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SCOPE OF LUXURY CARS IN INDIA

ACKNOWLEDGEMENT

Some works are so typical that are impossible for a person to complete it alone. Dissertation
Project is one of them. I would not be able to complete my work without the help of my
respected, Faculty Guide, my college and workplace colleagues. So it is my obligation to
thank all of them.

I have had the honour of having been associated & working under the able & stimulating
guidance of “Mr. ABHISHEK SAXENA (Ass. Pro.) MBA DEPARTMENT”, G. L. BAJAJ
INSTITUTE OF TECHNOLOGY AND MANAGEMENT, Gr. NOIDA. The Project work
was undertaken under his keen supervision and the Project has been prepared by me. I
express sincere feeling of gratitude and respect for him inspiring help throughout the work.
Without his esteemed and valuable help and guidance it would not have been possible for me
to accomplish my project. I am gratefully indebted to him.

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Executive Summary

The luxury car market in India has registered a fair amount of growth in the last few years
and is growing at the rate of 25% per year. A luxury car is a luxuriously styled automobile
which is designed to give satisfaction and comfort to its owner.

A luxury car typically has carrying capacity of 6 passengers. The luxury cars in the Indian
market are very expensive, with price tags that start from Rs. 20 lakh. Hence, luxury cars
can only be afforded by the people who belong to the high income group and there are a lot of
such takers in the Indian automobile market.

The various reasons for the growth of the luxury car market in India are:
 The economy is rising in the country which has given the people more disposable
income which they are spending in buying luxury cars.
 Various loan schemes have been launched by the automobile manufacturers and the
financial institutions. This has made it very easy for the people to buy luxury cars and
this has boosted the luxury car market in India.
 With the IT boom in the country many youngsters are earning high pay packages
which enable them to buy luxury cars. And this have further given boost to the market
of luxury car in India.
 The government have formulated many polices such as the relaxation of equity
regulations and the reduction of import tariffs pertaining to the automobile industry.
These have helped to reduce the prices of the luxury cars, which in turn have led to
the growth of the luxury car market in India

The various automobile companies manufacturing luxury cars for India are:
 BMW manufacturers the BMW 530i and BMW 760li models
 Rolls Royce manufactures the Rolls Royce Phantom V 12 model

 Porsche manufactures the 911 Carrera, 911 Carrera S, and Cayman S models

 Daimler Chrysler manufactures the Mercedes Benz C and E class models

 Bentley manufactures the Bentley Range and Bentley Continental models

Luxury car market in India have grown over the last few years. That it continues to grow
more efforts must be made by the Indian automobile industry and the government of India.
And only then the luxury car market in India will be able to reach its heights

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India set its foot in the global automotive industry in 1898, with the first car rolled out in the
streets of Mumbai. Since then, India has come a long way. Taking into Scrutiny the current
statistics, automotive industry is now, the most dynamic sectors in India. The car market of
India boasts of attractive finance schemes, increasing purchasing power and a vast variety of
Luxury car range.
India being one of the lucrative hubs for the car market is attracting auto majors from all over
the world. The count of people ready to buy these high sticker cars is gaining momentum. In
effect to this, almost all the overseas manufacturers including Mercedes, BMW, Audi, Suzuki,
and most recently Volkswagen have entered the fray. Ferrari’s announcement to roar into the
India market from 2010 and Aston Martin’s aspirations to enter the Indian market soon next
year also signals that the market has just picked up pace and there are great possibilities for
these indulgent vehicles to thrill the Indians.
With Tata’s recent acquisition of Ford’s Land Rover and Jaguar brands, The Indian
companies are in the right gear to compete with other global luxury brands making a rush in
the country. Recent analysis show that India is now among the principal driving markets for
the Asian automotive industry. The reasons for these unprecedented changes being in favour
of India are quite a few.
The growing population of well heeled citizens in India emerges to be the primary cause.
With the overall population being 1 billion, the 1% people who constitute the affluent society
or the new ’Global Indians’ are estimated to be over 10 million, mainly because of the
growing disposable income of India.
Secondly, Change in attitude of the customer accounts for the sudden acceleration in the
Luxury car Market in India, as the emphasis has been shifted from price consideration and
affordability to design, quality and pleasure. The Indians who believed in traditional savings
now follow an extravagant approach.
Stepping down to the third possible reason, exposure and passion for speed, power and
elegance run on to take their seats. With more and more Car rallies, exhibition, televising of
Formula 1 and international motor shows happening in the country, these luxurious coupés
have created an urge in drivers to experience comfort and control at the very same time.
Also, lower interest rates and good conditioned roads are some of the steps taken by the
Indian government which fuelled the demand for ultra-luxury cars in Indian market. Now,
penetrating into the future, we can adamantly say that, with the real GDP growth of India
(8.8% in 2006) being outstanding, there are definite prospects of increasing count of Luxury
car buyers. Growth in the luxury segment has been helped by an economy expanding at
nearly 9 percent on average in the last four years, and the entry of new players and launches
from the likes of BMW, Mercedes-Benz, Porsche and Audi.
Audi, a German manufacturer of first-rate luxury cars and one of the world’s leading
premium brands established Audi India under Volkswagen Group Sales India Pvt. Ltd. in
Mumbai in March 2007 and is all set to stay put in the country for an enduring tenure through

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just few years back.their valuable investments in brand management. the S80 sedan and the XC90 SUV in both petrol and diesel variants. BMW in India. it also provides an authentic choice for the customers with each model in petrol and diesel variants. each promising to offer luxury with comfort. 4 . set its foot in India. E-class. (S-class. the picture seems to be apparently flaunting that the ’Global Indians’ are all ready to take the Luxury Car market to an all-new high and it has been well said – “For a luxury car to remain one. another world’s leading brand in the premium car segment. Rolls-Royce. Mercedes-Benz India has had a long standing tie up in India in the luxury car segment with its inception way back in 1995. strives to achieve the same goal by presenting customers with Quality in conjunction with luxurious driving comfort. BMW. its features have to stay ahead of the innovative curve”. favored by Indian royalty during the imperial British rule returned in 2005 after a gap of 50 years with the Phantom super luxury sedan. Being the only luxury car maker in India to have such a wide range of cars. M-class. As its global record says. Consequently. Ford’s Volvo launched of two of its most successful models. marketing and customer services. CL-class and many more).

Chevrolet. Volvo 39-77 3. REVIEW OF LITERATUE 23-77 a) Brand personality 23 b) The creation of brand personality 26-27 c) Why use brand personality 29 d) Brand personality of cars 30-32 e) Luxury vehicles 33 f) Luxury market segment 34--37 g) Luxury cars in India. Honda. 1. OBJECTIVE OF THE RESEARCH 78 4. RESEARCH FINDINGS 80-102 7. INTRODUCTION 7-22 a) Big three automobile manufacturing countries 7-11 b) Automobile industry in India 12 c) Supply chain of automobile industry 13-14 d) Production statistics 15 e) Exports 16-17 f) History of brands 18-19 g) Car brands in India 20 2. Mercedes. BIBLIOGRAPHY 107 5 . Volkswagen. Mitsubishi. TABLE OF CONTENTS Page no. CONCLUSION 103 8. SCOPE OF THE RESEARCH 78 5. RESEARCH METHODOLOGY 79 6. Ford. Fiat. Hyundai.Audi. BMW. QUESTIONNARE 104-106 9.

allowing the Detroit Three reclaim their Big Three title. GM. Since then. being the largest automakers in the United States and Canada. though their market share is dwindling. That year. The majority of their operations are unionized (United Auto Workers and Canadian Auto Workers). With most of these plans chronically underfunded in the late 1990s. more recently the "Detroit Three". The 2005 Harbour Report estimated that Toyota's lead in labour productivity amounted to a cost advantage of $350 US to $500 US per vehicle over American manufacturers. but also by their business model. Ford has held the position of second-ranked automaker for the past 56 years. In the North American market. with their younger American workforces and fewer retirees will continue to enjoy a cost advantage over the Big Three. however. Honda passed Chrysler for the fourth spot in 2008 US sales. giving GM 77 consecutive calendar years of top sales. for instance. after being overtaken by Toyota in 2007. For the first quarter of 2008. though GM still outsold Toyota that year. INTRODUCTION BIG THREE AUTOMOBILE MANUFACTURING COUNTRIES 1. United States of America and Canada General Motors. something which the CAW has so far refused. as the US did not have a universal health care system. being relegated to third in North American sales. which was spun off from GM in 1999. 6 . The UAW agreed to a two-tier wage in recent 2007 negotiations. the companies have tried to provide retirement packages to older workers. In order to improve profits. Toyota overtook GM in sales as well. their survivors and GM retirees. including those with plants in North America. the CBC reported that the non-unionized Japanese automakers. with Honda trailing in fifth place. because of Toyota's woes with their recent unintended acceleration recall. the Detroit automakers retained the top three spots. resulting in higher labor costs than other multinational automakers. The Big Three are also distinguished not just by their size and geography. the Detroit automakers made deals with unions to reduce wages while making pension and health care commitments. In 2009. Ford and Chrysler are often referred to as the "Big Three" or. and made agreements with the UAW to transfer pension obligations to an independent trust. Delphi. Toyota produced more vehicles than GM. filed for Chapter 11 bankruptcy after the UAW refused to cut their wages and GM is expected to be liable for a $7 billion shortfall. They were for a while the largest in the world and two of them are still a mainstay in the top five. Toyota has fallen back to fourth place in sales. at one time picked up the entire cost of funding health insurance premiums of its employees.

Automakers have since been trying to scale back on incentives and raise prices. SUV sales peaked in 1999 but have not returned to that level ever since. with high oil prices and a declining US economy due to the subprime mortgage crisis. idling or converting light truck plants to make small cars. the Big Three are rethinking their strategy. in releasing the Oliver Wyman’s 2008 Harbour Report. Due to the declining residual value of their vehicles. due to high gas prices. More importantly such promotions drain the automaker's cash reserves in the near term while in the long run the company suffers the stigma of selling vehicles because of low price instead of technical merit. Since the late 1990s. Falling sales and market share have resulted in the Big Three's plants operating below capacity (GM's plants were at 85% in November 2005. The Big Three sued California Governor Arnold Schwarzenegger to prevent a tailpipe emissions requirement. which was crucial to keeping the plants running. Ron Harbour. including rebates. many long running cars have been discontinued or relegated to fleet sales as the Big Three shifted away resources from midsize and compact cars to lead the "SUV Craze". and that they had to produce small and mid-size cars profitably to succeed. which has been difficult to overcome. In response. while cutting production. General Motors and Chrysler filed for and emerged from Chapter 11 restructuring in the United States. In 2008. stated that many small “econoboxes” of the past acted as loss leaders. The Big Three have suffered from perceived inferior initial quality and reliability compared to their Japanese counterparts. 2. General Motors of Canada did not file for bankruptcy. but were designed to bring customers to the brand in the hopes they would stay loyal and move up to more profitable models. while the Japanese are also considered the leader at producing smaller.Despite the history of their marques. They have been relying heavily on considerable incentives and subsidized leases to sell vehicles. employee pricing and 0% financing. The report estimated that an automaker needed to sell ten small cars to make the same profit as one big vehicle. Japan 7 . well below the plants of its Asian competitors). while they often could not break even on compact cars unless the buyer chose options. They have also been slow to bring new vehicles to the market. have boosted sales but have also cut into profits. Governor Schwarzenegger told the Big Three to "get off their butt". leading to production cuts. fuel-efficient cars. Chrysler has stopped offering leases on its vehicles. perhaps forcing automakers to continue offering heavy incentives to help clear excess inventory. plant closures and layoffs. over half of their profits have come from light trucks and SUVs. The subprime mortgage crisis and high oil prices in 2008 resulting in the plummeting popularity of best-selling trucks and SUVs. which in turn drove a significant portion of the Michigan economy. These promotional strategies. The United States and Canadian government control are reported as temporary. In 2009. something that the Detroit three had trouble doing.

the Honda Civic was considered superior to American competitors such as the Chevrolet Vega and Ford Pinto. BMW and Mercedes-Benz. The success of the Japanese automakers contributed to their American counterparts falling into a recession in the late 1970s. BMW and Mercedes-Benz's U. As well. This vehicle served as a halo car for the Acura brand. In 1990.000 Mercedes-Benz 420 SEL and the $55. and was rated by Car and Driver magazine as better than both the $63. the first active suspension system offered on a motor vehicle. reliability. and good looks. This broadened the image of Japanese car- makers beyond their econobox successes. Porsche. four wheel steering.000 BMW 735i in terms of ride. handling and performance. and numerous interior luxury appointments. Their vehicles were brought to the forefront.S. In 1981. Acura introduced the NSX.. which by the time of Infiniti's release had overtaken Cadillac and Lincoln in dominating the luxury segment of the American market. Honda. and Nissan. Nissan's Infiniti became a player on the luxury market mostly thanks to its popular Q45. For instance. quality and reliability. with the then-BMW chairman Eberhard von Kuenheim accusing Lexus of dumping in that market. etc. The NSX was the world's first all-aluminum production car. Consequently. BMW. Japan agreed to Voluntary Export Restraints in order to preempt protectionism measures that the US may have taken. traits that were unheard of in the supercar segment at the time. due to the 1973 oil crisis which had a major impact on the auto industry. Following Honda's lead. The vehicle included a class-leading (at the time) 278 hp (207 kW) V8 engine. It was generally regarded as a major shock to the European marques. Toyota launched the Lexus name with the LS 400 which debuted at $38. four years after the debut of the Legend and Integra. was billed as the first Japanese car capable of competing with Ferrari and Porsche.S. have long been considered the leaders at producing smaller. fuel-efficient cars. and was also marketed and viewed by some as the "Everyday Supercar" thanks in part to its ease of use. Before Honda unveiled Acura in 1986.000 in the U. an acronym for "New Sports eXperimental"..Japanese automakers Toyota. Japanese automobiles exports were primarily economical in design and largely targeted at low-cost consumers.). Japanese 8 . The Japanese big three created their luxury marques to challenge the established brands. while providing performance. as well as being credited as a catalyst for the import performance parts industry. These made it competitive against the German imports like Audi. a midship V6 powered. where it be tariffs or import quotas. sales figures dropped 29% and 19%. Unions and lobbyists in both North America and Europe put pressure on their government to restrict imports. rear-wheel-drive sports car. The NSX. the Nissan 240Z was introduced at a relatively low price compared to other foreign sports cars of the time (Jaguar. in some markets being priced against mid-sized six cylinder Mercedes-Benz and BMW models). respectively. The Civic is the best-selling car in Canada for 12 straight years in a row. among many others.

Mitsubishi and Mazda are in a distant fourth and fifth place compared to the Japanese Big Three. with a strong labour force of over 866. Volkswagen. Toyota. ranking it ninth among all global brand names . edging out that of Mercedes-Benz. though their varies considerably. Germany The automobile industry in Germany is one of the largest employers in the country.automotive or non-automotive. and Nissan are all in the BusinessWeek magazine's The 100 Top Global Brands by dollar value. as ranked by leading brand consultancy Interbrand. and it recently overtook perennial world leader GM in both production and sales by early 2008. Germany has the largest share of passenger car production in Europe with over 29% market share (source: 9 . as they were not subject to the VER. Toyota has always been by far Japan's largest automaker. behind Toyota. until financial difficulties in the late 1990s caused it to lose its place to Honda. Honda is Japan’s second largest automaker and ranks sixth in the world. The Toyota marque was valued at US$22. Establishing US production facilities was also a significant step in improving public relations. despite being only started up in 1989.67 billion. The VER was lifted in 1994 upon agreement of all members of General Agreement on Tariffs and Trade (GATT). Nissan was formerly in second place. so they have lower wage expenses and do not face the risk of strikes. Toyota's stock price has traded at a much higher premium than other automakers. this proved largely successful. As the most aggressive of Japan's companies when it came to expanding into light trucks and luxury vehicles. and Hyundai. Unlike the plants of domestic automakers. companies responded by investing heavily in US production facilities. Consequently. Europe has still largely maintained its protectionism policies against Japanese cars. 3. Honda. and sharing technology. In addition. GM. lobbying efforts. Ford. along with philanthropy. Japanese plants are non-unioned (save for NUMMI).000 (2005) working in the industry. Their high-end brand Lexus became the top-selling luxury marque worldwide in 2000.

SEAT. The German trio Mercedes-Benz. Porsche. Volkswagen Group has long been the largest automaker in Europe.OICA. India manufactures over 11 million vehicles (including 2 wheeled and 4 10 . BMW also produces MINI branded vehicles. Škoda. followed by France (18%). Bugatti. AUTOMOBILE INDUSTRY IN INDIA The Automotive industry in India is one of the largest in the world and one of the fastest growing globally. In 2009. Angela Merkel pointed out that losing the lead in electric vehicle technology means Germany also will lose markets. BMW. BMW and Audi are often referred to as "Germany's Big Three". It is also the parent group of Audi. Mercedes-Benz and Audi make up about 86% of the luxury midsize market. Lamborghini and Bentley. and has been the parent company of Rolls- Royce Motor Cars since 1998. As of 2007 it edged out Ford to rank third in the world after General Motors and Toyota. Daimler AG holds major stakes in other automakers including Mitsubishi Fuso. along with BMW. although the actual major automobile manufacturers are Daimler AG (producer of Mercedes-Benz) and the Volkswagen Group (producer of Audi). Spain (13%) and the United Kingdom (9%). 2002).

5 million every year. According to the Society of Indian Automobile Manufacturers. Mercedes Benz. It is the world's second largest manufacturer of motorcycles. also known as the "Detroit of India" with the India operations of BMW. Mahindra and Mahindra. Tata Motors. Fiat and Force Motors having assembly plants in the area. annual car sales are projected to increase up to 5 million vehicles by 2015 and more than 9 million by 2020. with annual sales exceeding 8. Chennai accounts for 60 per cent of the country's automotive exports. Aurangabad with Audi in Maharashtra and Kolkattawith Hindustan Motors in West Bengal are some of the other automotive manufacturing regions around the country. Volkswagen.5 million in 2009. with an annual production of more than 2. behind Japan. Maharashtra is another vehicular production hub with companies like General Motors. HISTORY SUPPLY CHAIN OF AUTOMOBILE INDUSTRY 11 . India is home to 40 million passenger vehicles and more than 2.wheeled) and exports about 1. As of 2009. India's passenger car and commercial vehicle manufacturing industry is the seventh largest in the world. and Thailand. making the country the second fastest growing automobile market in the world. India emerged as Asia's fourth largest exporter of passenger cars. South Korea. By 2050. Skoda.Hyundai and Nissan headquartered in the city. In 2009.6 million units in 2009. The Chakan corridor near Pune.6 million cars were sold in India in 2009 (an increase of 26%). Ahmedabad with the Tata Nano plant. Ford. Gurgaon and Manesar near New Delhi are hubs where all of the Maruti Suzuki cars in India are manufactured. Halol with General Motors in Gujarat. A chunk of India's car manufacturing industry is based in and around Chennai. the country is expected to top the world in car volumes with approximately 611 million vehicles on the nation's roads.

