region T5- Decline in agriculture
summer training local people, managers,
S2-There are amenities such as tour leaders.
suitable accommodation for O2- There are specialists in the W6- Poor appropriate
tourists , recreational and cultural area environmental infrastructure in the T6- Ground erosion
centers , etc. region
O3- There are mountains and W7- Increase Price per land and T7-Increase traffic and transport
S3- High Potential area for
forests , springs and waterfalls in land speculation problems in the city
investment in tourism
the area W8- Destruction of vegetation and
O4- Given the increase tourism T8- Environmental pollution
S4-To have the young people wildlife in the area
authorities to develop sustainable W9- Poor management
interested in the tourism industry
tourism in the region information and communication T9- Threatening the culture and
O5- Possibility of advertising on technologies in the tourism traditions of the people of the
S5- Conferences and seminars in various social networks by industry in order planning to region
the field of tourism people who have come for achieve sustainable tourism
tourism or study area W10-Lack of coherent planning to
S6- There are various crafts and O6- A high level of awareness of T10- Create new consumption
train local people to invest in
to create local markets the importance of tourism patterns in the region
tourism
S7-Status of awareness and O7- Possibility of establishing W11-Poor management in the
education in the area (young sports and cultural sites in the T11- Increase social violations
health and garbage collection in
people with higher education) region resulting from tourists
the region
S8- There are rich, ancient and O8- ICT innovations in the field of W12- Poor coordination between
diverse traditions in the region. sustainable tourism activity tourism authorities and planners
S9- Facilities and opportunities for of ICT in tourism
learning in the efficiency of the W13- Change of use of
O9- Great incentive for tourists to
tourism industry , and marketing agricultural land and natural area
spend leisure time in the region
of sustainable tourism to residential
development
S10- There are beautiful
O10- There are several beautiful
landscapes and unique and
temples in the area
variety of protected areas and

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The Factors Affecting of Tourism Dehradun /Mussourie Analysis of the Internal Factors Affecting Tourism from
External factors can be divided into known categories of the Perspective of IT Management Experts and Tourism
chances and threats. The ability of the organization to Expert
respond to each of these factors is then analyzed, taking To organize internal factors, in terms of strengths and
into consideration their importance for that specific weaknesses issues facing the system, using the calibration
organization. This is done by choosing up to 16 chances factors, and considering the importance of each of
and 13 threats (individually) that have relevance to the strengths and weaknesses, and with respect to the
organization and they are sorted in the first column. In the influence of each of them (Ebrahimzadeh and Aghasizadeh,
second column, each of the factors importance is assessed 2009, 117), The analysis is pretend in table 8.2 and table
(with grades from 0 no importance to 1 of great 8.3 four columns have been used. Column 1, entitled set
importance), depending on their influence to the strategic weight represents total of weight of opinion of respondents.
positioning of the organization. Greater the weight of Column 2, entitled average weight represents total of
factors, the bigger the influence that it has on the future weight of number of experts. Column 3, entitled relative
success of the company. Sum of the weight has to be equal weight represents. Column 4, entitled Rating represents
to 1, no matter the number of factors. Ability of the rank of that factor viz a viz other factors.
organization to respond to each of these factors is rated in
the third column, with grades from 1 to 5 (1- inadequate, 5 - Table 2-1: The Results of the Analysis of Internal Factors
excellent). These rating shows with which success (Strengths)
organization uses chances and responds to threats from
the surrounding . Multiplication of the weight of the factor Key Internal Factors IT management experts
and ability of the organization to respond to it gives a

Set weights
weighted score for each individual factor. In the fifth column

Average
weights

relative
comment is given about the choice of each factor and Strengths

weight

Rating
importance and grade is analyzed. Total weighted score
states how successfully the organization reacts to the
factors from the external surrounding. With this, There are natural
organizations of same industry can be compared between attractions such as
themselves. Average organization in any economy will S1 hills and rivers and 108 4.15 0.07 1
perfect weather in
always have a weighted score 3. Analysis of the internal spring and summer
surrounding internal factors often called organizational There are amenities
analysis is based on the identification and development of such as suitable
the organizational resources. It is performed the same way accommodation for
as the external factor. Setting the basic strategy analysis S2 tourists , 101 3.88 0.065 6
synthesizes results of external factor and internal factor recreational and
cultural centers ,
analysis and therefore becomes a very powerful technique etc.
of the strategic analysis of the surrounding that has fully High Potential area
responded to the shortcomings of the SWOT analysis. In S3 for investment in 106 4.07 0.07 2
matrix strengths, weaknesses, chances and threats are tourism
summarized into about 10 strategic factors. This is done by To have the young
choosing individual factors of external factor and internal S4 people interested in 102 3.92 0.066 5
the tourism industry
factor analysis that are of the greatest importance to the Conferences and
organization and they are put into first column. Next to the S5 seminars in the field 87 3.34 0.056 14
factors there is a label that says whether the factor is of tourism
strength, weakness, chance or a threat to the organization. There are various
After that, importance of these factors is evaluated again S6 crafts and to create 89 3.42 0.057 13
local markets
(with grades from 0 no importance to 1 of great
Status of
importance) depending on their influence on the strategic awareness and
positioning of the organization .Total importance must be education in the
equal to number 1. Ability of the organization to respond to S7 91 3.5 0.060 12
area ( young people
each of these factors is graded in the third column, with with higher
grades from 1 to 5 (1- inadequate, 5 - excellent. education )
There are rich,
Multiplication of the weight of the factor and ability of the
ancient and diverse
organization to respond to it gives a weighted score for S8 96 3.69 0.062 9
traditions in the
each individual factor (fourth column). Total weighted score region.
tells us how successfully the organization has dealt with Facilities and
their strategic factors. In the fifth column, explanations and opportunities for
additional comments are written, for every factor. Final learning in the
efficiency of the
result is the summary of the most important internal and S9 99 3.80 0.064 8
tourism industry ,
external strategic factors in one table. Matrix represents and marketing of
the bases for formulating strategy. sustainable tourism
development
There are beautiful
S11 landscapes and 92 3.53 0.059 11
unique and variety
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of protected areas in the field of


