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Section-A (2Marks)
1) What are the characteristics of an effective marketing mix?
2) How can informal communication among various departments in an
organization facilitate the marketing function?
3) Why should a company attempt to emotionally engage its customers
Section –B (8 Marks)
35. Does a consumer play the same role in every purchase process?
Explain the dynamics of consumer roles in the decision making
process?
36.What is customer portfolio, and how can it be managed effectively?
37.The consumer’s attitude towards a product plays an important role in
the evaluation of alternatives. Explain.
38.What are the characteristics of habitual problem solving by
consumers? What strategies should a marketer adopt for such products
where consumers exhibit habit forming behavior?
39.Describe the relationship between consumer loyalty and profitability?