The supply chain of automotive industry in India is very similar to the supply chain of the
automotive industry in Europe and America. The orders of the industry arise from the bottom
of the supply chain i.e., from the consumers and goes through the automakers and climbs up
until the third tier suppliers. However the products, as channelled in every traditional
automotive industry, flow from the top of the supply chain to reach the consumers.
Automakers in India are the key to the supply chain and are responsible for the products and
innovation in the industry.

The description and the role of each of the contributors to the supply chain are discussed
below.

Third Tier Suppliers: These companies provide basic products like rubber, glass, steel,
plastic and aluminium to the second tier suppliers.

Second Tier Suppliers: These companies design vehicle systems or bodies for First Tier
Suppliers and OEMs. They work on designs provided by the first tier suppliers or OEMs.
They also provide engineering resources for detailed designs. Some of their services may
include welding, fabrication, shearing, bending etc.

First Tier Suppliers: These companies provide major systems directly to assemblers. These
companies have global coverage, in order to follow their customers to various locations
around the world. They design and innovate in order to provide “black-box” solutions for the
requirements of their customers. Black-box solutions are solutions created by suppliers using
their own technology to meet the performance and interface requirements set by assemblers.

First tier suppliers are responsible not only for the assembly of parts into complete units like
dashboard, breaks-axel-suspension, seats, or cockpit but also for the management of second-
tier suppliers.

Automakers/Vehicle Manufacturers/Original Equipment Manufacturers (OEMs): After
researching consumers’ wants and needs, automakers begin designing models which are
tailored to consumers’ demands. The design process normally takes five years. These
companies have manufacturing units where engines are manufactured and parts supplied by
first tier suppliers and second tier suppliers are assembled. Automakers are the key to the
supply chain of the automotive industry. Examples of these companies are Tata Motors,
Maruti Suzuki, Toyota, and Honda. Innovation, design capability and branding are the main
focus of these companies.

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Dealers: Once the vehicles are ready they are shipped to the regional branch and from there,
to the authorised dealers of the companies. The dealers then sell the vehicles to the end
customers.

Parts and Accessory: These companies provide products like tires, windshields, and air bags
etc. to automakers and dealers or directly to customers.

Service Providers: Some of the services to the customers include servicing of vehicles,
repairing parts, or financing of vehicles. Many dealers provide these services but, customers
can also choose to go to independent service providers.

PRODUCTION STATISTIC

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The production of automobiles has greatly increased in the last decade. It passed the 1 million
mark during 2003-2004 and has more than doubled since.

Car Production % Change % Change Total Vehicles % Change
Year Commercial
Prodn.

2009 2,166,238 17.34 466,456 -4.08 2,632,694 11.40

2008 1,846,051 7.74 486,277 -9.99 2,332,328 3.35

2007 1,713,479 16.33 540,250 -1.20 2,253,999 10.39

2006 1,473,000 16.53 546,808 50.74 2,019,808 19.36

2005 1,264,000 7.27 362, 755 9.00 1,628,755 7.22

2004 1,178,354 29.78 332,803 31.25 1,511,157 23.13

2003 907,968 28.98 253,555 32.86 1,161,523 22.96

2002 703,948 7.55 190,848 19.24 894796 8.96

2001 654,557 26.37 160,054 -43.52 814611 1.62

2000 517,957 -2.85 283,403 -0.58 801360 -2.10

1999 533,149 285,044 818193

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The Economic Times reported that PSA Peugeot Citroen was planning to re- enter the Indian market and open a production plant in Andhra Pradesh with an annual capacity of 100. In July 2010.000 cars annually from India. with United Kingdom being India's largest export market followed by Italy. Hyundai Motors alone exported 240. which China does not allow. India's automobile exports are expected to cross $12 billion by 2014. Nissan Motors plans to export 250. Korea (1. According to New York Times.000 cars manufactured in India by 2011.000 vehicles. Nissan. fuel-efficient cars has resulted in the expansion of manufacturing facilities of several automobile companies like Hyundai Motors. PSA's intention to utilise this production facility for export purposes however remains unclear as of December 2010. Nissan will also export small cars from its new Indian assembly line. investing EUR 700M in the operation. Maruti Suzuki also manufactures small cars for Nissan. In 2009 India (0. In 2008. Fiat Motors also announced that it would source more than US$1 billion worth auto components from India.5 billion in 2009. Tata Motors exports its passenger vehicles to Asian and African markets.000 cars made in India.12m) and Thailand (0. Ford Motors announced its plans to setup a plant in India with an annual capacity of 250. which sells them in Europe. and is in preparation to launch electric vehicles in Europe in 2010.26m) by allowing foreign carmakers 100% ownership of factories in India. The company said that the plant was a part of its plan to make India the hub for its global production business. The cars will be manufactured both for the Indian market and for export. Apart from shipments to its parent Suzuki. India has emerged as a leading center for the manufacture of small cars. Volkswagen and Suzuki.000 cars for US$500 million. the biggest exporter from the country. General Motors announced its plans to export about 50.23m) surpassed China (0. Toyota. In recent years.77m). now ships more than 250.000 vehicles manufactured in its India plant by 2011. Germany. Hyundai. India's strong engineering base and expertise in the manufacturing of low-cost. EXPORTS India's automobile exports have grown consistently and reached $4. In September 2009. Netherlands and South Africa.16m) as Asia's fourth largest exporter of cars after Japan (1. The firm is also planning to launch an electric version of its low-cost car Nano in Europe and the 15 . Similarly.

which will market the product worldwide. 16 .  India is the largest three-wheeler market in the world. While the possibilities are impressive. there are challenges that could thwart future growth of the Indian automobile industry. Snippets  The first automobile in India rolled in 1897 in Bombay.S. market.  India is being recognized as potential emerging auto market.U. industry growth will slow if the economy weakens.  The number one global motorcycle manufacturer is in India. Mahindra & Mahindra is preparing to introduce its pickup trucks and small SUV models in the U.  Within two-wheelers.  2/3rd of auto component production is consumed directly by OEMs.  Foreign players are adding to their investments in Indian auto industry.  Tata Motors dominates over 60% of the Indian commercial vehicle market. Bajaj Auto is designing a low-cost car for theRenault Nissan Automotive India. motorcycles contribute 80% of the segment size.  India is the second largest tractor manufacturer in the world. the Indian passenger vehicle market is dominated by cars (79%).  Unlike the USA. Renault Nissan may also join domestic commercial vehicle manufacturer Ashok Leyland in another small car project.  India is the fifth largest commercial vehicle manufacturer in the world. Since the demand for automobiles in recent years is directly linked to overall economic expansion and rising personal incomes.S.  India is the largest two-wheeler manufacturer in the world.

 India is the fourth largest car market in Asia . 17 .recently crossed the 1 million mark.

The Benz logo is a simplistic three-pointed star that represents its domination of the land. Mercedes-Benz is the world's oldest automobile manufacturer. It was first seen on a Daimler in 1909. and was combined with the Benz laurel wreath in 1926 to signify the union of the two firms. and the air.d. air and sea-usage. the sea. The famous three- pointed star was designed by Gottlieb Daimler to show the ability of his motors for land. 18 .History of Brands The Mercedes-Benz logo is one of the most famous brands in the wor.

Also. 19 . Also. shot down after 34 victorious duels and many team victories. The logo represents a white propeller blade against a blue sky. Germany. 1918. It started out as an aero engine manufacturer.which is Latin for "Hear!" . white and blue are the traditional colors of Bavaria. The company itself is more than a century old. these companies are the roots of the present-day AUDI AG. The famous symbol of Ferrari is a black prancing horse on yellow background. After the war the Audi name . Horch and Wanderer. name of one of the founders. The Audi badge the 'Four Rings' is the emblem of one of the oldest car manufacturers in Germany. It is a stylized representation of an airplane propeller spinning against the clear blue sky. The logo comprised of four quadrants of alternating white and blue color. Together with the NSU brand. a legendary "asso" (ace) of the Italian air force during World War I. The four rings in the logo have nothing to do with the Olympic rings. It reflects the origins of BMW as a maker of military aircraft engines during WWI. hence the company logo. The company was established in 1913 and based in Munich. Baracca died very young on June 19. who painted it on the side of his planes. It symbolises the 1932 merger of the four independent motor-vehicle manufacturers: Audi. which joined in 1969. usually with the letters S F for Scuderia Ferrari.disappeared. German for 'hear'. using the four rings as a logo. DKW. BMW stands for Bayerische Motoren Werke or Bavarian Motor Company. All racing fans are very familiar with the famous Ferrari "prancing horse" symbol. but was revived in 1965. the name is sort of a pun on 'hoerch'. The horse was originally the symbol of Count Francesco Baracca.

and the pair agreed a deal where Royce would manufacture cars.The Rolls Royce logo consisting of the two Rs or the double R clearly stands for the Rolls and Royce. He was introduced to Charles Stewart Rolls in a Manchester hotel on the May 4 that year. the two founders of this car manufacturing company. stipulating the cars would be called "Rolls- Royce". He made his first car. a "Royce". BMW the option on the trademarks. in his Manchester factory in 1904. In 1998. In 1884 Frederick Henry Royce started an electrical and mechanical business. but the brand name is so strong. the logo looks special. There is nothing special about the design of the logo. A clause was added to the contract. licensing the name and "RR" logo for £40m. 20 . to be sold exclusively by Rolls.

Lamborghini is now a subsidiary of German car manufacturer Audi AG.Jaguar Cars Limited is a British based luxury car manufacturer. which is in turn a subsidiary of Volkswagen. and a charging bull) are suspiciously similar to the Ferrari logo (a black horse on a yellow background). The Italian company was founded in 1963 by businessman Ferruccio Lamborghini. England but now at Whitley. The company has been owned by Ford since 1989. Lamborghini is an Italian manufacturer of high performance sports cars based in the small Italian village of Sant'Agata Bolognese. Interestingly it is said that the choice of an animal and the colors used on the logo (gold on a black background. The leaping Jaguart is possibly built to represent the speed. who had a long standing (and not always friendly) rivalry with Ferrari.by two motorcycle enthusiasts. The Jaguar emblem is also placed on the front of the car. Coventry. William Lyons and William Walmsley. The Jaguar logo is a Jaguar leaping across the company name. 21 . Lamborghini is the main counterpart to Ferrari in the Italian sports car business. It is believed that this was no accident on the part of Lamborghini. Coventry. power and quickness of the car. zodiacal sign (Taurus). and changed its name to Jaguar in 1945. Most of the company's cars have been named after famous fighting bulls (oddly most have been spanish bulls not italian). near Bologna. who owned a successful tractor factory. originally with headquarters in Browns Lane. It was founded as the Swallow Sidecar Company in 1922. Ferruccio Lamborghini. The Lamborghini Charging Bull Logo stands for the founder's.

CAR BRANDS IN INDIA 22 .

Omni Under Rs. Ford Icon  Hyundai Santro. 3  Reva Lakhs  Tata Nano Rs. Maruti Wagon R. Maruti Versa. Maruti Suzuki Zen Estilo. Chevrolet Opel Corsa  Fiat Palio. Indigo Manza 23 .Maruti Suzuki Swift. Hyundai i10. CARS BY PRICE RANGE  Maruti 800. Maruti Esteem. Maruti Suzuki A-Star. Indigo Marina. Fiesta. Hyundai Getz   Maruti Zen. Mahindra Logan  Indigo XL. Chevrolet Spark. Maruti Suzuki Ritz . Maruti Alto. 3-5 Lakhs  Ambassador  Chevrolet Aveo U-VA.Maruti Gypsy.

Fiat Adventure. Chevrolet Tavera. Tata Indigo CS  Chevrolet Swing.Mahindra Bolero  Toyota Innova. Honda City ZX. Ford Endeavour Thunder Plus. 10-15 Lakhs  Skoda Octavia & Combi  Toyota Corolla. Hyundai Elantra. Fiat Grande Punto. Chevrolet Optra Magnum  Fiat Linea. Tata Sumo Grande. 5 Series & 7 Series 24 . Tata Sumo Victa. Ford Fusion  Hyundai Accent.Hyundai Sonata Embera. Honda Civic Hybrid. Tata Indicruz  Volkswagen Jetta  Audi A4  Chevrolet Captiva  Chevrolet Cruzes  Honda CR-V. Honda Accord. Mitsubishi Lancer. Mitsubishi Cedia. Hyundai Verna. Terracan & Tucson. Toyota Qualis. Ford Focus  Honda Civic. Mercedes C Class Rs. Honda Jazz Rs. AUDI Q7  BMW X5. Toyota Fortuner  Volkswagen Beetle Volkswagen Passat Volkswagen Jetta Rs. Hyundai i20.Mahindra Scorpio. Honda CRV 2008. Hyundai Santa Fe  Maruti Suzuki Grand Vitara.  Tata Indica. Hyundai i30 Rs. Maruti Suzuki Swift Dzire. Maruti Suzuki Sx4. 30-90 Lakhs  Audi A6. Tata Safari  Skoda Fabia  Chevrolet Forester  Ford Mondeo & Ford Endeavour. 15-30 Lakh  Skoda Superb  Opel Vectra  Skoda Laura  Toyota Camry. Chevrolet Aveo. Mitsubishi Pajero. A8 & Audi TT. 5-10 Lakhs  Maruti Baleno. Toyota Corolla Altis.

Volvo S80  AUDI R8  Bentley Arnage. Mercedes Benz S-Class. 1 Crore  Maybach  Rolls Royce Phantom 25 . Bentley Continental GT & Flying Spur. 911 Carrera & Cayman S  Toyota Prado  Volvo Xc90. Mercedes E Class.  Mitsubishi Montero. Bentley Azure Above Rs. Cayenne. SLK. S Class. SL & CLS-Class  Porsche Boxster.

coupe. or features that convey brand image. due to their alleged superiority of their design and engineering". it is "styling. performance. hatchback. and convertible body styles. crossovers. technological innovation.. construction precision." Every era in automobile history has had "a group of car marques and models that have been expensive to purchase. Automobile manufacturers market specific makes and models that are targeted at particular socio-economic classes. the term may be applied to any vehicle type— including sedan." Therefore. It is a perceptual. from small to large —in any price range." Although there is considerable literature about specific marques. the term luxury is broad and highly variable. The term suggests a vehicle with greater equipment. Aimed at wealthy buyers. While a high price is the most frequent factor. or prestige—or any other discretionary feature or combination of features. there is a lack of systematic and scholarly work that "analyzes the luxury car phenomenon itself." 26 . "This term is also used for unique vehicles produced during "an era when luxury was individualistic consideration and coachwork could be tailored to an owner like a bespoke suit. comfort." In contemporary usage. as well as to minivans. conditional and subjective attribute and may be understood differently by different people: "What is a luxury car to some. and thus "social status came to be associated more with a particular vehicle than ownership of a car per se. LUXURY VEHICLES Luxury vehicle is a marketing term for a vehicle that provides luxury — pleasant or desirable features beyond strict necessity—at increased expense (see: definition of luxury). and even public opinion which cars had the highest and lowest status associated with them.. station wagon. status. design ingenuity. may be 'ordinary' to others. automakers differentiate among their product lines in "collusion" with the car-buying public. Though widely used. such automobiles might be generically be termed luxury cars. cachet. engineering. or sport utility vehicles and to any size vehicle.

However. lighter. The classification varies. respectively. and less expensive vehicle.BMW 1 Series. this segment mostly includes the bottom vehicles in the line-up of luxury brands as well as the top-of-the-line models of some non-luxury brands. By offering a smaller. Compact executive cars tend to have complex powertrain and mechanical layouts. Entry-level luxury/compact executive cars The entry-level luxury category is also known as the compact executive car in Britain and (Mittelklasse in German). in hopes of retaining the coveted customer loyalty. The luxury branding and style. having been initiated by several European brands in the mid-2000s. material and building quality is higher. and Mercedes-Benz B-Class. and performance powertrains are key to distinguishing them from mass market equivalents (one mistake made by the Cadillac Cimarron) and making these appeal to consumers. and constitute the least expensive offerings in their line-ups. for instance Consumer Guide Automotive in the US considers the Audi A3 and A4 as part of the premium compact segment due to similar size and MSRP. more fuel-efficient. resulting in increased cost and reduced interior passenger and trunk space. there are exclusive features 27 . compared to mass market compact cars. previously associated with economy cars but regaining popularity in the United States for its afforded utility. and/or have less sophisticated platforms compared to upmarket vehicles in the lineup (such as the B-Class). LUXURY MARKET SEGMENTS Premium compact segment The premium compact segments relatively new. Premium compacts may share components with mass market cars from the marquee’s parent company (the A3). wide range of convenience features. high-quality interior materials. In the US. this serves to introduce a younger customer to the luxury marque. These cars are targeted at a niche market of young customers who have a more refined taste in their automobiles and the means to pay for them. though these are known in Europe as a small family car and a compact executive car. The body style tends to be a hatchback or compact wagon. This includes the Audi A3.

not found on mass market cars, there is better handling and performance, and
the nameplate itself is part of the value proposition.

Compact executive cars include the Volvo S60, Lexus IS, BMW 3 Series, and Mercedes-
Benz C-Class which particularly emphasize sporty handling. Other vehicles such as the Lexus
ES and Acura TL are also considered entry-level luxury as well, though they do not fall under
European luxury classifications as they are larger and not sold there.

Recently, the entry-level luxury has been very competitive, and there has been price-
overlapping with well-equipped non-luxury cars. The bestselling vehicles of the marque are
frequently compact executive cars, such as the BMW 3 Series that makes up 40% of the
vehicles that BMW sells worldwide.

Mid-luxury/executive cars

The mid-luxury segment are commonly referred to as executive cars in Britain, Obere
Mittelklasse in German, and Grandes Routières in French. Examples include the Volvo
S80, BMW 5 Series,Mercedes-Benz E-Class, and Jaguar XF.

Although having similar dimensions to mid-size cars and large family cars, executive cars
have lower sales volumes and higher development costs (for better performance and
amenities), thus executive cars are usually positioned as premium vehicles, as base trims with
less equipment and smaller engines are not sold in U.S. and Canadian markets. [26] Also due to
the problem of steep depreciation, especially concerning cars from less prestigious brands,
most executive cars are produced by marques that specialize in larger/more expensive
vehicles.

