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20th October 2016

Economic and Steel Market Outlook 2016-2017


Q4-2016 Report from EUROFERs Economic Committee 1)

EU macro-economic overview I. EU Macro-economic overview


(y-o-y change in %)
EU sentiment resilient after Brexit
EUROFER Forecast Private consumption to keep its strength
October 2016 Risks & uncertainties weigh on investment
EU Tepid increase public spending
2014 2015 2016 2017 Drag from net exports on growth easing
(f) (f) ECB: no change in monetary stance
EU economic recovery should continue
GDP 1.5 1.9 1.8 1.4 Risks to the outlook remain significant
Economic growth decelerated mode-
1.2 2.0 2.0 1.5 rately in the second quarter of 2016,
Private consumption
having strengthened rather briskly in
the first quarter. Quarterly GDP growth
Government
1.1 1.3 1.7 0.9 slowed to 0.3% in the euro area and to
consumption 0.4% in the EU28 compared with 0.5%
growth in the first quarter of the year.
Investment 2.6 3.1 2.3 2.0 This slowdown primarily reflects
domestic demand losing momentum, in
Investment in mach. addition to base effects, as mild winter
equip.
2.4 4.8 2.8 2.2
conditions and an early Easter had
Investment in
boosted Q1 activity.
construction
1.4 2.2 1.6 1.8 Private consumption grew by just 0.2%
quarter-on-quarter, but also govern-
ment spending rose only marginally
Exports 4.1 5.4 3.2 3.4
whereas investment stagnated.
In contrast, the strength of the external
Imports 4.8 6.0 3.9 3.8 sector was a bright spot in the GDP
breakdown, growing by 1.1% quarter-
on-quarter. However, export growth
Unemployment rate 10.8 10.0 9.4 9.1 could not offset the weakened
performance of domestic demand.
0.6 0.1 0.3 1.4 At the country level, growth slackened
Inflation
in Germany, France and Italy, while
improving in the UK and Poland.
Industrial
1.4 1.9 1.3 1.5 Economic activity in the other EU
production economies stagnated or gained some
strength compared with the preceding
= estimate (f) = forecast
quarter.

1) th
Based on information available as of 19 October, 2016
2

EU sentiment resilient after Brexit and consumer surveys published by


Third quarter economic surveys show the European Commission.
that sentiment remained resilient in the
aftermath of the Brexit vote.
The monthly business and consumer
surveys published by the European
Commission signal that economic
sentiment improved markedly in
September compared with slightly
lower confidence in July and August.

In principle, this should bode well for


third quarter industrial production,
having lost momentum in Q2-2016 in
all large EU markets except the UK.
However, data for July still signal a
continuation of rather lacklustre
business conditions. On balance,
industrial production in the EU
Industrial confidence climbed to the increased by 1.1% year-on-year over
highest level since October 2015, the first seven months of 2016, with
reflecting an improved assessment of growth concentrated in the first quarter
order books and production and tapering off thereafter.
expectations. Construction confidence While confidence data suggest a
even showed the best reading since certain level of resilience in the EU in
June 2008, also owing to increased the run-up to and after the Brexit
satisfaction with the level or order referendum, weak investment in
books. Also retail confidence booked a combination with global growth failing
solid increase. to gain momentum appear to have
Markits Eurozone PMI Composite continued to act as a drag on the
Output index slipped to 52.6 in industrial sector.
September, a 20-month low. The
average reading of the index over the Private consumption to keep its strength
third quarter is 52.9 compared with Meanwhile, positive retail trade data for
53.1 in the second quarter, still July signal that private consumption is
remaining comfortably above the 50 likely to remain the main growth driver
threshold that signals no growth. going forward. Trade volumes in July
Underlying data show a significant rose in the euro area by 1.1% and in
slowdown in the rate of expansion in the EU28 by 1% compared with June.
the service sector, whereas This strong increase after the
manufacturing activity increased at the moderation of retail sales in the second
fastest pace since December 2015, as quarter suggest that private
manufacturers are reported to have consumption may have remained at a
gained from a significant improvement strong level in the third quarter.
in new export business. This appears Fundamentals for a continuation of the
to be in line with the latest business consumer recovery in the EU look
solid. The labour market recovery is
3

