Académique Documents
Professionnel Documents
Culture Documents
3 ..................................... Introduction
30 .............................Electronic Media
5 .................. Understanding our Brand 32 ................................. E-Mail Signatures
34 .................................Computer Desktops
6 .................................. Basic Elements
8 ..............................................Safety Area 36 ...... Publications and Advertisements
10 .................................... Full Color Mark 38 .............................................. Brochures
12 .................................... Two Color Mark 40 .................................................Booklets
14 ................................. Single Color Mark 42 ................................................Catalogs
16 .................................................... Color 44 ...................................................Posters
18 ................................................ Typeface
20 .................................Inappropriate Uses
22 ............................Stationery System
24 ............................................. Letterhead
26 ..............................................Envelopes
28 ...................................... Business Cards
nuHarvest cultivates and distributes seeds from plants that produce a high
yield and high quality. We have facilities in Oklahoma, Iowa, and Florida.
The most important thing to us is our customers. We listen to our customers
and encourage feedback. We work with people who work with us. Through
collaboration and a lot of effort we are able to consistently deliver a high
quality product.
8.........................................Safety Area This section covers the most essential components of the
nuHarvest brand including name, typeface, visual mark,
10............................... Full Color Mark color and pattern.
12............................... Two Color Mark
14............................ Single Color Mark
16...............................................Color
18.......................................... Typeface
20........................... Inappropriate Uses
6 Basic Elements
nuHarvest Graphic Standards Manual 7
Safety Area
The safety area is the space around the trademark where
blank space is required. The mark is presented the way it
should be presented in print and web. Proportions are the
unit of measurement, in these diagrams.
Horizontal Mark
0 4
12
-4
8 Basic Elements
Centered Mark
0
0
4
4
12
4
2
0 seeds that grow on you
10 Basic Elements
nuHarvest Graphic Standards Manual 11
Two Color Trademark
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12 Basic Elements
nuHarvest Graphic Standards Manual 13
Single Color Trademark
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facea voluptam, te que dolupta quame volecto berro coribusda
ipiducide nobis sum fuga. Et quodis dolupit, simil iderat.
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14 Basic Elements
nuHarvest Graphic Standards Manual 15
Color Palate
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facea voluptam, te que dolupta quame volecto berro coribusda
ipiducide nobis sum fuga. Et quodis dolupit, simil iderat.
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16 Basic Elements
PANTONE 150 -15 C
CMYK: 72, 0, 90, 54
RGB: 21, 104, 46
PANTONE 150 - 6 C
CMYK: 62, 0, 77, 37
RGB: 65, 133, 76
PANTONE 168 - 8 C
CMYK: 11, 0, 100, 0
RGB: 235, 231, 14
18 Basic Elements
Proxima Nova Baskerville
0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9
A B C D E F G H I J K L M N ABCDEFGH IJK LM N
O P Q R S T U V W X Y Z O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n a b c d e f g h i j k l m n
o p q r s t u v w x y z o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9
A B C D E F G H I J K L M N ABCDEFG H IJKLM N
O P Q R S T U V W X Y Z O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n a b c d e f g h i j k l m n
o p q r s t u v w x y z o p q r s t u v w x y z
20 Basic Elements
Remove Border Stretch Outline
22 Stationery System
nuHarvest Graphic Standards Manual 23
Letterhead
This is a letterhead for official
company letters. It is composed of
12-point Baskerville body text and
features the company trademark,
email, and phone number in the upper
right hand corner. The watermark is
also necessary, as it adds legitimacy.
24 Stationery System
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Front-Side
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prorat incium sentem lam il enimagnimus, omnimoluptus andenissed que
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26 Stationery System
Back-Side
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umetur?
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28 Stationery System
nuHarvest Graphic Standards Manual 29
Electronic Media
32 ............................ E-mail Signatures Solorum harchil luptatur, sim earchit qui voluptatur?
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34 ......................... Computer Desktops iunt velest, sed excesciae sum ilignatusa que nonsequo bea
doluptat eum num sitatem etur, quunt laceper umetur?
Voluptat porion reheniet et aute des alique verumquis evel
incimpo rporpore prorat incium sentem lam il enimagni-
mus, omnimoluptus andenissed que maio. Upta cumqui
sam am facea voluptam, te que dolupta quame volecto ber-
ro coribusda ipiducide nobis sum fuga. Et quodis dolupit,
simil iderat.
Accus solupta dus que eictiation nim ese ra aliquid ma con
pa ped quiatemporae magnatectur suntiunti aut vel is expe
vollent orrorep eritiatur maximpe ribusam, id es rem eum
30 Electronic Media
nuHarvest Graphic Standards Manual 31
E-mail Signatures
This is the design for the nuHarvest E-mail signature. It is
required to be placed at the end of every employee e-mail.
32 Electronic Media
John Smith
Seed Distributin Manager
123 Rosegrden Ln, Boise, Idaho
5-55-555-5555|name@nuHarvest.com
34 Electronic Media
nuHarvest Graphic Standards Manual 35
Publications & Advertisements