Savage Skate Shop 1

CONFIDENTIAL
Savage Skate Shop

EVERYTHING SKATEBOARD RELATED YOU'LL FIND HERE!
Business Plan
Prepared December 2016
Contact Information
Dylan Churchill
dylanc182@yahoo.com
5415510622
1456 Gnarly Ln.
Eugene, OR - Oregon 97411, United States
Savage Skate Shop i
Table of Contents
Executive Summary.................................................................................1
Opportunity ............................................................................................................................................................1
Expectations ...........................................................................................................................................................1
Opportunity ...............................................................................................3
Problem & Solution...............................................................................................................................................3
Target Market .........................................................................................................................................................3
Competition ...........................................................................................................................................................3
Execution ...................................................................................................4
Marketing & Sales..................................................................................................................................................4
Operations ..............................................................................................................................................................4
Milestones & Metrics ............................................................................................................................................5
Company ....................................................................................................6
Overview .................................................................................................................................................................6
Team .........................................................................................................................................................................6
Financial Plan............................................................................................7
Forecast....................................................................................................................................................................7
Financing ................................................................................................................................................................9
Statements ..............................................................................................................................................................9
Appendix ..................................................................................................12
Profit and Loss Statement.................................................................................................................................12
Balance Sheet .......................................................................................................................................................14
Cash Flow Statement..........................................................................................................................................17
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared
only with the understanding that you will not share its contents or ideas with third parties without the express written consent
of the plan author.
Savage Skate Shop 1
Executive Summary
Opportunity
Problem
My customers need skateboards and skate accessories. We need to be there for the skate
community.
Solution
We will provide skateboards and other skateboard accessories for those who are in need.
Market
Our ideal customer is anyone who is interested in learning how to skateboard or any people
who already skate.
Competition
Of course people can go online to find this kind of stuff but they will not find the great
customer service that is provided here at any other shop or website.
Why Us?
We are a company that is very dedicated to the skateboard scene and the community as well.
Expectations
Forecast
The first yer of business I expect to make at least 300,000 dollars. Within a few years down the
road I expect to double that amount. I expect to make profit by the second year.
of the plan author.
Savage Skate Shop 2
Financial Highlights by Year
Financing Needed
I might fund my business by getting a small business loan or by donations from organizations.
of the plan author.
Savage Skate Shop 3
Opportunity
Problem & Solution
Problem Worth Solving
There's a growing number of skaters out there who do not have access to the proper skateboard
equipment due to their location and income.
Our Solution
Here at Savage Skate shop there is everything that any skateboarder will ever need. We have
boards, grip, trucks, bearings, wheels, tools, pads, helmets, and other skate accessories for a
reasonable price.
Target Market
My ideal customer is male and between the ages of 6 and 35. These are the most common
skaters, but there is a growing number of female skaters who we are here to appeal to as well.
At the shop we offer everything skate related, we will help you choose the perfect set up that
will be accustomed to your needs.
Competition
Current Alternatives
My shop will have some direct competitors but there will also be online competition as well.
The other skate shop that will be my competition is well known and they offer the same
services as me.
Our Advantages
The advantage of coming to my shop is that you will find better deals and the environment is
more friendly than the competition.
of the plan author.
Savage Skate Shop 4
Execution
Marketing & Sales
Marketing Plan
I will have monthly sales that will blow away the competition and will be hosting skate events
at the local skate parks to raise and donate money to charities. I will have ads on the radio and
if I am able to afford it I will have them on television as well. People will see my message and
they will want to shop at my shop after they see all the good I am doing for charity. Customers
will pay for products directly through the store itself. The customers are the people who will
actually be using my products.
Sales Plan
I will turn prospects into customers by being well known for good sales and kindness. I want
people to feel very safe and welcomed in my store. This is something that will attract attention
because the skateboard community will talk about my shop and word will spread quickly like
wild fire and those are great ways of getting long term customers.
Operations
Locations & Facilities
The store will be located near the newest built skate park in Eugene, OR in a decent sized
building. I will have enough space in the shop to have an indoor half-pipe that people can
skate on because Oregon is well known for always raining. This will give a lot of people a
reason to come.
Technology
The type of business that I will be running will have no need for such things.
Equipment & Tools
The only equipment that I will need in the shop is a drill for when I put skateboards together
for customers.
of the plan author.
Savage Skate Shop 5
Milestones & Metrics

Milestones Table
Milestone Due Date Who's Responsible Details
1000 Sales June 08, 2017 Me I hope to have made 1000

business sales by this
time.
Key Metrics
To me success is being able to go to the shop everyday and have a few skaters down the street
at the skate park see me open up and to have them hurry on over to just talk to me or buy
things.
of the plan author.
Savage Skate Shop 6
Company
Overview
I will be the sole proprietor of this company.
Team
Management Team
It'll be me alone, My skills are in customer service so it is my job to make them want to come
back often.
Advisors
of the plan author.
Savage Skate Shop 7
Financial Plan
Forecast
Key Assumptions
I went off on how much I expected that I was going to make each day.
Revenue by Month
of the plan author.
Savage Skate Shop 8
Expenses by Month
Net Profit (or Loss) by Year
of the plan author.
Savage Skate Shop 9
Financing
Use of Funds
I plan to get a small business loan. With that money I will find a building, get the proper
interior design suited for my kind of business, pay monthly expenses, and order product.
Sources of Funds
I will invest some of my own money into the business as well as the money form the loan.
Statements
Projected Profit & Loss
FY2017 FY2018 FY2019