Vehicles in this segment include the mid-range models of several luxury car
manufacturers. There are also some flagship sedans in this segment, such as the Acura
RL and Infiniti M37/56. Executive cars such as the BMW 5 Series are crucial to a luxury
automaker's bottom line, and although not the highest-selling model, they generate a
significant amount of profits due to the lucrative technology options.

High-end luxury/full-size luxury cars

Also known as full-size luxury cars, grand saloons, or premium large cars, while
"Oberklasse" is used in Germany. Many of these are the marque's showcases for the newest
automotive technology. Several nameplates also offer long-wheelbase versions that offer
additional rear legroom and anemities. Full-size luxury cars sold in Canada and the U.S.

28

typically have mid-displacement V8 engines, though recently some marques have offered a
V6 but without much success.

Vehicles in this category include some of the models from the flagship lines of luxury car
brands. Examples include the Lexus LS, Audi A8, Volkswagen Phaeton, BMW 7
Series, Mercedes-Benz S-Class, Jaguar XJ and in the US, the Lincoln Town Car and Cadillac
DTS.

Ultra-luxury cars
R.L. Polk and Company, a global automotive information and marketing firm that provides
solutions to automotive and related industries, has defined the term "super luxury" segment
for luxury cars costing more than $100,000 USD. This bracket includes the entire lineup
of Rolls Royce, Bentley, Aston Martin,Maybach, and Maserati. The top-performing variants
of flagship cars from Audi, BMW, Mercedes-Benz and Jaguar are often included here.
There are ultra-high performance cars from "exotic brands" that also exceed the $100,000
USD mark, but would not necessarily be categorized as luxury automobiles, such as the
offerings from Ferrari, Lamborghini and Porsche.

Luxury SUV/Crossover

The luxury-type sport utility vehicle (SUV) segment is not a recent development. This
marketing category was created with Kaiser Jeep's 1966 Super Wagoneer as the first true
luxury four-wheel drive (4x4) vehicle. It was the first SUV to offer a V8 engine, automatic
transmission, and luxury car trim and equipment in a serious off-road model. The Super
Wagoneer was "a pioneer that blazed a trail for today's luxury SUVs". It came with long list
of standard equipment that included bucket seating with center console, air conditioning,
seven-position tilt steering wheel, a vinyl roof, as well as "Antique Gold" trim panels on the
body sides and tailgate. After American Motors Corporation (AMC) purchased Jeep, the
vehicles were upgraded and refined, including features such as an optional electric sliding
steel sun roof, "possibly the first offered on an SUV".[38] The late-1970s Jeep Wagoneer
Limited "set the sport-utility market on its ear ... was the most luxurious four-wheeler anyone
had ever seen."

The SUV models generated higher-profit-margins than ordinary automobiles, and automakers
introduced new luxury models during the late 1990s. For some manufacturers, luxury SUVs
were the first SUV models they produced. Some of these models were not traditional SUVs
based on light truck as they are classified as crossovers. SUVs from non-luxury brands had

29

experienced a surge in popularity through early 2000s, causing the traditional luxury marques
to follow.

SUVs from the luxury marques grew at almost 40 percent to more than 430,000 vehicles,
excluding SUV-only brands like Hummer and Land Rover, while luxury car sales in the U.S.
during 2003 suffered a 1% decline, and non-luxury SUV sales were flat. By 2004, 30 percent
of major luxury brands' U.S. sales are now SUVs. Luxury brands in particular led the
development of crossover SUVs(as opposed to body-on-frame SUVs), making it one of the
fastest growing segments in the market, as the forecast for 2002 was approximately 240,000
vehicles and that could double by 2006.[41]Research data showed luxury SUV buyers are
compared those vehicles to SUVs of mass market brands, and not shopping around luxury
cars, thus the SUV is becoming the key to bringing new customers to the luxury dealerships.

Certain luxury SUVs use body-on-frame underpinnings, often being badge-engineered
versions of their non-luxury counterparts, and retaining the rugged off-road and towing
capabilities. Examples include the Lexus LX and Lincoln Navigator, which are the premium
versions of the Toyota Land Cruiser (itself a luxurious SUV in the United States) and Ford
Expedition, respectively.

Other luxury SUVs are crossovers using unibody construction, often sharing the platform
with compact executive and executive cars. For example, the Infiniti FX is based upon
the Nissan FM platformthat also underpins other Infiniti cars. Audi and BMW developed
crossovers to compete in the SUV segment as they did not have an existing body-on-
frame vehicle in their lineup. The Lexus RXwas the earliest luxury crossover on the market,
and it has since been the best-selling luxury vehicle in the US, so it has inspired similar
competitors from rival marques.[45] While early luxury crossovers released in the late 1990s
have resembled traditional boxy SUVs, recent offerings have prioritized sportiness over
utility — such as the Infiniti FX and BMW X6.

CHARACTERSTICS
30

Luxury cars tend to offer a higher degree of comfort than their mainstream counterparts. Japanese brands such as Lexus and Infiniti also have predominantly FR lineups. Ford's Lincoln retained the longtime FR platform for the Town Car. and Jaguar have almost never adopted front- wheel drive and retained a lineup mostly or entirely made up of FR cars. electronic stability control and DVD entertainment systems. while more expensive than the FF. Luxury vehicles are also a status symbol for conspicuous consumption. where large-displacement engines are often heavily taxed and many luxury buyers shy away from conspicuous consumption. crossovers and SUVs) to have rear. luxury cars have traditionally emphasized comfort and safety. common amenities include genuine leather upholstery and polished "woodgrain-look" dashboards. Forbes noted that the reputation of luxury marques enables them to continually introduce many new safety technologies and comfort amenities. began eliminating their FR platforms in favor of the more economical front wheel drive transverse engine layout (FF). Numerous "smart car" features are largely only found on luxury cars as of 2009. before they trickle down to mass market cars.and all-wheel-drive. better handling. which is often known as sport luxury. as part of the revamp of its design and image. The FR layout. the only exceptions being the front-wheel drive Cadillac BLS (which is not sold in North America) and the Cadillac DTS. The rear-wheel drive with longitudinal engines (FR) is a common layout of luxury cars. has been retained by these luxury manufacturers as it allows for higher performance engines (particularly the straight-6. American manufacturers also largely followed the FR for their luxury brands (as well as their mass-market cars of the time). One of the few notable holdouts was Ford's Lincoln Town Car and Lincoln LS. V8. BMW. with all-wheel drive as an option. Compared to mainstream vehicles. LUXURY CARS IN INDIA 31 . Cadillac did return most of its lineup (sedans. However in Europe. roadsters. intended for use as a limousine and chauffeured car. but newer offerings such as the MKZ and MKS will use newer FF platforms shared with mainstream Ford vehicles. due to the Arab Oil Embargo of 1973 and the 1979 fuel crises. such as anti-lock brakes. European marques like Mercedes-Benz. Chrysler returned its full-size cars to this layout with the Chrysler 300. In the 21th century. However. brands offer buyers the option of removing exterior engine-identifying badges. and other engine configurations with more cylinders). Chrysler went 100% FF by 1990 and GM's Cadillac and Buick brands for the US were entirely FF by 1997. Contemporary luxury cars also offer higher performance and better handling. and a smoother ride.

2 FSI Petrol. It has ruled European roads since 1932. Audi Cars in India are regarded as a symbol of class.2 FSI Petrol Sedan. Audi A8.11.25. based in Mumbai.0 Petrol. Audi cars are starting to fire the fancy of the rich Indian consumer and the upper middle class with their current range of Audi A4.346 32 . DKW.51. 1. Audi A6.. Audi cars symbolize status and prestige for Audi consumers worldwide. and for Audi consumers.of Audi are symbolized on its badge.. Top Selling Audi Cars Audi A8 4..212 AudiQ7 3.745 76. Audi India is projecting its cars to the Indian elite as the best luxury cars to match their status. 61. Horch and Wanderer.. Audi cars now in India are fully imported or assembled at the Aurangabad plant of Skoda Auto. Audi India is expanding the network of Audi dealerships across Indian metros..AUDI CARS IN INDIA The famous 'Four Rings' . Audi Cars are more works-of-art than simple super efficient machines. Audi A8 W12 6.. elegance and luxury. Ltd. and Audi Q7 sedan cars.70.. though Audi began manufacturing in 1899.0 TDI Diesel Sedan. An Audi car is a statement of who-you-are. Audi India began operations in 2007 as a division of Volkswagen Group Sales India Pvt. The four rings of the Audi badge symbolize four pioneer car manufacturers of Germany: Audi..73.425 78. AudiQ7 4. Audi AG came from amalgamating these companies in 1932..

8T car prices vary with the car dealer's location.8T (Petrol) The Audi A4 1. The A4 is the base range presentation in the range of world class Audi cars now available in India. Audi A6 (Sedan) The Audi A6 is truly a grand synthesis of performance. This engine is globally renowned for its high performance.A4 1. octroi.25.Popular Audi models range in on-road price from below rupees thirty-two lakhs to a bit above rupees one-Crore. New cars having a showroom price of Rs.8 turbo petrol is Audi's entry level petrol model in India which sports Audi's remarkable 1. In India. It is the upscale presentation in the Audi series of premium range cars. New cars in this series have a showroom price ranging from around thirty lakhs to around thirty four lakhs inclusive of all charges like insurance. A4 2.000 inclusive of all charges such as insurance.600. and on-road price of around Rs.0 turbo diesel is Audi's entry level diesel model in India which sports Audi's remarkable 2. With its multitronic gearbox. RTO. this model caters to the premium luxury market in India.8L In-line 4. acceleration and torque. etc. The A6 variants include 33 . A4 2. There is a host of features to choose depending upon the entry level to upscale presentation in the luxury segment where this car is placed. With its petrol and diesel variants targets the upper middle class and the rich Indian consumer and offers an on-road price range between rupees Fifty two and Fifty three lakhs. comfort. octroi. style and substance make it a sure competitor to other C segment cars. including Audi A4 (Sedan) Available in two variants . This engine is globally known for its high performance.0L In-line 4. The A4 offers an on-road price range between rupees thirty two and thirty four lakhs.8L petrol and A4 2. 31. and comfort features it is a wonderful option to an E-class option.0 TDI (Diesel) The Audi A4 2. RTO. acceleration and torque. A4 1. This car is also marketed as a compact executive vehicle around the world.0 TDI car prices vary with the car dealer's location. 140bhp turbocharged diesel engine. etc. 164bhp turbocharged petrol engine with MPFi fuel system. and style. 28. power.27.0L diesel. The A4 Variants include A4 1.

0 FSI is now available at a showroom price of around 47 lakhs with an on road price of around 52 lakhs including supplementary charges. which features Audi's remarkable 6.0 FSI petrol is the mid range petrol model in India.0L DOHC naturally aspirated engine.0L DOHC naturally aspirated engine. which inclusive of all charges like insurance. 34 .0 Quattro petrol is Audi's top range petrol model in India. octroi. A8 W12 6. acceleration and torque. which features Audi's remarkable 3. Audi A8 (Sedan) The A8 series is a great car that is serious competition for the Mercedes Benz S class.0L DOHC engine with direct injection fuel system.0 (Petrol) The W12 6. The A8 features Audi's innovative Quattro 4-wheel drive. This engine is globally known for its high performance.0 FSI (Petrol) This A6 3. acceleration and torque. This engine is globally known for its high performance. There's a great deal of technology in this car that converges into art at some point.0 TDI (Diesel) The A6 3. The A8 variants include A8 3. At the showroom.0 TDI (Petrol) The A8 3.0 TDI is now available at a showroom price of around 64 lakhs with an on road price of around 70 lakhs including accompanying charges.0L DOHC engine with DI fuel system. A8 W12 car prices vary with the car dealer's location. which features Audi's remarkable 3. A6 3. The A8 3. At the showroom. This includes standard ancillary charges also.0 TDI petrol is Audi's starting range petrol model in India in the A8 series.0 TDI petrol is Audi's mid range petrol model in India in the A8 series. etc. New cars in this series have a showroom price ranging from around ninety nine lakhs to 110 lakhs. This engine is globally known for its high performance.A6 3. This includes standard ancillary charges also.0L DOHC naturally aspirated engine. which features Audi's remarkable 3. Audi (Sedan) The A8 with its petrol variants targets the upper middle class and the rich Indian consumer and offers an on-road price range between rupees Seventy one lakhs and rupees one Crore. acceleration and torque. The A6 3. RTO. This engine is globally known for its high performance. along with a user friendly multi-media interface. It features Audi's remarkable 3. A8 4. acceleration and torque. this car costs around 47 lakhs with an on-road price of around 52 lakhs.2 FSI (Petrol) The A8 3. this car costs around 71 lakhs with an on-road price of around 77 lakhs. acceleration and torque. This engine is globally known for its high performance.0 TDI diesel is Audi's mid range diesel model in India.

At the showroom. and continues to expand the network of Audi dealerships across Indian metros. and Audi Q7 sedan cars. octroi.2 FSI (Petrol) The Q7 4. For the rest. Equipped with highly enhanced features and state of the art technology. this car costs around 57 lakhs with an on-road price of around 62 lakhs. 75 lakhs inclusive of all charges such as insurance. This engine is globally known for its high performance. New cars having a showroom price of Rs. Audi A6. Audi Q7 4. RTO.0 TDI (Diesel) The Q7 3.2 FSI Quattro petrol is Audi's higher range petrol model in India. which features Audi's remarkable 3. and torque. Audi Q7 variants include Q7 3. the Q7 is equipped with Audi's revolutionary Quattro four-wheel drive that makes you go gaga on its performance. This includes standard additional charges also.2L FSI engine with DI fuel system.2 FSI car prices vary with the car dealer's location. Audi cars are starting to fire the fancy of the rich Indian consumer and the upper middle class with their current range of Audi A4. BMW CARS IN INDIA 35 . The Audi Q7 with its petrol and diesel variants targets the upper middle class and the rich Indian consumer and offers an on-road price range between rupees Sixty three and Seventy six lakhs.5 lakhs and on-road price of around Rs. which features Audi's remarkable 4. The Q7 has the quality that a select few deserve. Audi India expects to reach their first marketing targets by 2010. Audi A8. acceleration and torque. acceleration.0 TDI Diesel is the higher range diesel model in India. they'll be content to just learn that the Q7 is a superb technology driven SUV that makes them get off the road to allow the Emperor pass along. Q7 4.Audi Q7 (Sedan) Q7 is a futuristic completely luxurious SUV that leaves its rivals far behind.0L DOHC naturally aspired CRDi engine with DI fuel system. etc. This engine is globally known for its high performance. 69.

BMW India competes with its rivals by exhibiting powerfully performing vehicles and having a slight edge over the others.954 BMW 5-Series 525d Diesel Sedan BMW 5-Series 523i Petrol Sedan 49.100 Popular BMW sedans are available from a bit above rupees thirty lakhs to a bit below rupees one crore fifty lakhs. BMW Cars in India put innovation.BMW. or Bayerische Motoren Werke AG.100 46.10. the manufacturer of world-famous Rolls-Royce cars. 44.20. For the greater part of the past century. In 1919. was initially a German aircraft engine manufacturing company. and in 1927 built their first BMW car christened BMW 3/15. including 36 . they turned to land vehicle engines. TOP SELLING BMW CARS BMW 5-Series 525i Petrol Sedan. BMW AG. BMW Car has led the world in creating cars for the rich. and followed it closely by setting up a state-of-the-art assembly plant in Chennai in January 2007.14. has officially entered the Indian car market.. Exceptional design concept and elegance has always been a part of the BMW cars.857 44. BMW India was set up as a sales subsidiary in Gurgaon in 2006 to spearhead the formation of its dealer network. BMW 5-Series 523i Petrol Sedan.14.... intelligence and technology to ensure the safety and driving comfort of its proud owners.

The exterior exudes confidence and a powerful flow of expression. This includes standard ancillary charges also.8T car prices vary with the car dealer's location. Car prices vary with the dealer's location. BMW 3-Series 320d (Diesel) The 3-series 320d is the mid range variant in the 3 series family sporting BMW's efficient 4 straight four-cylinder diesel engine. etc. It falls in the luxury segment.At the showroom. This engine provides more efficiency at less fuel consumption. octroi. with high speeds at low rpm.75 lakhs.BMW 3-Series (Sedan) The 3 series is an exquisite sports sedan available both in petrol and diesel variants. BMW 5-Series (Sedan) 37 . octroi. 27 lakhs and on-road price of around Rs. which is inclusive of all charges such as insurance. thereby meaning the superior efficiency of petrol with great acceleration.6 lakhs to around 33. this car costs around 32. This variant has a showroom price of arund Rs. etc. The 3-Series with its petrol and diesel variants targets the upper middle class and the rich Indian consumer with BMW cars having an on-road price range between rupees thirty and thirty six lakhs.5 lakhs. 3-Series variants include BMW 3-Series 320i (Petrol) The 3-Series 320i is the initial variant in the 3 series family. A4 1. RTO. The individual exterior details display elegance that reveals themselves subtly to the eyes. New cars in this series have a showroom price ranging from around 29.4 lakhs with an on-road price of around 36. This entry level variant displays excellent power and torque. BMW 3-Series 325i (Petrol) The 3-series 325i leads the 3 series family with its larger 6 cylinder classic 2497 cc petrol engine that delivers great power and acceleration. RTO. 30.6 lakhs inclusive of all charges like insurance.

Its aerodynamic body offers extremely low resistance to the wind. BMW 5-Series 525d (Diesel) The 5-series 525d Sedan is the diesel presentation in this family. This executive sedan comes with bi-xenon headlights and newly designed taillights that redefine and impose its majestic presence on the road.58 lakhs including accompanying charges. At the showroom. octroi.2 lakhs to 51. sophistication. The 5-Series with its petrol and diesel variants targets the upper middle class and the rich Indian consumer with BMW cars having an on-road price range between rupees forty-two and fifty-one lakhs. This is the company's brilliant push in the luxury segment and more expensive than a Mercedes E class. RTO. 5-Series variants include BMW 5-Series 523i (Petrol) This sedan is BMW's entry range luxury sedan 5-series family that features a 6 cylinder DOCH 22497 cc petrol engine with six gear manual transmission. BMW's powerful straight 6 cylinder 2996 cc petrol engine with higher engine performance features. It gives awesome power and high acceleration even at low speeds.21 lakhs.27 lakhs. New cars in this series have a showroom price ranging from around 45. BMW 5-Series 530i (Petrol) The 5 series 530i Sedan features is the top end model in the 5 series family. This includes standard ancillary charges also. This means the 525d is capable of excellent performance even at low engine speeds. and performance that go far ahead than others in the competition. this car costs around 42. BMW 5-Series 525i (Petrol) The 5 series 525i is the upscale model in this series. lakhs with an on road price of around46. BMW 6-Series (Sedan) 38 . thereby giving superior performance and power and higher acceleration even at low engine speeds. The 5-Series 523i (Petrol) is now available at a showroom price of around 47 lakhs with an on road price of around 53 lakhs including supplementary charges.6 lakhs with an on-road price of around 48. etc.1. This variant features a 6 cylinder engine with more powerful characteristics than the 523i sedan thereby producing remarkable power and higher acceleration even at low speeds. which inclusive of all charges like insurance. It features BMW's powerful yet refined 6 cylinder 2993 cc diesel engine under the bonnet. The five series is a fine fusion of technology.The 5-Series 525i (Petrol) is now available at a showroom price of around 41.