and species of tourism
plants and animals There are
There are various crafts
S6 83 2.96 0.05 16
universities and and to create
higher education local markets
S11 95 3.65 0.061 10
institutions and Status of
research centers in awareness
the area and education
There are religious S7 in the area ( 108 3.85 0.066 5
S12 and historical sites 100 3.84 0.064 7 young people
in the region with higher
The determination education )
of the authorities There are rich,
and people for ancient and
S13 tourism 103 3.96 0,066 4 S8 diverse 100 3.57 0.062 11
development in the traditions in
region and creation the region.
of tourist attraction Facilities and
There are a variety opportunities
of agricultural for learning in
products and the the efficiency
S14 81 3.11 0.052 16
po8ssibility of of the tourism
S9 109 3.89 0.067 3
creating local industry , and
markets marketing of
Having internet and sustainable
communicate with tourism
S15 104 4 0.067 3
development
world via social
networking There are
There are a variety beautiful
of protected areas landscapes
S16 86 3.30 0.055 15
and unique
and species of
plants and animals and variety of
S11 108 3.85 0.067 4
S Total 1 protected
areas and
species of
Table 2-2: The Results of the Analysis of Internal Factors plants and
(Strengths) animals
There are
Key Internal Factors tourism experts universities
and higher
Set weights

education
S11 89 3.17 0.055 15
Average

institutions
weights

relative

Strengths
weight

Rating

and research
centers in the
area
There are There are
natural religious and
S12 108 3.85 0.067 14
attractions historical sites
such as hills in the region
S1 and rivers and 115 4.1 0.07 1 The
perfect determination
weather in of the
spring and authorities
summer and people for
There are S13 tourism 101 3.6 0.062 10
amenities development
such as in the region
suitable and creation
S2 accommodatio 107 3.82 0.066 6 of tourist
n for tourists , attraction
recreational There are a
and cultural variety of
centers , etc. agricultural
High Potential S14 products and 98 3.5 0.061 12
area for the possibility
S3 105 3.75 0.064 7 of creating
investment in
tourism local markets
To have the Having
young people internet and
S4 interested in 95 3.39 0.058 13 S15
communicate
110 3.92 0.068 2
the tourism with world via
industry social
Conferences networking
S5 101 3.6 0.061 9
S16 There are a 102 3.17 0.055 8
and seminars
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variety of order planning


protected to achieve
areas and sustainable
species of tourism
plants and Lack of
animals coherent
S Total 1 planning to
W10 train local 89 3.42 0.075 9
Table 3-1: The Results of the Analysis of Internal Factors people to
invest in
(Weaknesses) tourism
Poor
Key Internal Factors IT management experts management
in the health
Set weights

W11 101 3.88 0.085 3


Average and garbage
weights collection in

relative
Weaknesses

weight

Rating
the region
Poor
coordination
Increase and between
lack of tourism
W12 98 3.76 0.082 6
organization , authorities
W1 102 3.92 0.086 2
garbage , and planners
especially on of ICT in
holidays tourism
The lack of Change of use
easy and of agricultural
cheap access W13 land and 79 3.03 0.066 11
to the Internet natural area
W2 105 4.03 0.088 1
and social to residential
networks for Total 1
tourists and
local people. Table 3-2: The Results of the Analysis of Internal Factors
Heavy traffic
W3 access routes 99 3.8 0.083 5 (Weaknesses)
to the city
Poor proper Key Internal Factors tourism experts
management

Set weights
of ITC in

Average
weights
recognition of

relative
Weaknesses

weight

Rating
the potential
W4 91 3.5 0.077 8
and
possibilities of
tourism to the Increase and
local people lack of
and tourists. organization ,
W1 110 3.92 0.082 2
Weaknesses garbage ,
of ICT in the especially on
tourism holidays
industry in the The lack of
W5 95 3.65 0.08 7
field of training easy and
local people, cheap access
managers, to the Internet
W2 115 4.1 0.088 1
tour leaders. and social
Poor networks for
appropriate tourists and
W6 environmental 100 3.84 0.084 4 local people.
infrastructure Heavy traffic
in the region W3 access routes 105 3.75 0.081 4
Increase Price to the city
per land and Poor proper
W7 77 2.96 0.064 12
land management
speculation of ITC in
Destruction of recognition of
vegetation the potential
W8 75 2.88 0.063 13 W4 95 3.39 0.052 10
and wildlife in and
the area possibilities of
Poor tourism to the
management local people
information and tourists.
and Weaknesses
W9 81 3.11 0.068 10
communicatio of ICT in the
n technologies W5 tourism 101 3.6 0.078 6
in the tourism industry in the
industry in field of training
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local people, Table 4: Prioritize Strengths of View, IT Management


managers, Experts
tour leaders.
Poor
Key Internal Factors IT Management Experts
appropriate
W6 environmental 89 3.17 0.068 12