continuing, owing to positive trends in On the positive side, there is some


unemployment and hiring. The euro evidence that the drag from net trade
area seasonally-adjusted unemploy- may be easing in the remainder of this
ment rate stood at 10.1% in July 2016, year and into 2017. Improving
the lowest rate recorded in the euro corporate profitability and sustained
area since July 2011. pass-through effects of monetary
The EU28 unemployment rate was policy measures should in principle be
8.6% in August 2016, stable compared supportive to unleashing pent-up
with July and the lowest rate recorded demand.
in the EU28 since March 2009. For the time being however, the
Hiring rose in the second quarter by increased risks and uncertainties
0.4% in the euro area and by 0.3% in appear to outweigh the positives.
the EU28 in comparison with Q1-2016. Investment growth is expected to slow
Improving labour market conditions will from 3.1% in 2015 to 2.3% in 2016 and
be supportive to a further rise in real to 2% in 2017.
incomes. Household spending growth
will also continue to benefit from low Tepid increase public spending
inflation and still relatively low oil The outlook for public investment
prices. In addition, the combined effect remains moderately positive for 2016
of low interest rates and easing credit and 2017. Owing to fiscal consolidation
conditions should encourage private efforts in the EU bearing fruits, fiscal
households to favour spending over positions of most EU member states
saving. However, rising inflation and are gradually becoming less austere.
Brexit-related uncertainty may dampen This provides room to growth
private consumption growth in 2017. enhancing public expenditure, aimed at
Private consumption is currently removing bottlenecks in IT and
forecast to rise by 2% in 2016 and by telecoms, transport logistics, energy
1.5% in 2017. grid efficiency and sustainable energy
production. Moreover, public expen-
Risks & uncertainties weigh on investment diture related to the refugee crisis
Investment remained the Achilles heel leads also to higher public spending;
of the economic recovery in the EU. In the relative budgetary impact varies
spite of the very accommodative across transit and destination
monetary policies - resulting in an countries. For transit countries, public
ultra-low interest rate environment and spending typically relates to rescue
a further easing in access to finance operations, border control, registration
and credit investment failed to gain of asylum seekers, provision of food,
significant momentum so far this year. medical care and shelter. For
The global economy appears to be destination countries, spending also
stuck in a low-growth scenario which includes housing and education.
weighs on international trade dynamics Government consumption is seen
and as a consequence clouds growing by 1.7% in 2016 and by 0.9%
business growth expectations. in 2017.
Uncertainty surrounding the UKs exit
from the EU regarding the dimensions Drag from net exports on growth easing
and duration of the adjustment process Exports swinging from zero-growth
leading to the actual separation will quarter-on-quarter in Q1-2016 to 1.1%
remain the key factor hindering in the second quarter does provide
domestic investment in the EU and the some hope for an improvement in the
UK for the foreseeable future. EUs external environment to
4

materialise in the remainder of this almost two-year high in September,


year and in 2017. The rise however Eurostats flash estimate for
benefited primarily the service sector. September showed harmonised
Other indicators of international trade inflation rising to 0.4%, an almost two-
show also some improvement in year high. According to Eurostat, the
exports of goods; Chinas net exports main contributors to the September
appear to have become more reading were higher prices for services
consistently positive in recent months. and for food, alcohol and tobacco. This
There are also early signs of a would suggest that the European
recovery in global demand for IT Central Banks monetary stimulus is
equipment, with particular strength in beginning to bear some fruit.
recent data on Taiwans export orders. Going forward, the recent rise in oil
Moreover, among the key emerging prices suggest that inflation rates could
economies, there is lately some be rising further in the final months of
improvement in Brazil and Russia, with 2016. Inflation rates should increase
both countries gaining from the further in 2017.
rebound in several commodity prices.
However, while a modest improvement
of the external environment in 2017
seems plausible, it remains to be seen
to which extent the drag from net trade
on economic growth will be easing.

ECB: no change in monetary stance


The ECB decided in its September
meeting to keep the key interest rates
unchanged. The ECB expects them to
remain at present or lower levels for an
extended period of time, well past the
horizon of their net asset purchases Directly after the Brexit vote, the euro
which are intended to run until the end depreciated somewhat, but the losses
of March 2017 or beyond if necessary. were recovered very rapidly. Apart
As such, monetary policy remains from some day-to-day volatility, the
focused on maintaining price stability financial markets did not witness
over the medium term and its negative spill overs from sharp falls in
accommodative stance towards equity prices or a surge in peripheral
economic activity with the aim to bonds. Since then, the euro continued
secure a return of inflation rates to to trade in a very narrow bandwidth
levels that are nearing 2%. around 1.12 US$. The ECBs
The ECB also called on other EU announcement in September which -
policy makers to boost growth in the as widely expected - opened the door
Eurozone and advocated the swift to the possibility of an extension of the
implementation of structural reforms asset purchasing programme, did not
and supportive fiscal policies. impact the exchange rate of the
Meanwhile, euro area inflation came in common currency versus most other
at 0.2% in August, unchanged from currencies.
Julys reading. While energy inflation
continued to rise, services and non- EU economic recovery should continue
energy industrial goods inflation were The economic recovery in the EU was
lower than in July. Inflation rose to an sustained in the second quarter of this
5