Its subtle exterior features and discerning style represent the ultimate in quality and all that what BMW is known for. It features BMW's renowned straight six cylinder diesel engine. RTO. This engine remains stable even at high speeds. which is inclusive of all charges such as insurance. This includes standard ancillary charges also. etc. BMW 7-Series 740Li (Petrol) The 7-series 740Li Sedan is the entry range petrol model in the seven series family. and generally perceived as a marvel of resource optimization both for the consumer as well as for the manufacturer. 90.7 lakhs with an on road price of around 86.The 7-Series with its petrol and diesel variants targets the upper middle class and the rich Indian consumer with BMW cars having an on-road price range between rupees eighty four lakhs and rupees one crore. 39 . octroi.This variant has a showroom price of around Rs. The 6 series is an unrivalled blend of elegance and performance. Yet another superb presentation from BMW is the six series coupe that blends the spirit of sports car driving with the luxury of a large saloon car. this car costs around 74. 80.At the showroom. This provides excellent performance and acceleration. The 6-Series V8 (Petrol) is now available at a showroom price of around 79. BMW 7-Series variants include BMW 7-Series 730Ld (Diesel) The 7-Series 730Ld Sedan is the entry range diesel presentation in the 7 series family. With extraordinary qualities. the engine offers a breathtaking performance.The 6-Series (petrol) stands out by itself. With Valvetronic technology. it has a striking road presence with a muscular form and limitless power. it presents high performance and excellent acceleration even at low engine speeds. Remarkably light with excellent performance characteristics. It's a BMW sedan with elegant features. There is a range of cars to choose beginning from entry range luxury sedan to premium models.7 lakhs including supplementary statutory charges.02 lakhs.2 lakhs and on-road price of around Rs. BMW 7-Series (Sedan) The 7 series is an extraordinary presentation in the luxury sedan class that represents the ultimate in comfort and richness in its class.2 lakhs with an on-road price of around 84. BMW 6-Series V8 (Petrol) The 6-series is a luxury sports sedan with wonderful features and breathtaking performance.8 lakhs. It features a powerful eight cylinder petrol engine that offers a larger displacement delivering fabulous engine power and torque.

The X-5 is an outstanding car. RTO. it offers greater displacement. BMW (SUV) BMW X-5 (SUV) The X5 is BMW's exclusive presentation in the SUV category in India. This engine offers awesome functioning and high power even at lower engine speeds. and the 7-Series variants among sedan varieties.74. thereby more power and high performance. while the X-5 (Diesel) remains the only SUV officially marketed in India. At the showroom. BMW X-5 (Diesel) The X5 is all round excellence with superb interior.New cars in this series have a showroom price ranging from around 87. This BMW SUV blends maximum features within a reasonable (BMW) price and is targeted to beckon the upwardly mobile upper middle class consumer. New cars have a showroom price of around Rs. This includes standard ancillary charges also. BMW prefers to call it an SAV rather than an SUV as it is rather a crossover mid-size luxury 4WD car primarily for on-the-road sport. It's a BMW SUV running on diesel. This engine delivers massive power and top acceleration. X-5 car prices vary in lakhs upon the car dealer's location. Featuring BMW's renowned four litre eight cylinder petrol engine. etc. 000 and an on-road price of around Rs.5 lakhs to around 99 lakhs.BMW 7-Series 750Li (Petrol) The 7-Series 750 Li Sedan features is the upscale model in this family. BMW 7-Series 760Li (Petrol) The 7-Series 760Li Sedan is the top range presentation in the 7 series family. It features BMW's remarkable 6L 12 cylinder engine delivers an absolutely smooth breathtaking performance. Fully imported BMW cars include the 6-Series V8 (Petrol). CHEVROLET CARS IN INDIA 40 . exterior. The 3 and 5 series are being assembled in Chennai using imported parts.36.6 lakhs with an on road price of around 74.67. 60. octroi. Currently all BMW cars except those of the BMW 3 and BMW 5 series are fully imported. and safety features. this car costs around 1 crore 25 lakhs and an on-road price of around 1 crore 42 lakhs. However. which inclusive of all charges like insurance.This car i is now available at a showroom price of around 67.4 lakhs including supplementary statutory charges.000.

The mid-size sedan from the stables of General Motors. Chevrolet Cars in India had a stupendous start in 2003 with sales shooting up immediately. New cars having a showroom price of Rs. Once on a sabbatical. Chevrolet Aveo 1. 2003 and is today selling some of the popular variants. Chevrolet India has an interesting history.84.Chevrolet cars in India are a product of Chevrolet. the first Chevrolet car in India was the National Series AB Touring with wooden wheels. including Chevrolet Aveo (Sedan) Chevrolet (Sedan) The Chevrolet Aveo with its petrol variants targets the middle class consumer with Chevrolet cars ranging between rupees six lakhs and seven lakh fifty thousand. GM primarily launched the European brand Opel which failed to interest the Indian consumer. A Chevrolet car was known for its phenomenal influence in the American market during the 60s. Aveo 1. Chevrolet India proved its worth as soon as it reentered India and the success of the Chevrolet car continues to lead GM till date. Popular Chevrolet sedans range from Chevrolet cars costing below rupees six lakhs fifty thousand to Chevrolet cars costing above rupees twelve lakhs thirty thousand. RTO.4 Base (Petrol) Chevrolet Aveo is a unique synthesis of technology. Aveo is well. Chevrolet Aveo variants include Aveo 1. a brand which people associate trust and luxury with. Chevrolet Car then made a phenomenal foray with cars to suit varying tastes.58. Chevrolet India became a full fledged reality on June 6.4 Ls (Petrol) It's the mid-range variant with great looks. However.000. Chevrolet India has bounced back and is creating ripples in the Indian Auto scene. Chevrolet cars in India including the latest Chevrolet Beat have taken the nation by storm.4 Base (Petrol) car prices vary with the car dealer's location. sophistication and performance. and on-road price of around Rs.designed and well- engineered to deliver unparalleled road presence. comfy interiors and cost -effectiveness which are 41 . The rising popularity of Chevrolet Cars in India has resulted in a huge fan following. Having debuted in the 1920's. octroi. Chevrolet India had to close shop in 1952-1953 following the Indian national policy.5. etc.000 inclusive of all charges such as insurance.6. Chevrolet cars in India were introduced by General Motors' India operations.

3 lakhs and on road price of around 7.50. comfy interiors and cost -effectiveness.7.3 lakhs with an on-road price of around 9.0 lakhs inclusive of all charges like insurance.6.0 LS TCDI (Diesel) This four wheeler is incorporated with the best features in its segment.8. Chevrolet Aveo 1.8. RTO.6 LT (Petrol) is the top-range variant with great looks.6 LS. Chevrolet Optra variants include Optra Magnum 1.000 with an on-road price of around Rs. this car costs around Rs. Aveo 1. octroi.68.5 lakhs.0 LS TCDI (Diesel) is now available at a showroom price of around Rs. New cars in this series have a showroom price ranging from around six lakhs to around seven lakhs inclusive of all charges like insurance. alloy wheels. This includes standard ancillary charges also.4 LS Limited Edition is available at a showroom price of around 6. this car costs around Rs. etc. great petrol engine defines Chevrolet Optra Magnum 1. Chevrolet Optra (Sedan) Chevrolet (Sedan) The Chevrolet Optra with its petrol and diesel variants targets the middle class consumer with Chevrolet cars ranging between rupees eight lakhs and twelve lakhs.4 LS Limited Edition (Petrol) The New Aveo 1. 6.000. The Chevrolet Optra Magnum 2.57.5 lakhs.0 LT TCDI (Diesel) 42 . RTO. 2-DIN audio system and remote control keyless entry.9. This includes standard ancillary charges also.74. Aveo 1.4 LS car prices vary with the car dealer's location. Optra Magnum 2. great diesel engine defines Chevrolet Optra Magnum Max. Optra Magnum 2. great petrol engine defines Chevrolet Optra Magnum 1. At the showroom.6 LS(Petrol) With classy and posh design. Optra Magnum Max (Diesel) Sporty looks.4 LS Limited Edition (Petrol) comes added with all the modern features like leather upholstery.6 LT(Petrol) With classy and posh design. etc.8 lakhs with an on-road price of around Rs. At the showroom.000 with an on-road price of around Rs.7. This includes standard ancillary charges too.6 LT. this car costs around Rs.the unique selling propositions. At the showroom. At the showroom.55.6 Lt (Petrol) Chevrolet Aveo 1. Chevrolet Aveo 1. This includes standard ancillary charges also.84. 8. Optra Magnum 1.000 including supplementary charges.4 LS Limited Edition car prices vary with the car dealer's location. Chevrolet Aveo 1.000 with an on road price of around Rs.000 lakhs. this car costs around Rs.9.

65. endows matchless space and comfort to the passengers. it's spacious and comfort level gives you real value for money car. thanks to the many engineering changes and build quality carried out to meet local customer requirements.80. Chevrolet (SUV) Popular Chevrolet SUVs range in price from Chevrolet cars costing a bit above rupees six lakhs eighty thousand to Chevrolet cars costing a bit below rupees ten lakhs thirty five thousand. including Chevrolet Tavera (SUV) A product of General Motors. octroi.00.6.6. This includes standard ancillary charges also. Chevrolet NY Edition B2 is now available at a showroom price of around Rs. At the showroom. Optra Magnum 2.000.90.75. Tavera Neo LS.B3 (Diesel) 43 . Chevrolet (SUV) The Chevrolet Tavera with its petrol and diesel variants targets the middle class consumer with Chevrolet cars ranging between rupees six and ten lakhs. Tavera NY Edition B2 (7 Seater) (Diesel) Chevrolet NY Edition B2 is marked for its features and looks in its segment.6.000. RTO. Chevrolet Tavera variants include Tavera NY Edition B1 (10 Seater) (Diesel) A Multi-purpose vehicle.000 and on-road price of around Rs. New cars have a showroom price of around Rs.7.000 with an on-road price of around Rs. octroi.000 including supplementary charges. New cars in this series have a showroom price ranging from around ten lakhs to around eleven lakhs inclusive of all charges like insurance. Tavera NY Edition B1 car prices vary with the car dealer's location. this car costs around Rs. etc. Tavera NY Edition B2 (10 Seater) (Diesel) Tavera NY Edition B2 has carved a niche for itself as multi-utility vehicle. RTO. Tavera has carved a niche for itself as multi-utility vehicle.7. etc.0 TCDI car prices vary with the car dealer's location. Tavera NY Edition B1 (7 Seater) (Diesel) Tavera NY Edition B1 is all set to chart a turnaround roadmap for Chevrolet. Its 'Ergomax' seating with flexible options.80.000 with an on-road price of around Rs.6.This variant from the Chevrolet stable has stormed the automobile market. Chevrolet Tavera NY Edition B1 (10 Seater) car prices vary with the car dealer's location. New cars in this series have a showroom price ranging from around six lakhs to around seven lakhs inclusive of all charges like insurance.

000.10.L (7 Seater) strikes the market for its superior and high quality interior.18.19. Tavera SS-D1 Neo 8-S is now available at a showroom price of around Rs.000 with an on-road price of around Rs.000 including supplementary charges.70.9.500.000.10. This includes standard ancillary charges also.L ( 7 Seater) (Diesel) Tavera NEO LT . RTO.8. New cars in this series have a showroom price ranging from around eight lakhs to around nine lakhs inclusive of all charges like insurance.L car prices vary with the car dealer's location. Tavera NEO LT .17. Chevrolet (Hatchback) Chevrolet hatchbacks range from Chevrolet cars costing a bit above rupees three lakhs fifty thousand to Chevrolet cars costing a bit below rupees eight lakhs twenty five thousand.000 lakhs in Delhi.9. Tavera SS-D1 Neo 7 (7 Seater) (Diesel) One of the most famous variant from the Neo range known for its supreme features and decent performance. Tavera NEO LT . Chevrolet Tavera SS-D1 Neo 7 (7 Seater) (Diesel) car prices vary in lakhs upon the car dealer's location.L ( 9 Seater) (Diesel) Tavera NEO LT (9 Seater) from the Chevrolet stable with all the latest features and facilities promises reliability and assurance to the buyers.30. etc. octroi.95.31. Chevrolet Captiva (SUV) Captiva VCDi (Diesel) Neatly designed with sporty looks and latest diesel engine.000 with an on-road price of around Rs.26. New cars have a showroom price of around Rs.00. At the showroom.8. Tavera SS-D1 Neo 8-S (8 Seater) (Diesel) This variant of the Neo range makes its presence for its advanced technology and comfort level. Chevrolet Tavera Neo LS. Chevrolet Captiva is available at the showroom around Rs.7. including 44 .500 and on-road price of around Rs. this car costs around Rs.00.33.000 and on-road price of around Rs.000 with an on-road price of around Rs. New cars have a showroom price of around Rs. Tavera NEO LT . This includes standard ancillary charges also.This variant of the Chevrolet with stylish and robust looks rules the Indian auto market.24.8.B3 (Diesel) car prices vary in lakhs upon the car dealer's location.

30.0 PS car prices vary with the car dealer's location.0 LT powered with advanced technology engine and renewed sporty looks marks its difference in its segment.0 LT (Petrol) Spark 1.000.4.0 Base (Petrol) Spark 1. RTO.10. Chevrolet Spark 1.45. However. etc.000 including supplementary charges. the biggest turn-on of Spark is its advanced systems. Spark 1. Spark 1.10. Chevrolet (Hatchback) The Chevrolet Spark with its petrol variants targets the middle class consumer with Chevrolet cars ranging between rupees three and four lakhs.80. New cars have a showroom price of around Rs.000 and on-road price of around Rs.Chevrolet Spark (Hatchback) Spark has evolved from where Matiz left. aiding effortless driving on congested roads and highways. Spark 1. Available in four options the much-talked about features of Spark includes fuel-efficiency. Chevrolet UVA (Hatchback) Chevrolet (Hatchback) The Chevrolet UVA with its petrol 45 . Spark 1.0 Base is the entry level vehicle from the Chevrolet Spark range. Chevrolet Spark 1.3. New cars in this series have a showroom price ranging from around three lakhs to around three lakhs eighty thousand inclusive of all charges like insurance. octroi.000.0 LS is now available at a showroom price of around Rs. weightlessness and contemporary looks.3.000 and on- road price of around Rs.0 PS (Petrol) Spark 1.0 Base (Petrol) car prices vary with the car dealer's location. New cars have a showroom price of around Rs.4.0 LS makes its foray in the competitive Indian Hatchback market with its dynamic and stylish looks with loads of sporty features. Spark 1.000 with an on-road price of around Rs.3.40.0 LT (Petrol) car prices vary with the car dealer's location.3. Chevrolet Spark variants include Spark 1.0 LS (Petrol) Spark 1.0 PS with a renewed look of classic beauty wins the hearts of the Indian customers.

2 LT (Petrol) U-VA 1. octroi. this car costs around Rs.000 with an on-road price of around Rs. At the showroom. New cars in this series have a showroom price ranging from around three lakhs to around four lakhs fifty thousand inclusive of all charges like insurance. Chevrolet can expect the turnaround to complete and the Chevrolet brand to become a household name once again in India. U-VA 1.6.5.80.000 with an on-road price of around Rs. the tastefully done designs of U-Va are a perfect match to any dcor.Chevrolet sedans including the Chevrolet Aveo with three variants. Located in Ranjangaon of Pune District.variants targets the middle class consumer with Chevrolet cars ranging between rupees four and a half lakhs and five and a half lakhs.38. Chevrolet has rolled out SRV India's first Premium Sportsback car.2 Base car prices vary with the car dealer's location. This includes standard ancillary charges also. stylish and will stand tall among the crowd for its value for money. The quintessential U-Va is spacious. Although Fiat India has installed facility to manufacture 100. Chevrolet SRV variants include SRV 1. Within 2010. and the Chevrolet Optra with nine variants. etc.000.000 including supplementary charges. Chevrolet UVA variants include U-VA 1.2 LT with lively looks and sporty features storms the Indian auto market. Much to the delight of design-oriented Indian consumers. the company plans to double production in the coming years.7. Chevrolet SRV (Hatchback) Chevrolet (Hatchback) The Chevrolet SRV with its petrol variants targets the middle class consumer with Chevrolet cars ranging between rupees seven lakhs and eight and a half lakhs.6 Base is now available at a showroom price of around Rs.2 Base (Petrol) A perfect blend of comfort and speed. the Chevrolet SUV with its nine Chevrolet Tavera variants. Spark 1.76.4.6 Base is the entry level vehicle Chevrolet SRV collection. The Chevrolet Spark aims to provide the quantitative sales that Chevrolet needs to reestablish itself firmly in India. 46 . Fiat Cars in India are manufactured at this Joint Venture wherein Fiat India holds a 50% stake. FIAT CARS IN INDIA Fiat India is a Joint Venture between Fiat Group Automobiles and Tata Motors Limited. SRV 1. and Chevrolet hatchbacks with nine variants.000 aggregates and components. have covered the entire middle class consumer market. Chevrolet cars .6 Base (Petrol) SRV 1.000 cars and 200. RTO.65.

