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  • Product Management Rules

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    rules of product management

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    rules of product management

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    © All Rights Reserved
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    Signaler comme contenu inapproprié
    4 vues57 pages

    Product Management Rules

    Transféré par

    my n
    rules of product management

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme PDF ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 57
    Rules EDITED BY BRIAN LAWLEY PN [ee], gy 280 GROUP PRESS 42 Rules of Product Management Learn the Rules of Product Management from Leading Experts from Around the World By Brian Lawley and Greg Cohen y PROLIBRIS PUBLISHING MEDIA | Rules Are Meant to Be Broken... g Work on Products You Are Passionate About... 6 Rule 3 Beware the “Requirements Death Spiral"... iH 8 Rule 4) Think Like an Entrepreneur. .. 10 Rule 5! Learn to Say "No" to Customers . Rule 6) Product Management is | inherently Potiticar Rule 7/ Thore Is a Fine Line between Knowing HtAlland Being a Know-t-all .. Rule 8) Market Resoarch Must Be Actionable .... 18 Rule 9) The Two-Week Rule. Rule 10/ Market Needs, Not incividuel Requests... 22 Rule 11) No Sun Rule 12) Be Data-Driven by the Consumers of Your Product. ‘ Rule 13) 90-360-3. .. Rule 14) Creativity Opens Up More Possibilities... 30 Rule 15) Get Your Hands Dirty. Rule 16) Get Out of the office | 42 Rules of Product Mansgeriont » Rule 17 | You Do Not Own Your Product . Rule 18) Carve Out "Think" Time | Rule 19 Get the Markot Segmentation Right! . Rule 20) Clarify Product Positioning Rule 21 | Define and Align Your Roles and Responsibilities . Rule 22 | Write It Down! Rule 23 Make Sure You Have Clear Priorities. Rule 24) Salespeople Don't Just Want to Make Lots of Money . q Rule 25 Create a Culture of Openness Rule 26 Align Your Product Strategy with the Company Strategy—Then Sell it .........54 | Rule 27 | Short, Standardized Cycle Times Drive Predictability ........., 56 { Rule 28) Find Market Problems Worth Solving .... Rule 29 Business is Not a Democracy. . Rule 30) Agility Is Key to Product Management Success........ +62 Rule 31/ Tap into Your Customers . é, 64 | Rule 32 Determine Your Marketing Approach Early and Wisely soe 66 Rule 33 Let the Customer End the Debate Rule 34 | Ditferontiation isn't Enough, You Have to Be Better . Rule 35) Act Like a Child .. Contents Rule 36| Decide What You Are Going to Do | and Not Do .. . 74 Rule 37 Trust and Leadership Through Good Relationships 76 Rule 38. Great Execution Trumps a Great | Product Idea . .. 78 Rule 39| Be All You Can Be ......----- - 80 Rule 40 I Can See Clearly Now: The Power | of Transparency - + 82 Rule 41| Always Be Learning. .. 84 Rule 42, These Are Our Rules. What Are Yours?.... 86 ‘Appendix A| Contributing Authors. . Appendix B| The Product Management Manifesto . Appendix C | Product Management Resources... Appendix D| Product Management/Marketing | Templates eaacage sree gz ‘Appendix E | 280 Group Services . - 104 | Appendix F | References . . 106 | Authors Asatte Aor 108 | YourRules| ite YourOvn Res 110 Books | otner Happy Abou! Books vecee 2 42 Roles of Product Management ve Back when | started my career as_@ product | manager, things were quite different then they are foday. There were no books ot training courses. There were no product management associations, | blogs, or newsletters, Email was justin its infancy, fend the World Wide Web was merely an Gxperiment being conducted by a small group of | elite technologisis. The only way that you learned how to be a great product manager was by trial and (Glen ani arr Gexasoay, you wee lucky, you would have 2 manager who could teach you the sublletias and mentor you (I had several and they made a huge difference in my career). [nn tnngs hve sarge. Tee a Ks Oa ee oe poe wae | afer, rene, “pate. Prati pote ete te cartes ae peeerret es er oitdiys te sees eee ee et oa a Se tele Wee at tray prem | management experts who have emerged that are | enthusiastic about sharing what they have leamed sayeth ‘The goal of this book is to expose you to the | wisdom and knowledge from a group of the world's [Heading product management experts. Among the contributors, there are leading authors, professors, E CEOs and vice presidents, bloggers, consultants, Wainers, and even a few salespeople and | engineers. In total. there are over five centuries of collected wisdom represented here. | To put the book together, we reached out to a large | number of people