intelectasia™ Malaysia’s Largest PR Training Company

THE SECRETS OF GETTING

MEDIA COVERAGE

The press release is considered as one of the most important element in public relations. Unfortunately, very often press
releases which are sent to media agencies end up in rubbish bins. How can you grab the attention of an editor with your
press release? What makes a press release stand out from a pile clutter sent to newsrooms daily? In this one day work-
shop, learn how to write attention grabbing press releases from seasoned journalists and editors.
Also in this workshop, learn from the experts the secrets on how to ensure high media attendance and coverage for
your events!

PRESS RELEASE & MEDIA INVITATION

WRITING WORKSHOP
5 AUGUST 2010
ONE WORLD HOTEL

intelectasia™ Consultancy (SA 0110521-M) We are proud members of:

T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.com INSTITUTE OF PUBLIC
AF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan RELATIONS MALAYSIA
 For in-house trainings, all programs can be customized to suit your

www.intelectasia.com needs. Call us at 03 7713 2254 for more information

COURSE CONTENT
PRESS RELEASE & MEDIA INVITATION
WRITING
5 REASONS WHY YOU SHOULD
CHOOSE intelectasia!
WHAT?

MODULE 1 ● What is NEWS?

Key Topics: 1. Our trainers are journalists, editors and experienced PR
What Makes NEWS?
What are the elements involved in TV/Print news? consultants. They are exactly the people whom you should
What makes a good story/news? learn media relations from!
How journalists hunt for stories?

MODULE 2 ●Preparing Attention Grabbing Press Releases 2. We are the biggest Public Relations training company in
Key Topics: Malaysia with the highest number of PR training programs
What makes Press Releases NEWSWORTHY?
and trainers
12 Reasons to send a Press Release
Frequently Made Mistakes
Good and Bad Press Release Samples 3. Our training methodology is highly interactive, effective
Ten Commandments of writing a good Press Release and results oriented. It is backed by case studies from Public
Relations Society of America (PRSA) and research done by
our team. We tell you the latest trends and developments in
MODULE 3 ● Writing Media Invites that Guarantees Coverage public relations practices in Malaysia.
Key Topics:
The key to media coverage: A good media invite
Learn to ‘fish’ 4. We have delivered! Our strategies, tools and tips have
Frequently Made Mistakes delivered millions of ringgit of PR and advertising value to
Ten Commandments of writing a good media invite our clients.

MODULE 4● How to Get Coverage without Media? 5. Our courses are endorsed by the Institute of Public
Key Topics:
How to Stop Depending on Media Attendance?
Relations Malaysia (IPRM)
How to use free online press release wires to increase visibility?

WHO?
Junior Executives, Senior and Managerial Executives in Public Relations,
Corporate Communications, Marketing or any relevant position
Fresh Graduates
Anyone who is interested to write good press releases and media invites

● Price : RM 900 ● Number of Days: 1

What others have said

"Knowledgeable training, very hands-on, learned a lot of new things-
thank you all speakers

“Excellent session. Very open and two-way. It is really great to have

speakers with different areas of expertise to share their insights”

intelectasia™ Consultancy (SA 0110521-M) We are proud members of:

T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.com INSTITUTE OF PUBLIC
AF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan RELATIONS MALAYSIA
 For in-house trainings, all programs can be customized to suit your

www.intelectasia.com needs. Call us at 03 7713 2254 for more information

REGISTRATION FORM
ORGANIZATION
________________________________________________________________________________________________________

ADDRESS
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CONTACT PERSON ___________________________________________

DESIGNATION ___________________________________________

PHONE ___________________________________________

FAX ___________________________________________

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PARTICIPANT (S)
Name : __________________________________ Designation : ________________________ Course Code: PR Aug

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PAYMENT METHOD:

A. If payment is by cheque, please make it payable to ‘Intelectasia Consultancy’

Account Name : Intelectasia Consultancy

Account Number : 1246-0000464 -107
Bank : CIMB Bank Berhad
Branch : The Curve,Damansara

B. If payment is via interbank transfer, please fax the receipt to our office with the registration form to 03 7713 2261
C. If payment is through Local Order (for government staff), our MOF registration number is 357-02138240

W ORKSHOP T IME :9:00am to 6:00pm

V ENUE : One World Hotel, Bandar Utama

T ERMS & C ONDITIONS :

i. All courses are PSMB / HRDF Claimable (SBL Scheme) (subject to approval)

ii. Please contact us if you do not receive a Confirmation Letter and Invoice via fax or email one week ( 7days) before the workshop.

iii. Registrants who cancel less than 3 business days prior to the course date are subject to a service charge equals to 50% of the
course fee.