Set weights
infrastructure

Average
weights

relative
in the region Weaknesses

weight

Rating
Increase Price
per land and
W7 88 3.14 0.067 13
land
speculation There are
Destruction of natural
vegetation 0.081 attractions such
W8 106 3.76 3 as hills and
and wildlife in S1 108 4.15 0.07 1
the area rivers and
Poor perfect weather
management in spring and
information summer
and High Potential
communicatio area for
S2 106 4.07 0.07 2
n technologies investment in
W9 100 3.57 0.077 7 tourism
in the tourism
industry in Having internet
order planning and
to achieve communicate
S3 104 4 0.067 3
sustainable with world via
tourism social
Lack of networking
coherent The
planning to determination of
W10 train local 94 3.35 0.072 11 the authorities
people to and people for
S4 103 3.96 0,066 4
invest in tourism
tourism development in
Poor the region and
management
in the health To have the
W11 99 3.53 0.076 9 young people
and garbage S5 102 3.92 0.066 5
collection in interested in the
the region tourism industry
Poor There are
coordination amenities such
between as suitable
tourism S6 accommodation 101 3.88 0.065 6
W12 100 3.57 0.077 8 for tourists ,
authorities
and planners recreational and
of ICT in
tourism There are
Change of use religious and
S7 100 3.84 0.064 7
of agricultural historical sites in
W13 land and 102 3.64 0.077 5 the region
natural area Facilities and
to residential opportunities for
Total 1 learning in the
S8 99 3.80 0.064 8
efficiency of the
tourism industry
Analysis Perspective, IT Management Experts and , and
Tourism Experts to Internal Factors Affecting There are rich,
Sustainable Tourism S9
ancient and
96 3.69 0.062 9
According to the above tables most important, strengths diverse traditions
and weaknesses, which Dehradun /Mussourie, regional to in the region.
There are
promote tourism from the perspective of those surveyed universities and
calculated as described in Table 4, Table 5, Table 6 and higher education
Table 7 respectively. S11 95 3.65 0.061 10
institutions and
research centers
in the area
There are
beautiful
landscapes and
S11 unique and 92 3.53 0.059 11
variety of
protected areas
and species of
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suitable
Status of accommodatio
awareness and n for tourists ,
education in the recreational
S12 91 3.5 0.060 12
area ( young and cultural
people with higher High Potential
education ) area for
S7 105 3.75 0.064 7
There are various investment in
crafts and to tourism
S13 89 3.42 0.057 13
create local There are a
markets variety of
Conferences and protected
S14 seminars in the 87 3.34 0.056 14 S8 areas and 102 3.17 0.055 8
field of tourism species of
There are a plants and
variety of animals
protected areas Conferences
S15 86 3.30 0.055 15
and species of and seminars
S9 101 3.6 0.061 9
plants and in the field of
animals tourism
There are a The
variety of determination
agricultural of the
S16 products and the 81 3.11 0.052 16 authorities
possibility of S11 and people for 101 3.6 0.062 10
creating local tourism
markets development
in the region

Table 5: Prioritize Strengths of View, Tourism Experts
There are rich,
ancient and
Key Internal Factors tourism experts S11 diverse 100 3.57 0.062 11
traditions in
Set weights

the region.
Average

There are a
weights

relative

Weaknesses
weight

Rating

variety of
agricultural
S12 products and 98 3.5 0.061 12
There are the possibility
natural of creating
attractions local markets
such as hills To have the
S1 and rivers and 115 4.1 0.07 1 young people
perfect S13 interested in 95 3.39 0.058 13
weather in the tourism
spring and industry
summer There are
Having religious and
S14 108 3.85 0.067 14
internet and historical sites
communicate in the region
S2 110 3.92 0.068 2 There are
with world via
social universities
networking and higher
Facilities and education
S15 89 3.17 0.055 15
opportunities institutions
for learning in and research
S3 the efficiency 109 3.89 0.067 3 centers in the
of the tourism area
industry , There are
and S16
various crafts
83 2.96 0.05 16
There are and to create
beautiful local markets
landscapes
and unique
S4 108 3.85 0.067 4
and variety of
protected
areas and
species of
Status of
awareness
S5 108 3.85 0.066 5
and education
in the area
There are
S6 amenities 107 3.82 0.066 6
such as
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Table 6: Prioritize Weaknesses of View, IT Management Change of use


Experts of agricultural
W11 79 3.03 0.066 11
land and
natural area
Key Internal Factors IT management experts Increase Price
per land and

Set weights
W12 77 2.96 0.064 12
land

Average
speculation

weights

relative
Weaknesses

weight

Rating
Destruction of
vegetation
W13 75 2.88 0.063 13
and wildlife in
The lack of the area
easy and
cheap access Table 7: Prioritize Weaknesses of View, Tourism Experts
W1 to the Internet 105 4.03 0.088 1
and social
networks for Key Internal Factors tourism experts
tourists and

Set weights
Increase and

Average
lack of

weights

relative
Weaknesses

weight

Rating
organization ,
W2 102 3.92 0.086 2
garbage ,
especially on
holidays The lack of
Poor easy and
management cheap access
in the health W1 to the Internet 115 4.1 0.088 1
W3 101 3.88 0.085 3
and garbage and social
collection in networks for
the region tourists
Poor Increase and
appropriate lack of
W4 environmental 100 3.84 0.084 4 organization ,
infrastructure W2 110 3.92 0.082 2
garbage ,
in the region especially on
Heavy traffic holidays
W5 access routes 99 3.8 0.083 5 Destruction of
to the city vegetation
W3 106 3.76 0,081 3
Poor and wildlife in
coordination the area
between Heavy traffic
tourism W4 access routes 105 3.75 0.081 4
W6 98 3.76 0.082 6
authorities to the city
and planners Change of use
of ICT in of agricultural
tourism W5 102 3.64 0.077 5
land and
Weaknesses natural area
of ICT in the Weaknesses
tourism of ICT in the
W7 95 3.65 0.08 7
industry in the tourism
field of training W6 101 3.6 0.078 6
industry in the
local people field of training
Poor proper local people
management Poor
of ITC in management
recognition of information
W8 91 3.5 0.077 8
the potential and
and W7 100 3.57 0.077 7
communicatio
possibilities of n technologies
in the tourism
Lack of
coherent Poor
planning to coordination
W9 train local 89 3.42 0.075 9 between
people to tourism
invest in W8 100 3.57 0.077 8
authorities
tourism and planners
Poor of ICT in
management tourism
information Poor
and management
W10 81 3.11 0.068 10
communicatio in the health
n technologies W9 99 3.53 0.076 9
and garbage
in the tourism collection in
industry the region
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Poor proper people who


