ABSTRACT

Today the global IT market has a great competitiveness among

companies within this range of functioning, where the organizations, through
their already implemented applications are more and more aware of users
habits and the context of use. Regarding this, it is well known that the
context of use, concerning the features of the products and services, affects
the humans experience and preferences about the usage of the device.
Therefore, user experience in user-product interaction has been observed as
a significant research matter in the IT application design area today.

During the past twenty years through the process of exploration in the
field of scientific discipline within the interaction of man and computers
(Human-computer interaction HCI), there are defined numerous guidelines
and criteria for the design of usable user interfaces where they have
developed methods for their evaluation. General, the usability is
characteristic of a product or system that allows the user to simply,
efficiently, comfortably carry out the desired task. Hence, it defines the
quality system of the product during its use. As in all kind of production it is
normal for some problems or complications to appear while using the
application. In order to identify the usability problems and to correct them on
time, evaluation of applicability is desirable to carry out during all phases of
system development of the application. This kind of research incorporates
hard-to-grasp concepts from visual and industrial design, psychology, or
marketing research, regarding the successful delivery of a brand proposition
on the IT market.

Considering the massive use of applications today, whose purposes are

varied and can find place in the professional, as well as in the private life of
every modern user, applications are exclusively available and affordable

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online. Taking into consideration the great competition of IT market today,
most companies find different ways not only to get, but also, to keep their
customers for a longer period of time. Therefore, in recent years, posting
informations and entertainment news, as well as updates of improvement
through applications that users have and use, is becoming one of the most
dominant ways of keeping in touch with the purchaser. he frequency of the
application updates are occurring even on daily basis, popping up the
question whether this step further encourages the user to use the
application, or it just deducts them in this manner.

In order to find the answer of the question, the empirical goal of this
research paper will be focused on clarification of the ways that the user
experience can be evaluated through their process of adaptation on the
update frequency system within the application that the purchaser is using.
The user experience evaluations will be implemented within interviews, as
well as through applying different views from scientific and practitioner
literature unifying them in simple method of comparative studies in order to
implement a valuable conclusion on the research matter.

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