Yuvika Verma

Entrepreneur/Architect/Lead
Yuvika.verma@fuziv.com, verma_yuvika@yahoo.com
965-46-11147

ENTREPRENEUR EXPERIENCE SUMMARY: (May 2014 till Today)

Founder/CEO of Fuziv Trends Private Limited, part of the organization right from the incorporation of the
company, thorough experience with nitty gritties needed to establish a private firm in India.
Single handedly developed www.Fuziv.com on Shopify platform, gained vast experience related to ecom-
platforms available for Indian market, can recommend suitable ecom-platform options as per
company/clients needs.
Successfully established and built women apparel brand FUZIV, involved in the process right from sourcing
of the fabric, designing, patterns overview, TechPack, cutting and the final product till CMT(Cost
Management).
Head of Business Development, made solid connections with people in ecom retail industry, launched Fuziv
to various online ecom retailers like Myntra, Flipkart, Limeroad, Glitzstreet, Snapdeal, Kunuz, Jabong, Paytm,
Voonik, Fashionara.
Formulated Online/Offline Marketing Strategies
- Launched Fuziv to various social media platforms Facebook, Twitter, Pinterest, Instagram
- Created Fuzivs youtube channel for in-house videos to promote brand through Youtube ads.
- Designed, created and edited Fuzivs blog posts.
- Reached out to potential and retained customers through automated mails and newsletters, used
MailChimp
- Engaged bloggers to promote Fuziv on their blog platforms
- Did Trunk Shows/Exhibitions to reach out to customers directly and get the survey done for products
fit, design and quality.
Executed Fuzivs Website Lead Generation/Digital Marketing Strategies
- Pay per click marketing through Facebook ads and Google ads.
- Implemented Fuziv.com Search Engine Optimization(SEO).
- Fuziv.com site design for easy navigation of customers.
- Press release at various e-newsletter websites.
- Promoted Fuzivs blog posts at various social media platforms.
- Distributed Fuzivs e-coupon at various e-coupon platforms like Upto75.com, CouponRani.com etc.
Acted as Creative Head
- Fuzivs website logo using PicMonkey
- Designed Fuzivs collection catalogue and posters in Adobe Illustrator CC.
- Designed Favicon, Business Cards, Fuzivs tags , Fuzivs custom packaging and pamphlets.
- Headed shoots in Fuzivs in-house studio using Canon 5d camera and Lightroom for live corrections.
- Editing of collections shoot photographs in Adobe Photoshop.
- Created Fuzivs Youtube videos in Adobe Premiere Pro CS6.
- Acted as Fashion Stylist, styling of models to enhance Fuzivs product in best way possible.

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 Lead Customer service
- Provided customers with Fuzivs Toll Free Number.
- Reached out customers using MailChimp.
- Product satisfaction phone calls.
- Gathered customer data through various portals.
- Engaged customer in one-to-one and one-to-many email marketing strategies.
- Studied customers/users flow and behavior.
- Partnered with Fedex to provide COD option to customers on delivery and Paytm for easy online
transactions.
- Provided customer with no hassle easy return policy.
Miscellaneous skill set add ons Google Webmaster, Alexa rank, Google Analytics, Website Indexing,
Sitemaps, Shopping Engines, Proofreading, Time Management and Scheduling, Strategic Planning, Social
Networking, Editing and Authoring Tools
Avid Traveller adding this point to profile not to brag but add on to the lifestyle exposure around the
world.

ARCHITECT/LEAD EXPERIENCE SUMMARY: (Jan 2005 till March 2012)

Around 7 yrs of Analysis, Design, Development, Testing and Deployment experience in Java/JEE projects
(Web Services,EJB, J2EE, Struts, Log4J, JSP, JUnit, Ant, RMI, CORBA, JDBC, XML, JAXB, JAXP, SAX, etc.)
Developed project technology strategy by understanding key client objectives, diagnosed and mapped client
requirements.
Experience in development, architectural design, and UI and technology integration efforts.
Around 5 years of Oracle8i/9i/10g Data Modeling and Data Integration using tools like Erwin.
Implemented Oracle Real Application Clusters (RAC) as a part of private cloud architecture.
Resolved high-level functional issues using Object Oriented Design Patterns.
Extensive experience working with Sterling(Yantra 7.11) nWMS and OMS, Shipping, Advance Pricing,
Inventory, Purchasing, Financials, and Cost Management business processes.
Hands-on experience on various Frameworks like StrutsSpring,,iBatis,Hibernate,Log4j and Application
Servers like JBoss,Websphere.
Developed technical specifications utilizing Unified Modeling Language(UML) ,tools like Rational
Rose,Visio.
Ensured architectural integrity and compliance with Hardware and Software infrastructure standards.
Implemeted Security best practices to expertly troubleshoot issues and potential gaps in security.
Expertise in Web Service standards and technologies including XML,SOAP,UDDI,WSDL,XSLT,XSD
Articulated project life cycle and time estimation iteratively using Agile Methodologies(Test Driven
Develpoment [TDD], Extreme Programming[XP] and Scrum) and Rational Rose(RUP).
Experience in diagnosing and monitoring tools to detect, isolate, and resolve Performance issues throughout
the technology stack.
Implemented Transaction Management model using Spring and EJB.