year, albeit at a slightly lower growth However, what is clear at this moment
rate than in the first quarter. Growing is that uncertainty has increased and
exports and a mild rise in private that this situation is bound to persist for
consumption were not sufficient to some time. The impact will particularly
offset stagnation in investment. be felt on the outlook for investment,
Sentiment surveys signal that so far and trade. Financial strains could come
the impact of the yes vote in the UK to the fore if there would be a serious
referendum on confidence has been impasse in the negotiations during the
rather minor. Sharp knock-on effects separation process or in the event of
on economic activity and the common the British leave vote encouraging anti-
currency were absent, while reactions European populists elsewhere in the
in the financial markets were mild. This EU to follow a similar track.
suggests that for the time being Brexit The EU refugee crisis is another
will have political rather than economic political risk with potentially strong
or financial implications. repercussions on the functioning of the
Against this background and taking the common market. The absence of a
latest indicators and hard data into common approach which is supported
account it seems justified to conclude and respected by all member states -
that the EU economy is not on the with certain countries now going their
brink of a major slowdown. own way to the detriment other
However, uncertainties in the wake of countries - could lead to disintegration
the UK referendum and the risk that of the European Union, malfunctioning
global growth remaining stuck in slow of the Schengen Treaty and eventually
motion will prevent international trade jeopardise the common currency.
from gaining significant traction could The weakness of the emerging
have a negative impact on investment economies - in particular China -
and exports. remains also a concern.
On balance, the October 2016 outlook Persisting geopolitical risks, terrorism
from EUROFERs Economic and political violence could hurt
Committee foresees EU GDP growing sentiment on a global scale.
by 1.8% in 2016 and by 1.4% in 2017, Weaker than expected economic
thereby reflecting that particularly the growth in the US could be exacerbated
2017 forecast is surrounded by by uncertainty related to the
downward risks with increased presidential election, with regards to
uncertainty weighing down on growth the actual outcome of the election and
perspectives. the possible changes in governance.
On balance, risks to the outlook remain
Risks to the outlook remain significant significant, reflecting changing market
At this point in time, it is still extremely conditions, significant volatility and
difficult if not impossible to assess with persistent uncertainty.
some certainty the impact of the UK
yes vote in the Brexit referendum on
the economic performance of the EU27
and the UK going forward. Since the
referendum, very little information
became available on the expected
duration of the separation process and
the most likely scenario for the UK
modelling an alternative approach to
EU membership.
6

