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QUESTIONNAIRE
Respected Sir/madam
I Lijin k , MBA 3rd semester student pursuing my course from Centre for
Management Studies , Mangattuparamba , Kannur, as part of my academic
purpose , Im doing a project on the topic A study on promotional strategies
and formulation of a new promotional strategies at Lazza ice creams pvt
ltd , Kannur. I request you to spare a few minutes to fill up this questionnaire.
The details collected will be kept strictly confidential and will be used only for
academic purpose.
Name:
4. From where did you get information about Lazza ice creams?
9. Does the advertisement of Lazza ice cream provide sufficient information about the
product?
Yes No
11. Which media do you think is the most efficient for advertising ice creams?
16) .Rate the following promotion mix of different brands on the basis of their influence
on ur purchse decision.
company factors Strongly Agree neutral Disagree Strongly
agree Disagree
Sales
promotion
Advertisemen
t
Lazza Direct
marketing
Personal
selling
Word of
mouth
Sales
promotion
Advertisemen
Merii boy t
Direct
marketing
Personal
selling
Word of
mouth
Sales
promotion
Advertisemen
Amul t
Direct
marketing
Personal
selling
Word of
mouth
Yes no
18). Compared to other brands the price of lazza ice cream is..?