The Blueprint To Hustle

The Blueprint to Hustle: 5 Basic Laws to Improve Your Productivity
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CZATheCEO.com @CZATheCEO
The Blueprint
to Hustle:
5 Basic Laws to
Upgrade Your
Productivity
CZA The CEO
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Contents
Introduction ................................................................................. 4
Toilet Paper and Trinkets ............................................................ 5
Bucket Hustling ............................................................................ 7
Be the Iceberg............................................................................ 10
Follow to the ‘T’ ......................................................................... 12
Take It to the Next Level............................................................ 15
Upcoming Projects .................................................................... 17
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Introduction
What you’ll find here are 5 rules that I personally follow

in all my endeavors. Most come from my life experience and
some from game I soaked up from my mentors. In both cases,
the information you’ll find here is actionable, user-friendly and
important for your growth as future CEOs. For those that don’t
know, you’ll see Hustle with a capital H in reference to a term I
use a lot on my blog posts. The meaning is simple; your
ambition, your goal, and your means of generating money that
coincides with the lifestyle you wish to live. A Hustle isn’t tied
down to a job title and can be a seed fund for your larger plans
or be the larger plan itself. Hustle is a spirit that comes from the
entrepreneurial undertaking; in a room full of squares with the
employee programming, the circle knows there is more right
around the corner.
What you do with this information is what you will but I

encourage you to apply it to your life today. If it works for you,
spread it to someone else who could use it. If not, pass it to
someone else still and let them try it out for themselves. The
heart of the grind is the exploration of both yourself and the
world around you. Go crazy. –CZA The CEO
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Toilet Paper and Trinkets
The law of supply and demand is a staple that isn’t going

anywhere anytime soon so the wise thing to do is set up your
hustling practices like this: go out into your community and see
what people are actively spending money on; not the frivolous
keep up-with-the-Jones’ type of thing but the essentials that are
needed in every day life and create an avenue to give it to them
easier, faster or less expensively. That’s the kind of mentality
you see when you see the mom and pop dollar stores open up all
over town—they can undercut the Family Dollar and Dollar
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General branded stores because they don’t have as much

overhead and can then pass those savings on to the community.
The same goes with the water purifier hubs you see about the
neighborhood; everyone will always need clean drinking water
and they’re tired of being taxed for using the kiosk outside of the
major grocer chains.
The truth about this recession is that it is forcing more

and more to spend that once called “disposable income” on
sustainability items instead and you can see this in full effect
when you visit your local malls. There’ll always be those that
spend even though they can’t afford it but as you walk through
you’ll see thinner crowds around the massage chair set ups and
Dippin’ Dots stands. The cellular phone accessory and low
budget jewelers are shutting down by the boatloads because they
weren’t able to compete with the changing mindsets of the
people who once blessed them with their patronage. Deal
hunting is still (and maybe more so) in effect but the wayward
spending just because you have it has gone the way of the
dinosaur.
#CEOTip: Necessity is ALWAYS a better money maker. Supply

someone’s needs cheaper, faster or better and you’ll always
have customers.
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Bucket Hustling
The square mind sees things as black and white, right

and wrong and the instance of grey as an uncomfortable
anomaly which needs to be crushed whenever it appears. The
rent’s due? My job will pay for it. Hospital visit? My job’s
benefits will pay for it. It’d be easy if life were always this simple
and to those that follow the hand to mouth mentality, it is—
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until they become unemployed and then it’s a frantic race for
the comfort and familiarity that their new job brings.
The idea of bucket hustling escapes many but if you

think about it, really think about it, there are roots in the
scientific, historical, religious and corporate worlds that back
this ideal up 100%. In the beginning there is a single way to do
things and it goes unquestioned. Then someone questions it
and attempts to find an easier path to doing it and either
succeeds and adds new game to their repertoire or fails and
learns how not to go about doing things. In either case growth
only comes from striking out in attempts to do the something in
a way better for them and this is the same with money.
Bucket hustling is a term I coined to encapsulate the