USA Key emerging regions


Q216 GDP growth strengthened Further evidence of economic
to 1.1% stability in the emerging markets
Consumers more cautious Brazil and Russia picking up
recently, but sentiment remained from rock bottom
strong China's GDP grew by 6.7% in Q2-2016,
No indication of imminent manu- matching Q1s annualised growth rate.
facturing rebound Key drivers were housing and
Two-speed economy seen infrastructure investment.
persisting in 2017 Economic activity in July was negatively
GDP growth strengthened to 1.1% at impacted by flood-related disruptions,
an annualised rate in Q2-2016. Private but indicators for August signal an
consumption remained the key growth improvement in dynamics. Both indus-
driver, while there was a contraction in trial activity and retails sales grew
investment and government spending. significantly. Fixed asset investment
Exports improved somewhat. recovered from its July weakness, driven
Weakening retail sales in July and by corporate and property investment.
August suggest that consumers may Exports also improved and should
have become more cautious recently. continue to do so going forward in 2017,
Nevertheless, consumer sentiment owing to the expected mild streng-
remained at a solid level. thening in global trade. Fiscal stimuli and
Meanwhile, the latest Manufacturing relaxed monetary conditions will also
PMI surveys point to a sluggish support GDP growth; for 2016 a rise of
performance of the industrial sector 6.6% is foreseen and for 2017 6.3%.
with growth in order intakes slowing India lost some economic momentum in
significantly in the September. Particu- Q2, dragged down by a drop in fixed
larly the more export-oriented investment and weak growth in private
industries are reported to suffer from consumption. GDP rose 7.1% annually
the persistently strong US dollar, weak in the April to June period. As signalled
oil and gas investment and sluggish by the PMIs, business conditions in
global economic growth. With the manufacturing and services improved in
presidential elections coming closer by August; also exports improved.
the day, uncertainty about the outcome Consumption will remain a key driver
and the impact on economic and going forward. GDP grow is pencilled in
political governance does not help at 7.5% in 2016 and 2017.
lifting business confidence. Brazils economy improved in Q2-2016,
For the moment, there is little evidence contracting at the slowest rate since a
of an improvement in business year. While economic indicators and
conditions in the near term. This is also data remained feeble in July, greater
reflected in the Feds decision to leave political stability should provide a basis
the federal funds target rate for a modest rebound in 2017. This will
unchanged, thereby confirming its enable the government to focus on the
cautious stance towards tightening. necessary fiscal and economic reforms.
In 2017, the economy is expected to This year will still see a 3% drop in GDP,
continue to operate at two speeds, with for 2017 1% growth is forecast.
consumers remaining in the lead and The drop in Russian GDP narrowed to
business investment on the back 0.6% in Q2-2016. First data for Q3
burner. However, headwinds from suggest that the relative improvement
weak global growth, low oil prices and was sustained. The manufacturing PMI
dollar strength are seen easing to was back in positive territory in August.
some extent. The recent rise in oil prices should be
GDP is expected to increase by around supportive to a further gradual
1.6% in 2016, followed by a modest strengthening in 2017. GDP is expected
strengthening by 2.3% in 2017. to fall by 0.7% in 2016 before expanding
by 1.3% in 2017.
7

II. The EU Steel Market

Overview Steel Using Sectors


Development of the main steel using sectors EUROFER forecast October 2016
% change year-on-year in the SWIP (Steel Weighted Industrial Production) index1)

% share
Year Year Year
in total Q116 Q216 Q316 Q416 Q117 Q217 Q317 Q417
Consumption 2015 2016 2017
Construction 35 1.6 1.4 0.9 1.6 1.8 1.4 0.6 2.5 2.7 2.9 2.2
Mechanical
engineering
14 0.1 0.8 0.6 0.0 0.3 0.4 1.1 0.4 1.6 1.9 1.3
Automotive 18 7.5 6.0 10.5 2.6 1.1 5.1 2.7 0.4 3.4 5.0 2.8
Domestic appliances 3 4.3 4.1 7.8 4.6 2.2 4.6 3.1 0.3 2.6 3.4 2.4
Other Transport 2 6.7 4.5 8.5 2.5 -4.5 2.6 2.2 1.3 2.9 3.1 2.4
Tubes 13 -5.4 -3.0 3.5 3.5 6.6 2.6 6.8 4.9 4.8 2.0 4.6
Metal goods 14 2.2 2.4 4.6 2.4 0.9 2.6 2.0 1.2 2.3 2.6 2.0
Miscellaneous 2 1.5 1.0 2.7 1.5 1.1 1.6 1.4 -0.3 1.6 1.8 1.1
TOTAL 100 2.1 2.1 4.1 2.0 1.7 2.5 2.2 1.6 2.9 3.0 2.4
to the positive trend in production will
Q216 activity growth firms to continue to come from European
4.1% y-o-y consumer-related demand cars,
Positive trend consumer-driven domestic appliances and housing
sectors and a much more modest contribution
Rather bleak outlook for from investment and exports. This
investment goods going forward trend is seen continuing in Q4-2016.
As expected, activity in the EU steel Total activity in the steel using sectors
using sectors gained momentum in the is forecast to rise by 2.5% in 2016.
second quarter: output growth streng- Similar growth is expected for 2017.
thened to 4% y-o-y, coming from 2.1% The mild improvement foreseen for
in the first quarter. Underlying activity global economic growth should benefit
data on the specific industry level export-oriented sector activity. In the
clearly confirm the continued strength EU, consumer demand is seen
in those steel-using sectors which remaining strong, but investment
heavily depend on consumer spending. demand is not expected to gain much
Output of both the automotive industry traction.
and the electric domestic appliances
sector gained significant traction in the
second quarter, with automotive output
even registering double-digit output
growth.
The other sectors were all in positive
territory too, but growth rates varied
between rather modest and more
robust. First estimates for activity in the
third quarter of this year are again
positive, albeit with output growth not
matching the dynamics registered in
the preceding quarter. The main boost
1) As of 2013, steel structures is no longer a separate sector but is included in the construction sector.
Shipbuilding activity is now included in other transport which includes all non-automotive transport equipment
such as railway material, air & spacecraft and motorcycles
8

