Company Profile

NexGen Market Research Services Pvt. Ltd.

Company Regd. Number – U74999DL2007PTC165783 (under Companies Act No.1 of 1956)

Company PAN Card Number – AACCN5748H
Service Tax Regd. Number – AACCN5748HST001
TAN Number – DELN08850C
Company Name - NexGen Market Research Services Pvt. Ltd.
Address - 169/3, Govindpuri, 2nd Floor, Kalkaji,
New Delhi, Pin-110019, India
Mobile - 0091-98731-77449
Phone - 0091-11-64540098, 0091-11-64544258, 0091-11-26463353
E-mail - info@nexgenint.com, mahesh@nexgenint.com
Website - www.nexgenint.com, www.marketresearchinindia.com

Professional
Affiliations/Certification-

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 About NexGen
NexGen Market Research Services Pvt. Ltd. is established in 2005 with a vision to give the cost effective, quality
services on time. NexGen offers high quality marketing research, analysis and consulting services across the
country. In a very short time span today NexGen has evolved as a leading market research services provider
catering to needs of clients from different sections.
As a company, we work very closely with our clients in providing a very 'hands-on' approach to the management
of all campaigns. NexGen works exclusively with companies looking for a personal guide through the varied
cultures in India and the Asia Pacific. The professional team of the company help such clients to connect with the
local populace, delivering a unique perspective on the market situation.

The company believes in building a lasting relationship with clients, instead of sighting opportunity as just
another business deal. Since its inception, NexGen has established many friends among international companies
by acting as their personal chauffer through the Indian and Asia Pacific Markets. With ever-expanding exclusive
research network, currently spanning 100 cities within India along with affiliated partners across the region,
NexGen is poised to always help you reach your target market.

Vision
“We're a company that never stops trying to do it better. Clients are the essence of our business with whom we
deal. We work to satisfy our clients' requirements and anticipate their expectations. To succeed, we must work
with our clients to help make them winners by exceeding our best services.”

Mission
NexGen Research will never rest until its clients are satisfied. The firm will 'go extra mile' to fulfill its promises. It
endeavors to provide timely services and client care with the mission of establishing a long-lasting relationships
and earning the trust of the clients for future projects.

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 Services Offering
NexGen is having 3 major division to cater every sector:
1 NexGen Market Research Services
2 NexGen Healthcare Research
3 NexGen Social Research

NexGen provides a comprehensive range of market research and consulting services reflecting our experience
& strong capabilities. Our market research services are as follows-

Market entry & feasibility studies

Ad test – Pre & after launch
Customer satisfaction studies
Employees satisfaction studies
Mystery shopping
Market potential & trends studies
Market segmentation
Retail/Channel audits
Opinion polls/surveys
Product tracking studies
Product placement studies
Media Research
GIS mapping
Onsite purchase observations
Third Party Auditing (Neutral Auditing)

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 Market Research Methodologies
All market research work at NexGen starts on "DECIDE" framework:
D Define the marketing problem
E Enumerate the controllable and uncontrollable decision factors
C Collect relevant information
I Identify the best alternative
D Develop and implement a marketing plan
E Evaluate the decision and the decision process

From this DECIDE model we do data collection by using the following methodologies as per the project
requirements…
Secondary (Desk Research) – NexGen has a its own library of different market research projects for
secondary research. We also find it fast by using the web and other resources.
Qualitative –
@ Central Location Tests (CLT) – 15 Professional recruiters & 5 in hall executives
@ Focus Group Discussions (FGD) – 2 Professional moderators & 12 recruiters
@ In-depth Interviews (IDI) – 2 Professional moderators & 5 interviewers
Quantitative –
@ Face to Face Interviewing – Nationwide more than 200 trained interviewers coordinated by local
supervisors
@ CAWI (Computer added web interviewing) – Complete in house setup

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 Industry Expertise
NexGen is having a proven track record of serving the following industries by giving the best suit solutions–