idea of using one hustle to pay for another and creating a chain
of sustainability you can use to stay off the job and further your
main Hustle. Starting small, with whatever means you have at
your disposal NOT taking away from your living expenses, fund a
simple money making task not requiring a formal business
structure (such as selling $1 bottles of water or $5 umbrellas)
until you’ve amassed a predetermined amount that you can
then put into another, larger enterprise that yields more profits
(like an inter-apartment laundry service) that again gets put into
an operation even bigger than the last two. The end goal here is
to touch enough paper that everything operates efficiently and
profitably enough that those 8 hours you used to spend on the
job becomes inconsequential and the net profits go to your
bottom line. Use the mental image if you will of a bucket filling
up with cash to the point of overflowing and instead of pulling
the money out, pour the contents into a second one and so on
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and so forth. Even being able to subsist on a part-time gig is

enough creative incentive to try your hand at bucket hustles.
#CEOTip: A bucket hustle is not designed to support you

financially on its own; it is to help lessen the need for
outsourcing yourself to a wage slave position.
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Be the Iceberg
We as humans are social creatures that thrive on

involving ourselves in other’s lives and vice versa. This is fine
when in a purely inter-relational manner but when it comes to
business, kindly feel free to shut up. That dream that’s tucked
tightly to your chest? People don’t genuinely care to hear about
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it and furthermore, the only caring done is if it can somehow

benefit their pockets.
For this reason, I would liken you to be more like the

iceberg in there is only so much that anyone can see of you at
any given time and you operate by and for your own devices.
That instinctual need to solicit praise from your peers is one of
the main reasons why things don’t get done; it’s amazing just
how impactful a trusted peer’s thoughts can weigh you down
and stop your forward progress.
This goes for co-workers if you’re still at a job; stay

extremely tight-lipped about your actions, goals and ambitions
as those without your Hustle mindset might view you as
potential competition or worse an easy opportunity for brownie
points with the boss and thus leave you ousted.
Family can be the most devastating detractors to your

grind and non belief in you and your abilities can eat away at
you until you finally give in to their dated mode of thinking. It’s
not that they maliciously want to squander your spirit; it’s that
they come from a time where stability and single
purposefulness was seen as the way to be and to invest in
yourself and take risks like you do can’t be computed by their
one track minds. We love our parents and grandparents just the
same but just like the co-workers mentioned above, keep your
Hustle quiet, smile, nod and get through the encounter.
#CEOTip: Not everyone shares your sense of do-for-self and the

best way to not clash with them is to avoid the opportunity to
clash with them from the onset.
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Follow to the ‘T’
As simple as that sounds, you’d be surprised at just how

many cats don’t completely follow through with things and then
wonder why it doesn’t work. It’s the same principle as when you
don’t want to read the instruction manual for your new iPad
and you can’t figure out how to do a certain function. In the
planning stages of your Hustle, be absolutely sure that your
research is thorough enough to account for any foreseeable
occurrence and do not deviate from doing it the way you
originally planned. If you come across a way that may
potentially do it more simply, put it in your back pocket and
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promise yourself that you’ll research it later on when you have

the time.
There are a few different reasons why I say this; one

being that there is generally no guarantee that the new way will
work for you. Even if it’s worked for someone you know or
respect, without proper examination you could scrap a way that
will work for you in favor of something not completely ironed
out. The second reason is until you’ve gone through the
processes necessary for your original plan to be exercised, you
don’t know what you have in front of you. It could be the best
way for you to go about handling it or it could not work at all—
but you’ll never be able to come to that conclusion if you don’t
see it through to the end. Lastly, if you look about the game
right now, you’ll see that there are more bandwagon jumpers
than there are architects. So many are unwilling to strike out on
their own and formulate a system that those that do get copied
a million times. Being a bandwagon jumper not only makes you
look soft but it undermines your confidence in yourself and
what you’re doing.
The same goes for when you’re following instruction

from someone else. Ask enough probing questions to arm
yourself with the knowledge to fill in the holes of your
understanding, map it out and do as they say until you reach
the end. You may discover a better way to do it while doing it
but until you’ve proven that their way doesn’t work for you,
you’re looking like you don’t care about the game they’ve given
you. When it comes to chips, information is the highest form of
power and a proven system that takes a little longer to
complete is always better than the flash in the pan that will
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leave you shirtless. This is the core basis of all knowledge! Learn
until you can repeat the process and if it doesn’t work out when
you’ve done everything asked for replication without fail you
know that it’s not your fault and you can extrapolate the parts
that are useful, come up with your own hypothesis and try a
different way. Making chips is more a science than an art and by
understanding the scientific process behind it, it will become
less daunting to do.
#CEOTip: You won’t know a particular process won’t work until

