Advertising and prmotion Final Report

Aao Ghoom en Pakistan

Table of Contents

Company Introduction .................................................................................................................................. 3

Company Objective ....................................................................................................................................... 3

Business Competitors ................................................................................................................................... 3

Target Market ............................................................................................................................................... 3

New Product/Service Addition ..................................................................................................................... 3

Service Information....................................................................................................................................... 4

Advertising & Promotional Plans .................................................................................................................. 5

Company Introduction:

Aao Ghoomen Pakistan is a local tourist agency that helps people achieve their desires of
exploring glorious mountain ranges of Pakistan.

Company Objective:
To provide better options to market for availing the services comparatively more secure,
amazing & cheaper.

Business Competitors:
Adventure societies and tour agencies in the city are our competitors.

Target Market:

Demographic:

Age: 18 45

Gender: Male/Female

Geographic: University of Lahore

Behavior: Frequently Traveler

Interests: Mountains, Tourism, Travelling

Connections: Students of University of Lahore

Section: A+, A, A-, B+, B

New Product/Service Addition:

The core difference between us and the other agencies is that the company is comparatively
cheaper than others, providing the quality of food with the taste of Lahore. We are more secure
& more experienced from the market.

The Company is also providing pricing packages (group discounts, early booking discounts etc)
Another difference is the VR experience i.e. Free Virtual Tour of the area we are going to visit .

Service Information:
We are offering a tour service of taking people at MishkPuris Top for an opportunity to explore
the mountains ranges of upper Thandiyani near Nathiya, KPK. The service includes:

Three Times Meals

Transportation
One Night Accommodation
Tour Guide
Photography

Applying the 4 Ps:

Price: Offering the cheaper prices comparatively to our competitors is what our companys
strategy is. Our audiences will have a chance to enjoy more in less cost.
Product: The USP of our service is the offer of free virtual tour before booking the reservations.
Customers can have the idea of the place before visiting.

Place: The place portion is the important area where our company is focusing on. Mushkpuri is
one of the safest area, closest & adventurous area to be at

Promotion: Free VR tour, group discounts & early reservation discounts are the key
promotional strategies where advertisement will play its part.

Advertising & Promotional Plans

Advertising:

LED Displaying of the trip areas:

We showed our customers the 3D view of mushkpuri through glasses. By the help of this
we grab a lot of customers
Standees:
By the help of standees we showed our customers the details about our trip and attract
them.

Outdoor Branding:
We did outdoor branding too through social media apps and different facebook pages.
Leaflets:
We used leaflets too which we distributed to to individual customers.

Promotional Plans:

FREE VR Experience:
We gave free VR experience to our customers through which they enjoyed the 3D
experience of mushkpuri top and nathia gali.
Group discounts:
We gave special discounts to group of 5 or more.
 Early Booking Discounts:
Who booked first day tickets we did disounts them too because this is our strategy to
attract our customers:

Future promotional plans:

A promotion plan that drives sales in ways you can measure. This can include using coupons,
holding a sale, offering a mail-in rebate, starting a buyers or birthday club, placing an online
discount code on your ads or offering a buy-one-get-one-free promotion. Use social media and
website promotions that let you track where your visitors are coming from. Include Facebook
Like, Google Plus and Twitter buttons on your website pages to generate customer referrals.
Set benchmarks that let you compare the cost of promotions you run to the profits you
generate from these promotions to calculate your return on investment

Future advertising plan:

Advertise on different radio, TV, newspapers, website and magazine outlets to determine
which reach your target audience at the lowest cost per reader. A media kit is a description of a
media outlets audience and rates. Divide the cost of each ad by the number of readers,
listeners or viewers to calculate your cost to reach 1,000 target customers; this will help you
compare different media choices head-to-head. Use options that let you get your message to
the same customers at least three times, rather than trying to hit many different people once.
This helps reinforce your message among people who receive it. Choose media outlets that
align with your image, or brand.
Trip Tickets

Facebook Marketing and cover page.

Distribution of leaflets.
Dance and music to attract customers

Stall group image:

Financial Plans

Estimate Cost (Transport, External Total Gross Net

Passengers Meals, Price Cost Profit Earnings
Accommodation) charging
14 3400/person 3800- 47,400 53,200 5,800
4000/person
28 3200/person 3800- 89,600 106,400 16,800
4000/person