SeKaiYeol Department

103-109 Main St.

Pinckney Hell, MI 48036
(269) 277-6536
meandrzejewski@dusstudents.org
18lcraft@dusstudents.org

SeKaiYeol
Department

5/8/17
 Table of Contents
I. Executive Summary 3
A. Grand opening 3
B. Hours of operation. 3
C. Short-term and long-term goals.
3
D. Advantages and disadvantages of legal structure..
3
II. Legal Structure 4
A. Advantages and Disadvantages of a
Partnership..4
B. Our Location...
4
III. Management.. 4
A. Beneficial courses for business..
4
B. Personal traits..
4
C. Previous business experiences
4
D. Requirements for workers..
4
IV. Target Market 5
A. Regular quota of customers..
5
B. Busiest hours.
5
C. Advertisement
5
V. Slogan/logo.. 5
VI. Business card. 5
VII. Letterhead 6
VIII. Customer List for Grand Opening Day.. 7
IX. Sample Flyer 8
X. Analysis of Competition 9

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 XI. Financial Analysis 9
XII. Income Statement 10
XIII. Payroll. 11
XIV. Sales Forecast 12
XV. Conclusion. 13
XVI. Appendix. 14

Executive Summary

Coming to an area near you in May of 2017, is a fun and fan friendly Kpop merchandise store,
The SeKaiYeol Department. This store plans to have its Grand Opening on May 4, 2017. The
SeKaiYeol Department will be opened and managed as a partnership with co-owners Lilly Craft and
Mairin Andrzejewski, We chose the name SeKaiYeol to inspire the idea of walking into a small piece
of Seoul. We plan to sell kpop merchandise to all of the american fans who are unable to order offline.
Our store is located in downtown Pinckney, Hell Mi., which we hope will bring more attention to our
products.

We offer a variety of your favorite Korean bands, ranging from EXO, to Super Junior, and
BigBang. We also sell solo and sub-groups merchandise. For when your favorite musician goes solo.
Our goal is to provide an inviting atmosphere for you and your family, and to leave the store pleased
and carrying lots of bags with your favorite bands/artists merchandise. We plan to serve the people of
Pinckney Hell Michigan throughout our operating hours which are Monday through friday nine to five,
and Saturday ten to four.

Some of our short-term goals include obtaining a regular quota of diverse people and families
that we can rely on to become a well known department store in Pinckney, Hell MI. In regards to the
long-term, we hope to stay busy, improve as needed, experience more and more customers from a
variety of places and eventually expand our business to locations outside of Michigan.

We chose to do a partnership for our department store since the two of us would like to share
our love for kpop with other fans and because of the many advantages. An advantage of a
partnership is, it is easier and less expensive than a corporation to set up. It also more simple to

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administer. However, a disadvantage is trying to agree with the other owner on certain topics of
business and operation.

Legal Structure
For our business we chose to do a partnership with Co-owners Lilly Craft and Mairin Andrzejewski.
This legal structure operates with two or more people working as co-owners and share the income.
Weve chosen to do a partnership because it offers many advantages. A partnership is easier and
less expensive than corporations to set up. Partnerships are also more simple to administer. Profits
and losses are shared between partners according to his/her share. Partnerships also allow for
greater flexibility in holidays and sick leave unlike a sole proprietor.

Our Location

4
Management
Some of the courses that we have taken in school will help us with managing our business. These
courses include: business management, and french and korean; which will help us sell our items to
foreign countries after we expand. Some personal traits that we have are patience, respectful,
reliable, friendly, and helpful . Co-owner Mairin has had previous work in retail,thus this will be
advantageous to our success. Workers will be required to be caring, respectful, have patience,
previous experience, and be able to get the job done.

Target Market
The customers will have a routine of coming back and will buy our product on a regular basis. They
will become loyal to our restaurant and make it a habit of coming back almost everyday. In return,
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we are loyal to our customers and our entire staff will make the customers feel at home and
welcome every time they walk into our restaurant. Our customers would come all year round,
through every season. The majority of our customers will come to our restaurant during their lunch
hours or later on in the day, usually after they get off work or out of school between the hours of four
to seven.

We have a retail store in a friendly shopping area where everyone is welcome. We plan to sell our
product by advertisement, and the word of mouth. We will do this by hanging up flyers and posters
around the area to draw as many people as we can into our inviting restaurant. We will also
advertise on the radio and local newspapers.

Slogan/Logo
Come to the SeKaiYeol Department and get the Clothes You Like, For the Bands You Like.

Business Card

6
7
 Letterhead
Customer List For Grand Opening Day!May 4th, 2017
Name Address City State Zip code
8
Bonnie Stasiak 51196 Garret Rd Dowagiac MI 49047

David
Andrzejewski 401 s. OKeefe St Cass MI 49031

Jeanne Mckay 109 OKeefe St. Cass MI 49031

Jaque Mckay Houston Tx 77013

Emily Andrzejewski 51196 Garret Rd Dowagiac MI 49047

Lynn Mckay 409 South St Cass MI 49031

Tom Stasiak Grand Rapids MI 49501

Don Mckay NY

Jon Mckay NY

Matthew Bryant Dowagiac MI 49047

Joanne Mckay MN

Marye Bayle Dowagiac MI 49047

Adell Sirk Dowagiac MI 49047

Jadelynn
zimmerman Dowagiac MI 49047

Resa Haskins St. Joseph IN 49085

Sample Flyer

9
10
Analysis of Competition

One of the competitors we will have is Impulse at 428 W Main St, Brighton Twp of Pinckney,
MI 48169. They have a 4.8 star rating and is a family friendly clothing store with well
prepared employees but their selection is sometimes limited. Another competitor we will have
is JC Pennys at Green Oak Village Place, 9480 Village Pl. Blvd, Livingston Twp of Pinckney,
MI 48169. It has a four star rating and is a modern chain of clothing stores, and has very
reasonable prices but employees are never helpful and sometimes rude. J. Crew Factory is
another competitor and it is located at Tanger Outlet Howell, 1475 North Burkhart Road,
Space D230, Howell Twp, MI 48169. It has a four star rating and has quality clothing but size
selection is rather small, they dont carry all sizes. I think customers will buy from us because
we offer reasonable prices, we carry all sizes and colors and we care about every customer
that walks through our doors. We offer better service and lower prices for high quality kpop
clothing and merchandise.

Financial Analysis

COGS

11
Income Statement

Payroll

12
Sales Forecast

Conclusion
Our goal is for you and your family to leave the Department satisfied with wishes of returning.

Our strategy is simple. We strive to give people a combination of excellent services and an
quality products. We are a fun and family friendly store, SeKaiYeol. We serve the Kpop fans of
downtown Pinckney. We plan to offer your favorite artists such as EXO,BTS, EXID, SHINee, and
many more for years to come. We have reasonable prices for quality goods. We are not striving to be
the lowest-priced department in town, we are striving to offer exceptional goods for reasonable prices.

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 We hire the best, most motivated employees to meet every need of the customer. We treat
everyone fairly and equally. However, we do not only focus on the customers satisfaction and quality
items, but the staff as well. We want the employees to be satisfied and to feel the success of the
SeKaiYeol Department. Happy employees make happy customers.

The creation of a unique and fun shopping atmosphere will differentiate us from the
competition. We provide merchandise in a friendly cozy atmosphere in hopes of achieving our goal of
overall value in the shopping experience.

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