Certifications:
Sun Certified Java Programmer [SCJP] for Java 5.0
Sun certified Web Component Developer [SCWCD]

TECHNICAL EXPERTISE:
Languages : C, C++, HTML, Java, PL/SQL,UML, XML
App Servers : WebLogic, WebSphere, JRun3.0,JBoss4.2.3
Web Servers : Apache
Enterprise Tech :EJB, Servlets, JSP, JDBC, JNDI,JMS

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Framework : Struts 1.1/1.2, Ant, Log4, JUnit,EasyMock,StrutsTestCase,Hibernate3.0,Spring1.2,
JSF1.2, X-doclet1.2,Midlegen2.1,Yantra 7.11
Scripting Languages : HTML, JavaScript,Ajax,Ruby
RDBMS : Oracle8i/9i/10g, Sybase
IDE : RAD6.0, WSAD5.0/5.1,Eclipse2.1/3.0, JDeveloper9.0,MyEclipse5.1,Eclipse-europa
Methodology : OOA/OOD,Agile,RUP
Design Tools : Rational Rose, Visio, Visual UML,Erwin
OS : Windows 2000, XP, Unix,Linux
Tools : XMLBuddy,Quest Toad, PL/SQL Developer 6.0,DBVisualizer,JProbe,Load runner

EDUCATION:
Bachelor of Engineering (Electronics and Communications) with Honors from SDDIET ,Chandigarh, India

PROFESSIONAL EXPERIENCE:
Gap Inc. Direct,Groveport ,OH Feb. 2011-March 2012
Project : Brick&Click(OMS)
Architect

Gap Inc. Direct extends Gap, Banana Republic, Old Navy and Piperlime brands online to offer more styles,
sizes, services and convenience to customers.Brick and Click project is to leverage store inventory to meet
demands of customer.
Responsibilities:
Extensively following Agile practices like TDD,Stories,Stand-up meetings,Retrospectives,Collective code
ownership.
Used Sterlig Commerce Supply Chain Management application (Yantra 7.11) OMS to leverage GAP store
and warehouse business.
Designed dynamic object oriented eCommerce application code with a strong emphasis on J2EE
architectures and patterns.
Created models, component and interface specification documents and validate architecture against
requirements and assumptions.
Designed Web Services to integrate OMS with third party tax calculation vertex services.
Work closely with infrastructure team to implement Oracle RAC in GAP cloud environment.
Resolved high-level functional issues for sourcing GAP inventory from stores and online warehouses as per
stackholders.
Subdivided complex stories, during the design phase, into smaller, more manageable pieces.
Defined code review pattern to ensure consistency in style standards and code quality
Integrated Yantra with LDAP to implement part of security.
Data Modeling using Erwin and ERD diagrams using TOAD
Ant for build files and other similar tasks.
RAD as IDE for designing, creating POC and resolving spikes.
Provided guidance to QA team in automation techniques and performance team to focus on key areas and
find solutions if SLAs do not meet.
Environment: JDKv1.5,RAD, Oracle 10g, Erwin,Visio, JBoss4.2.3, Windows XP Pro, Subversion,
CruiseControl, Emma, Agile ,UML2.0,Ivy,IBM Websphere MQ,TOAD,Loftware V9.

Gap Inc. Direct,Groveport ,OH June 2010-Jan.2011

Project : WFC-Phase2(integration with Kiva robots)(nWMS)
Architect

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Gap Inc. Direct extends Gap, Banana Republic, Old Navy and Piperlime brands online to offer more styles,
sizes, services and convenience to customers.WFC project is to integrate the nWms sytem with KIVA in order to
speed the movement of merchandise around the warehouse floor,bringing items on movable shelves to
stationary order pickers in a just-in-time fashion.
Responsibilities:
Extensively following Agile practices like TDD,Stories,Stand-up meetings,Retrospectives,Collective code
ownership.
Used Sterlig Commerce Supply Chain Management application (Yantra 7.11) nWMS to leverage GAP
warehouse business.
Developed and maintained dynamic object oriented eCommerce application code with a strong emphasis
on J2EE architectures and patterns.
Created models, component and interface specification documents and validate architecture against
requirements and assumptions.
Designed and finalised XMLS to interact with KIVA robotic software system.
Subdivided complex stories, during the design phase, into smaller, more manageable pieces.
Defined code review pattern to ensure consistency in style standards and code quality
Integrated Yantra with LDAP to implement part of security.
Data Modeling using Erwin and ERD diagrams using TOAD
Ant for build files and other similar tasks.
RAD as IDE for designing, creating POC and resolving spikes.
Provided guidance to QA team in automation techniques and performance team to focus on key areas and
find solutions if SLAs do not meet.
Environment: JDKv1.5,RAD, Oracle 10g, Erwin,Visio, JBoss4.2.3, Windows XP Pro, Subversion,
CruiseControl, Emma, Agile ,UML2.0,Ivy,IBM Websphere MQ V6,TOAD,Loftware V9.