Fiat India is on the path to achieving excellence in the field of automobile engineering. 3. which is inclusive of all charges such as insurance.with four variants. RTO. etc.A Fiat car is well known for its impeccable performance. This car has brilliant aerodynamic features that give it a low drag coefficient of just 0.95 lakhs.33 CD.1 SL Stile (Petrol) The Palio Stile 1. etc. Alfa Romeo Automobiles and Lancia Automobiles are amongst the internationally owned brands of Fiat. Italy.1 SLE Stile (Petrol) The Palio Stile 1. octroi. Palio Stile 1. It features Fiat's revolutionary 1. Fiat India is constantly striving to give customers the best there is. Its exteriors exude clean lines and fresh styling. the Fiat Palio Stile . This variant has a showroom price of around Rs. reliability and panache.1 SLE is Fiat's mid range model in the 1. Palio 1.1 Stile series with top edge features 47 . 3.1 SL is Fiat's entry range model that features Fiat's revolutionary 1. A Fiat car is considered creme de la creme amongst automobiles on the Indian roads. owing to their diligent performance and association with brands of very high repute.1 Stile series with midrange features and aesthetics. in automobile technology. Car prices vary with the dealer's location. New cars in this series have a showroom price ranging from around Rs. Fiat Palio (Hatchback) The Fiat Palio Stile is it's world car that is based on the 174 platform developed on the lines of a design by the Idea Institute of Turin. The user and environment friendly cars from Fiat India stand as a testimony to the world renowned brand. Fiat Cars in India have often exceeded customer satisfaction and are amongst the most reliable brands in India. 4.6 lakhs and on-road price of around Rs. Palio variants include Palio 1. octroi. Fiat Hatchbacks Currently Fiat India has only one hatchback model.1 litre FIRE petrol engine that delivers optimum performance and torque thereby delivering excellent power and acceleration. 3.1 SLX (Petrol) The Palio Stile 1. RTO. Fiat Cars in India own and control five internationally renowned brands. Fiat's range extends from Fiat cars costing a bit above rupees three lakhs fifty thousand to Fiat cars costing a bit above rupees four lakhs.1 SLE is Fiat's top range model in the 1.17 lakhs inclusive of all charges like insurance.72 lakhs to around Rs. The Palio Stile and other premium Fiat cars like Grande Punto and Linea are hugely successful in the Indian market. Besides owning a 50% stake in the company.1 litre FIRE petrol engine that delivers optimum performance and torque thereby delivering excellent power and acceleration.

4. The Palio Stile 1. 4.93 lakhs with an on road price of around Rs.and aesthetics. This includes standard ancillary charges also. and Fiat cars enjoyed a niche without competition.friendly engines and trendy designs. Ford (Sedan) Popular Ford Sedans range from Ford cars costing a bit below rupees five lakhs to Ford cars costing bit above rupees nine lakhs eighty thousand. At the showroom. Ford India is currently reveling in the success of the various Ford Cars in India. 4. Ford India has ambitious plans for the Indian market after the super success of the compact Ford car and the entry level sedan Ford Fiesta. Fiat cars were a common sight both in urban and rural India.6 Stile Sport is Palio's sporty model with loads of sporty features. 3. Ford cars in India are thus on a trajectory to success with new launches.9 lakhs.6L four cylinder DOHC petrol engine delivers awesome performance and torque thereby delivering brilliant power and acceleration.4 lakhs including accompanying charges. Ford Car in India thus became a well-known name. Ford Fiesta.the Ford Figo. this car costs around Rs. The re-entry of other foreign car brands in India has made Fiat change its strategy. and new facilities with bigger manufacturing units. Ford India of the nineties was known as MFIL which started assembling and distributing Ford Escorts in India.6 Stile Sport (Petrol) The Palio 1. Ford India is set to launch new Ford car models which will be India. Palio Stile 1. Ford India has plans to introduce eight new Ford car models in the country in the next five years.Ford India is raring to go with new eco. FORD CARS IN INDIA Ford India was initiated in 1995 in partnership with Mahindra & Mahindra resulting in Mahindra Ford India Ltd. Currently the 6th largest car manufacturer in India. MFIL was rechristened as Ford India and Ford cars in India got a strong foothold. New brands like Ford Fusion. The icing on the cake is the launch of the small Ford car. and hit the market with its four Fiat Palio variants while other variants are in the pipeline. Ford Mondeo and Ford Endeavour were a great success.1 SLE is now available at a showroom price of around Rs.specific and have global appeal. including Ford Ikon 48 . gear up Fiat's production capacity.34 lakhs with an on-road price of around Rs. Fiat's remarkable 1. Until the recent avalanche of new car makes and brands. Thus the Ford Cars in India will be developed based on a global strategy. In 1998. The Fiat brand continued to be available after 1952 when most other foreign car brands left India.

comfort and elegance. While other Ford Ikon models are discontinued. Ford Fiesta variants include Fiesta 1.000. New cars in this series have a showroom price ranging from around six lakhs to around seven lakhs inclusive of all charges like insurance.7. RTO. New cars have a show room price of around Rs. Ford Fiesta 1.200.02.000 and on-road price of around Rs. Fiesta 1. Fiesta 1. Ford Fiesta 49 .4 Duratorq Exi (Diesel) This variant captures its share of Indian auto market with its advanced technology and heart winning looks. Fiesta 1. This includes standard ancillary charges also.6 Duratec Sxi is well known for its go spirit and powerful styling.6. etc. the Ford Ikon Flair 1. This Ford car successfully competed against and played a major role in pushing out the Opel from India. this car costs around Rs.7.Ikon 1.000 with an on-road price of around Rs. Ford Fiesta (Sedan) The Ford Icon exudes terrific style with its dynamic interiors and contemporary styling.000. At the showroom.5.8.8.75.000. Fiesta 1.00. Ford (Sedan) The Ford Fiesta with its petrol and diesel variants targets the upper middle class consumer with Ford cars ranging between rupees six lakhs and ten lakhs.4 Duratec Zxi car prices vary with the car dealer's location.4 Duratec Exi (Petrol) This variant of Ford Fiesta makes it matchless in its segment due its supreme driving dynamics.4 Duratec Exi prices vary with the car dealer's location.13.4 Duratec Zxi (Petrol) The design of this variant perfectly combines style and stability.6. Guaranteed to stop traffic and draw attention. octroi.000 and on-road price of around Rs.3 carries the Ford Ikon tradition forward. the Ford icon excels with contemporary styling and superior looks.35.000 and on-road price of around Rs. Ford Ikon is a petrol car. New cars have a show room price of around Rs.86. technology.25. Ford Ikon prices vary with the car dealer's location.4.45. New cars have a show room price of around Rs.6 Duratec Sxi (Petrol) Fiesta 1.3 Flair (Sedan) Ford Ikon has made its mark on the market.

6 Duratec Sxi prices vary with the car dealer's location.000. The 50 .4 Duratorq Sxi (Diesel) Fiesta 1. Fiesta 1. etc.000.4 Duratorq Zxi (Diesel) This variant of the Ford Fiesta is always a choice of the Indian customer for its superior comfort and performance.000 with an on-road price of around Rs.78. This includes standard ancillary charges also. Fiesta 1. RTO.75.000 and on-road price of around Rs. etc. Popular Ford SUVs include Endeavour 4 x 2 XLT (Diesel) Endeavour 4 x 2 XLT possesses the robust and agile looks that attract the customers to buy it. performance and style is Fiesta 1. Ford SUVs Popular Ford Endeavour SUVs range from a bit above rupees sixteen lakhs to a bit above seventeen lakhs seventy thousand.8.6 Fida Edition. RTO. At the showroom. This includes standard ancillary charges also.1. Endeavour 4 x 2 XLT car prices vary with the car dealer's location.000.20. then let it be with the Ford Fiesta. Owning this larger than life SUV from Ford is surely an achievement.6 Fida Edition (Petrol) The car that leaves you breathless by its power. octroi. New cars in this series have a showroom price ranging from around fifteen lakhs to around sixteen lakhs inclusive of all charges like insurance. this car costs around Rs. New cars in this series have a showroom price ranging from around seven lakhs to around eight lakhs inclusive of all charges like insurance.7. Fiesta 1.4 Duratorq Zxi car prices vary with the car dealer's location.9.63. At the showroom.15. across three diesel variants.000 with an on-road price of around Rs. Endeavour 4x2 XLT Limited Edition (Diesel) Endeavour 4x2 XLT Limited Edition is most happening and desirable SUV of Ford.6 Fida Edition (Petrol) prices vary with the car dealer's location.17. New cars have a show room price of around Rs. Ford SUVs Currently Ford India has only a single Ford SUV model. this car costs around Rs. Endeavour 4 x 4 XLT (Diesel) Endeavour 4 x 4 XLT is gifted best of all latest features as available in its segment. octroi.47.4 Duratorq Sxi (Diesel) is used to head turning in its direction.6. Ford Endeavour (SUV) If there's chance to endeavour with the greatest of things in life. Ford Fiesta 1. the Ford Endeavour. Fiesta 1.15.

New cars have a show room price of around Rs. Honda cars have sleek looks. 000 including supplementary charges. etc. high ground clearance.85. the first Honda car for the Indian market.75. Ford Fusion is now available in both petrol and diesel variants. octroi.15. Fusion (Petrol) The Fusion comes with additional space.17. and have successfully built a reputation of being highly maneuverable and environment friendly. the Ford Fusion Ford Fusion (Wagon) This grand presentation from Ford is a fusion of the looks of an SUV with the grace of a Hatch! Ford Wagons Ford Fusion is high on middle class priorities. a joint effort of Honda Motor Co. new interiors. Honda cars.Endeavour 4x4 XLT (Diesel) is now available at a showroom price of around Rs. Honda City. RTO. Honda cars in the Indian market have been exhibiting record sales of year after year as Honda car in India has earned itself a very remarkable reputation for reliability. New cars in this series have a showroom price ranging from around six lakhs to around seven lakhs inclusive of all charges like insurance. apart from its established qualities of durability. (HSCI). Japan and Siel Ltd. All Indian Honda car models run on petrol. compact shape. Ltd. are comfortable.6. including both sedans and SUV models are popular in India.000.80. 51 . HONDA CARS IN INDIA Honda cars in India are manufactured and marketed through Honda Siel Cars India Ltd. Ford Fusion prices vary with the car dealer's location.. Honda's cars are strongly associated with advanced design and technology.5. reliability and fuel-efficiency. Fusion (Diesel) This variant is available with all the latest features in its segment at an affordable price range.55.000 and on-road price of around Rs. Fusion (Diesel) car prices vary with the car dealer's location. and high vantage seating. was launched by HSCI in 1997. Ford Wagons Currently Ford India is marketing only a single Ford wagon model. This Ford wagon optimizes car features with car price for the middle class consumer.000 with an on road price of around Rs.

At the showroom. 7. 8. octroi. City Zx Gxi The city ZX GXI is the upscale model in the ZX series with a range of brilliant features. this car costs around Rs. 8 lakhs with an on-road price of around Rs. 7. At the showroom. Honda India produces Honda City. Honda City Zx (Sedan) Sleek and sporty. New cars in this series have a showroom price ranging from around Rs. and Honda Accord models. City Zx VTEC The Zx VTEC is the top range model in the Zx series loaded with top range features. including City Zx Exi Fashioned for the future. Honda Civic (Sedan) 52 . City Zx models range in price from below rupees eight lakhs to a bit above rupees nine lakhs. the Honda City. 9 lakhs.9 lakhs to around Rs.Honda Car in India has models like Honda City ZX and Honda Civic which primarily targeted at the middle class consumer.9 lakhs inclusive of all charges.8 lakhs. this car costs around Rs. Honda Sedans Currently Honda India has three Sedan models.8 lakhs and on-road price of around Rs. This includes standard ancillary charges also. Honda City is the result of through research and careful thought. Honda followed up the success of its middle-class friendly Honda cars with higher-end and costlier models including both SUVs and sedans. City Zx CVT The Zx CVT is a superior level model in the City Zx series with fabulous features. 7. This includes standard ancillary charges also. 6. RTO. 8. which is inclusive of all charges such as insurance.3 lakhs with an on-road price of around Rs. while Honda CRV is still fully imported from Japan. This variant has a showroom price of around Rs. Honda Civic. Currently. etc. and Honda Accord that offer a choice of sedan car prices ranging from rupees seven lakhs to rupees twenty lakhs. Honda Civic.24 lakhs. the attractive City ZX EXi is designed to arrest the attention of those who can't wait for tomorrow.

Tried and tested in Indian conditions.63 lakhs to 13 lakhs.5 lakhs Civic 1.8S MT(Petrol) The Civic 1. 10. 43.32 lakhs including accompanying charges.8V MT(Petrol) The Civic 1. what drives the Civic is its high level of fit and finish and an impressive reputation for reliability.7 lakhs including supplementary statutory charges. etc. octroi. 11.000. and an on-road price of around Rs.8V AT (petrol) is Honda's entry level presentation that comes with automatic transmission in the Civic family.8S MT car prices vary in lakhs upon the car dealer's location.12.9 lakhs with an on road price of around Rs. Honda Accord (Sedan) A chiselled piece of art.8V MT (Petrol) is now available at a showroom price of around Rs.11. 86. RTO. Honda Civic models range in price from around rupees 12 lakhs to just above rupees 13. Civic 1.8S AT (Petrol) The Civic 1. Driving this brilliant vehicle is simply an indescribable exhilaration. Civic 1. New cars have a showroom price of around Rs. Honda Sedans Honda Accord models range in price from Rs.16 lakhs to just below Rs. Civic 1.8S MT is Honda's upscale presentation with manual transmission. The Civic 1. which inclusive of all charges like insurance.649. 12. Honda Civic 1.8 S AT is now available at a showroom price of around Rs. 12. 13.9 lakhs with an on road price of around Rs. environmental awareness and engaging performance have also played a large role in making the Civic so popular.8V AT (Petrol) The Civic 1. especially for an economy car.The Civic 1.8V AT (petrol) is Honda's upscale presentation that comes with automatic transmission in the Civic family.19 lakhs.8V MT (petrol) is Honda's entry level presentation that comes with manual transmission in the Civic family. One of the most sold cars in America. Impressive fuel economy. it performs exceptionally well to give results beyond imagination. Driving this brilliant vehicle is simply an indescribable exhilaration. Hot Indian models include 53 . New cars in this series have a showroom price ranging from around Rs. Honda Accord Vti is passionately crafted with attention to minute details.

etc. is what defines this luxury sedan. etc. 17.4 lakhs.3 lakhs with an on road price of around Rs. this car costs around Rs. At the showroom. This includes standard ancillary charges also. At the showroom. which is inclusive of all charges such as insurance.5 lakhs including supplementary statutory charges. RTO. The interiors are ultra roomy and offers sumptuous comfort. It is fully imported and has two models including CR-V MT (Petrol) Loaded with cutting-edge technologies. octroi. 16. 18. Honda SUVs Currently.6 lakhs. The 5-Series 523i (Petrol) is now available at a showroom price of around Rs.Honda. 14. The CR-V MT is the SUV with manual transmission. octroi. At present this is the only SUV marketed in India by Honda. in two petrol variants that are fully imported. Honda CR-V has modern and dynamic design and yet is classically elegant having unrivalled road-presence. 54 . which inclusive of all charges like insurance. A sleek body and an aggressive front. the Honda CRV.23 lakhs. New cars in this series have a showroom price ranging from around Rs. Honda CR-V (SUV) The best way to complement your lifestyle is to own a Honda CR-V. This includes standard ancillary charges also. 15. 17. Accord Vti-L A/T (Petrol) This is the Vti-L in its automatic avatar. RTO. The CR-V AT is the SUV with automatic transmission. The interiors are ultra roomy and offers sumptuous comfort. CR-V AT (Petrol) Loaded with cutting-edge technologies.74 lakhs with an on-road price of around Rs. 21. This variant has a showroom price of around Rs. Accord V6 (Petrol) The Accord V6 has a brilliant engine and provides more legroom for the driver and so it gets a bigger.Accord Vti-L M/T (Petrol) This is Honda's entry level presentation in the Accord Family. Honda CR-V has modern and dynamic design and yet is classically elegant having unrivalled road-presence. A sleek body and an aggressive front.6 lakhs to 20. 17. is what defines luxury sedan.7 lakhs. Honda India markets only one Honda SUV model.6 lakhs and on-road price of around Rs. wider body.13 lakhs and an on-road price of around Rs. this car costs around Rs. 19.

and the Hyundai Getz Prime across four variants. HYUNDAI CARS IN INDIA Hyundai Cars in India are delivered from Hyundai Motor India Limited. Hyundai Car has focus on future-oriented automobiles and improvised products. Eco friendly cars and hybrid beauties are soon going to be a reality at Hyundai India. It markets a great number of Hyundai car variants particularly in the passenger car section. Honda Civic. The Hyundai Car variants are marketed in six segments.464 units in 2006-07. Hyundai hatchback car prices range from around rupees three lakhs to around rupees six lakhs. Hyundai India is the second largest car manufacturer in India.Honda cars in the Indian market had a record sales of 61. Honda Accord.5% growth over its previous year's sales. Hyundai Cars in India have managed to secure very skilled research personnel to create new technologies. Honda City ZX. a wholly owned subsidiary of Hyundai Motor Company. and Honda CR-V has sold well.achieving a 43. Telemetric and Simulation Systems. ideally suited to various regions. Hyundai car is well known for its user friendly drive. Hyundai Hatchbacks One of the most popular cars for the 55 . Hyundai Motor India markets two hatchback models including the Hyundai Santro Xing across five variants. However. fuel efficiency and easy maneuverability. The wind tunnel designed body of the Santro presents a low drag co-efficient. Hyundai India is also looking forward to undertake application oriented strategic research in Information and Communication Technologies like Software. held the lead with sales of 40. Hyundai Car provides engineering services through Computer Aided Designing & Computer Aided Engineering. Hyundai India has great plans for the future. Hyundai Hatchbacks Currently. the car known to Indian consumers for a longer period than the recent series of new Honda cars. Hyundai Santro Xing (Hatchback) The Santro Xing is Hyundai's national favourite and the country's largest selling car in its segment. The entire range of Honda cars including Honda City. Hyundai India envisages the employment of 800 odd people in the period of 2 years. 327 units in 2006-07 financial year . Hyundai India has also been a pioneer in manufacturing family oriented small cars well suited for the Indian roads. Hyundai cars in India have offered a wide scope in the R&D segment.

This variant has a showroom price of around Rs. 3. 3 lakhs and Rs. etc.000. the Hyundai i10 (Hatchback).14 lakhs. RTO. This variant has a showroom price of around Rs. 5. octroi. i10 Era (Petrol) 56 .5. etc. 3. 3. it features the same 1. Variant models include Santro Xing XK Non AC (Petrol/CNG) The XK non AC is the entry level model without frills like air conditioning and others in the Santro Xing family. RTO. etc. interior. Variant models include i10 D-Lite (Petrol) The D-Lite is Hyundai's entry range model in the small car segment.middle class Indian consumer. This includes standard ancillary charges also. It has got the top of the end comfort and luxury features.20.0 lakhs. RTO. It is available only in petrol version. 5 lakhs. 5. Hyundai i10 (Hatchback) The new i10 features a host of exterior. 4. comfort and safety features that sets the pace for the new generation. which is inclusive of all charges such as insurance. the Hyundai Santro.3. 3. offers an on-road price range between Rs. The cheapest car in i10 series with entry level price tag.000 and Rs. and safety features. with its petrol and CNG variants.92 lakhs.7 lakhs and on-road price of around Rs. octroi.3 lakhs and on-road price of around Rs.1L irDE engine along with its other siblings. This variant has a showroom price of around Rs. Santro Xing GLS (Petrol) The Santro Xing GLS is the top scale model available in the Xing family with petrol engine. which is inclusive of all charges such as insurance. octroi.8 lakhs. At the showroom. with its petrol variants. Santro Xing GL (Petrol) The Xing GL is the top end model in the Xing family with top comfort and luxury features.8 lakhs and on-road price of around Rs. It has standard interior. offers an on-road price range between Rs. 2. which is inclusive of all charges such as insurance.80. comfort. this car costs around Rs. Hyundai Hatchbacks Popular passenger car for the middle class Indian consumer.5 lakhs with an on-road price of around Rs. exterior.

