PARTICIPACION RELATIVA DE MERCADO / TASA DE CRECIMIENTO DEL MERCADO

AO 1
AO 2014

N PRODUCTOS UNIDADES % VENTAS

1 DOVE 5,000 15.76% 100,000

2 AXE 7,500 23.64% 132,000
3 SUAVE 8,200 25.85% 94,200
4 ST IVES 4,120 12.99% 74,150
5 LEVER 2000 6,900 21.75% 68,940
TOTAL 31,720 100% 469,290

40.00%

30.00%

20.00%
Tasa Crecimiento Mercado
10.00%

0.00%

-10.00%

-20.00%

-30.00%

-40.00%
1.80 1.60 1.40 1.20 1.00

Participacion Relativa de
MIENTO DEL MERCADO UNILEVER
AO 2
4 AO 2015
%
PARTICIPAC
(PARTICIPA
ION
% UNIDADES % VENTAS CION
RELATIVA
ULTIMO
(X)
AO)TB
21.31% 6,150 18.55% 132,000 24.99% 0.87
28.13% 8,350 25.18% 151,000 28.59% 1.14
20.07% 9,100 27.44% 112,460 21.29% 0.74
15.80% 3,800 11.46% 68,500 12.97% 0.45
14.69% 5,760 17.37% 64,230 12.16% 0.43
100.00% 33,160 100.00% 528,190 100.00%

Ao 2 - Ao X
Ao 1

DOVE
AXE
SUAVE
ST IVES
LEVER 2000

0 1.20 1.00 0.80 0.60 0.40 0.20

Participacion Relativa de Mercado

 TASA DE
CRECIMIEN
TO
MERCADO
(Y)
32.00%
14.39%
19.38%
-7.62%
-6.83%
12.55%

100%