digital mark start

crowdsourcing
web dev design and copy
online advertising
presentation 7-8 mins what we have learnt from the course so far and reading of
the dm book or other book
what they dont teach you at harvard business school - book reco
2nd pres on 10th session on topics not covered in the course

The data which is on offer from a source there is a time lag between the data b
ut it gives an idea of what is going on.
whether its a start or its a matured industry dig mkgt will benefit the organisa
tion in some means or the other.
companies are diverting the total budget from conventional mkt to digital media
mkt
positioning - book reco author AI Ries & Jack Trout
Ogilvy on Advertising - book reco
what is digital mkt?
Product: digital products can be marketed anywhere
Price: brick and mortar cost is saved
Promotion: if the target custiomers are online then a promotional cam[paign can
be run
Place: Has become irrelevant.

The whole concept of dig mkt is based on the fact that the behaviour and data po
f the cutsomer and mkt can be captured read and analysed.
if some consumers or mass consumers do have accesto the digital media those stil
l need traditional mkt
But the proportion of this will change.
postal dept of india has the best distribution system still passport office eed
to open passport kendra and not utilise the postal dept network.
mobile has a role to play if we want to target people who are online from their
mobile\
but the shortcomings are that the design of different website might and moght no
t be compatible with different mobiles.