management have come for
of ITC in tourism or
recognition of study area
W10 95 3.39 0.052 10
the potential A high level of
and awareness of
possibilities of O6 the 95 3665 1616 13
importance of
Lack of tourism
coherent Possibility of
planning to establishing
W11 train local 94 3.35 0.072 11 O7 sports and 89 3.42 0.056 16
people to cultural sites
invest in in the region
tourism ICT
Poor innovations in
appropriate the field of
O8 104 4 0.065 4
W12 environmental 89 3.17 0.068 12 sustainable
infrastructure tourism
in the region activity
Increase Price Great
per land and incentive for
W13 88 3.14 0.067 13
land tourists to
O9 99 368 16162 11
speculation spend leisure
time in the
Analysis External Factor Affecting Tourism Strategy region
There are
Dehradun /Mussourie
several
To organize external factors, opportunities and threats in O10 beautiful 101 3.88 0.064 7
the form of issues facing the system, using the calibration temples in the
factors and considering the importance of the opportunities area
and threats, and with respect to the effectiveness of each of Low
them on regional functions Dehradun /Mussourie, environmental
pollution than
calculated and determined in the following Table 8 and 9. O11
larger
97 3.73 0.062 12
neighboring
Table 8-1: The Results of the Analysis of External Factors towns
(Opportunities) Note
authorities to
Key External Factors IT management experts increase the
countrys
Set weights

O12 tourism 101 3.88 0.064 8


industry as
Average

Opportunities
weights

relative
weight

one of the
Rating

areas of youth
employment.
Use of ICT in
Income and
education in
long-term job
order to
creation O13 103 3.96 0.065 5
develop
O1 activities 106 4.07 0.067 1
sustainable
related to the
tourism
tourist industry
NGO activity
in the region
O14 in the field of 100 3.84 0.063 9
There are
tourism
O2 specialists in 98 3.76 0.062 11
There are
the area
academic
There are O15 91 3.5 0.058 15
centers in the
mountains
region
and forests ,
O3 105 4.03 0.066 2 There are a
springs and
variety of
waterfalls in
climatic and
the area
environmental
Given the
tourism in the
increase
O16 region for 102 3.92 0.064 6
tourism
tourists with
authorities to
O4 105 4.03 0.066 3 different
develop
tastes in
sustainable
different
tourism in the
seasons
region
Total 1
Possibility of
advertising on
O5 91 3.5 0.057 14
various social
networks by

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Table 8-2: The Results of the Analysis of External Factors towns


(Opportunities) Note
authorities to
increase the
Key External Factors tourism experts
countrys
O12 tourism 101 3.6 0.06 12

Set weights
industry as

Average
Opportunities

weights

relative
one of the

weight

Rating
areas of youth
employment.
Use of ICT in
Income and education in
long-term job order to
creation O13 109 3.89 0.066 3
develop
O1 activities 110 3.92 0.066 2 sustainable
related to the tourism
tourist industry NGO activity
in the region O14 in the field of 102 3.64 0.062 10
There are tourism
O2 specialists in 113 3667 16162 9 There are
the area academic
There are O15 98 3.5 0.06 14
centers in the
mountains region
and forests , There are a
O3 107 3.82 0.064 5
springs and variety of
waterfalls in climatic and
the area environmental
Given the tourism in the
increase O16 region for 102 3.64 0.062 11
tourism tourists with
authorities to different
O4 106 3.78 0.064 6
develop tastes in
sustainable different
tourism in the seasons
region Total 1
Possibility of
advertising on
various social Table 9-1: The Results of the Analysis of External Factors
networks by (Threats)
O5 108 3.85 0.065 4
people who
have come for Key External Factors IT management experts
tourism or
study area Set weights
A high level of

Average
Threats

weights

relative
weight

Rating
awareness of
O6 the 115 3675 16163 7
importance of
tourism The loss of
Possibility of tourist
establishing attractions
O7 sports and 113 3667 16162 8 due to the lack
cultural sites of serious
in the region action for
ICT T1 119 4619 16182 1
making culture
innovations in , in order
the field of Observe
O8 111 3.96 0.067 1
sustainable hygiene and
tourism the use of
activity public toilets
Great The possibility
incentive for of the
tourists to emergence of
O9 100 3.57 0.06 13
spend leisure dangerous
time in the diseases and
region T2 107 4.11 0.08 2
epidemics in
There are the region due
several to the lack of
O10 beautiful 95 3.39 0.057 16 tourists health
temples in the control
area Low budget in
Low the field the
environmental T3 development 101 3.88 0.075 5
O11 pollution than 97 3.46 0.059 15 of tourism in
larger the region
neighboring T4 Migration of 94 3.61 0.07 8
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rural dangerous
population to diseases and
the adjacent epidemics in
urban areas the region due
Decline in to the lack of
T5 89 3.42 0.066 11
agriculture tourists health
Ground control
T6 92 3.53 0.068 9
erosion Low budget in
Increase the field the
traffic and T3 development 105 3.75 0.071 8
T7 transport 79 3.03 0.059 14 of tourism in
problems in the region
the city Migration of
Environmental rural
T8 86 3.3 0.064 13 T4 population to 99 3653 16167 13
pollution
Threatening the adjacent
the culture urban areas
T9 and traditions 91 3.5 0.068 10 Decline in
T5 104 3.75 0.07 9
of the people agriculture
of the region Ground
T6 101 3.6 0.069 12
Create new erosion
consumption Increase
T10 88 3.38 0.066 12
patterns in the traffic and
region T7 transport 110 3.92 0.075 3
Increase problems in
social the city
T11 violations 100 3.84 0.075 6 Environmental
T8 102 3.64 0.07 11
resulting from pollution
tourists Threatening
Poor the culture
executive T9 and traditions 108 3.85 0.073 5
planning of the people
tourism , to of the region
raise funds in Create new
T12 102 3.92 0.076 4
accordance consumption
T10 106 3.78 0.072 7
with the patterns in the
tourism region
potential in the Increase
region social
Poor urban T11 violations 109 3.89 0.074 4
T13 99 3.8 0.074 7
infrastructure resulting from
Increasing tourists
social conflicts Poor
faced by the executive
T14 105 4.03 0.078 3
people of the planning
region with tourism , to
tourists raise funds in
T12 103 3.67 0.07 10
Total 1 accordance
with the
tourism
Table 9-2: The Results of the Analysis of External Factors
potential in the
(Threats) region
Poor urban
Key External Factors tourism experts T13 95 3.39 0.064 14
infrastructure
Increasing
Set weights

