Company Details

Company Name - NARMADA DRINKS PVT LTD

Company Status - Active

Company Category - Company limited by Shares

Company Sub Category Non - govt company

Class of Company - Private

Date of Incorporation - 20 December 1985

Activity - Bottling & Manufacture of beverages

Our mission is:

To refresh the world in mind, body and spirit

To inspire moments of optimism and happiness through our

brands and actions

To create value and make a difference.

Our Vision is:

People: Inspiring each other to be the best we can be by

providing a great place to work

Portfolio: Offering the world a portfolio of drinks brands that

anticipate and satisfy people's desires and needs

Partners: Nurturing a winning network of partners and building

mutual loyalty
Planet: Being a responsible global citizen that makes a difference
by helping to build and support sustainable communities

Profit: Maximizing long-term return to shareholders, while being

mindful of our overall responsibilities

Productivity: Being a highly effective, lean and fast-moving

organization.

Company profile
Coca-Cola, the product that has given the world its best-known taste was
born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the worlds
leading manufacturer, marketer and distributor of non-alcoholic beverage
concentrates and syrups, used to produce nearly 400 beverage brands. It sells
beverage concentrates and syrups to bottling and canning operators, distributors,
fountain retailers and fountain wholesalers. The Companys beverage products
comprises of bottled and canned soft drinks as well as concentrates, syrups and
not-ready-to-drink powder products. In addition to this, it also produces and
markets sports drinks, tea and coffee.

The Coca-Cola Company began building its global network in the 1920s. Now
operating in more than 200 countries and producing nearly 400 brands, the Coca-
Cola system has successfully applied a simple formula on a global scale: Provide
a moment of refreshment for a small amount of money- a billion times a day. The
Coca-Cola Company and its network of bottlers comprise the most sophisticated
and pervasive production and distribution system in the world. More than anything,
that system is dedicated to people working long and hard to sell the products
manufactured by the Company. This unique worldwide system has made The
Coca-Cola Company the worlds premier soft drink enterprise. From Boston to
Beijing, from Montreal to Moscow, Coca-Cola, more than any other consumer
product, has brought pleasure to thirsty consumers around the globe. For more than
115 years, Coca-Cola has created a special moment of pleasure for hundreds of
millions of people every day. The Company aims at increasing shareowner value
over time. It accomplishes this by working with its business partners to deliver
satisfaction and value to consumers through a worldwide system of superior brands
and services, thus increasing brand equity on a global basis. They aim at managing
their business well with people who are strongly committed to the Company values
and culture and providing an appropriately controlled environment, to meet
business goals and objectives. The associates of this Company jointly take
responsibility to ensure compliance with the framework of policies and protect the
Companys assets and resources whilst limiting business risks. The biz.system of
coca-cola in India directly employs approximately 6,000 people, & indirectly
creates employment for many more related industries throw our wash procurement,
supply and distribution system. The vast Indian operations comprise 25 companies
owned bottling operations & 24 franchises owned bottling operations. The apart
a network of contract packers also mfg. a range of the product for company. On the
distribution front, 10 tone trucks, open-bay three wheelers that can navigate the
narrow alleyways of Indian cities, ensure that our product available in each corner
of the country. The coca cola is responsible for the mfg. distribution & sales of
product across the country.

HISTORY OF SOFT DRINK IN INDIA

The first brand of soft drink Gold spot established 53 years ago. Before all
empowering CocaCola entered the country to dominate the soft drink market, the
history of soft drink in India is quite drinking old. Down the ages, people consume
soft drink to give them a refreshing feeling. Gold spot is considered as the first
brand of soft drink in India, it was introduced in 1965. Coca- cola at the same time
entered the Indian mark t .and dominated the whole market. It faced no though
competition from the domestic market. Due to certain circumstances the Coca cola
Company discontinued its operations in India. In 1993 Coca Cola was launched in
Agra (India) again with a slogan of "OLD WAVE HAVE COME AGAIN" Joining
the hand with Parle export Pvt. Ltd., The Company was trying its best to regain
prestige which it had before. At present only Coca Cola and Pepsi Food are giving
tough competition to each other. Coca Cola was the first foreign drink came in
India in the year 1965. Coca cola had a very good beginning in the Indian market
and it hardly faced any competition in India. The marketing people did not even
require advertising Coca Cola. This extra ordinary success of soft drink could be
attributed to following factors.
Later in 1970, it introduced Limca a lemony soft drink. Before limca they
had tentatively introduced by Cola-Pepsi which they had to withdraw soon in the
face battering confrontation with Coca-Cola. The Indian drink had a significant
opportunity in 1977 when Coca Cola decided to wind up its operation rather than
bowing to the government of India insistence of dilution of equity.

ABOUT THE COMPANY:

Narmada Drinks Pvt. Ltd. Is fairly a new unit and was renovated in
the year 2000. After renovating it was started in the month of Feb
2001. The plant covers an area of 7.5 acres and is situated in the
lush green SIRGITTI INDUSTRIAL AREA OF BILASPUR
(CHHATTISGARH).

Plant is certified for ISO 9001:2008, FSSC-22000-2011 in the year

2012 and ISO14001:2004(EMS) and ISO:18001(OHSAS) in the
year 2013 by DNV. Plant is continuously monitored by COCA COLA
Company through Global Audits to check the effectiveness of all
the above cited systems.

The plant has 3 manufacturing lines 800 BPM for 200ml RGB,
550BPM for 300ml RGB packages, 120 BPM for PET CSD & 60BPM
packaged Drinking water Kinley one ltr.

The manufacturing unit is capable of producing:

i) 200ml, 300ml returnable glass bottle packs.

ii) PET bottles of 300ml, 600ml, 1250ml & 2 ltr packs of
flavors Thumbs UP, Coca Cola, fanta, Sprite and Limca,
Kinley Soda in the pack of 500ml & 600ml pack, Kinley
packaged drinking water in 1.0 ltr & 500ml package.