you try it. Do your homework, execute your plan precisely and
exclude emotion from your findings.
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Take It to the Next Level
Will Smith once said something to the effect of a person

can be better at something than him and he wouldn’t mind it
but as far as he was concerned, the only way you could stop him
from going for his was to pick up his dead body because he
would not ever quit. That’s the mentality of someone who
cannot tolerate him or herself giving any less than their best
and this is something that the modern day person needs to take
to heart when chasing that cake. “Adequate”, “acceptable”,
“passable” and “sufficing” simply will not cut it when your goal
is to win. There’s another synonym that isn’t used as often but
sums up this kind of horrible contentment in being average
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better than any other—unexceptional. At what point did we say

it was okay to play just to play? What happened to playing to
win? Remember that there is no competition when you’re
progressing in your lane but the thought of anything less than
your all should never cross your mind—ever.
In order to take it to the next level, you have to realize

that the basis of doing so involves you becoming better versed
in your purpose, meaning you’ll need to be in a constant state
of learning. Bruce Lee coined “master student”, the one who is
the master of their own learning and seeks to always improve it.
By continually brushing up, you are forming and re-forming your
perception of what it is you’re trying to get done until you can
no longer bounce a quarter off it and it is as sound as you can
make it. Even then you continue to look for ways to advance but
you can move into creating your plan of action.
You always hear “practice makes perfect” and indeed it

does make you smarter on the subject. Perfect? No.
Knowledgeable of the most commonly seen scenarios and
instances? Yes. The more experience you have seeing what can
happen, the more ready you’ll be when something does pop up.
Don’t let your inner fears or outside roadblocks create a myopic
view of success; the game is incredibly simplistic in that all you
do is plan and execute. That’s it. When you do more than the
next man, you get more than the next man. That is true on
every single level and nothing will ever change that.
#CEOTip: There is a method to the madness of studying more,

practicing more and putting yourself out there more; it creates a
threshold you can examine to better your chances for success
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next time. Do not ever get content with your learning; doing so
means a countdown clock on your profitability and growth.
Upcoming Projects
Thanks to everyone who took the time out to read this;

you’re helping me be more creative in my attempts to get the
word out on different avenues of Hustle and the mindset that
comes with it. My book, Be Diagonal: 24 Uncommon Sense Tips
to Improve Forward Thinking and Upward Mobility is coming
soon, hopefully you’ll see it grace shelves of your favorite
bookstore by August. The EP, The CEO Experience is coming
along nicely too, I’m looking to drop it simultaneously with the
book and begin promo touring at college campuses shortly
after. If you’d like me to speak at your school, hit up my man
Dylan Colbert at majorbuzzpr@gmail.com. Other than that, the
blog is still going and the community continues to grow. I might
drop another The Blueprint to Hustle in a few months if the
demand is strong enough so be sure to drop a line over at
www.CZATheCEO.com and let me know.
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The Blueprint to Hustle: 5 Basic Laws to Improve Your Productivity

What you’ll find here are 5 rules that I personally follow

What you do with this information is what you will but I

Toilet Paper and Trinkets

The law of supply and demand is a staple that isn’t going

General branded stores because they don’t have as much

The truth about this recession is that it is forcing more

#CEOTip: Necessity is ALWAYS a better money maker. Supply

The square mind sees things as black and white, right

The idea of bucket hustling escapes many but if you

Bucket hustling is a term I coined to encapsulate the

and so forth. Even being able to subsist on a part-time gig is

#CEOTip: A bucket hustle is not designed to support you

We as humans are social creatures that thrive on

it and furthermore, the only caring done is if it can somehow

For this reason, I would liken you to be more like the

This goes for co-workers if you’re still at a job; stay

Family can be the most devastating detractors to your

#CEOTip: Not everyone shares your sense of do-for-self and the

Follow to the ‘T’

As simple as that sounds, you’d be surprised at just how

promise yourself that you’ll research it later on when you have

There are a few different reasons why I say this; one

The same goes for when you’re following instruction

#CEOTip: You won’t know a particular process won’t work until

Take It to the Next Level

Will Smith once said something to the effect of a person

better than any other—unexceptional. At what point did we say

In order to take it to the next level, you have to realize

You always hear “practice makes perfect” and indeed it

#CEOTip: There is a method to the madness of studying more,

Thanks to everyone who took the time out to read this;

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