social conflicts
Average

Threats
weights

faced by the
relative
weight

T14 107 3.82 0.073 6


Rating

people of the
region with
tourists
The loss of Total 1
tourist
attractions Analysis Perspective, IT Management Experts and
due to the lack
of serious Tourism Experts to External Factors Affecting
action for Sustainable Tourism
T1 112 4 0.076 1
making culture According to the above tables most important, opportunities
, in order and threats, which Dehradun /Mussourie, regional to
Observe promote tourism from the perspective of those surveyed
hygiene and
the use of
calculated as described in Table 10, Table 11, Table 12 and
public toilets Table 13 respectively.
The possibility
T2 of the 110 3.92 0.075 2
emergence of
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Table 01: Prioritize Opportunities of View, IT Management There are


Experts O11 specialists in 98 3.76 0.062 11
the area
Low
Key External Factors
IT management experts environmental
pollution than
O12 97 3.73 0.062 12
larger

Set weights
Opportunities neighboring

Average
weights

relative
towns

weight

Rating
A high level of
awareness of
O13 the 95 3665 1616 13
Income and importance of
long-term job tourism
creation Possibility of
O1 activities 106 4.07 0.067 1 advertising on
related to the various social
tourist industry O14 networks by 91 3.5 0.057 14
in the region people who
There are have come for
mountains
and forests , There are
O2 105 4.03 0.066 2
springs and academic
waterfalls in O15 91 3.5 0.058 15
centers in the
the area region
Given the Possibility of
increase establishing
tourism O16 sports and 89 3.42 0.056 16
authorities to cultural sites
O3 105 4.03 0.066 3
develop in the region
sustainable
tourism in the
region Table 11: Prioritize Opportunities of View, Tourism Experts
ICT
innovations in Key External Factors tourism experts
the field of
O4 104 4 0.065 4

Set weights
sustainable
tourism Opportunities

Average
weights

relative
weight

Rating
activity
Use of ICT in
education in
order to
O5 103 3.96 0.065 5 ICT
develop
innovations in
sustainable
the field of
tourism O1 111 3.96 0.067 1
sustainable
There are a tourism
variety of activity
climatic and
Income and
O6 environmental 102 3.92 0.064 6
long-term job
tourism in the
creation
region for
O2 activities 110 3.92 0.066 2
tourists
related to the
There are tourist industry
several in the region
O7 beautiful 101 3.88 0.064 7
Use of ICT in
temples in the
education in
area
order to
NGO activity O3 109 3.89 0.066 3
develop
O8 in the field of 100 3.84 0.063 9 sustainable
tourism tourism
Note Possibility of
authorities to advertising on
increase the various social
countrys O4 networks by 108 3.85 0.065 4
O9 tourism 101 3.88 0.064 8 people who
industry as have come for
one of the
areas of youth
There are

mountains
Great and forests ,
incentive for O5 107 3.82 0.064 5
springs and
tourists to
O10 99 368 16162 11 waterfalls in
spend leisure the area
time in the
Given the
region O6 106 3.78 0.064 6
increase
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tourism Table12: Prioritize Threats of View, IT Management


authorities to Experts
develop
sustainable
tourism in the Key External Factors IT management experts
region

Set weights
A high level of

Average
awareness of

weights

relative
Threats

weight

Rating
O7 the 115 3675 16163 7
importance of
tourism
Possibility of The loss of
establishing tourist
O8 sports and 113 3667 16162 8 attractions
cultural sites due to the lack
T1 119 4619 16182 1
in the region of serious
There are action for
O9 specialists in 113 3667 16162 9 making culture
the area
NGO activity The possibility
O10 in the field of 102 3.64 0.062 10 of the
tourism emergence of
There are a T2 dangerous 107 4.11 0.08 2
variety of diseases and
climatic and epidemics in
O11 environmental 102 3.64 0.062 11 the region
tourism in the Increasing
region for social conflicts
tourists faced by the
T3 105 4.03 0.078 3
Note people of the
authorities to region with
increase the tourists
countrys Poor
O12 tourism 101 3.6 0.06 12 executive
industry as planning
one of the tourism , to
T4 102 3.92 0.076 4
areas of raise funds in
youth accordance
Great with the
incentive for tourism ...
tourists to Low budget in
O13 100 3.57 0.06 13
spend leisure the field the
time in the T5 development 101 3.88 0.075 5
region of tourism in
There are the region
academic Increase
O14 98 3.5 0.06 14
centers in the social
region T6 violations 100 3.84 0.075 6
Low resulting from
environmental tourists
pollution than Poor urban
O15 97 3.46 0.059 15 T7 99 3.8 0.074 7
larger infrastructure
neighboring Migration of
towns rural
There are T8 population to 94 3.61 0.07 8
several the adjacent
O16 beautiful 95 3.39 0.057 16 urban areas
temples in the Ground
T9 92 3.53 0.068 9
area erosion
Threatening
the culture
T10 and traditions 91 3.5 0.068 10
of the people
of the region
Decline in
T11 89 3.42 0.066 11
agriculture
Create new
consumption
T12 88 3.38 0.066 12
patterns in the
region
Environmental
T13 86 3.3 0.064 13
pollution
Increase
T14 79 3.03 0.059 14
traffic and

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transport consumption
problems in patterns in the
the city region
Low Low budget in
environmental the field the
pollution than T8 development 105 3.75 0.071 8
O15 97 3.46 0.059 15
larger of tourism in
neighboring the region
towns Decline in
T9 104 3.75 0.07 9
There are agriculture
several Poor
O16 beautiful 95 3.39 0.057 16 executive
temples in the planning
area tourism , to
T10 103 3.67 0.07 10
raise funds in
Table 13: Prioritize Threats of View, Tourism Experts accordance
with the
tourism ...
Key External Factors tourism experts
Environmental
T11 102 3.64 0.07 11
pollution
Set weights