3 lakhs.1 GVS is the upscale model in the Hyundai Getz Prime series with a powerful 1.1L irDE engine along with its other siblings in the i10 range. Hyundai Getz Prime (Hatchback) The Hyundai Getz Prime is an idyllic combination of looks and power. 5.3 GLS (Petrol) is the entry level model with a powerful 1. The Hyundai Getz Prime (Hatchback). 4.3 GLX (Petrol) The Getz Prime 1.1 GLE (Petrol) The Prime 1. i10 Magna O (Petrol) The Magna (O) is the top range model in the i10 series from Hyundai with loaded aspects and features. this car costs around Rs. It shares the same 1.The Era is the upscale model in the i10 series from Hyundai. Variant models include Getz Prime 1. 4.3 GLX (Petrol) is the upscale level model with a powerful 1. etc. etc. octroi. The Getz Prime 1. 5.3L engine under its bonnet. At the showroom.83 lakhs and on-road price of around Rs. which is inclusive of all charges such as insurance. This model is another popular passenger car for the middle class Indian consumer.35. This includes standard ancillary charges also.05 lakhs and an on-road price of around Rs. Getz Prime 1. This variant has a showroom price of around Rs.1 GLE is the base model in the Prime series. At the showroom.4.42 lakhs. However. octroi.3 GLS (Petrol) The Getz Prime 1. 3. 4.3 GLX (Petrol) is now available at a showroom price of around Rs. i10 Magna (Petrol) The Magna is the upper range model in the i10 series from Hyundai. It shares the same 1.48 lakhs.1 GVS (Petrol) The Prime 1.75 lakhs including 57 .1L IRDE engine under its bonnet. Getz Prime 1. which inclusive of all charges like insurance. with its petrol and CNG variants. etc. 4. this car costs around Rs. 4.80.1L irDE engine along with its other siblings in the i10 range.40 lakhs. RTO.95 lakhs and on-road price of around Rs.5.53 lakhs.3L engine under its bonnet. 3. This includes standard ancillary charges also. 5. this car costs around Rs.83 lakhs with an on-road price of around Rs.25 lakhs and an on-road price of around Rs. Getz Prime 1. offers an on-road price range between Rs. it shares the same 1. but has vastly improved features. octroi.10 lakhs with an on road price of around Rs. New cars in this series have a showroom price ranging from around Rs. At the showroom.000 and Rs. 5. 4.95 lakhs to Rs. This variant has a showroom price of around Rs. 4.8 lakhs.000. which is inclusive of all charges such as insurance. RTO.1L irDE engine along with its other siblings in the i10 range. This includes standard ancillary charges also. 4. RTO.

the Accent with a single variant.5 CRDI (Petrol) is now available at a showroom price of around Rs. Accent GLE (Sedan) The Accent GLE pleases the eye with stunning looks and affable interiors. Available only in petrol version. Hyundai Motors India has four sedan models with diesel and petrol variants. and the Sonata Embera with six variants. Hyundai Verna (Sedan) The Verna comes as a mid sized sedan that has roomy interiors but presents itself with a compact exterior. this car costs around Rs.5 CRDI (Petrol) The Getz Prime GVS 1.5 CRDI (petrol) is the only variant in the GVS series with a CRDI (petrol) engine featuring a 1. Hyundai Sedans Currently. The Verna is available in both petrol and diesel options which target middle class consumers. 5. 58 . the Elantra with four variants.5L CRDI engine. The Getz Prime GVS 1. 6. This includes standard ancillary charges also.6 lakhs. Hyundai Accent The Accent is a mid sized sedan that virtually offers all the facilities of a luxury sedan. a relatively short bonnet.45 lakhs including supplementary statutory charges. The Accent GLE is quite well-known in the Indian market. Variants have road prices ranging from around rupees Seven Lakhs to rupees Nine Lakhs Thirty Thousand. it meets an entire array of expectations that connoisseurs have from a sedan. 5. and a stubby boot. It has maximum features at a minimum price and generally perceived as a marvel of resource optimization both for the consumer as well as for the manufacturer. Hyundai sedan car prices range from around rupees six lakhs to around rupees eighteen lakhs. At the showroom.75 lakhs with an on road price of around Rs. 5.15 lakhs and an on-road price of around Rs.supplementary statutory charges. Getz Prime GVS 1. the Verna with eight variants. The unique features of this model are nearly equally sized doors.

exterior. Verna CRDI SX ABS (Diesel) The Verna CRDI SX is Verna's top of the line diesel avatar with state-of-the-art technology. New cars have a showroom price of around Rs.8 lakhs to Rs 8. 8. it feature top range interior. RTO.9.0 lakhs. etc. which is inclusive of all charges such as insurance. which is inclusive of all charges such as insurance.31 lakhs and an on-road price of around Rs. 7. octroi. comfort. RTO. Verna CRDI SX car prices vary upon the car dealer's location. 7. This includes standard ancillary charges also. which inclusive of all charges like insurance. 8.0 lakhs and an on-road price of around Rs.27 lakhs with an on road price of around Rs.10 lakhs and an on-road price of around Rs. RTO. This variant has a showroom price of around Rs. This variant has a showroom price of around Rs.3 lakhs and on-road price of around Rs. Verna CRDI SX ABS car prices vary upon the car dealer's location. 6. The XXI ABS is now available at a showroom price of around Rs. etc.5 lakhs. Verna CRDI SX (Diesel) The Verna CRDI SX is the upscale model in the Verna series.75 lakhs. New cars have a showroom price of around Rs. As the upscale diesel model in the Verna series. octroi.06 lakhs.0 lakhs. Verna XXI ABS (Petrol) The Verna XI VTVT is the top range petrol model in the Verna range built around Hyundai's remarkable VTVT technology.3 lakhs. 7. 8.30 lakhs.18 lakhs including supplementary statutory charges. etc. New cars in this series have a showroom price ranging from around Rs.Hot models include Verna I VTVT (Petrol) The Verna 'I' is the entry level petrol model in the Verna range built around Hyundai's remarkable VTVT technology. this car costs around Rs. 8. 59 . 9. etc. This variant has a showroom price of around Rs.5 lakhs and on-road price of around Rs. 8. Verna CRDI (Diesel) The Verna CRDI (Diesel) is the entry level diesel model in the Verna series. 7. Verna XXI VTVT (Petrol) The Verna XI VTVT is the superlative petrol model in the Verna range built around Hyundai's remarkable VTVT technology. RTO. Verna CRDI ABS (Diesel) The Verna CRDI ABS is the diesel model in the Verna CRDI series with ABS technology. 7.6 lakhs and on-road price of around Rs. 6. and safety skills. octroi. octroi. Verna XI VTVT (Petrol) The Verna XI VTVT is the higher range petrol model in the Verna range built around Hyundai's remarkable VTVT technology. 7. which is inclusive of all charges such as insurance. At the showroom.

This includes standard ancillary charges also.06 lakhs. 8. Its major 60 . 9.80 lakhs and an on-road price of around Rs. The Hyundai Sonata Embera (Sedan) The Sonata Embera is Hyundai's stylish corporate presentation as the 5th generation Sonata. These are targeted at the upper middle-class consumer market. 9.15 lakhs to Rs. This includes standard ancillary charges also. Elantra CRDI (Leather) (Diesel) The Elantra CRDI (Leather) (Diesel) is the brilliant diesel option in the Elantra Series with leather furnishing.28 lakhs and an on-road price of around Rs. 8.4 M / T Fabric (Petrol) The Sonata Embera 2.25 lakhs and Rs.00 lakhs. At the showroom. Elantra GT (D) (Petrol) The Elantra GT (D) is the entry level variant in the Elantra series.9 lakhs and an on-road price of around Rs. offers an on-road price range between Rs. New cars have a showroom price of around Rs. it presents an elegant and refined stance with eclat and grandeur that few can match.Hyundai Elantra (Sedan) The Elantra is a comprehensive entry-level car for the luxury segment.53 lakhss and an on-road price of around Rs. this car costs around Rs. 15. 11. Variants have on-road prices ranging from Rs. It has superb aerodynamic looks with European looking style and body design.8 lakhs. Elantra GT (D) car prices vary upon the car dealer's location.4 M/T Fabric (petrol) is especially created for Indian roads. 7.6 lakhs. the Sonata Embera. At the first look. Elantra GLS (Leather) car prices vary upon the car dealer's location. 15.52 lakhs. Elantra CRDi (D) (Diesel) The Elantra CRDi (D) (Diesel) is the brilliant diesel option in the Elantra Series. 9.15 lakhs. this car costs around Rs. Popular models are Sonata Embera 2. with its petrol and diesel variants. Elantra GLS (Leather) (Petrol) The Elantra GLS (leather) (petrol) is the entry level model in the Elantra series from Hyundai. 8. New cars have a showroom price of around Rs. At the showroom. 8. 11. Elantra petrol and diesel variants target the upper middle class and status conscious consumers.

RTO. Hyundai SUVs Currently. 15. which is inclusive of all charges such as insurance.4 M/T Fabric (petrol) is especially created for Indian roads.0 CRDi is Sonata's brilliant diesel presentation for the Indian Market.4 M / T Fabric car prices vary in lakhs upon the car dealer's location.75 lakhs and on-road price of around Rs.05 lakhs to Rs 16. etc. 13. Sonata Embera 2. 15.4 A / T Leather car prices vary in lakhs upon the car dealer's location. Sonata Embera CRDi A/T (Diesel) The Sonata Embera 2.3 lakhs to Rs 16. RTO.14 lakhs and an on-road price of around Rs.0L CRDi diesel engine along with an automatic transmission.15.0 CRDi Hyundai Tucson (SUV) 61 . Sonata Embera 2. Additionally. New cars in this series have a showroom price ranging from around Rs. Sonata Embera 2.25 lakhs. This variant has exquisite fabric interiors and features automatic transmission. It features the powerful 2.4 A/T fabric (petrol) is especially created for Indian roads. this variant comes with leather interiors.8 lakhs.0 CRDi is Sonata's brilliant diesel presentation for the Indian Market. Its major features are stylish feel and looks and a unique suspension system specially conditioned for Indian roads.5 lakhs. which is inclusive of all charges such as insurance. This variant has a showroom price of around Rs. etc. Sonata Embera 2. New cars have a showroom price of around Rs. the Tucson across a single variant the Tucson 2. Hyundai Motors markets only a single SUV.6 lakhs and on-road price of around Rs. RTO. etc. octroi.4 A/T fabric (petrol) is especially created for Indian roads.0L CRDi (Diesel) The Sonata Embera 2.7 lakhs and an on-road price of around Rs.4 A / T Fabric (Petrol) The Sonata Embera 2. New cars in this series have a showroom price ranging from around Rs. Sonata Embera 2. 14. which inclusive of all charges like insurance. Its major features are stylish feel and looks and a unique suspension system specially conditioned for Indian roads. etc. 15. octroi.6 lakhs. which inclusive of all charges like insurance. 17.4 A / T Leather (Petrol) The Sonata Embera 2. This variant has a showroom price of around Rs.4 M / T Leather car prices vary in lakhs upon the car dealer's location. This variant has exquisite fabric interiors and features automatic transmission. 16. RTO.features are stylish feel and looks and a unique suspension system specially conditioned for Indian roads. Its major features are stylish feel and looks and a unique suspension system specially conditioned for Indian roads. Sonata Embera 2. It features the powerful 2. octroi.4 M / T Leather (Petrol) The Sonata Embera 2. New cars have a showroom price of around Rs. 14.0L CRDi diesel engine.0 lakhs. Sonata Embera 2. octroi. This fabric has exquisite fabric interiors.25 lakhs.

6 lakhs. Daimler-Chrysler. but Mercedes-Benz cars remain Mercedes-Benz. New cars in this series have a showroom price ranging from around Rs. Business Standard Monitoring has declared it as the 'Performance Car of the Year 2007'. The Hyundai Tucson 2.Overdrive. and super-rich consumers.Tucson 2. MERCEDES CARS IN INDIA Mercedes-Benz cars officially came to India in 1994 in collaboration with Telco. and the "Best Value for Money Car" by the CNBC Autocar Auto awards. Mercedes Benz (Sedan) Popular Mercedes Benz sedan car prices range between around rupees twenty-nine lakhs to Mercedes-Benzes at a bit above one crore thirty lakhs rupees. RTO.Car & Bike declared the Hyundai Tucson as the 'SUV of the Year 2006' and Sonata Embera as the 'Executive Car of the Year 2006'. Petrol) The Tucson is yet another 7-seater SUV from Hyundai's stable. which inclusive of all charges like insurance. etc. Business Standard Motoring Magazine and NDTV Profit . inter cooled 5 speed manual transmission diesel CRDi engine that guarantees the performance and silence of a petrol engine.Daimler-Benz. octroi.0 lakhs to Rs 19. or Daimler AG. Mercedes-Benz sedans include Mercedes Benz C -Class (Sedan) 62 . In 2006.0 CRDi (4X4. Mercedes-Benz cars have consistently catered to wealthy. The Tucson deserves repute for its wonderful engineering and well presented aesthetics.0 CRDi is targeted at middle-class SUV consumers. The manufacturer's name keeps on changing. rich. The Verna also won the "Best Mid-size Car of the Year" award by the NDTV Profit Car & Bike Awards 2007. At the heart of the Tucson is the powerful turbo charge. 16. The Hyundai Verna has received the title of "Car of the Year 2007" by India's leading automotive publication . Traditionally. SUV. for the Mercedes-Benz name has a greater brand relationship with world consumers than their manufacturer's current corporate name .

61 lakhs. 31.6 lakhs with an on-road price of around Rs. It is gifted with refreshing interiors and premium features.0 lakhs and on- road price of around Rs. Its petrol and diesel variants targets the upper middle class consumer in a price range between rupees forty and sixty lakhs.96 lakhs with an on road price of around Rs. Mercedes Benz (Sedan) The C Class Sedan is the entry level sedan in the luxury segment.0 lakhs. Mercedes Benz E -Class (Sedan) The Benz E-Class is the upper level model in the luxury segment.42 lakhs with an on-road price of around Rs. Mercedes Benz C-Class variants include Benz C-Class C200K (Manual) (Petrol) The C200K come with refreshing interiors and a load of interiors. The Benz C-Class C220K CDI (Automatic) (Diesel) is now available at a showroom price of around Rs. It is gifted with refreshing interiors and premium features. At the showroom. 29. this car costs around Rs 28. This variant has a showroom price of around Rs. It is gifted with refreshing interiors and premium features. octroi. this car costs around Rs. The C class is a signature statement of the refined and the upwardly mobile. Benz C-Class C220 CDI (Manual) (Diesel) The C class 220CDI is the superlative level model with manual transmission. 33. which is inclusive of all charges such as insurance. Benz C-Class C220K CDI (Automatic) (Diesel) The C class 220K CDI is the superlative level diesel model with automatic transmission. At the showroom. etc. 26. It is a petrol model with manual transmission. This includes standard ancillary charges also. 27. The Mercedes Benz C-Class with its petrol and diesel variants targets the upper middle class consumer with Mercedes-Benz car prices between rupees twenty five and thirty lakhs. The E class E220K is the superlative level model with manual 63 . RTO.23 lakhs including accompanying charges. Mercedes-Benz has launched the E-Class model to give a tough fight to its counterparts.52 lakhs. Benz C-Class C200K (Automatic) (Petrol) The C200K automatic is the entry level petrol model with automatic transmission. 29. Benz E-Class variants include Benz E-Class E200 K Classic (Petrol) Not content to rest on its laurels. 30. This includes standard ancillary charges also.

5 lakhs and on-road price of around Rs.32 lakhs. 42. Benz E-Class E280 CDI (Diesel) Not content to rest on its laurels. 45. the CLS class combines the roominess of a 4-door sedan with the sleek design of a coupe. etc. octroi. RTO. etc. which inclusive of all charges like insurance. The Benz CLS Class with its petrol variants targets the upper middle class and rich consumer with Mercedes-Benz cars between rupees seventy and ninety lakhs. Mercedes-Benz has launched a Benz E-Class model to give a tough fight to its counterparts. 69 lakhs to Rs. the CLS class combines the roominess of a 4-door sedan with the sleek design of a coupe. 38. which inclusive of all charges like insurance. Electronically controlled.80 lakhs. Benz CLS Class 350 (Petrol) A high-performance model. driver adaptive 7-speed AT endows an impeccable drive. Electronically controlled. Mercedes Benz E-Class E280 Elegance car prices vary in lakhs upon the car dealer's location. Mercedes-Benz has launched the E-Class model to give a tough fight to its counterparts. At the showroom.76 lakhs to Rs. It is gifted with refreshing interiors and premium features. etc. octroi. Mercedes Benz CLS Class (Sedan) A high-performance model. 83 lakhs to Rs. 92 lakhs. etc. It is gifted with refreshing interiors and premium features and is a statement in itself about class and style. RTO. It is gifted with refreshing interiors and premium features statement in itself about class and style. New cars in this series have a showroom price ranging from around Rs. 77 lakhs. The E class E280 CDI is the higher level diesel model with manual transmission. New cars in this series have a showroom price ranging from around Rs. 77 lakhs.82 lakhs to Rs. This includes standard ancillary charges also. 50.transmission. which inclusive of all charges like insurance. driver adaptive 7-speed AT endows an impeccable drive. New cars in this series have a showroom price ranging from around Rs. which inclusive of all charges like insurance.97 lakhs. 49. etc. 69 lakhs with an on-road price of around Rs. This variant has a showroom price of around Rs. RTO. Electronically controlled. this car costs around Rs. octroi. Benz E-Class E280 Elegance (Petrol) Not content to rest on its laurels. RTO. which is inclusive of all charges such as insurance. Benz CLS Class 500 (Petrol) A high-performance model. octroi. RTO. New cars in this series have a showroom price ranging from around Rs. The E class E280 elegance is the higher level petrol model. 44. driver adaptive 7-speed AT endows an impeccable drive. octroi. the CLS class combines the roominess of a 4-door sedan with the sleek design of a coupe. Mercedes Benz S-Class (Sedan) 64 .