Automobile One multinational client

FMCG Many national and multi national clients
Healthcare Many Pharmaceutical & Healthcare companies
Bank and Finance One of India’s largest private bank
Hospitality Many national and multi national clients
Education One famous national client
Information Technology Three national clients
Telecommunication One of leading service provider in telecom
Fashion & Beauty One leading chain
Industrial Research One multinational client
B2B Many leading corporate
B2C Many national & multinational clients
Secondary Research Many national & international client

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 Infrastructure & Coverage
Based at New Delhi, India NexGen covers almost every part of the country with its own network & channel
partners at South, West , North & East India.
NexGen have a very good office infrastructure at each centre. We have separate facilities for field, research &
data entry.
We hired best available service providers for broadband, telephone & power backup.
For all the employees we have set parameters for the security checks.

NexGen office network

Branch Office Office Address
New Delhi 169/3, Govindpuri, 2nd Floor, Kalkaji, New Delhi, Pin -110019
Lucknow G-28, Liberty Colony, Sarvodaya Nagar, Lucknow
Ludhiana Kidwai Nagar, Near Kapoor Dental Clinic, Ludhiana-141008
Jaipur D-45, Shanti Nagar, Hasanpura, Jaipur

NexGen is having a network of trusted associates across India. In any of the field data collection project, we
send the team leaders from Delhi offices to recruit the right set of interviewers, briefing to the interviewers,
quality checks and to ensure the timely despatch of the filled in questionnaires to the Delhi office.
As a plan of expansion we are going to open our new offices in following cities in current fiscal year:

1. Mumbai 2. Banglore 3. Hyderabad 4. Kolkata 5. Ahmedabad

6. Lucknow 7. Ludhiana 8. Chandigarh 9. Agra 10. Chennai

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 Major Clients & Studies
Major Clients Sector Major studies

Healthcare research & Data collection for Healthcare studies across

Global Data
consulting India

Healthcare research & Data collection for Healthcare studies across

Datamonitor
consulting India

EWDPL (Treasure), Real Estate, Feasibility studies to open new hospitals in

Indore Healthcare Indore, Raipur, Nanded and Ujjain

Healthcare business
Baxter, India New products launches studies in India
(Pharmaceuticals)

Healthcare research & Data collection for Healthcare studies across

Frost, India
consulting India

Healthcare business
Esaote, Italy Study on Ultrasound machines in India
(Hospital equipments)

Hindustan Latex
Ltd. (HLL Lifecare Healthcare business Study among the CGHS dispensaries in Delhi
Ltd.)

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 Major Clients & Studies
Major Clients Sector Major studies
First Opinion (I&D),
India I&D Research
Healthcare research & Data collection for Healthcare studies
consulting across India

Healthcare research & Data collection for Healthcare studies

Synovate, India
consulting across India

Healthcare research &

IMS Health, India Doctors profiling study across India
consulting
EFY Enterprises Pvt
Ltd. (Electronics For Print media Private MBA Institutions ranking 2010
You)

Hindustan Times Print media Study on Delhi schools & colleges

Indus Learning MBA institutes ranking 2009 study for Mail

Educational consultant
Solutions Pvt. Ltd. Today

Management
Development Education e Governance award study
Institute
Ad impact study on Education series in
ICICI Bank Ltd. Banking
Delhi & Mumbai

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 Major Clients & Studies

Major Clients Sector Major studies

Product promotions and new launches studies
ITC Ltd. FMCG
among retailers and consumers in Delhi NCR

R P Milkmade Studies among the consumers & retailers in UP

FMCG
Food P. Ltd. & Uttarakhand

Puri Oil Mills Ltd. Study among the consumers & retailers in
(P Mark) P Mark FMCG
Jammu & Kashmir