Threats Ground
T12 101 3.6 0.069 12
Average
weights

relative

erosion
weight

Rating
Migration of
rural
T13 population to 99 3653 16167 13
The loss of the adjacent
tourist urban areas
attractions Poor urban
due to the lack T14 95 3.39 0.064 14
T1 112 4 0.076 1 infrastructure
of serious Low
action for environmental
making culture pollution than
O15
larger
97 3.46 0.059 15
The possibility neighboring
of the towns
emergence of There are
T2 dangerous 110 3.92 0.075 2 several
diseases and O16 beautiful 95 3.39 0.057 16
epidemics in temples in the
the region area
Increase
traffic and
T3 transport 110 3.92 0.075 3 Prioritize Factors Affecting the Development of
problems in Tourism in Dehradun /Mussourie
the city The factors considered the importance of comments,
Increase tourism experts by numerical coefficient of 0.6 and
social importance of IT management expert opinions have been
T4 violations 109 3.89 0.074 4
resulting from considered by numerical coefficient of 0.4 According to its
tourists calculation applying the relevant factors the table number
Threatening 9 was formed. Table 8.14 is consists of 5 colums. Colum 1
the culture represents ranks, column 2 represents strength, column 3
T5 and traditions 108 3.85 0.073 5 represents opportunities and column 4 represents
of the people
of the region
weaknesses. Row 1 therefore represents 1st ranking of
Increasing each strength, weakness, opportunity and threats row 2
social conflicts therefore represents 2nd ranking of each strength,
T6
faced by the
107 3.82 0.073 6
weakness, opportunity and threats, row 3 therefore
people of the represents 3rdranking of each strength, weakness,
region with opportunity and threats and 16 rankings have been
tourists
T7 Create new 106 3.78 0.072 7
presented in this manner.

Table 01: Final Prioritization of Strengths, Weaknesses, Opportunities and Threats

Prioritize Prioritize the


Rank Prioritize strengths Prioritize the threats
Weaknesses opportunities
The loss of tourist attractions
There are natural attractions The lack of easy and cheap
Income and long-term job due to the lack of serious action
such as hills and rivers and access to the Internet and social
1 creation activities related to the for making culture , in order
perfect weather in spring and networks for tourists and local
tourist industry in the region Observe hygiene and the use of
summer people.
public toilets
Having internet and Increase and lack of ICT innovations in the field of The possibility of the emergence
2
communicate withworld via organization , garbage , sustainable tourism activity of dangerous diseases and

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social networking especially on holidays epidemics in the region due to


the lack of tourists health control
Increasing social conflicts faced
High Potential area for Heavy traffic access routes to Use of ICT in education in order
3 by the people of the region with
investment in tourism the city to develop sustainable tourism
tourists
Facilities and opportunities for
learning in the efficiency of the Poor management in the health There are mountains and forests
Increase social violations
4 tourism industry , and marketing and garbage collection in the , springs and waterfalls in the
resulting from tourists
of sustainable tourism region area
development
There are amenities such as
Poor coordination between Given the increase tourism Low budget in the field the
suitable accommodation for
5 tourism authorities and planners authorities to develop development of tourism in the
tourists , recreational and
of ICT in tourism sustainable tourism in the region region
cultural centers , etc.
There are a variety of climatic
Weaknesses of ICT in the Poor executive planning
and environmental tourism in
Conferences and seminars in tourism industry in the field of tourism , to raise funds in
6 the region for tourists with
the field of tourism training local people, managers, accordance with the tourism
different tastes in different
tour leaders. potential in the region
seasons
The determination of the
authorities and people for Threatening the culture and
Poor appropriate environmental NGO activity in the field of
7 tourism development in the traditions of the people of the
infrastructure in the region tourism
region and creation of tourist region
attraction
Poor proper management of ITC Note authorities to increase the
Status of awareness and
in recognition of the potential countrys tourism industry as Create new consumption
8 education in the area ( young
and possibilities of tourism to one of the areas of youth patterns in the region
people with higher education )
the local people and tourists. employment
There are rich, ancient and Destruction of vegetation and A high level of awareness of the
9 Decline in agriculture
diverse traditions in the region. wildlife in the area importance of tourism
To have the young people Change of use of agricultural
10 There are specialists in the area Ground erosion
interested in the tourism industry land and natural area
Poor management information
There are beautiful landscapes Possibility of advertising on
and communication
and unique and variety of various social networks by Increase traffic and transport
11 technologies in the tourism
protected areas and species of people who have come for problems in the city
industry in order planning to
plants and animals tourism or study area
achieve sustainable tourism
Lack of coherent planning to
There are religious and Great incentive for tourists to Migration of rural population to
12 train local people to invest in
historical sites in the region spend leisure time in the region the adjacent urban areas
tourism
There are a variety of protected
Increase Price per land and land There are several beautiful
13 areas and species of plants and Poor urban infrastructure
speculation temples in the area
animals
There are universities and
Low environmental pollution
14 higher education institutions and Environmental pollution
than larger neighboring towns
research centers in the area
There are a variety of
agricultural products and the Possibility of establishing sports
15
possibility of creating local and cultural sites in the region
markets
There are various crafts and to
There are academic centers in
16 create local markets
the region

The Analysis of Strategic Factors Competitive Strategies / invasive (so)


