Taylor Pye Makaela Miracle

408 Keene Ave 205 East High St

Dowagiac MI, 49047 Dowagiac, MI 49047
(269) 783-6977 (269)910-
5250
Tnpye@dusstudents.org
mlmiracle@dusstudents.org

T & M Sweet Tooth

Taylor Pye and Makaela Miracle

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 Table of Contents
I. Executive Summary
II. Company description....
3
III. Legal Structure..
3
A. Advantages and Disadvantages of a
Partnership..3
B. Our
Location..4
IV. Management....
.. 4
A. Beneficial courses for business
B. Personal traits
C. Previous business experiences
D. Requirements for workers
V. Description of the Product or Service....
. 4
A. Candy selection
VI. Target Market...
5
A. Customer age market
B. Busiest hours
C. Advertisement
VII. Slogan/logo...
.. 6
VIII. Business card....
. 6
IX. Letterhead..
7
X. Letter
invitation 8
XI. Customer List for Grand Opening Day....
.. 9
XII. Advertising Flyer....
10
XIII. Analysis of Competition..
11
XIV. Financial Analysis....
11
XV. Income Statement.
13
XVI. Payroll..
.15

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 XVII. Sales Forecast..
16
XVIII. Conclusion...
.17
XIX. Appendix.
..17

1. Company Description

The name we chose for our candy store is T & M Sweet Tooth, we choose the
name because we thought it was a good choice for the name of a candy store because
everyone has a sweet tooth once in awhile, we thought it was also a great way to show
this was a partnership.
The location of our business will be in Orlando, FL on 1515 Lee Road. We
chose this location because it is located in the middle of a shopping mall and we feel
that we will get a lot of customers because everyone goes to the mall. T&M Sweet
Tooth was inspired by Taylor and Makaela's love for candy and delicious sweets. The
business type we have chosen was a partnership, we work together well because we
have been friends for a long time and we know one each other.
Some of the short term goals we have are making about 250,000 in the first year,
provide great products, and better than our competitors.
Some long terms goals for our business is to keep the business alive, have fun,
and stay on top of payments and satisfaction. We would also like to have at least 10
stores across the United Stated in the first 5 years of the business being open.

2. Legal Structure

We choose a Partnership because we can depend on more than ourselves to run

the business, If one of us are out for a family problem or a sick day than we still know
that the business is still getting looked after from our other partner. We also chose to do
a partnership because it has minimal liability. The disadvantages of having a partnership
instead of a corporation is the a corporation has no liability. We need an insurance
license and an environmental license.

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 3. Our Location

Our store is located on 1515 Lee Road Orlando Fl.

4. Management

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 We decided to do a partnership because in a partnership it's easier and you
don't have as much weight on your shoulders because there are two people in a
partnership and if one is sick or out due to a family issue you will still be able to have
your business open.

5. Description of our products and services

T & M Sweet tooth sells the candy your sweet tooth deserves. Some of the candy
we sell is Snickers, Reese's, M&M's, Skittles, Kit-kats, Rock candy, Gummy bears, Jelly
beans, Butterfingers, Tootsie rolls, Carmello, Gobstoppers, Mike & Ike's, Hot tamales,
swedish fish, Sour patch kids, Starburst, Pop rocks, Juicy drop, Airheads, Warheads,
Hubba bubba squeeze pops, Sweet tarts, Laffy taffy, Jawbreakers, Lollipops, Twizzlers,
Dots, Nerds, Jolly rancher, Dum Dum suckers, Candy necklaces, Hershey's, Sugar
Daddy and many many more types of candy your sweet tooth is craving

6. Target Market /Market Analysis These Graphs show the Ages and gender
for our target market.

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We found that MOre females eat more candy than males do.
7. Slogan and Finished logo

T & M Sweet Tooths slogan is Life is short, eat

candy first. Our logo is a tooth with the words
Sweet Tooth Candy on the tooth and on the roots
of the tooth is has the letters T & M, as shown here.

8. Business Card

6
9. Letterhead

7
10. Letter

8
11. List of Customers To Invite

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Name City State Zip Code Email
Raj Dowagiac MI 49047 kvchudasama@dusstudents.org
Chudasama

Andrew Dowagiac MI 49047 aamcintosh@dusstudents.org

McIntosh

Nico Dowagiac MI 49047 enlinares@dusstudents.org

Linares

Kylar Dowagiac MI 49047 klkinyon@dusstudents.org

Kinyon

Josh Tart Dowagiac MI 49047 jtart@dusstudents.org

Dylan Hill Dowagiac MI 49047 drhill@dusstudents.org

Antonio Dowagiac MI 49047 amlear@dusstudents.org

Lear

Jennifer Dowagiac MI 49047 jwessels@dusstudents.org

Wessels

Don Pye Dowagiac MI 49047 dpye534@yahoo.com

Erica Pye Dowagiac MI 49047 epye812@yahoo.com

Kara Dowagiac MI 49047 kmiracle@yahoo.com

Miracle

Chalee Dowagiac MI 49047 cjmiston@dusstudents.org

Mistom-Pye

Amiyah Dowagiac MI 49047 ansmith@dusstudents.org

Smith

Morgan Dowagiac MI 49047 mphamilton@dussstudents.org

Hamilton

Mariah Hunt Dowagiac MI 49047 mmhunt@dusstudents.org

Mrs. Dowagiac MI 49047 kgnodtke@dowagiacschools.org

Gnodtke

12. Advertising Flyer

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13. Analysis of Competition

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Name- M&Ms World Honeydukes David Ramirez
Chocolates
Address- 8001 S Orange 1000 Universal 2154 Central Florida
Blossom Trl Studios Plaza Pkwy
Orlando, FL 32809 Orlando, FL 32819 Orlando, FL 32837

What they are Only M&Ms Harry Potter type Homemade Candies
candies
about-
Strengths- Different extreme Crazy themes Big flavors & Beautiful
flavors Presentation

How we are We have more of a Our prices are lower We have better
variety of candy accessibility to our store
better-

14. Financial Analysis

Candy Items Cost of Products Selling Price Profit

1 M&Ms- $1 $2 $1
1 Snickers- $1 $2 $1
1 Swedish $1.25 $2 $0.75
Fish-
1 Gobstoppers- $1.25 $2 $0.75
1 Sour patch $1 $2 $1
kids-
Total Sales $5.50 $10.00 $4.50

http://www.candywarehouse.com/types-of-candy/candy-bars-and-
checkout-stand-candy/

15. Income Statement

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13
16. Start-up Expenses

17. Payroll

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18. Sales Forecast

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 19. Conclusion

This is our business plan for our business T & M Sweet Tooth.

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