Gap Inc. Direct,Groveport ,OH Dec. 2008-May 2011

Project : WFC-Phase1(integration with Kiva robots)(nWMS)
Lead Programmer

Gap Inc. Direct extends Gap, Banana Republic, Old Navy and Piperlime brands online to offer more styles,
sizes, services and convenience to customers.WFC project is to integrate the nWms sytem with KIVA in order to
speed the movement of merchandise around the warehouse floor,bringing items on movable shelves to
stationary order pickers in a just-in-time fashion.
Responsibilities:
Extensively following Agile practices like TDD,Stories,Stand-up meetings,Retrospectives,Collective code
ownership.
Used Sterlig Commerce Supply Chain Management application (Yantra 7.11) nWMS to leverage GAP
warehouse business.
Developed and maintained dynamic object oriented eCommerce application code with a strong emphasis
on J2EE architectures and patterns.
Created models, component and interface specification documents and validate architecture against
requirements and assumptions.
Designed and finalised XMLs to interact with KIVA robotic software system.
Subdivided complex stories, during the design phase, into smaller, more manageable pieces.
Defined code review pattern to ensure consistency in style standards and code quality
Integrated Yantra with LDAP to implement part of security.
Data Modeling using Erwin and ERD diagrams using TOAD
Ant for build files and other similar tasks.
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 RAD as IDE for designing, creating POC and resolving spikes.
Provided guidance to QA team in automation techniques and performance team to focus on key areas and
find solutions if SLAs do not meet.
Environment: JDKv1.5,Eclipse-europa , Oracle 10g,Visio, JBoss4.2.3, Windows XP Pro, Subversion,
CruiseControl, Emma, Agile ,UML2.0,Ivy,IBM Websphere MQ V6,TOAD,Loftware V9.

Nationwide Finance,Columbus,OH Oct. 2007-Dec.2008

Project : Loans
Lead Java/J2EE Programmer

Nationwide Financial offer customers innovative protection, accumulation and wealth transfer solutions to help
them meet their financial needs throughout their lifetimes.Loans project is to assist participants from both
private and public sector to take a loan against their 401K plan. Also,through this web application
administrators can approve or reject the loan online .
Responsibilities:
Followed XP Techniques for Development like Test First.
Extensively following Agile methodologies like daily scrum meetings,Xplanner
Used MVC2 architecture (Jakarta Struts 1.1 framework) for Web tier
Used Junit for Unit Testing .
Followed the Test First Approach and got a code coverage of 80%
Ant for build files and other similar tasks.
MyEclipse5.1 as IDE and Tomcat for deploying and testing the application.
Used Log4J for logging mechanism.
Used Commons Logging to provide simple logging interface
Spring for DAO Support and dependency injection.
Used EasyMock for testing Struts Action classes.
Used Emma (Eclemma eclipse plugin) for calculating code coverage
Used Strutss tiles for header and left navigation bar.
Used AJAX for autocomplete functionality.
Server side validation using struts validator.
Client side validation using Jquery validation framework.
Used DHTMLX javascript toolkit for cobobox implementation.
Environment: JDKv1.4, Struts 1.1, MyEclipse5.1, Oracle 9i DB, JUNIT, Tomcat, Spring1.2, Windows XP Pro,
Subversion, CruiseControl, Emma, EasyMock, Agile ,UML2.0, Jquery,Jalopy,AJAX,DHTMLX

Nationwide Finance,Columbus,OH Jan. 2007-Oct. 2007

Project : Refunds
SR. Java/J2EE Programmer

Nationwide Financial offer customers innovative protection, accumulation and wealth transfer solutions to help
them meet their financial needs throughout their lifetimes.This project involved development of web
application through which application administrators, can submit withdrawal requests for excees contribution
done by 401K electronically . The implementation is done based on (Model-View-Controller) MVC
architecture.