Bharti Retail Retails business Consumers profiling's at retail outlets

Dixy Chicken India Hospitality Feasibility study to open the new restaurants in
Pvt. Ltd. (Restaurants) Delhi, Trivandrum
Yes India
Hospitality Feasibility studies to open a new restaurants in
Hospitality
(Restaurants) Trivandrum
Services Pvt. Ltd.
Knight Frank India Consulting studies for real estate industry
Real estate consulting
Pvt. Ltd. across India

Service Solutions Telecom consulting Mystery audits for Vodafone in Haryana

Go Ape, UK (Zip
Adventure sports New concept test for adventure sports in India
Adventures)

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 Major Clients & Studies

Major Clients Sector Major studies

Managing secondary research and desk research

Infolona Information portal
for portal

DTDC Couriers & Feasibility study to check the new services by

Logistics
Cargo Ltd. DTDC

CCF India NGO Mega event organized at Delhi

e Stats India Consulting B2B market place for Indiamart across India

Eko Financial
Financial services New concept test studies on micro finance in Delhi
Services Pvt. Ltd.

International trade promotions study among

Vianza Inc. Trade consulting
exporters & importers

Events
Live Events Beauty parlours profiling study in Delhi NCR
management

Tata e nxt Financial research

Study on micro financing in Delhi NCR
Financials Ltd. & consulting

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 Major Clients & Studies

Major Clients Sector Major studies

SMR Solutions P.
IT Services New IT products launches studies in Delhi NCR
Ltd.

IT research &
IDC India Ltd. Field Data collection in North India
consulting
Annik Technologies MBA institutes ranking 2008 study for MBA
IT Consulting
India Pvt. Ltd. Universe

Info Search InfoSearch Consulting Ad impact track study for Mail Today

Market research
ORG Guild Pvt. Ltd. Data collection for all studies across India
consultant

Market research
Smart Mandate Data collection for all studies across India
consultant

The Nielsen Market research

Data collection for all studies across India
Company company
Market research
Algorithm Data collection for all studies across India
consultant
Market research
Diffussion Field Data collection across India
consultant

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 Operations & Quality Management
NexGen Research use an operating manual that outlines strict research guidelines. Emphasis is placed on
quality control to achieve only accurate results.

Quality control procedures include:

Qualitative research is 100% fully reviewed by management.
Quantitative research includes validation of 30% of sample size.
Adhere to established ESOMAR, CASRO and MSPA Standards.
Compulsory formal training for all new interviewers.
Compulsory attendance at all project briefings.
Clients are invited and encouraged to attend all training sessions.
Field pilots of all questionnaires and guidelines.
30% of all interviews back-checked within 48 hours.
Field observations by clients welcome.

Fieldwork is always handled by qualified professional field managers throughout the country. Randomly selected
data is validated by the respective field manager in New Delhi for quality control purposes.

Research and analysis

Data collected from the field is entered by the in-house professional data entry operators in MS Excel or SPSS
and cleaned. Analysis of data by using the SPSS & MS Excel.

At NexGen we do all kinds of analysis like Factor Analysis, Conjoint, Multivariate Analysis and Regression
Analysis as per client requirements.

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 Organization Structure, Key Personnel's
Director Research Director Client Services Head Operations

Manager Research AGM Clients Services Manager Operations

Sr. Executive & Executives Consultants Sr. Operation Executives

Research
Field Supervisors, Interviewers and Data Entry Operators

Mahesh Mahtolia (mahesh@nexgenint.com)

• Founder Director of NexGen. Heading all the research and marketing operations within the
company. Dealing with a number of national and international clients at NexGen. Has worked on
several product and service categories. Mahesh has given a remarkable growth to the NexGen
since its inception 2005. He has Capability to design and execute both quantitative and
qualitative research works.
• He is a Science post graduate from Kumaun University & management graduate from IPM. Has
more than 14 years of experience in market research with leading market research organizations.
He has started his career with ORG-MARG, subsequently worked with A C Nielsen. Later worked
with IDC- an IT and Telecom market research organization as an operations head.