Iv. Please fill up the registration form on the following page and email to registration@intelectasia.com. Alternatively, you can fax it to 03 7713
2261. For further details, please contact the following:

Ms Yasmin Farahanim : 012 408 9754 or yasmin@intelectasia.com

Mr Timothy LKS : 012 365 3444 or timothy@intelectasia.com

intelectasia™ Consultancy (SA 0110521-M) We are proud members of:

T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.com INSTITUTE OF PUBLIC
AF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan RELATIONS MALAYSIA
 For in-house trainings, all programs can be customized to suit your

www.intelectasia.com needs. Call us at 03 7713 2254 for more information

OTHER WORKSHOPS:
Log on to www.intelectasia.com for further details about these workshops

CRISIS COMMUNICATIONS
Anticipating a crisis is part of every public relations professional’s job. To that end, every organization should have an up-to-date crisis commu-
nication plan in the hands of a clearly identified and prepared crisis communication team — internal public relations staff, management repre-
sentatives and outside public relations counsel where appropriate. This plan should be aligned to your company’s operations crisis plan. A
crisis can either be disastrous to your organization, or if properly handled, can open up a myriad of new opportunities. Through this high im-
pact workshop, we will teach you how to weather the storm and coming out from it ‘dry’!

SOCIAL MEDIA 2.0 & PUBLIC RELATIONS

Organizations around the world are now expected to embrace social media such as Facebook, Twitter and YouTube as new PR channels.
Emerging trends such as User Generated Content (UGC) complement strongly the roles of traditional media. Learn from bloggers and social
media experts on how to start a successful PR campaign by using UGC platforms. This two-day high-level training session on the latest
trends and tactics of using social media for PR professionals is for anyone who needs a deeper understanding on how to use social media as
effective PR tools.

MEDIA RELATIONS 101 & ADVANCED MEDIA RELATIONS

Media Relations is an integral part of most public relations programs. Public relations professionals interact with the media both proactively
and reactively. The overall goal is to establish relationships with representatives of the media that foster accurate, balanced and timely re-
lease of your organization’s information. Media relations campaigns should be planned in accordance with industry standards to target audi-
ences with specific messages relevant to the overall goals of the public.

CEO/TOP MANAGEMENT MEDIA TRAINING

A highly interactive and personalized media training for spokespersons. This two-day workshop includes mock interviews with studio
environment to give participants a feel of the actual interview setting. Participants can expect to learn the tactics and strategies to maximize
the impact of media interviews. Due to the complexity of this workshop, we are limiting it to only 10 participants per session.

We have trained:

intelectasia™ Consultancy (SA 0110521-M) We are proud members of:

T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.com INSTITUTE OF PUBLIC
AF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan RELATIONS MALAYSIA
 intelectasia™ Malaysia’s Largest PR Training Company
OUR TRAINERS:
Log on to www.intelectasia.com for further details about our trainers

Puspavathy Ramaloo is no stranger in the local news scene.

She started her career as journalist with TV3 in 2001. Puspa has
won numerous awards not only locally but at the international
level as well. Puspa currently reports and is the co-host for
‘Aduan Rakyat’.

Wani Muthiah is currently the Klang bureau chief and senior writer
with The Star. Since joining the paper in 1994, she has reported on
various issues ranging from politics, business and community news.
Wani holds an MA in Communication Management from the University
of South Australia.

Charles Mohan is an impassioned journalist and NTV7’s lead

news anchor. In 2006, Charles won the prestigious Anugerah
Skrin for the Best Special Report. Charles is currently the
Assignment Editor at NTV7.

Saraswathi Muniappan is an award winning Senior Economic

Journalist with the Malaysian National News Agency, BERNAMA.
She was recently awarded with the coveted title of Best Economic
News Reporter Award. Some of the major events that Saraswathi
has covered over the years are the ASEAN Ministerial Meeting,
World Congress on Information Technology in Adelaide & Malaysia,
and the ASEAN-India Business Summit.

Manminder Dhillon is a member of the distinguished IPRA, a global PR

fraternity. She is the founder of intelectasia™ and currently provides PR
consultancy to various organizations, delivering local and international expo-
sure for her clients. Manminder recently collaborated with UiTM to conduct
the first ever survey on Media Relations practices in Malaysia.

Mohammad Izwan Azir is a prominent face of TV3. As a newscaster and

journalist, Izwan is a well known icon in the local broadcasting industry. Izwan
has interviewed many prominent figures in the past. He is an expert in live-
crossovers and has been reporting from the scene for many major breaking
news stories across Malaysia.

Go to www.intelectasia.com for the full list of our trainers

intelectasia™ Consultancy (SA 0110521-M) We are proud members of:

T:603 7713 2254/2258 M:6012 652 3868 F: 603 7713 2261 W: www.intelectasia.com E:enquiry@intelectasia.com INSTITUTE OF PUBLIC
AF-06, Perdana View Business Suites, Jalan PJU 8/1, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor Darul Ehsan RELATIONS MALAYSIA