86. etc. One of its kind as the New SL- Class Roadster is the first Mercedes to be equipped with SENSOTRONIC BRAKE CONTROL (SBC). What glitters. and takes your breath away .500 (Sedan) The SL-500 offers an overwhelming sporting experience. The Mercedes Benz S-Class with its petrol variants targets the upper middle class consumer and offers an on-road price range between rupees eighty lakhs and rupees one crore thirty lakhs.57 lakhs to Rs. A Mercedes-Benz will take the wind out of you just by its looks. -Benz S-Class 500L (Petrol) The Benz S class 500L is the upper range model in the super luxury S class series. RTO. octroi. Mercedes Benz CLS Class variants include Benz S-Class S350L (Petrol) The Mercedes Benz S Class S 350L is the entry level model in the super luxury S class series. drive train technologies. New cars in this series have a showroom price ranging from around Rs. the Mercedes-Benz S-Class is reportedly the world's best selling luxury flagship sedan. RTO. including advanced safety systems. Mercedes-Benz cars offer the fulfilment of an ambition. 1 crore 19 lakhs. the S-Class has introduced many of the company's latest innovations.02 lakhs. At the showroom. etc. New cars in this series have a showroom price ranging from around Rs. While other cars offer utility on their ownership. 1 crore 33 lakhs.1 crore 8 lakhs to Rs. 65 . and interior features. which inclusive of all charges like insurance. 77. this car costs around Rs 1 crore 20 lakhs with an on- road price of around Rs.sells. Mercedes-Benz is such a car. glistens.A stable mate of the Benz models. which inclusive of all charges like insurance. octroi. As the first model in the Mercedes-Benz line-up. This includes standard ancillary charges also. Mercedes Benz SL-Class Benz SL-Class SL .

Lancer 2. etc. New cars in this series have a showroom price ranging from around eight lakhs to around nine lakhs inclusive of all charges like insurance. New cars have a show room price of around Rs. Mitsubishi (Sedan) Popular Mitsubishi models range in price from a bit below rupees eight lakhs to a bit above rupees ten lakhs. Lancer 2.88. and luxurious features.7. The Japanese Mitsubishi has evolved into a global brand in cars and heavy industries. have built inroads into the Indian car market and carved out a special niche for themselves. Mitsubishi cars are relied upon to bring customer satisfaction with utility and looks. interior. Mitsubishi Cedia (Sedan) 66 .000 and on-road price of around Rs.5 L LX car prices upon the car dealer's location. including both sedans like Mitsubishi Lancer and Mitsubishi Cedia.5 L LX (Petrol) Lancer 1.7.00. octroi.0 L LX is a perfect combination of advanced safety add-ons and proven performance.0 L LX (Diesel) Lancer 2. this car is a masterpiece. RTO. including Mitsubishi Lancer (Sedan) The Lancer is a winning C+ segment sedan from the Mitsubishi Motors .000.MITSUBISHI CARS IN INDIA Mitsubishi cars have made their name in the market. Mitsubishi (Sedan) The Mitsubishi Lancer with its petrol and diesel variants targets the upper middle class consumer and offers Mitsubishi cars between rupees eight and nine lakhs. and SUVs running on diesel like the Mitsubishi Pajero and Mitsubishi Montero. Mitsubishi Lancer variants include Lancer 1.5 L LX is a winner with a wonderful combination of superior exterior. Mitsubishi cars in India. Mitsubishi Lancer 1. Later moved to the D segment due to hot competition in the C+ segment.0 L LX car prices vary with the car dealer's location.Hindustan Motors tie up.

Mitsubishi Cedia variants include Cedia Select (Petrol) The exteriors of the Cedia present brilliant curves around the hood that amalgamates into an aggressive sleek frontage.8 CRZ (4x4) (Diesel) The unique dual tone paint scheme sets the Pajero apart from the rest. The Cedia Spirit is now available at a showroom price of around Rs.000 including supplementary charges.8. Mitsubishi itself concedes its masculinity grabs one by the collar with its breathtaking stance. Cedia Spirit (Petrol) Cedia Spirit possesses superior styling and perfect design. Cedia Sport (Petrol) Cedia Sport breakthrough the market with its technically advanced features and elegant styling.70.30. Mitsubishi Pajero (SUV) is a diesel car. It's a Mitsubishi SUV with a lot of features at a reasonable price.000 with an on- road price of around Rs.9.It sets the standards for other SUV's Period! The Pajero is a masterpiece of engineering and a virtual delight to one's sights.000 with an on road price of around Rs.03. New cars in this series have a showroom price ranging from around eighteen lakhs to around twenty one lakhs 67 . At the showroom. New cars have a show room price of around Rs. Mitsubishi Cedia Sport car prices vary in lakhs upon the car dealer's location.60.8.000 and on-road price of around Rs. 000.000. including Mitsubishi Pajero(SUV) The Pajero needs no introduction .8. Mitsubishi (Sedan) The Mitsubishi Cedia with its petrol and diesel variants targets the upper middle class consumer and offers an on-road price range between rupees nine and ten lakhs. This wonderful aerodynamically styled sedan from Mitsubishi is a breathtaking machine on a set of four grand wheels. This includes standard ancillary charges also. this car costs around Rs.90. Mitsubishi (SUV) Popular Mitsubishi SUV car prices range from Mitsubishi cars at a bit above rupees twenty- one lakhs to Mitsubishi cars at a bit below rupees forty lakhs.35.10. Mitsubishi (SUV) The Mitsubishi Pajero is a well-built car.9. Pajero 2.

etc. In 1917.00.inclusive of all charges like insurance. no one needs an introduction to this wonder of an SUV. octroi. can trace its lineage up to 1870.8 CRZ car prices vary with the car dealer's location.000. the Mitsubishi Model (A) was the first Japanese mass-produced passenger car. Maharashtra shortly. The German brand will have its production plant in Pune. Mitsubishi cars are produced at Tiruvallur near Chennai. Pajero 2.15. it let one know it's around! At the showroom. Volkswagen (Sedan) Highline DSG models reflect ultimate style and comfort for those who want to travel in luxury. 68 .40. which became an independent entity in 1971. Mitsubishi Motors. Montero 3. VOLKSWEGEN CARS IN INDIA The luxurious sedan manufacturer from Germany has made its launch in Indian market with three latest models namely VW Passat Highline DSG S. Since then. This includes standard ancillary charges also. Mitsubishi Montero (SUV) is a diesel car. and utility. Mitsubishi cars have enjoyed popularity throughout the world for reliability. and VW Touareg. Mitsubishi Montero (SUV) Montero announces its presence with its powerful xenon gas discharge lamps that are twice as bright as normal halogen lamps. RTO.34.000 with an on-road price of around Rs. Mitsubishi cars arrived in India from Japan in 1998 through collaboration with Hindustan Motors. Exclusive interiors and exteriors are unmatched in its range. VW Passat Highline DSG.2 (Diesel) No wonder. this car costs around Rs. service. Mitsubishi (SUV) The Mitsubishi Montero is another outstanding SUV from Mitsubishi.

00. Volvo needs no introduction.000 lakhs including accompanying charges. 27. With a head office in New Delhi. the company has its headquarters in Gothenburg. Internationally. Volvo Cars in India is an arm of Volvo Car Corporation worldwide. the company has its operations in more than 100 markets around the world.000 lakhs with an on road price of around Rs. including VolksWagen Passat Highline DSG (Diesel) VW Passat Highline DSG is mid range model from the VolksWagen Passat Highline stable. Sweden. Though currently in India with just three models.29. To give a brief summary of the company.000 with an on-road price of around Rs.000 This includes standard ancillary charges also.24. VolksWagen Passat Highline DSG S (Diesel) VW Passat Highline DSG S is a base model from the VolksWagen Passat Highline collections. The Highline DSG S is now available at a showroom price of around Rs.00.Volkswagen Passat (Sedan) These elegant models from the Volkswagen stable are available in a price range of around twenty lakhs to twenty seven lakhs. it is the reputed Swedish luxury automobile maker.00. this car costs around Rs.00.23. VOLVO CARS IN INDIA The world famous manufacturer. this manufacturer has plans to launch more series of cars once their factory gets established in Maharashtra shortly. At the showroom. which was founded in 1927 in Gothenburg. With global sales of around 450. 69 . Sweden.000 cars annually.

00. RTO.000 including supplementary charges. OBJECTIVES OF THE RESEARCH  To determine the demographic variables of the customers of different brands of cars. octroi. car prices vary with the car dealer's location.000 inclusive of all charges like insurance.2 AWD is an elegant car with all the features that a premium luxury car should have.  To determine the scope of luxury cars in India.00. These models are available in range price from below rupees forty seven lakhs to a bit above rupees sixty three lakhs.00.2 AWD is now available at a showroom price of around Rs.2 AWD (Petrol) 3.48.Volvo (Wagon) XC90 (Wagon) XC 90 is a chiselled piece of art. Currently. RTO. car prices vary with the car dealer's location.00.55.55. Volvo will gauge the sales of their premium models through its dealerships in India and could bring in more models in the future. passionately crafted with attention to minute details. 63. Tried and tested in Indian conditions. 70 . octroi.000 lakhs inclusive of all charges like insurance. modern entertainment and safety features. New cars in this series have a showroom price ranging from around Rs. New cars in this series have a showroom price ranging from around Rs. 47.  Growth opportunities of luxury cars in India. etc.000 lakhs to around Rs. Currently only two models namely the S80 and the XC 90 will be sold in India.  Determine most loved luxury cars in India.00. including XC90 D5 AWD (Diesel) The D5 AWD is absolute classic presentation from the Volvo stables.  Future demand of luxury cars in India. The 3.  Investment opportunities in the Indian luxury car market. XC90 3. it performs exceptionally well to give results beyond imagination.54. XC90 V8 AWD (Petrol) XC90 V8 AWD is embedded with luxurious interiors.00.000 to around Rs. Volvo is importing its cars as completely built units (CBU). etc.000 with an on road price of around Rs.

The project is analyzed the demographic. It includes the detailed study of customers focusing on the various parameters. development of automotive industry and import of luxury cars in India that lead to identifying and understanding the scope and growth opportunities of luxury car brands in India. RESEARCH METHODOLOGY METHOD OF COLLECTING DATA The research includes both Primary and Secondary data. psychographic and buying characteristics of the customers in buying the luxury cars. SCOPE OF THE STUDY It is aimed to study the luxury car market and its scope in India. 71 .

The primary data was collected by getting some questionnaires filled by the customers. AREA OF SAMPLING The area of sampling of this research was Delhi/NCR. SOURCES:  Internet  Articles from Hindustan times. No. India. various websites. of samples taken in this research was 40. Some articles on the research topic were also taken into consideration. OF SAMPLES The no. Times of India TOOLS FOR COLLECTING DATA The basic tool for collecting data in this research was through getting the questionnaires filled through the customers. 72 . Secondary data is being collected by through internet.

RESEARCH FINDINGS FINDINGS FROM THE SURVEY: (Primary Research) To understand the dynamics of age on the readership of lifestyle magazines this information is obtained: 1. Which Age group is most interested in buying Luxury cars? 73 .

AGE No. 74 . Of Respondents 18-24 6 25-34 14 35-44 11 45-54 7 55 or more 2 Total 40 Analysis According to the respondents. Age group of 25-34 is most interested in buying Luxury cars that is around 34% followed by Age Group of 35-44.

Does purchase of Luxury is car directly related to income level? Answers No. of Respondents Yes 37 No 3 Analysis The result was totally skewed to one side and respondents agree that Purchase of Luxury cars is totally related to the Income level of an Individual which is 92%. 2. 75 .

Why does one person purchase a Luxury Brand? 76 . This response shows that customers are ready to pay of quality. Rank the following parameters on your purchase preference ? Answers No. 4. 3. of respondents Price 10 Quality 15 Availability 7 Involvement 5 Recommendation 3 Total 40 Analysis Most of the respondents prefer quality followed by price and availability.

Followed by those people who really have taste of art and exclusiveness of the luxury that is around 30%. majority of People buy luxury cars because they want to flaunt their superiority over others. Value No. of Respondents Quality 3 Flaunt Value 20 Interested in art 7 Exclusivity 10 Analysis In opinion of Respondents. 5. Quality of Luxury brands are more superior then others? Answers No. of respondents Strongly Agree 11 77 .

of respondents Strongly Agree 10 Agree 15 78 . about 73% of the respondents believe in the superior quality of luxury cars. 6. Agree 17 Neutral 7 Disagree 3 Strongly Disagree 2 Total 40 Analysis Our assumption is correct. Services provided by luxury brands is better then others ? Answers No.

of respondents local brands 14 Luxury brands 18 International Brands 8 79 . Which brands you prefer to shop ? Answers No. Neutral 7 Disagree 5 Strongly disagree 3 Total 40 Analysis About 72% of the respondents are of the view that service quality in luxury car brands is more superior then other brands. 7.

Do you still go abroad to shop for Luxury products? Answers No. International brand has least share. Total 40 Analysis Here we can see that now a days most of the people prefer to by luxury car brands. 8. of Respondents Yes 17 No 23 80 . A major part purchase luxury brand followed by local brands.

of respondents Engine power 9 Shape 2 Acceleration time 4 Looks 10 Brand 15 Total 81 40 . People are able to choose among the large variety of luxury cars which are now present in India also.Analysis From the above pie chart we can see that now India is growing as a luxury market for the people who are real luxury lovers and they don’t have to go to foreign lands to purchase one. 9. What is the factor the effect most while purchasing a car? Answers No.

looks. Which brand you prefer to buy most for buying a luxury car? Answers No. shape. etc 10.ANALYSIS The graph indicates that majorly people tend to see as brand of the car as the major factor that affects the buying decision of a customer and other factors that are too taken into considerations are engine power. of respondents PORSCHE 4 LAMBORGHINI 3 AUDI 6 MERCEDEZ 8 BUGATI 2 BMW 11 BENTLEY 82 4 TOTAL 40 .

Porsche.ANALYSI S The graph indicates that 11 out of 40 people prefer BMW brand for buying a luxury car as Compared to other brand like Mercedes. It is a reflection of the changing lifestyle of the affluent class in the country. the luxury car segment (Average Price 25-30 Lakh) has been growing at 83 . etc. FINDINGS FROM THE SURVEY: (Secondary Research) INDIAN LUXURY CAR MARKET – AN INSIGHT The recent growth in the luxury car market in India is much more than mere market dynamics in a particular car segment. In India.

However.an average rate of 20% or above during recent years. This growth of luxury car sales is driven majorly by increased wealth- creation within average Indian population and the desire of individuals to join the millionaire- club by flaunting their wealth. to 11. taking total figure to around 123.26 lakh vehicles. During worst recession period when world was facing low market demand trends. Growth of Indian economy has been faster than other emerging economies during recent times. This indicates optimistic sign of recovery of sector. it seems to be least affected by the global financial crisis. India had the highest growth-rate (22.40.000 by the year 2010. Indian luxury car segment grew at 23% to 6. the country noticed a decline of 31.000 millionaires from 2006 to 2007.671 vehicles according to the Society of Indian Automobile Manufacturers (SIAM) despite a 0. 84 . much higher than 15-17% growth registered by the small passenger car segment over the past few years.6% in number of millionaires.5% decline in passenger car sales. But what lures the international majors is the fact that this segment is growing at 25%-plus (2009 sales).7%) of millionaire population during the year 2007. during recession. This robust growth in the number of millionaires in the country. paves the way for further growth of the luxury car market. being one of the highest globally. Globally. These numbers are expected to grow up to 1.000 millionaires. But financial year ended March 2010 has shown growth of automotive sector up by 25% to 15. sales of luxury and super-luxury cars are expected to grow exponentially. Luxury car segment accounts only for 3-4% of total car sales in India. But post-recession recovery was much faster compared to other economies. While the ndian auto industry is expected to grow at 17% to 19% on an average. wealth as measured in US Dollars (Merrill Lynch Cap Gemini Report).04 lakh vehicles (April-December 2008 Report). India added 23.

Currently. The average age for this category is 35 years. This is possibly due to the psychological preference shift among the North Indian population to show off their wealth. Karnataka. this category is experiencing highest growth in Delhi and NCR regions. where Ludhiana and Jalandhar are at the top two slots. Ahmedabad. Mumbai ranks second followed by the states of Gujarat. Greater Mumbai. People under this category are a major force behind the increasing sales figures of luxury cars in India. Tamil Nadu and Punjab. This region therefore has the highest luxury car sales. After this come. This geographically distributed population could be clustered into classes on the basis of overall behavioral patterns observed in luxury brand consumers. the Northern region in India (comprising of cities like Delhi. Delhi is followed in this list by Mumbai. functional segment consumer-population is highest among the three segments.This segment comprises people who buy the luxury goods for their superior functionality and high quality. If we look into city-wise wealth distribution. Delhi also happens to be the biggest market for Mercedes-Benz. Ludhiana. Rewarding. Indulgence. Chandigarh.In addition. These cities have a luxury car sales pattern which is still higher compare to rest of the country. rather than emotions. The people in this category decide to buy based on their logic. 85 .symbol’ is the driving factor for this segment. the consumer-population in luxury markets can be divided into three categories: Functional. An increasing number of young entrepreneurs and professionals from various fields are buying luxury cars and this affluent segment has been boosting sales volumes.The ‘status. and Chennai. The historical regional sales data of luxury cars sold in India. Classification of consumers of Luxury Brands According to a leading research company. In India. Shimla. shows that 32-35% of the total are sold in Delhi region only.This category comprises the youngest lot out of the three categories. Pune. and Punjab state. and Jalandhar) comprises higher density of millionaire population than rest of the parts. the average age of an Indian millionaire has come down to 35-40 years from the earlier average of 50 years.

now known as DaimlerChrysler India Private Ltd.Luxury car majors in India . MClass. has a state-of-the-art fully-equipped manufacturing unit in Pune. CLS-Class. latest models and technology following strict quality standards. Audi which started its operations in 2007 has had the fastest growth-rate amongst the three and has now captured 20% of the luxury car market. it remained ‘Numero Uno’ luxury car brand in India for more than a decade. Mercedes India. But. SLK-Class. BMW and Audi put together have around 85% market share.. market dynamics have changed significantly after the entry of BMW in 2006 followed by Audi in 2007. This has resulted in new equations being forged amongst the various players. C-Class. CL-Class and the Maybach. It has traversed a long journey starting with the launch of one of the most successful models worldwide – the Mercedes-Benz EClass (W124) in March 1995. E- Class. BMW Vs Mercedes-Benz- Mercedes-Benz India Limited was established in November 1994 as a jointventure between Daimler-Benz AG and erstwhile Telco (presently. To get a deeper understanding of the scenario we need to delvelop into the competitive strategies of these three brands. The Mercedes-Benz CClass and Mercedes-Benz EClass cars are locally manufactured while the Mercedes-Benz SL-Class cars are imported as completely built units (CBUs). The overall market share of luxury cars has been reorganized due to the newentrants. So. Mercedes-Benz is known for providing the Indian customers. The company considers India as one of its most promising markets. 86 . The company offers S-Class. The German car brand Mercedes-Benz had firstmover advantage as it had started operations in India in 1995 and there was no direct competition in this category. BMW had 9% market share which has now grown to 42%. catapulting BMW as the number one luxury brand in terms of sales.Mercedes-Benz. Tata Motors). In 2006. So. driven primarily by a rapidly swelling millionaire-club having diversified choices and preferences. the Indian luxury car market is favorable for new entrants who are capable of grabbing the untapped opportunities by following the customer-oriented approach and having ability to induce demand by innovation at each level of marketing mix.