Kuldeep Anthwal (kuldeep@nexgenint.com)

• Director at NexGen. Heading the Business Developments and Operations at NexGen. Looking
after the Indian markets. Very good exposures on liaisoning with clients and associates across
India. He is main client interface at NexGen. Kuldeep has a vast experience on the retail markets
of India which he fully utilizing in his research. He has given an excellent growth to the NexGen in
its inception. Very good pharmaceutical industry experience.
• Graduated from Delhi University having more than 23 years of experience in market research
with world leader Nielsen. He has started his career with ORG-MARG, subsequently worked with
A C Nielsen and headed the Field Operations for North India for more than a decade.
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 Key Personnel's
Sushanta Chatterjee (sushanta@nexgenint.com)
• Head of Operations at NexGen. All the field operations being done at NexGen under his
guidance. He is having a vast experience in the field of Healthcare Research and dealing with
some of the key clients for healthcare research at NexGen. He is having an excellent network
with the doctors and distributors of the pharmaceutical companies across India.
• Graduated in Science Honors followed by 10 year Business Course under Oxford University
guidelines sponsored by SmithKline Beecham. He has worked with Glaxo SmithKline Beecham
for 15 years before joining NexGen.

Neha Mishra (neha@nexgenint.com)

• Manager Research & Analytics at NexGen. Dealing with some of the key accounts at NexGen.
Very good communication and excellent listener. Looking after the Indian markets and
international markets for the quantitative research activities. Assist in analysis and report writing
in the major projects.
• MBA in Sales & Marketing form Symbiosis Institute of Management, New Delhi. She has more
than 3 years of experience in primary market research. She has started her career with Sampling
Research before joining NexGen.

Manoj Mittal (manoj@nexgenint.com)

• Manoj is the key coordinator at NexGen. He is heading the Administration, Accounts & Finance
department. He has a very good contacts with the local field teams in different towns. He also
heads the QC teams in field operations.
• Graduated from Delhi University, Manoj is having more than 8 years of experience in market
research at operation level with the well known companies like Indica Research and IMRB.

Kshama Pandey (kshama@nexgenint.com)

• Working as a Manager Research at NexGen from last one and half year. She is heading the
Secondary Research Division at NexGen and handling some key clients. She has developed very
good secondary research tools in last one year at NexGen.
• MBA in Marketing & HR from IAMR, Ghaziabad has started her professional career with NexGen.

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 Key Personnel's
Ayush Ashthana (ayush@nexgenint.com)
• Working as a Manager Research at NexGen from last one and half year. He is heading the Quality
Control and Data Management Department at NexGen. He has very good exposure on Healthcare
Research. He is also having good exposure on national level marketing.
• MBA in Marketing & Finance from IAMR, Ghaziabad has started her professional career with NexGen.

Shishir (shishir@nexgenint.com)
• Working as a Senior Operations Executive with NexGen from last one and half year. Handling the
teams of field interviewers in market research assignments. Headed the Vodafone mystery shopping
assignment for a year effectively.
• MBA in Marketing & Finance from IAMR, Ghaziabad has started her professional career with NexGen.

Ajay Kumar (ajay@nexgenint.com)

• Working as a Senior Operations Executive with NexGen from last one and half year. Dealing with
quantitative research assignments at NexGen.
• MBA in Marketing & Finance from IAMR, Ghaziabad has started her professional career with NexGen.

Mukesh Kumar (mukesh@nexgenint.com)

• Working as a Senior Operations Executive with NexGen from last one and half year. Dealing with
quantitative research assignments at NexGen.
• MBA in Marketing & Finance from IAMR, Ghaziabad has started her professional career with NexGen.

For your market research requirements contact us:

Phone: 91-11-64540098, 91-11-64544258, 91-11-26463353
Mobile: 91-9873177449
Mail: info@nexgenint.com
www.nexgenint.com www.marketresearchinindia.com