2017.

0501 (Service Operation Management) Customer Relations Management After-service

Business Plan Development (Reference) contents and system, etc.
- to design HRM (employees, part-timers, education/training, etc.), building or office space,
*1. All members should cooperate to execute tasks in a group with your production/service facilities, IT systems (own facilities or application service providers:
Entrepreneurship, leadership and initiative. It is a creative work for all of you. ASP)
*2. This is just a guideline. You should improve it in your group. - to comply with the law and necessary rules such as regulations, permissions, etc.
*3. If you do not have critical information, you may have some assumptions. *To make clear the value of product/service
*4. Your objective is to raise profits (Revenue , Cost = Profit ) and to
finance money from Venture Capitalists. (4) To make pro forma financial statements
- Financial statements for 5 years: Profit/Loss Statement (PL), Balance Sheet (BS)
(1) To establish a company End
1) To decide a company name
2) To decide roles of members: 1) CEO: Whole management, 2) COO: Operations, 3) CFO:
Finance, 4) CMO: Marketing, 5) CIO (IT systems, 6) CAO: Human Resource and
Administration), 7) CBDO: Business Development, 8) CRO: Risk management, etc. You
can develop important roles.
3) To determine the corporate registration items: (a) Company name, Headquarters address,
The day of the company formation, (b) Objectives (business objectives), (c) Executives
(Representative directors, Directors), (d) Capital: 5 million.
4) Make clear the company philosophy.

(2) To realize a business m odel

- to determine a business (specific products/services, etc.)
- to specify a business model: e.g. Characteristics of the business? Value Prepositions? What
are unique points? Core competences? Features of products/services, Customer targets?
What kind of customer needs? What are pitches?
- to do research about the market: e.g. Market characteristics and market size? Growth
potential? Market competitions? Which are benchmark companies? etc.
- to plan revenues and raise profits: e.g. Average prices of products/services, Average
spending per a customer, Forecast demand (the number of customers), sales, and
expenses. Plan incentives, promotion, public relation, other expenses etc. You should
develop a revenue and cost model!

(3) To build a business plan

- to design management systems: e.g. Business process such as
Procurement (Production, Inventory Control, Distribution), (Retail Management),

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