Revenue
Direct Costs
Gross Margin
Gross Margin %
Operating Expenses
Salary
Employee Related Expenses
rent $7,200 $7,200 $7,200
Utilities $3,600 $3,600 $3,600
Total Operating Expenses $10,800 $10,800 $10,800
Operating Income ($10,800) ($10,800) ($10,800)
Interest Incurred
Depreciation and Amortization
Income Taxes $0 $0 $0
Total Expenses $10,800 $10,800 $10,800
Net Profit ($10,800) ($10,800) ($10,800)
Net Profit / Sales
of the plan author.
Savage Skate Shop 10
Projected Balance Sheet
FY2017 FY2018 FY2019

Cash ($10,800) ($21,600) ($32,400)
Accounts Receivable
Inventory $0 $0 $0
Other Current Assets
Total Current Assets ($10,800) ($21,600) ($32,400)
Long-Term Assets
Accumulated Depreciation
Total Long-Term Assets
Total Assets ($10,800) ($21,600) ($32,400)
Accounts Payable $0 $0 $0
Income Taxes Payable $0 $0 $0
Sales Taxes Payable
Short-Term Debt
Prepaid Revenue
Total Current Liabilities $0 $0 $0
Long-Term Debt
Total Liabilities $0 $0 $0
Paid-in Capital
Retained Earnings ($10,800) ($21,600)
Earnings ($10,800) ($10,800) ($10,800)
Total Owner's Equity ($10,800) ($21,600) ($32,400)
Total Liabilities & Equity ($10,800) ($21,600) ($32,400)
of the plan author.
Projected Cash Flow Statement
FY2017 FY2018 FY2019

Net Cash Flow from Operations
Net Profit ($10,800) ($10,800) ($10,800)
Change in Accounts Receivable
Change in Inventory $0 $0 $0
Change in Accounts Payable $0 $0 $0
Change in Income Tax Payable $0 $0 $0
Change in Sales Tax Payable
Change in Prepaid Revenue
Net Cash Flow from Operations ($10,800) ($10,800) ($10,800)
Investing & Financing
Assets Purchased or Sold
Investments Received
Change in Long-Term Debt
Change in Short-Term Debt
Dividends & Distributions
Net Cash Flow from Investing &
Financing
Cash at Beginning of Period $0 ($10,800) ($21,600)
Net Change in Cash ($10,800) ($10,800) ($10,800)
Cash at End of Period ($10,800) ($21,600) ($32,400)
of the plan author.
Appendix
Profit and Loss Statement
Profit and Loss Statement (With Monthly Detail)
FY2017 Oct '16 Nov '16 Dec '16 Jan '17 Feb '17 Mar '17 Apr '17 May '17 Jun '17 Jul '17 Aug '17 Sep '17
Revenue
Direct Costs
Gross Margin
Gross
Margin %
Operating
Expenses
Salary
Employee
Related
Expenses
rent $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600
Utilities $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
Total
Operating $900 $900 $900 $900 $900 $900 $900 $900 $900 $900 $900 $900
Expenses
Operating
($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900)
Income
Interest Incurred
Depreciation
and
Amortization
Income Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total
$900 $900 $900 $900 $900 $900 $900 $900 $900 $900 $900 $900
Expenses
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share
its contents or ideas with third parties without the express written consent of the plan author.
Net Profit ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900)
Net Profit /
Sales
FY2017 FY2018 FY2019
Revenue
Direct Costs
Gross Margin
Gross Margin %
Operating Expenses
Salary
Employee Related Expenses
rent $7,200 $7,200 $7,200
Utilities $3,600 $3,600 $3,600
Total Operating Expenses $10,800 $10,800 $10,800
Operating Income ($10,800) ($10,800) ($10,800)
Interest Incurred
Income Taxes $0 $0 $0
Total Expenses $10,800 $10,800 $10,800
Net Profit ($10,800) ($10,800) ($10,800)
Net Profit / Sales
Balance Sheet
Balance Sheet (With Monthly Detail)
Cash ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)
Accounts
Receivable
Inventory $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current
Assets
Total
Current ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)
Assets
Long-Term
Assets
Accumulated
Depreciation
Total Long-
Term Assets
Total Assets ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)
Accounts
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Income Taxes
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Sales Taxes
Payable
Short-Term
Debt
Prepaid
Revenue
Total
Current $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Long-Term Debt
Total
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Liabilities
Paid-in Capital
Retained
Earnings
Earnings ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)
Total
Owner's ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)
Equity
Total
Liabilities & ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)
Equity
FY2017 FY2018 FY2019