BMW 7 series. financial supplementary support is critical to success of the car makers. In next phase BMW is planning to target emerging tier 1 and 2 cities like Jaipur and Lucknow to compete with Mercedes whose 25-30% sales revenue comes from tier 2 cities. Taking this into account. BMW Group is planning to introduce BMW Financial Services India. BMW with 15 dealership locations (two locations in Delhi and Mumbai) competes with Mercedes-Benz having 32 dealership locations because it has strategically expanded its dealership network to higher demand luxury car markets. The company with headquarters in Gurgaon and production unit in Chennai had initial investment of 1. has managed to wrest biggest market share from Mercedes-Benz. It has swiftly developed both infrastructure and dealership network. Park Distance Control (PDC) and Head-up Display (X5) for providing enhanced features for comfort in the Indian driving conditions. The rest of models.1 billion rupees. strategic dealership location selection and supplementary financial service offering. established in 2007. The production plant at Chennai. In the Indian scenario. 87 . both focus on sportier features and new launches to encourage young buyers. BMW 3 and 5 series account for 80% of the total sales of company in India. BMW has been acting very swiftly in identifying its dealership locations so as to achieve maximum sales volume aligned. fast expansion of product profiles. where 75% of passenger cars and 60% of luxury cars are purchased through financing. BMW India. which will provide services to BMW customers. It is also planning to launch ‘Pre-Owned Car Sales Program’ in 2010. Discounting older models is another successful strategy applied by the company. the luxury cars are generally chauffeur-driven. Decrease in the average age of luxury car buyers is a favorable condition for this kind of selling strategy. X3 and X5 are imported as CBUs. has an annual capacity of 3000 units in a single shift and it produces BMW 3 series and BMW 5 series sedans. providing financing facilities to fleet- owners and commercial-financing to their dealers. In the Indian scenario. with its aggressive marketing. BMW and Audi. BMW’s 5-year coverage (after sales) is another attractive factor compared to the 2-year warranty provided by Mercedes-Benz. This trend has been well-imbibed by BMW as it has focused more on back-seat facilities during designing and marketing.European Major BMW entered in India in 2006. of which BMW 5 series has highest sales. The company has been focusing on some other technologies like Integral Active-Steering.

Chandigarh and Ludhiana) at 13 locations country-wide. Due to these efforts. Bentley and Fiat are some of the players who would be seen as aggressive entrants with their high market experience. The company noticed a 65% jump in sales (200 cars) in May 2010 compared to May 2009 (121 cars). Audi has rapidly captured market in India and has exerted considerable pressure on the other dominant players. The company started production of Audi A4 in November 2007. competing 88 . this German car maker has received five different awards by Indian auto media. Audi is always a first choice of techno-geeks who want to get more involved during the drive. Audi offers technology with composure and agility to current techno affluent Indian youth. The company followed the same dealership location strategy as BMW by selecting similar sales regions of high demand (four dealership locations in northern and central regions Delhi. ability to cater customer needs in a cost effective manner. Tata Jaguar. The company selected India as its second production site after China. Known for its technology. Audi Q5 is the most endorsed imported sports utility vehicle (SUV) in India. marketing the product qualities and improving after sales services in India. followed by Audi A6 in 2008 in its Aurangabad plant. The local production provides Audi. Luxury car segment is going to change as there are many new cars lined-up for launch during the period 2010-2012 with approximately 50 to 60 new models from major global brands.Audi AG Audi India started operating in 2007 by establishing its own sales company in Mumbai. luxury and style. Besides being the fastest growing luxury brand in India.Audi A8. Rest of the models . Both Audi and BMW have focused in the world class music system facility and ultra luxury looks in their models. Audi Q5 and Q7. Audi’s commitment to innovative and sophisticated design is widely endorsed by car buyers. Audi TT and super speed racing car Audi R8 are imported as CBUs. Lexus. The market future will not only be driven by product itself but also services associated with it.Latest and Fastest. Gurgaon. Audi invested significantly in brand building. So it would be a war of biggies. One of the reasons of Audi’s global success is its ability to identify potential markets for expansion. Audi regularly brings new models and variants of existing models to surprise the car lovers.

because there is an increasing demand for the same from the “marriage market”. a term now synonymous with luxury cars. Audi and BMW as parity cars (equivalents) based on cognition. luxury consumption is no longer reserved for the few. But prestige and exclusivity has to be driven by distance – except this distance is no longer financial. it is typically safety. given the rise in purchasing power. in the case of Volvo. but is expecting a drop in sales this year because Audi and BMW have entered the Indian market with more stylish cars and the consumers’ feelings towards these cars are extremely positive. In the case of Mercedes Benz. In the case of Audi. people are increasingly demanding the most -splurgeable item that there can be. but intellectual and cultural. place. is influenced more by the affective components than by the cognitive elements. The luxury brands have taken this affective route and try to evoke emotion through style and design. and make the final choice based on the affective route. the company communicates sleek design. it is no longer necessarily true that customers will take the cognitive route while purchasing a luxury car. price. At heart. as the demand for the demand for these cars for ‘special occasions’ will penetrate the middle income categories in the country. promotion) and consumer behavior trends. Present and Future In the past. That is why. the company communicates the strong relationship of the car with status. This trend shall continue with enhanced demand. Today. a ceremony which has for long seen people spending for the special day without hesitation. TRENDS: Past. This is a time in history when the affluent masses are no longer at a financial distance from luxury. Automobile market will be noticing a great shift but as the previous pattern of market shows. and so on. Splurge for ‘special The most important day for an Indian is his/her marriage. Customers may view Mercedes Benz. 89 . A report says that Mercedes Benz sold 3000 cars in India in 2007. Consumer Behavior Trends Cognition to emotion The Indian consumer. A better way to look at the trends that exist in this market is to segregate them into categories. increasingly rental companies are purchasing Mercedes and its likes . However. namely the marketing mix trends (product. today. This is where the trend takes us. luxury is about exclusivity. prestige was due to real financial distance. the only mantra of success will be a holistic approach aligned to the company’s brand image and customer oriented vision. Given that the day belongs to the bride and the groom. snob value and image.on diverse parameters.

services. Eg: Porsche Cayenne which is available for Rs 95 lakh in the showroom can be found for less than Rs 75 lakh in the used car market after one year of use  Increasing demand from the rural areas which is in keeping pace with the economic growth and development The future of luxury cars in India looks increasingly bright. an increase of 66% of the same period last year So how come is the shift happening in such a dynamic fashion?  Increasingly affluent population with high disposable incomes and an extravagant lifestyle  Increasing customer confidence because of the growth of the economy – 8. Mercedez Benz E – Class and BMW 3 Series models saw more than 100% growth from last year. But now something more revolutionary is happening. 90 . This gives these companies a great opportunity for the future. Volkswagen had sales of 1. With the advent of Nano and upcoming low cost models from various other companies. automotive sector. BMW and Audi have seen a 57% surge in their sales between June 2009 – May 2010. Audi A6. Today’s generation increasingly believes in the phrase “Got it? Flaunt it!”  Upgradation to higher end models because the prices fall after a very small period of time. India’s top 10 luxury car models dominated by Mercedes Benz. FMCG. India is being regarded as the low cost car manufacturing hub of the world with 24 lakh cars being produced every year. This growth will not only be driven by the middle class because of their increasing purchase power but also the rural consumers. many multinationals have set up operations for this purpose. With its excellent R & D facilities to back the low cost labour.7% last year  The target customer who used to over 45 (top level executives) earlier has changed to mid 30s (entrepreneurs and those have reached success at a young age)  Newer reasons to buy these cars such as festivities.876 cars from January 2010 – August 2010. Be it manufacturing. gifts and also a means of flaunting one’s wealth. RISING LUXURY CAR SALES MOVING INDIA UP THE ELITE CLUB India’s rise as an upcoming global economic superpower is well known.8% this year compared to just 6. its success has been well documented. It is expected to be the fifth largest automobile market in the world by 2015.

it would be interesting to see a product like BMW’s Mini Cooper on the Indian roads. And for people who may not normally be able to afford a Mercedes. In India. MERCEDES PLANNING SOME BIG AND INTERESTING DEVELOPMENTS FOR INDIA Mercedes is one of the world leaders in the luxury car market. Mercedes along with Audi and BMW are among the top luxury car brands occupying more than 55% of this market. But you never know. this interest in Indian market is mostly because of the higher disposable incomes among the people of the country. they already introduced the global pre–owned car programme “Proven Exclusivity” for India. it has been pretty successful with sales of more than 400 units and there are plans of opening many more centres in the near future. The way the economy has chugged along to a growth rate of more than 8. 91 . Earlier this year. Now this should be something interesting. And now Mercedes has introduced some more interesting plans to support its already existing operations in India. The other plans include on starting the financial services arm of Mercedes which would concentrate on financial leasing and also providing insurance.5%. In its first phase. As pointed out earlier. Some may say that this may undermine their value of being elite or a status symbol. Another notable factor for companies like Mercedes is that their target group has changed to young high flying executive who are just about 25 odd and have the money to splurge. Mercedes is also now looking at introducing an A–Class segment car in the country.5% has also brought some measure of confidence among the people. this could be their chance. This could be an interesting initiative for those who are looking to paying the costs in instalments. In 2010 it has been able to achieve its highest return on sales of about 8. It has a global market share of about 40%.

BMW EYES DOUBLE-DIGIT INDIA SALES GROWTH IN 2011 German luxury car maker BMW today said it hopes to clock over 2.22 million BMW vehicles 2.7% growth in 2011 sales to over 15 lakh vehicles globally.000 earlier. BMW. the company has accordingly increased its Chennai assembly plant capacity to 10. which reported 19.234 million.3 lakh Mini and 2.46 million vehicles globally in 2010 and plan to sell more cars in 2011 than before – significantly more than 1. Russia. US. 92 . 8. "We sold 1. China and UK were the key markets for the auto major. To keep pace with that. Mini and Rolls-Royce.3% increase in revenue to euro 60. Germany. South Korea and Turkey.6% growth respectively over the previous year. We aim to reach new record sales with all three brands.6%. He said the company had sold 1.5 million. however. said putting up a full- fledged plant in India is a long way to go as volumes are still low. where it sold 6.246 units in 2010. BMW Director (Marketing) Ian Robertson said the company would look at high double-digit growth for the current year.000 units per annum from 8." BMW Chairman Norbert Reithofer told reporters here. India. even as the company recorded "dynamic" growth in many smaller markets such as Brazil. Commenting on sales target in India. The company.47 billion in 2010 and a net profit of euro 3.1% and 170. including a 'good double-digit growth' in India.711 units of Rolls-Royce in 2010 recording 14.

The change in definition will slap an import duty of around 60 per cent on these cars which will increase their prices by approximately Rs 8 lakhs which in-turn will have a direct impact on the sales of entry level luxury cars in the country• Supported by increasing disposable income and increasing demand for luxury cars in India luxury car maker Audi AG is planning to set up their auto finance arm in India. India is witnessing a strong growth in the sales of luxury cars every quarter. We have studied the Indian luxury car market by categorizing it into two segments: Luxury Car sales in volume terms and luxury car sales by manufacturers. all the luxury car makers like BMW. The report also analyses the impact of the union budget FY 2012 on the Indian luxury car market. With the number of millionaires in India growing at around 20 per cent annually. ‘Opportunities in Indian Luxury Car Market’ is an outcome of comprehensive research and analysis of the Indian luxury car sector. After nearly 30 years since the launch of Maruti 800. With the synchronization of all the factors. India has emerged as the second largest automobile market in the world. in terms of sales volume. Audi and Mercedes are looking at India for their future growth and expansion. we have presented a logical analysis of the present and future growth potential in the Indian luxury car segment. The research team has also attempted to identify various factors that is helping India to emerge as the leading luxury car market in the world. Indian car market has entered a new growth era where India is projected to be on course to become the largest luxury car market in the world. when most of the economies are still suffering the after effects of economic downturn. The research also probes how the introduction of auto financing services by various luxury car manufacturers is driving growth in the country’s luxury car sales. The report entitled ‘Opportunities in Indian Luxury Car Market’ provides a succinct but deep dive analysis of the current status and overall growth prospects of the Indian luxury car sector. Today. The team has also mapped the competitive landscape of the sector and tried to shed light on the operations/strategies of the key players. 93 . will help it to increase its sale by almost 50 per cent in 2011. HUGE GROWTH POTENTIAL IN INDIAN LUXURY CAR MARKET Since the early 1990s when economic reforms were made. Audi for instance believes that by offering loans to potential consumers in India. Key findings in the report include: A change in the definition of completely-knocked down (CKD) car announced in Union Budget FY 2012 will play a role party pooper in the future growth of country’s luxury car segment.

MARUTI GEARS UP FOR FUTURE WITH KIZASHI LAUNCH India's top car maker Maruti Suzuki geared up to cater to rising demand for luxury cars in the fast growing Indian market with the launch of Suzuki's premium sedan Kizashi. Maruti. there will be demand for such cars." Maruti's chief executive Shinzo Nakanishi said. 94 .215. Maruti will initially import Kizashi. one of the world's fastest growing. we will expand our portfolio. The sector index fell 0. we will not forget the small cars." Managing Executive Officer Mayank Pareek told reporters.8 percent of the total auto market in India. will compete with the likes of Toyota's Corolla. valued at about $7.8 billion. Nakanishi said. Volkswagen AG's Jetta. A base model of Kizashi. does not expect Kizashi to substantially boost its performance in the near term. General Motors's Chevrolet Optra and Honda Motor Co's Civic.09%. Shares of Maruti.340) in New Delhi. which sells roughly half the cars sold in the Indian market. But at the same time. closed down 2. deliveries for which will begin in March. global automakers have been increasing their focus on faster-growing regions such as China and India. as completely built up units (CBU) from Suzuki's Sagara plant in Japan. With demand for cars in developed markets stuck in low gear.85 in a firm Mumbai market. priced at Rs 16. The luxury sedan segment has a mere 2. "With Kizashi. but a burgeoning middle class is seen spurring demand for premium cars.5 lakh ($36.02% at Rs 1. It will consider assembling or manufacturing the car in India at a later stage. We are anticipating that this market will grow.

I am truly impressed with the entrepreneurial foresight. “We live by Premium: Our strong brand creates highly desired cars. 95 . cars with future. the new BMW 5 Series of 51% and the BMW 7 Series of 53%. In 2010. Andreas Schaaf. we have established the strategic direction required for BMW Group’s future succession India. the new BMW 7 Series and the newly launched BMW X1 are stars from the BMW portfolio that will take our company to new heights through their success” said Dr. BMW India achieved market share of over 40 % in the luxury car segment of the Indian automotive market. the new BMW 5 Series. BMW INDIA RANKS NUMBER ONE IN THE INDIAN LUXURY CAR INDUSTRY With 6246 cars delivered to customers in the calendar year 2010.” The total BMW India sales in 2010 grew by 73% over last year. Andreas Schaaf. The BMW 3 Series sales registered a growth of over 111%. “Our commitment to India is amongst the strategic decisions of the BMW Group. we embarked on the second wave of India market offensive with a very carefully planned and passionately executed business strategy. President. In 2010. willingness to perform and adaptability to challenges that everyone at BMW India has demonstrated. BMW India has achieved leadership position in the luxury car segment in India for the second consecutive year. In 2010. BMW India said. BMW India sold – Dr. vehicles that inspire our customers – and will take our company to a new dimension through their success. The BMW 3 Series. Together with our dealer partners.

Due to which European luxury car makers are introducing most of their sports cars models in India due to the rising demand and interest of the people. The major sports car clubs in India are Canon Ball Club and Gautam Singhania super car club India. The rising demand of luxury cars in India is a sign of people getting richer day by day as well as their desires are also increasing and there is also increase in the spending power of the customer which shows that economy of India is also developing at a fast rate. 96 . CONCLUSION The advancing demand of luxury cars across the globe represents a promising trend to the growth of the automobile industry. Due to the risen demand of luxury sports cars special sports car clubs have been formed in India where the membership criterion to join the club is to have a sports car or the membership is only by invitation. There has been a 200 % growth in the automobile industry in India especially in the luxury segment and the sports car segment.

Rank the following parameters on your purchase preference ? a) Price b) Quality c) Availability d) Involvement e) Recommendation 3. Quality of Luxury brands are more superior then others? a) Strongly agree b) Agree c) Neutral d) Disagree e) Strongly disagree 97 . Which Age group is most interested in buying Luxury cars? a) 18-24 b) 25-34 c) 35-44 d) Above 55 2. Why does one person purchase a Luxury Brand? a) Quality b) Flaunt value c) Interested in art d) Exclusivity 5. QUESTIONNAIRE FOR “SCOPE OF LUXURY CARS IN INDIA” 1. Does purchase of Luxury is car directly related to income level? a) Yes b) No 4.

What is the factor the effect most while purchasing a car? a) Engine power b) Shape c) Acceleration time d) Looks e) Brand 10. Which brand you prefer to buy most for buying a luxury car ? a) Porsche b) Lamborghini c) Audi d) Mercedes e) Bugati f) BMW g) Bentley 98 .6. Do you still go abroad to shop for Luxury products? a) Yes b) No 9. Which brands you prefer to shop ? a) Local brands b) Luxury brands c) International brands 8. Services provided by luxury brands is better then others ? a) Stromgly agree b) Agree c) Neutral d) Disagree e) Strongly disagree 7.

99 .

Wikipedia. Magazines like Autocar . Methods and techniques (Second Edition) By C.com/india 7. www. brand awareness and brand perception through “Brand Management” by Kaphler 3. www. Research Methodology.com 5.com 6. Kothari (New Age International Publishers) 2. Articles related to Luxury brands.bmw. etc 100 . BIBLIOGRAPHY 1.google. R. Gathered information regarding economic conditions of India through WWW. Economictimes.com 4. WWW.