Construction

Construction rebound continued in reflecting a modest improvement in


Q216 - driven by housing activity construction activity in those countries
Diverging trends at the country which had seen a year-on-year
level stagnation in output in Q2-2016.
Recovery seen gaining traction in Meanwhile, construction activity in
2017 broadening to other sectors Central Europe is expected to have
EU construction activity rose by 0.9% continued its negative trend.
y-o-y in the second quarter of 2016; as With fairly similar conditions pencilled
expected, output growth was slightly in for the final quarter of this year, total
lower than in the preceding quarter. output growth in the EU is forecast to
Q1-2016 had seen very mild weather amount to 1.4% in 2016.
conditions and as a consequence The outlook for 2017 is for a further
hardly any seasonal interruption of gradual recovery of construction
construction activity. activity in the EU. As in the recent past,
However, significant divergences could the major boost to growth will come
be observed in sector dynamics at the from the residential sector. Demand for
country level. While output growth was residential property will remain on a
strong in Germany, the Netherlands growth trend, supported by low interest
and Sweden the latter even with rates, easing access to financing,
double-digit growth all Central improving labour market conditions
European countries registered a and rising disposable incomes. Public
marked decline in activity. Also output investment in refugee housing will also
growth in the UK was slightly negative. contribute to the expected rise in
Output in the other countries remained residential construction output.
very close to the year earlier level. Non-residential property demand is
As in previous quarters, strongest also forecast to improve, particularly in
dynamics were seen in the residential gateway locations across the EU.
building sector, either in new work or in Particularly this market segment
renovation and modernisation projects. attracts the interest of international
But also non-residential and infra- investors.
structure activity picked up in the Targeted, high-value public investment
countries with the strongest growth in economic infrastructure is expected
performance. to drive a modest recovery in civil
First estimates for the third quarter are engineering activity across the EU.
positive with growth expected to have Total EU output is forecast to rise by
strengthened slightly. This is basically 2.2% in 2017.
9

Automotive

EU sales kept their strength over 10.5% y-o-y in Q2-2016. Output in the
summer United Kingdom, Spain, the
Exports slightly down on 2015 Netherlands, Sweden and most
H116 output sharply up Central European countries posted
Continued but more moderate double-digit growth compared with the
growth ahead same period of 2015.
Having grown vigorously in the first half First indications for Q3-2016 signal a
of this year, available data for the third continuation of the positive trend in
quarter show that automotive demand demand and output, although as a
continued to expand at a healthy rate. result of base effects growth will taper
Passenger car sales rebounded off going forward.
strongly in August following a All in all, automotive production is
hesitation in July. Passenger car sales expected to increase by just over 5% in
over the first nine months of 2016 rose 2016.
by 8% y-o-y. A double-digit increase Prospects for the EU automotive
was registered in Italy and Spain, but market in 2017 remain favourable. The
also the other large EU markets saw a outlook for passenger car demand is
healthy rise in car sales. positive, owing to improving labour
Commercial vehicle demand also market conditions, rising wages and
continued to expand robustly over the low interest rates. Both private demand
July-August period. Especially in and fleet sales are expected to
August sales increased very strongly; increase moderately further.
the 31.8% y-o-y rise was particularly Commercial vehicle demand is seen
boosted by booming demand for vans. benefiting from the sustained economic
Over the first eight months of this year, recovery in the EU and the related rise
commercial vehicle sales rose by in transportation needs.
14.3% y-o-y. All large markets except The export markets will most likely not
the UK posted double-digit growth over contribute significantly to growth in
this period. automotive activity. Most international
EU exports of passenger cars to third markets are not expected to register
countries were slightly down compared strong growth; moreover, localisation
with last year, reflecting falling exports trends limit car exports from the EU.
to the United States, Turkey, China Total EU automotive output - including
and Russia. parts and components - is forecast to
Automotive output growth once again rise by 2.8% in 2017.
surprised on the upside, expanding by
10