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Responsibilities:
Used MVC2 architecture (Jakarta Struts 1.2 framework) for Web tier
Used Junit for Unit Testing .
Ant for build files and other similar tasks.
RAD6.0 as IDE and WebSphere for deploying and testing the application.
Used Log4J for logging mechanism.
Used Commons Logging to provide simple logging interface
Spring for DAO Support and dependency injection.
Used iBatis for mapping SQL queries to POJOs(ORM mapping tool)
Used Nationwide custom framework for testing Struts Action classes.
Used JCoverage for calculating code coverage
Environment: JDKv1.4, Struts 1.2, RAD6.0, Oracle 9i DB,iBatis2.3, JUNIT, WebSphere 6.0, Spring1.2.6,
Windows XP Pro, Harvest, CruiseControl, JCoverage, Agile ,UML2.0, JavaScript.

Citi Bank,Cincinnati,OH. Feb. 2006-Dec.2006

Sr. Java/J2EE Programmer

This project involved development of the web application meant for the intranet of Citi Bank. It involved doing
custom and user specific searches for resources such as books, employees database etc.
Responsibilities:
Created JSPs which would be used for presentation layer.
Struts was used as a MVC frameowrk.
Writing Junit tests to ensure integrity of the code procedures..
Created Ant targets for building the code.
RAD6.0 as IDE and WebSphere for deploying and testing the application.
Worked extensively on implementing different design patters especially J2EE patterns.
Used Log4J for logging mechanism.
Used Commons Logging to provide simple logging interface
Spring for DAO Support.
Used StrutsTestCase for testing Struts Action classes.
Used JCoverage for calculating code coverage
Used Hibernate as O/R Mapping tool.
Used Middlegen to generate mapping files in Hibernate
Environment: Java4,Struts 1.2, RAD6.0, Oracle 9i DB, JUNIT,Hibernate3.0, WebSphere 6.0, Spring,Windows
XP Pro, CVS,CruiseControl,JCoverage,StrutsTestCase, JDBC,JNDI,Agile,UML2.0,JavaScript PL/SQL developer.

Infoace Communication Pvt. Ltd. , Chandigarh , India. Dec.2005-Feb.2006

Java Developer
Project:United Insurance

United Insurance company provides its customers with online Portfolio Management capabilities. The main
purpose of the project was to give the user easy navigation and statistical data analysis of the Portfolio. The
application was primarily developed using J2EE (JSP, Servlet, XML) technology. The Portfolio module consists
of Asset Allocation, Portfolio Management, Asset History and Projectable Cash flow. Implementation was done
based on (Model-View-Controller) MVC architecture.
Responsibilities:
Involved in Development, Unit testing and Integration of the project.

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 Responsible for the Portfolio module of United Insurance online.
Fully responsible for Development, Implementation, Quality Assurance, and Maintenance. The product is
positioned as a disruptive technology by providing a graphical solution that is less expensive, more reliable,
and more convenient than existing solutions.
Used EJB for pooling the data to and fro from the database.
Built Model classes for Portfolio module. Written business classes for business logic.
Developed JSPs and used JChart API which is used for getting required data to show in the separate
graphical format.
Write sql queries and stored procedures in Oracle 8i.
Write JUnit test cases for business classes, and prepared code documentation for future reference and
upgrades.
Environment: Java,EJB, J2EE (Servlets 2.3, JSP 2.0),XML, Xerces, HTML, Javascript, Oracle, JDeveloper,
WebLogic, JUnit,Windows 2000.

Infoace Communication Pvt. Ltd. , Chandigarh , India. June2005-Nov.2005

Java Developer
Project:NIIT

The purpose of the task management system is to create and manage tasks including projects for the entire
organization. Task Management System centralizes the management of tasks and projects, and tracks task
completion, billing and profitability. This will allow the clients and development teams to seamlessly manage
various project tasks, as well as bugs and change requests directly through out the system, than have to manage
through another interface.
Responsibilities:
Involved in the development of JSP/Servlets .
Developed different modules using Servlets, JDBC, JNDI, and Java Mail.
Designed and implemented the rules of Business Logic using Enterprise Java Beans.
Designed JSP pages and developed several custom tags.
Used Java Mail for sending required mails in the system and used JNDI for registering and locating java
objects.
Interacted with database by using JDBC and java.sql package.
Extensively developed stored procedures and triggers using SQL and PL/SQL.
Responsible for deploying the entire application on WebLogic Server.
Used JUnit for writing several test cases and extensively involved in the testing of entire application in
various environments.
Managed the documentation and coding using CVS, a source code control system.
Environment: Java, J2EE, EJB, JSP, Java Script, Servlets, JDBC, JMS, JNDI, UML,XML, JUNIT, HTML,
ConcurrentVersionSystem(CVS),WebLogic,Eclipse,UNIXandWindows.