In this model, using tables to analyze internal and external The guidelines focus on the strengths of internal and
factors, and its composition, the most important strategic external opportunities assumption that include,
factors in Dehradun /Mussourie tourism is presented. In 1. ICT management emphasis on the development of
fact, an analysis of strategic factors, strategic planners have ecotourism because of comparative advantage to
taken the decision can be strengths, weaknesses, threats develop this type of tourism in the Dehradun/Mussourie
and opportunities, the less number of factors limit. This is a location.
reevaluation of the weight of each of the factors included in 2. Communicate with tourists in the world through the
the tables to analyze internal and external factors, has been internet and introduce the tourist attractions of India to
done. In fact, the heaviest elements in the table in terms of tourists.
weight, should be analyzed by strategic factors, are 3. Communication with investors in tourism industry
transferred (Hanger and Weelen, 2007, 130-127). This through social networks and the introduction of tourism
important strategic factors influencing tourism in Dehradun potential in the region
/Mussourie, are summarized in the table below,interference 4. Using ICT to teach local people in how to make proper
of each factor on each other, to develop different strategies utilization of the tourism industry
for competitive / aggressive (so), diversity (st), revision (wo)
and, finally, defensive strategies (wt) have been explain.
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5. Using ICT to teach the latest techniques of tourism to Defensive Strategies (wt)
managers and officials of the tourism industry to The strategy to eliminate the vulnerability of Dehradun
optimize the use of the industry /Mussourie is tourism, emphasizes on:
6. Change the approach of seasonal tourism and trying to 1. Serious action on the dissemination of hygiene and the
perpetuate tourism activity by the camping and proper use of public toilets and appropriate regulatory policies
winter equipment in snowy areas such as the to protect environmental health
development of sports facilities for skiing in winter 2. Appropriate regulatory policies to control all aspects to
7. Emphasis on the exploitation of tourism resources and protect animals and vegetation and avoid land use
attractions available and unused such as green areas change through coordination between agencies
and rivers and mountains and so on to create jobs and responsible
increase revenues in tourism 3. Education through ICT in orders to expand the
8. Effort to create a convenient and inexpensive camping participation of young people and educated to develop
and motels tourism -related activities
4. Increased activity in information and communication
Diversification Strategies (st) technology in order to introduce the field of investment
The diversification of the strengths of internal and external and how government support of private sector tourism
threats, focused and include, projects
1. Serious action on the dissemination of hygiene and the 5. The formation of co-operatives in the city and collect
use of public toilets via ICT, TV, radio, etc. capital crushed citizens in order their participation in
2. Diversification and innovation in ICT planning in order tourism projects
to introduce natural attractions, cultural , architectural 6. Attract public participation in the promotion protection
features and customs area and sustainable productivity of natural resources and
3. Holding seminars , festivals and exhibitions in order to historical and cultural tourism and prevent the
introduce the tourist attractions of the region and the destruction of the environment
importance of the tourism industry in the world and
attract investors
4. Build public toilets in the city, especially in crowded
areas and trying to clean this center
5. Garbage collection especially on holidays
6. Tourists health control measures to prevent the spread
of non-native diseases
7. Organize medical centers and provide cheap health
facilities for tourists and locals
8. Prevent security violations, social and tourism locations

Strategies Overview (wo)


While focusing on the weaknesses of internal and external
environment and to take advantage of opportunities and in
order to eliminate weaknesses includes the following,
suggestions have been made.
1. Review the status of the internet and social networks
and provide facilities for the use of the Internet cheap
and quality in the region
2. Review the state of garbage collection and the
organization and proper management of garbage
collection especially on holidays
3. Review of traffic management in the region and make
use of innovative designs in traffic control also
construction of parking near high-traffic centers
4. Review and coordination of tourism experts with IT
management experts in order to manage the tourist
development in the area
5. Review of the management of information technology
in order to train the optimal use of the tourism industry
for local people and stakeholders in the industry
6. Review of the attitude of NGOs and organizing
activities of NGOs in the development of sustainable
tourism
7. Review of the economic advantage of ecotourism in the
appropriate seasons of the year while maintaining
environmental values

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Setting the Basic Strategy the Development of Sustainable Tourism in Dehradun /Mussourie

Table 15 summarizes the matrix of strategies and approaches necessary for tourism development planning in Dehradun
/Mussourie

SO Strategies Weaknesses W
Strengths S
Use strengths to take advantage of 1. The lack of easy and cheap
1. There are natural attractions such
opportunities access to the Internet and social
as hills and rivers and perfect
WO Strategies networks for tourists and local
weather in spring and summer
Overcome weaknesses by taking people.
2. Having internet and communicate
advantage of opportunities 2. Increase and lack of organization
withworld via social networking
ST Strategies , garbage , especially on holidays
3. High Potential area for investment
Use strengths to avoid threats 3. Heavy traffic access routes to the
in tourism
WT Strategies city
4. Facilities and opportunities for
Minimize weaknesses and avoid 4. Poor management in the health
learning in the efficiency of
threats and garbage collection