throughout the world. (Ifyou were | not included, piease don't be offended. Email us | and fet us know so we can include you in future projects lke this.) The rules were submitted over 2 | rormonth period Each rule stands. on sown and they are not in any particular order in the book, ‘42 Rules of Product Management 1 | | I | NOTE: We received more rules than we Wore abi | {2,Bublish, We willbe posting ieee ye Produc | Management 2.0 Blog at tt 10a and in our newsietter, 50 make sure you sign us gmiglable ‘and more successful soci equally produce yt Mobs that it wil lead to you shipping ily aetat YOUr Customers love ered aie are idly successful and highly profitetle, Brian Lawley | SEO and Founder, 280 Group | October 2010 Peo Midhcese than a. Rchrity Hacker |& posmal oy grees Det erdice car ty C @ Welrcet qe te } Lge Onel hance Happucs Ioannina nnn mipnirmnmrinermsreeramrmr Product Misia? (ood nealth Pov all Hoey polse CL Wwaten ers Delovering He pone of 1 QACeAt knowledge ob pale Scuen 2 (nade wigyon) Lo (ast man oy earl & Fhe mankind v2 olishnctively heallly by Use owe pulse diagnose + ee q ; yond Len a hhealtry Lae. & happy : Suapplscos Cathomess | ' Stakeholders’ Cougs \ ‘ evangelists Specalusts v Aynlbussdes 42 Rules of Product Menagoment 2 Rules Are Meant to Be Broken swompropery| nd "Taaltama) stoch a ng errant se, | Fin'new GOR For cto, tue hoover | Regtes tat we chatenge the ae gu in he ‘res Pac rasta nr sity eee ee Rania | Beieerece | BEmseicate ee Ser titer | Hetty gedaes arf ata th | Sacer | SESE siaieemneety Sees ahi Sothienerere es Suieee reac cae ‘ince Japan's sty af elton Tage an May (MI) ‘Exch eo ot ny rans Sry open 8 2 Exon he nue tov no hat a ah once ulna SBIR Shee athe ear tsetse ek Age Reta a ok Meson nc Soc Cg, AMS Sendai Soy alas hit oats ware ot Sommer seine and Wor Whtngroee te West tee pra cuter ‘Suthers cuore af vrng spade tone net at ue your ray. The 2 es nn Work on Products You Are Passionate About (Wade AE 2 cetera apie et oe what they are doing. eres Thea ate ea ee a Sac oreeree fie. eet daraeoe be aod | Si Shes sos, were uae incharge of ++ an aya gowoopant tons Ahh te pdt ibe pont cpr emt te ft Sys mrtnemees on temas nares So aae areas Eracanieemtasmemarmenticrs Irry roduc mon bie ret weg oreo ey ay cor eran eherven tte te ore egmennetes ‘Tug’ and your company i ew Bol your procs por SRaReS sadety Seereae ee reece eee, We will Chango the. vii, best Sead es Pexsmnalged heabtheare SS knew dnysettr rage better we will demenshte Hrvaugh wpals & st pels Promotion dnd aopogahen of the blessing af, Aygetnes | sanmonan sara , peeeelral Seep te ace nr eran fo Sy Reta ence tf eno es SESS Rr mec sauces {Repeal hase winery mise nines niomaeice ‘Santee TB sha hd ate al tw sxny a Sauer” macyorente and “engreerae asione’ so cay eee eae te pat managers oobi te ely ons pcs (nein he eget ay wc een ee "Rabie tl keno! ato erie he eps sya eau OW ’ a Meat cee | @ rete ned usc vo Sang bared stor holy wartad oor hd Sire cers ee cae ate ESC caret (8) Visual reds om lpi develapeg ‘enor peas ig Slee eee POSES Poe att devas oe prntly contingent : 4 Think Like an Entrepreneur tite most baie svelte ie ‘Sorecuct manager res ‘ning tke a ‘enveprnour urtns or which thoy have na diet sumo. Thay must ua ae ‘Seta Selamat ing opps, ‘Stenanra react the endo motto ip these groupe futon ile anvedestosdng ote argx mann andthe be! spose ‘ach hous artom Tats a fo be change proud manages face ‘ton ning ara matatna to ene fr Thar a ora owe ‘Chehnae Wht nace etaospope 9 ance ttl proces “te cron tok etme he enenreneutal uss ln andthe ‘Tema bases tate yo cosuner ree. Seg ene. ‘Slnauea Stong posit manages to be ron eae, ors. ‘tin fel eater fu nb Fow tore eatrstnets tig mt cotaner gone bber on competing cferrax. Te) rave & Hey nese! Seheg and cousmsrcoctst compere ‘iie"Entepeonrsemocy rt scl. posn, false (eleiaome!trewebge afd towance rf. Sheng Bok ‘anapor hoe eo ets (floors of seta), Wa rece (ith an denen sig prose ote cary rg asy one tg tay, Sead ereprener at eres bak ‘ager Sys eceal eras amr Sear erie rare rota Rie eceaes Spooner Le epmoe eee ome Simro readacged ea {fron en io Mot onvopercrs hee Ee Srees a sene Secae She he mwemiceeneeceet Serious cuenta pared en Se che soca eet ie Sorcerer eLearn merce SEEEeaiaaccas Sea othe bot tn: ink he produ nana sn otoseneu [ontack mansaetuore: They most work torial Spr tay dont dec manapeo 2 Riese iet Sraeed tes conto Seek "Tet oak rg crpaneslonl over edt np ychaes Medaka 5 Learn to Say “No” to Customers ¥ BIPAA G2 Papel @BLMS Yes Ne G fer Masi hes 4 be y-ejanes Swasyen Madi Palins a fe Tach Arete 8 Neo demt ate 4 Castmaonaingfong

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