Mechanical Engineering

Q216 activity did not gain traction quarter of the year. This would imply
Business investment held back that activity in the EU mechanical
by weak confidence engineering sector will more or less
Post-Brexit uncertainty does not stagnate around the year earlier level
bode well for 2017 prospects in the second half of this year. On
Very modest improvement 2017 balance, total growth over 2016 is
EU mechanical engineering activity forecast to be a meagre 0.4%.
failed to gain momentum in the second Prospects for 2017 have become more
quarter of 2016. Output increased by muted lately. This has to do with the
just 0.6% y-o-y, even slower growth potential negative impact of Brexit on
than registered in the first quarter. The business confidence in the EU in
weakest performance in comparison general and the UK in particular. Fixed
with the same period of 2015 was seen investment decisions both in the UK
in the UK and Sweden as well as some and the continent may be postponed
smaller EU countries. Most of the other until more clarity has been provided on
countries registered only a moderate the Brexit timetable and preferred exit
increase in output, with the exception scenario. This uncertainty could at
of Spain and Poland where growth was least partially - offset the expected
more significant. moderate improvement in business
Both EU and foreign demand for fundamentals across the EU. The
capital goods remained lacklustre in monetary and fiscal stance is seen
recent months. Fixed business invest- becoming more supportive to capex, in
ment was negatively affected by weak combination with improving capacity
confidence, still depressed profit utilisation and profit margins.
margins and little evidence of a near- Prospects for international capital
term improvement in capacity goods demand remain uncertain. While
utilisation and earnings growth. there is evidence that in some regions
Current estimates for production in the demand could be firming, the outlook
third quarter of 2016 signal that activity for business investment in the US and
probably has again been held back by China is opaque. The euro exchange
rather weak growth in international rate is expected to remain mildly
trade and by elevated levels of supportive to euro area exporters.
economic and political uncertainty. On balance, output is forecast to rise
Little change is foreseen for the final by a very modest 1.3% in 2017.
11

Tubes

Positive growth activity Q216 production with most of the underlying


Improvement business situation business conditions in the various tube
line pipe segment market segments performing
Outlook for 2017 is for tube satisfactory.
production gaining traction A year-end acceleration in production
EU steel tube production rose by 3.5% growth should bring overall growth in
y-o-y in the second quarter of 2016, 2016 tube output to 1.8%.
following a five-year period of basically The outlook for 2017 is for steel tube
only quarterly contractions in activity. production to gain further traction,
Production activity posted positive supported by improving business
growth in the majority of EU countries conditions in the key tube markets.
involved in tube manufacturing. OPEC members agreeing to freeze or
The key factor explaining this reversal slightly reduce output pushed oil prices
of the trend in production activity is the up by almost 10% recently, with the
improvement in the line pipe segment. Brent crude price nearing again $50. If
Demand has been boosted by the other oil producers would join the
Nord Stream 2 project, a twin pipeline OPEC move, then the likelihood of
system that will transport natural gas prices remaining higher going forward
via the Baltic Sea route from Russia to would increase. This would have a
Germany. positive impact on oil and gas sector
But also other projects in Europe and investment and pipeline construction
abroad coming into the actual activity as well as demand for OCTG.
construction stage are supportive to Demand for smaller welded tubes and
demand for line pipe. Production seamless tubes will be supported by
started in Q2 for delivery in the second activity in the automotive industry,
half of 2016 and in 2017. construction, metal goods and
Other tube market segments have mechanical engineering sector gaining
continued to perform rather satisfactory further momentum.
such as the automotive sector, EU output is expected to rise by 4.8%
onshore and offshore wind energy in 2017, albeit from still low levels.
projects and the building sector.
First estimates for steel tube
production in the third quarter of 2016
point to a further recovery of EU tube
12

