Planning a Book Trailer

1. Identify the audience for your book trailer. Who are you designing this for? If you are a
teacher or media specialist, describe a group of your learners below. If you do not work in a
K-12 setting, send me an email and we can decide who your audience will be.

Learner Analysis:
a. Age/Gender: 11yrs-14yrs

b. Cultural Background: Low-Middle income levels, Caucasian, African

American, boys and girls,

c. Educational Level: Middle School Students

d. Special Needs/Accommodations: ADHD, Below Academic levels, SLD, IEP,

BIP

e. Specific Entry Skills: none

e. Motivation Kellers ARCS Model (How will you design your book trailer to get the
attention of your audience?)
Attention I will grab my audiences attention by usual visuals. Most of my students
live with someone other than their biological parents. These students have also experienced
tragedy and loss at an early age. I will use visual to create a visual of the book in the
students minds. Doing this will grab their attention and connect them the storyline, even
though they have not read the book.
Relevance In order to create relevance of the book to my students I will highlight
similar experiences. I will help the students identify with the characters emotions, thoughts,
communication and opinions in the book. Students will be able to see how relevant the
story is to real life situations that are happening around us today.
Confidence Students feed off of other children. If they see one do something the
other is sure to join. In the story Budis handling some mature life situations. Even though
he sometimes makes mistakes he keeps his focus on his goal. I will highlight his
determination in the story in hopes that it will build confidence in my students. Bud is
younger than my students so I think that they will look at him surviving and think they can
survive also.
Satisfaction At the closing of the book trailer I will leave my students with an open
ended question about how they think Buds journey will end. This will create some
discussion and cause students to use their problem solving skills. I am sure that some of
them will have strong feelings about what happens and create an interest in reading the
book to find out.

2. Book Selection The book you select needs to be an outstanding selection for readers
in the age group you have selected. Use the lists below to help you select an appropriate
book (again if you are not in K-12 send me an email and we will select a proper resource).
The book you select should be age and content appropriate for the audience you have
identified above.
Newbery Medal Book Awards
Theodore Seuss Geisel Awards
Caldecott Medal Book Awards
DeBary Childrens Science Book Awards
Coretta Scott King Book Awards
Golden Kite Awards
Young Adult Book Awards

3. If you cannot access the book you selected through your school library media center,
check your local public library. If it is a new book, not in anyones collection, choose a
different one. You do not need to buy a book for this assignment.