VISUAL PRESENTATION ON THE HISTORY OF THE COMPANY IN ENGLISH

PRESENTED BY:

JULIAN ALEXANDER TORRES

PRESENTED TO:

ANIBAL CHARRY

TEGNOLOGY IN LOGISTICS

SENA

BOGOTA

2017
 HISTORY ALPINA.

MULTINATIONAL FOOD PRODUCER.

FOUNDED IN COLOMBIA, YEAR 1945, VALLEY OF SOP CUNDINAMARCA.

FOUNDERS: DON MAX BAZINGER AND WALTR GOGGEL. (SWISS)

MARKETING ALPINA

HOL HOLISTIC MARKETING: CONSTANT COMMITMENT WITH SUPPLIERS AND THE ENVIRONMENT.

MARKETING INTENRO: TRAINED, SPECIALIZED STAFF, IN GOOD CUSTOMER SERVICE.

IN INTEGRATED MARKETING: GOOD QUALITY PRODUCTS AT AN AFFORDABLE PRICE.

SOCIAL RESPONSIBILITY MARKETING: SUPPORT IN EDUCATIONAL INSTITUTIONS, FOUNDATIONS,

DONATING PRODUCTS, AND GENERATING EMPLOYMENT

MARKETING RELATIONS: GENERATES CONSTANT PROMOTIONS FAVORING CONSUMERS.

 ALPINE COMPETITION

DIRECT: COLANTA, PARMALAT AND YOPLAINT.

INDIRECT: IF I WANT AN AREQUIPE AND I DO NOT FIND IT I SUBSTITUTE IT FOR A SNACK.

PONTENTIAL: VAALIA, DANONE, WHEN ALPINA LAUNCHES A NEW PRODUCT THESE BRANDS ARE
EXPECTED TO DO THE SAME.

THE WHY?

YOUR NAME: REFERS TO THE SWISS ALPS OF THERE IS ITS NAME ALPINA.

YOUR COLORS:

WHITE: EXPRESSES PEACE AND PURITY.

BLUE: COLD COLOR REFLECTING ICE AND SNOW.

MISSION.

TO BE LEADERS IN THE SATISFACTION OF THE NEEDS OF THE CONSUMER WITH HEALTHY FOODS AND DRINKS,

WITH ATTRIBUTES OF CONFIDENCE, CLOSENESS AND ADDED VALUE; WITH RESPONSIBILITY TOWARDS

SHAREHOLDERS, EMPLOYEES, CUSTOMERS, THE ENVIRONMENT AND SOCIETY.

VIEW.
COMPANY RECOGNIZED FOR SULIDERAZGO, COMPETITIVENESS AND INNOVATION WHOSE PRODUCTS AND

SERVICES ARE THE PREFERRED OPTION OF THE COLOMBIAN CONSUMER, WITH OUTSTANDING PARTICIPATION

IN THE ANDEAN COMMUNITY AND PRESENCE IN OTHER MARKETS.

 HISTORY IN FOODSTUFFS

1994: THEY CROSS BORDERS.

1996: LAUNCH OF ALPINA IN TRANSFORMATION.

1997: INAUGURATION OF WINERIES IV AND DUITAMA.

2000: APRIL ISO 9001 CERTIFICATION.

2001: LAUNCHING CATEGORY BABIES.

2002: ISO CERTIFICATION.

2003: STRATEGIC FOCUSES.

2004: CORPORATE MODEL, NEW CHALLENGE.

2010: NINE PLANTS IN COLOMBIA, TWO IN ECUADOR, ONE IN VENEZUELA, PRESENCE IN CENTRAL
AMERICA, NORTH AMERICA, SOME EUROPEAN COUNTRIES.

MACRO AND MICRO ENVIRONMENTAL FACTORS.

ENVIRONMENTAL MACRO:
GLOBALIZATION.

COMPETITION: YOPLAIT.

TAXATION OF VAT.

WINTER.

MICRO ENVIRONMENTAL:

FAILURE OF DISTRIBUTORS.

BAD PRESENTATION OF THE PRODUCTS.

DEMOTIVATION OF PLANT EMPLOYEES.

LOW PRODUCTIVITY OF IMPULSE AND TASTING STAFF.

CUSTOMER SERVICE ONLY IN LEADING AGENCIES.

 SQUARE:

THE COMPANY CURRENTLY HAS PRODUCTION PLANTS IN BOGOTA, MEDELLIN, NEIVA, PASTO, I BAGUE, PEREIRA,

CARTAGENA, BAR NQUILLA, BUCARAMANGA, VILLAVICE NCIO AND DUITAMA. ALSO IN ECUADOR, VENEZUELA

AND SAYS THE UNITED STATES IS ITS MAIN EXPORT MARKET.

THE ALPINE EXPERIENCE:

ALPINA PRODUCTOS ALIMENTICIOS S.A. IS TODAY THE MOST IMPORTANT DAIRY PRODUCT COMPANY IN THE
ANDEAN SUBREGION, WITH PRESENCE IN ECUADOR, VENEZUELA AND COLOMBIA. THE HISTORY OF THIS
COMPANY IS THE STORY OF TWO MEN WHO, WITH THEIR FUTURISTIC VISION, THEIR LOVE OF WORK AND THEIR
FAITH IN COLOMBIA, ARRIVED IN THE COUNTRY IN 1945 FROM SWITZERLAND. FROM THE BEGINNING ALPINA
REMAINED AS A MILK PROCESSOR AND WAS PREFERRED AS IT IS NOW, TO ACQUIRE IT IN THE IMMEDIATE
VICINITY OF THE PRODUCTION PLANTS, GIVING RISE TO PROSPEROUS HERDS THAT STILL TODAY MAINTAIN
SUPPLY COMMITMENTS WITH THE COMPANY, WITHIN HIGH QUALITY PARAMETERS. ALPINA STARTED WITH THE
PRODUCTION OF CHEESE AND TODAY PARTICIPATES IN MORE THAN 15 PRODUCT CATEGORIES, IN MOST OF
WHICH IT IS LEADER; PROCESSES MORE THAN 300,000 LITERS OF MILK A DAY, HAS MORE THAN 3000
EMPLOYEES AND HAS A COMMERCIAL AND TECHNOLOGICAL INFRASTRUCTURE THAT ALLOWS IT TO SERVE
MORE THAN 115,000 CLIENTS IN THE ANDEAN SUBREGION. THE DREAM OF TWO SWISS VISIONARIES IS TODAY
A REALITY CROWNED BY SUCCESS. BUT THE GOAL IS TO CONTINUE TO ASCEND AND PENETRATE
INTERNATIONAL MARKETS, SEEKING ALTERNATIVE MODELS OF MARKETING AND BUSINESS, ADAPTING TO THE
NEEDS OF EACH COUNTRY. THE SECRET OF ALPINA TO REACH THE SUMMIT OF SUCCESS IS SIMPLE AND IS
BASED ON WORKING WITH PEOPLE TO BE MORE AGILE, EFFICIENT AND FLEXIBLE, TO RESPOND TO THE NEEDS
OF THE CONSUMER IN A PERMANENTLY CHANGING WORLD; BE MORE COMPETITIVE, TO KEEP OUR COMPANY
ON THE MARKET; REMAIN AS MARKET LEADERS IN A NEWLY OPENED BORDER ECONOMY IN COLOMBIA; GIVE
A BETTER SERVICE TO THE CUSTOMER, EVERY DAY TO EACH CONSUMER; AND GROW WITHOUT INCREASING
OUR EXPENSES, BEING MORE EFFICIENT AND PRODUCTIVE.