Domestic Appliances

Healthy rise output in Q216 activity of the electrical domestic


Favourable demand conditions appliances sector in the EU is forecast
seen continuing to increase by 4.6% this year.
EU production activity on an Prospects for 2017 are overall
expansionary course in 2016-2017 favourable. The sustained economic
Production in the electrical domestic recovery in the EU is expected to lead
appliances sector in the EU grew by a to a further improvement in labour
healthy 7.8% y-o-y in the second market conditions, owing to an
quarter of 2016. All reporting EU increase in hiring and lower
countries registered growth, with the unemployment. Upward pressure on
exception of the Italy, UK and Sweden. real wages is therefore expected to
Particularly in Germany output grew continue. With no major changes
vigorously. indicated by the ECB in their monetary
Demand conditions for the electrical policy, access to and cost of finance
domestic appliances sector have should remain supportive to private
remained favourable, reflecting the investment in residential property.
sustained boost from private consum- Both new work and modernisation and
ption in the EU and improving renovation activity are expected to
momentum in activity of the residential increase further in 2017, with the
construction sector. Labour market residential construction rebound sprea-
fundamentals have been steadily ding to more EU countries.
improving and translate into rising Customers in the EU becoming
disposable incomes in several EU increasingly aware of how innovative
countries. Low interest rates and and resourcesavings functions in
easing financing conditions have also household equipment contribute to
encouraged private real estate balance the demand and supply for
investment. energy should be supportive to the
Preliminary activity data for the third competitive position of EU producers
quarter of 2016 signal that output in in a highly competitive market,
this sector probably rose by almost 5% because of their focus on energy
y-o-y. efficiency and product design.
Business conditions in the fourth Production in the EU electric
quarter of 2016 look set to remain household appliances sector is
positive. All in all, total production forecast to grow by 2.4% in 2017.
13

Real Consumption

Forecast for real consumption - % change year-on-year


Year Year Year
Period Q116 Q216 Q316 Q416 Q117 Q217 Q317 Q417
2015 2016 2017
1.3 4.0 4.3 1.3 0.8 2.6 1.7 1.2 1.9 2.2 1.7

Upward trend real consumption quarter, EU real steel consumption is


continued in Q216 currently estimated to have grown by
Steel tube sector stopped acting just over 1% y-o-y in Q3-2016. A more
as a drag on final demand or less matching growth is currently
Steady growth in 2016 and 2017 pencilled in for the final quarter, which
In the second quarter of 2016, EU real would result in a 2.6% increase in real
steel consumption grew by 4.3% consumption over the whole of 2016.
compared with the same period of The outlook for 2017 is for continued
2015, fairly similar growth as registered growth of real steel consumption in the
in the first quarter. As such it reflects EU. As in 2015 and 2016, the major
the continuation of rather positive end- impulse for the rise in end-user
user fundamentals in the EU steel demand will come from consumer-
processing chain over the first half of oriented sectors such as the
this year. automotive and residential construction
While all steel using sectors industry. Post-Brexit uncertainties
contributed to the year-on-year rise in could result in investment failing to
real steel consumption, especially gain significant traction going forward.
demand from the automotive industry Export-oriented sectors should be in
strengthened considerably further from the position to benefit from the mild
already positive levels in the preceding improvement foreseen for global
quarters. Moreover, the steel tube economic growth. Steel intensity is
sector stopped acting as a drag on forecast to have a slightly negative
total activity growth in the steel using impact on real steel demand.
sectors and therefore also on real steel As a consequence, EU real steel
consumption in Q2-2016. consumption is forecast to increase by
On a par with the trend in end-user 1.7% in 2017.
activity which is expected to have been
somewhat less dynamic in the third

1) steel intensity is the ratio of steel consumption to steel weighted production in the steel using
industries (SWIP)
14

Apparent Consumption
Forecast for apparent consumption - % change year-on-year
Year Year Year
Period Q116 Q216 Q316 Q416 Q117 Q217 Q317 Q417
2015 2016 2017
3.6 3.0 2.3 0.9 2.6 2.2 -0.5 -1.3 0.4 1.3 -0.1

EU Apparent
Consumption
in million tonnes per
annum
2009 121
2010 148
2011 158
2012 141
2013 141
2014 147
2015 152
2016 (f) 155
2017 (f) 155