SO Strategies
1. ICT management emphasis on WO Strategies
the development of ecotourism 1. Review the status of the Internet
Because of comparative and social networks And trying
advantage to develop this type of to provide facilities for the use of
tourism in the the Internet cheap and quality in
Dehradun/Mussourie location. the region
2. Communicate with tourists the 2. Review the state of garbage
world through the Internet and collection and the organization
introduce the tourist attractions of and proper management of
Opportunities O
India to tourists. garbage collection especially on
1. Income and long-term job
3. Communication with investors in holidays
creation activities related to the
tourism industry through social 3. Review of traffic management in
tourist industry in the region
networks and the introduction of the region And the use of
2. ICT innovations in the field of
tourism potential in the region innovative designs in traffic
sustainable tourism activity
4. Using ICT to teach local people in control And the construction of
3. Use of ICT in education in order
how to proper utilization of the parking near high-traffic centers
to develop sustainable tourism
tourism industry 4. Review and coordination of
4. There are mountains and forests
5. Using ICT to teach the latest tourism experts with IT
, springs and waterfalls in the
techniques of tourism to management experts in order to
area
managers and officials of the manage the tourist development
5. Given the increase tourism
tourism industry to optimize the in the area
authorities to develop
use of the industry 5. Review of the management of
sustainable tourism in the region
6. Change the approach of seasonal information technology in order
6. There are a variety of climatic
tourism and trying to perpetuate to train the optimal use of the
and environmental tourism in the
tourism activity by the camping tourism industry for local people
region for tourists with different
and proper winter equipment in and stakeholders in the industry
tastes in different seasons
snowy areas such as the 6. Review of the attitude NGOs
7. NGO activity in the field of
development of sports facilities for and organizing activities of
tourism
skiing in winter NGOs in the development of
7. Emphasis on the exploitation of sustainable tourism
tourism resources and attractions 7. Review of the economic
available and unused such as advantage of ecotourism in the
green areas and rivers and appropriate seasons of the year
mountains and so on to create while maintaining environmental
jobs and increase revenues in values
tourism
8. Effort to create a convenient and
inexpensive camping and motels
Threats T ST Strategies WT Strategies
1. The loss of tourist attractions due 1. Serious action on the 1. Serious action on the
to the lack of serious action for dissemination of hygiene and the dissemination of hygiene and the
making culture , in order Observe use of public toilets via ICT, TV, use of public toilets and
hygiene and the use of public radio, etc. appropriate regulatory policies to
toilets 2. 2.Diversification and innovation in protect environmental health
2. The possibility of the emergence ICT planning In order to introduce 2. Appropriate regulatory policies to
of dangerous diseases and natural attractions, cultural , control all aspects to protect
epidemics in the region due to the architectural features and animals and vegetation and
lack of tourists health control customs area avoid land use change through
3. Increasing social conflicts faced 3. 3.Holding seminars , festivals and coordination between agencies
by the people of the region with exhibitions in order to introduce responsible
tourists the tourist attractions of the region 3. Education through ICT in orders
4. Increase social violations and the importance of the tourism to expand the participation of
resulting from tourists industry in the world and attract young people and educated to
5. Low budget in the field the investors develop tourism -related
development of tourism in the 4. Build public toilets in the city, activities
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INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 5, ISSUE 10, OCTOBER 2016 ISSN 2277-8616

region especially in crowded areas and 4. Increased activity in information


6. Poor executive planning tourism trying to clean this center and communication technology
, to raise funds in accordance 5. Garbage collection especially on in order to introduce the field of
with the tourism potential in the holidays investment and how government
region 6. Tourists health control measures support of private sector tourism
7. Threatening the culture and to prevent the spread of non- projects
traditions of the people of the native diseases 5. The formation of co-operatives in
region 7. Organize medical centers and the city and collect capital
8. Create new consumption patterns provide cheap health facilities for crushed citizens in order their
in the region tourists and locals participation in tourism projects
8. Prevent security violations, social 6. Attract public participation in the
and tourism locations promotion protection and
sustainable productivity of
natural resources and historical
and cultural tourism and prevent
the destruction of the
environment

Conclusion pollution resources in this area and territorial legislation and


Based on survey done and given the undeniable role of regulations (land) rural and control all aspects of buying and
information technology in increasing people's awareness of selling of land and suitable supply of goods and services in
the world it can be said that information technology can play required public (people and tourists) in the region to avoid
a key role in the development of the tourism industry and increasing land prices and the high prices of goods and
raise the awareness of tourists to the region's tourist services help to do this affairs. based on the model SWOT
attractions and encourage them through the various analysis and making effective use of the SWOT can help in
options, and help them to select the desired area for attracting tourists to this region and consequently increase
tourism. On the other hand, IT has the ability to guide employment and increasing the economic income of the
tourists, to manage their time and costs In addition to the local people.
possibility to benefit regional tourism. On the other hand
this science has the ability to stimulate business for local Recommendation
residents and tourists investors. With the correct According to the discussions, the following
management of information technology in the field of recommendations are offered for conducting better
education it can help to enhance the capabilities, managers researches in tourism:
and local people in the efficiency of the tourism industry. Conducting SWOT analysis and even other methods of
However this would require the cooperation and tourism analysis with system approach;
coordination of tourism experts and IT management experts Considering the whole tourism system as a strategic
to create new jobs and increase employment of young unit for research planning and policy making;
people in activities related to the tourism industry according Using research teams with experts in the specific
to the state Dehradun/Mussourie , especially during the disciplines related to tourism industry rather than using
summer holidays have significant tourists and can therefore the analysis of the experts of a special discipline in the
provide jobs for many people. Dehradun/Mussourie with SWOT analysis of tourism systems;
natural attraction and historical and cultural economic such Conducting inter-discipline researches for better
as market of local and weekly that are offered local recognizing of tourism systems;
products such as food, agricultural products, and Conducting strategic researches in a centralized form
handicrafts can also be considered as an attraction for to create utilitarian and correspondence among the
tourists in the economy of rural livelihoods. Due to these trustee organizations of tourism industry;
potential, this city has weakness of economic, social, Enhancing inter-organizational cooperation in plans
cultural, ecological and also lacks planning. Planning and and policy-makings of organizations related to tourism
investment in facilities, development of residential, industry for sustainable growth and development of the
hospitality and tourism infrastructure, cheap and easy industry;
access to the Internet and social networks, can be effective Conducting basic studies in order to recognize the
to reduce the weaknesses and attract more tourists in the function and role of each section in tourism industry
area, thus increasing the employment opportunities. By using academic researchers and professionals;
providing coordination framework among different
Cooperation between the governments as the
institutions and related sectors for effective implementation
cooperative entity of tourism industry parts.
of projects and providing facilities and services can help in
the development of all aspects of tourism to the area and
keep it in a certain way, by support and encourage the Reference
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complexes by various governmental and nongovernmental less developed countries. Chichester: Wiley. pp. 1
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creating Infrastructure and utilizing the main cultural
heritage sites by promoting handicrafts can give tourism. [2] Baskin, J (1995). Local economic development:
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INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 5, ISSUE 10, OCTOBER 2016 ISSN 2277-8616

Johannesburg: Land and Agriculture Policy Center.


pp. 102116.

[3] Scheyvens, R (1999). "Ecotourism and the


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[4] Scheyvens, R (2002). "Backpacker tourism and


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