Cash ($10,800) ($21,600) ($32,400)
Accounts Receivable
Inventory $0 $0 $0
Other Current Assets
Total Current Assets ($10,800) ($21,600) ($32,400)
Long-Term Assets
Accumulated Depreciation
Total Long-Term Assets
Total Assets ($10,800) ($21,600) ($32,400)
Accounts Payable $0 $0 $0
Income Taxes Payable $0 $0 $0
Sales Taxes Payable
Short-Term Debt
Prepaid Revenue
Total Current Liabilities $0 $0 $0

Long-Term Debt
Total Liabilities $0 $0 $0
Paid-in Capital
Retained Earnings ($10,800) ($21,600)
Earnings ($10,800) ($10,800) ($10,800)
Total Owner's Equity ($10,800) ($21,600) ($32,400)
Total Liabilities & Equity ($10,800) ($21,600) ($32,400)
Cash Flow Statement

Cash Flow Statement (With Monthly Detail)
Net Cash
Flow from
Operations
Net Profit ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900)
Depreciation
and
Amortization
Change in
Accounts
Receivable
Change in
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Inventory
Change in
Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Change in
Income Tax $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payable
Change in
Sales Tax
Payable
Change in
Prepaid
Revenue
Net Cash
Flow from ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900)
Operations
Investing &
Financing
Assets
Purchased or
Sold
Investments
Received
Change in
Long-Term
Debt
Change in
Short-Term
Debt
Dividends &
Distributions
Net Cash
Flow from
Investing &
Financing
Cash at
Beginning of $0 ($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900)
Period
Net Change in
($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900) ($900)
Cash
Cash at End
($900) ($1,800) ($2,700) ($3,600) ($4,500) ($5,400) ($6,300) ($7,200) ($8,100) ($9,000) ($9,900) ($10,800)
of Period
FY2017 FY2018 FY2019
Net Cash Flow from Operations

Net Profit ($10,800) ($10,800) ($10,800)
Change in Accounts Receivable
Change in Inventory $0 $0 $0
Change in Accounts Payable $0 $0 $0
Change in Income Tax Payable $0 $0 $0
Change in Sales Tax Payable
Change in Prepaid Revenue
Net Cash Flow from Operations ($10,800) ($10,800) ($10,800)
Investing & Financing

Assets Purchased or Sold
Investments Received
Change in Long-Term Debt
Change in Short-Term Debt
Dividends & Distributions
Net Cash Flow from Investing & Financing

Cash at Beginning of Period $0 ($10,800) ($21,600)
Net Change in Cash ($10,800) ($10,800) ($10,800)
Cash at End of Period ($10,800) ($21,600) ($32,400)

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CONFIDENTIAL

Savage Skate Shop

Financial Highlights by Year

Equipment & Tools

Milestones & Metrics

Milestone Due Date Who's Responsible Details

1000 Sales June 08, 2017 Me I hope to have made 1000

Net Profit (or Loss) by Year

FY2017 FY2018 FY2019

Operating Income ($10,800) ($10,800) ($10,800)

Projected Balance Sheet

FY2017 FY2018 FY2019

Total Assets ($10,800) ($21,600) ($32,400)

Total Liabilities & Equity ($10,800) ($21,600) ($32,400)

Projected Cash Flow Statement

FY2017 FY2018 FY2019

FY2017 FY2018 FY2019

Employee Related Expenses

rent $7,200 $7,200 $7,200

Utilities $3,600 $3,600 $3,600

Total Operating Expenses $10,800 $10,800 $10,800

Operating Income ($10,800) ($10,800) ($10,800)

Depreciation and Amortization

Total Expenses $10,800 $10,800 $10,800

Net Profit ($10,800) ($10,800) ($10,800)

Net Profit / Sales

FY2017 FY2018 FY2019

Other Current Assets

Total Current Assets ($10,800) ($21,600) ($32,400)

Total Long-Term Assets

Total Assets ($10,800) ($21,600) ($32,400)

Income Taxes Payable $0 $0 $0

Sales Taxes Payable

Total Current Liabilities $0 $0 $0

Retained Earnings ($10,800) ($21,600)

Earnings ($10,800) ($10,800) ($10,800)

Total Owner's Equity ($10,800) ($21,600) ($32,400)

Total Liabilities & Equity ($10,800) ($21,600) ($32,400)

Cash Flow Statement

FY2017 FY2018 FY2019

Net Cash Flow from Operations

Depreciation and Amortization

Change in Accounts Receivable

Change in Accounts Payable $0 $0 $0

Change in Income Tax Payable $0 $0 $0

Change in Sales Tax Payable

Change in Prepaid Revenue

Net Cash Flow from Operations ($10,800) ($10,800) ($10,800)

Investing & Financing

Change in Long-Term Debt

Change in Short-Term Debt

Dividends & Distributions

Net Cash Flow from Investing & Financing

Net Change in Cash ($10,800) ($10,800) ($10,800)

Cash at End of Period ($10,800) ($21,600) ($32,400)

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