EU steel demand rose 2.3% y-oy in Commission. However, this relieve was
Q2-2016 - imports grew by 11% only short-lived: in July and August,
Customs data signal imports imports came back to the higher levels
remaining high so far in H216 seen earlier this year and SURV2 data
Neutral stock cycle in 2017 will result for September show the highest level
in stagnation apparent consumption of finished steel product imports since
EU apparent steel consumption rose October 2015.
by 2.3% y-o-y in Q2-2016; the rising Apparent consumption in the second
trend in real consumption explains this half of this year is expected to be lower
growth. While stock building - than in the first half, in a reflection of
particularly by distributors - contributed the usual seasonal destocking over
to the rather healthy level of apparent this period. With no clear indication of
steel consumption in Q2, the actual serious overstocking in H1-2016, the
inventory rise was somewhat lower impact of inventory reductions is
than in the same period of 2016, thus expected to be moderate.
having a slightly negative impact on Total apparent consumption in 2016 is
year-on-year growth in demand. forecast to rise by 2.2%. However,
Imports remained in Q2-2016 at the import data for the first eight months of
same level as registered in the first this year signal that once more third
quarter; however in terms of year-on- country suppliers will benefit most from
year change, the growth rate slowed this modest uptrend in demand.
down to 2% y-o-y. This is largely due In 2017, apparent steel consumption is
to a sharp reduction of imports in June, seen moving sideways. The continua-
reflecting a more cautious attitude from tion of cautious inventory management
steel buyers towards purchasing from - reflecting business uncertainty - will
third countries due to the anti-dumping result in an almost neutral stock cycle
investigations into several steel over the year, thereby offsetting the
products undertaken by the European slight increase in real consumption.
15

Imports

Finished product imports +12%


y-o-y over 8m2016
No moderation in July-August At the product group level, two trends
Concerns about imports gaining can be observed. Firstly, third
most from the EU steel market countries fined by provisional or final
recovery appear to be justified anti-dumping duties for a certain
Steel imports from third countries into product focus instead on other product
the EU remained at an elevated level segments. Chinese producers reduced
in recent months. their exports of cold-rolled flat steel
Total imports in Q2-2016 grew by 2% products by 94% y-o-y over the first
y-o-y, while moving sideways eight months of 2016, but at the same
compared with Q1. Imports of semis time increased their exports of coated
and finished products rose slightly sheets by 81%. Secondly, an
compared with the same period of last imposition of duties leads to other
year. However, while imports of flat fell countries taking the place of the
by 3% y-o-y, long product imports rose country or countries fined for dumping
by 16% y-o-y. Over the quarter, June practices, thereby keeping overall
imports were the lowest since the start import pressure at an elevated level.
of the year, most likely due to Steel products which have seen the
importers of steel products shying strongest rise so far this year are
away from third country deliveries coated sheets, wire rod and heavy
because of several products being plates.
under anti-dumping or anti-subsidy China remained the most important
investigation. exporter to the EU, followed by the
Customs data for July-August and Russia, the Ukraine, South Korea and
SURV2 data for September reveal that Turkey. Together these countries
the slowdown in imports was only accounted for 67% of total imports over
temporary; imports came back to or the January-August period. Only
above the level seen earlier in 2016. imports from Russia are lower than a
As a result, finished product imports year ago.
over the first eight months of 2016 As such, persistent concerns regarding
show a rise of 12% y-o-y, with flat imports gaining most from the tepid
product imports growing by 10% and improvement of the EU steel market
long product Imports by 19% y-o-y. appear to be justified.
16

Exports

EU exports fell 15% over the first


half of 2016
EU trade deficit remained
significant
Global steel market: demand trade surplus in long products (345,000
could improve slightly in 2017, tonnes per month).
supply remains key uncertainty As far as the main countries of
factor destination of EU exports are
EU exports to third countries continued concerned, Turkey and the United
to contract in Q2-2016, in a reflection States remained the key destinations
of the fact that the window of for flat product exports and Algeria as
opportunity for international steel trade well as Turkey and the US for long
is closing due to global overcapacity products.
problems fuelling competition and With no indications for a short-term
protectionist measures. relief in pressures arising from global
Total exports over the first half of this overcapacity on international trade,
year decreased by 15% y-o-y. market conditions look set to remain
Underlying customs data show a 70% difficult for the time being.
reduction in exports of semis whereas The outlook for 2017 is marginally
finished product exports fell by 8% with better as far as global demand is
both flat and long product exports concerned. It seems that a slight rise in
being equally affected. steel consumption is to be expected
Similar to the situation in 2015, the EU thanks to better prospects for the
remained a net importer of steel NAFTA region and Central and South
products in the first half of 2016. America.
The total trade deficit over this period However, the key uncertainty factor
amounted to 817,000 tonnes per remains the supply side. At this point in
month, compared with an average time, it is extremely difficult to foresee
monthly deficit over the same period of whether a meaningful net reduction in
2015 of 302,000 tonnes. The deficit is global steelmaking capacity could be
due to net imports of semis (683,000 achieved within a foreseeable
tonnes per month) and flat products timeframe.
(479,000 tonnes per month) and a

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