I Basavaraj Diddi student of RV Institute of Management conducting a study on

promotional strategy of Karnataka Handloom Development Corporation Ltd we will

appreciate your cooperation in this regard by kindly filling up the questionnaire, I
assure that information provided by you will be kept conational and will be used for
academic purpose only

Personal Particulars
Name :
Age : Sex:
Note: Tick ( ) the option of your choice.

1) Which promotion method does make you to buy your products?

Advertising
Sales Promotion
Personal Selling
Publicity by words of mouth
Combination of above

2) According to you which method of sales promotions KHDCL use to push sales?
Price off
Discount
Premium
Extra Quantity
Others

3) According to you which method of sales promotion is more effective to motivate potential
customers to buy KHDCL products.
(a) Price off or Discount
(b) Extra Quantity
(c) Contests
(d) Premium
(e) Others
4) Do you receive timely information about sales promotions by KHDCL.
Always
Often
Sometime
Rarely
Never

5) What time usually bring schemes for sales promotion of sell its products?
During peak season
During off season
During fall in sales volume
During tough competition in sales
Any time

6) According to you what could be the objective of KHDCL to launch sales promotion
scheme?
(a) To increase sales
(b) To neutralize competition effect
(c) To push sales in off season
(d) To increase sales of product which are out of demand

7) The company customized marketing strategies affects the growth of the company in the
rural market promotional.

(a) Strongly Agree

(b) Agree

(c) Neutral

(d) Strongly Disagree

(e) Disagree

8) Promotional strategies adopted by KHDCL advertising Affects the Sales figures of the
company.
 Strongly Agree

Agree

Neutral

Strongly Disagree

Disagree

9) KHDCL needs to follow different sales promotion activities in rural areas commutated to
urban areas.

Strongly Agree
Agree
Neutral
Strongly Disagree
Disagree

10) Rural marketing is more challenging and KHDCL needs of offer more customized
products to satisfy the needs of the rural customers?

Strongly Agree
Agree
Neutral
Strongly Disagree
Disagree

11) Distributors and Retailers play an important role in the success of KHDCL in terms of
sales of the products and profits?

(a) Strongly Agree

(b) Agree
(c) Neutral
(d) Strongly Disagree
(e) Disagree

*) Word of Mouth considers to be the most trusted source of communication in rural areas,
so it becomes the most important method of publicity there.

(a) Strongly Agree

(b) Agree
(c) Neutral
 (d) Strongly Disagree
(e) Disagree

13) Rate the important of promotional strategy of KHDCL which dramatically affects the
sale of products?

Very import
import ant
(a) Availability...
(b) ant Good Advertising...
(c) Low price/cost
(d) Recommendations..
(e) Word of Mouth...

14) Attractive Packaging of KHDCL motivates and

enables customer to buy its product.

Strongly Agree
Agree
Neutral
Strongly Disagree
Disagree

15) which is the most factor you consider when you buy KHDCL products.

Nearer to Home
Extension of Credit
Availability of Quality goods
Availability of Variety of goods
Reasonable prices

*) Any other suggestion

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Thank you for your kind Cooperation,