chapter one

Detailed assessment & planning

Presentation Title UBMM 1011

My presentation
SUNdescription
ZIS ART OF WAR AND BUSINESS STRATEGIES
add your description here
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 Bing

Soldier
(Employee)

Military Troop
(Management Team)

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 Conduct War
(Competition)

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 Art of War
(Business & Marketing Plan)
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 Weapons
(Resources, Advanced Technology)
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 Guo
Country

Corporate
Business
Nation

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 Di
Enemies

Bankers

Competitors

Customers

Corporate
Suppliers

Substitutes

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No Permanent Friends & No Permanent Enemy

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 chapter one
Detailed assessment & planning

Presentation Title UBMM 1011

My presentation
SUNdescription
ZIS ART OF WAR AND BUSINESS STRATEGIES
add your description here
teecw@utar.edu.my
The conduct of war is a matter of vital importance to the nation
It determines the survival or death of the country

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 It is a matter of life and death
It must be studied and examined thoroughly
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Everything must start with planning
Sun Zi said

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 teecw@utar.edu.my

With thorough and detailed planning, one can win

With less thorough or detailed planning, one cannot win

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How much more certain is defeat when one does not plan at all!
By observing how planning is done, I can predict victory and defeat
 Miao Suan

Planning in the Temple

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Local Agents
Living
Agents

5 kinds of Spies & Inside

Secret agents Agents

Doomed Double
Agents Agents

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 Double
Agents
Local Inside
Agents Agents

Living
Agents

Doomed
Agents

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 Fundamental of Management

Involves defining the organizations objectives or goals, establishing overall strategy

for achieving those goals and developing a comprehensive hierarchy of plans to
integrate and coordinate activities teecw@utar.edu.my
34,500 restaurants

119 countries Plan to Win

68 million customers everyday

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1. Planning establishes coordinated efforts
2. Planning reduces uncertainty
3. Planning reduces overlapping and wasteful activities

4. Planning establishes the goals or standards that facilitate control

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Generalship of Commander

Moral Influence Law & Doctrine

Weather Terrain

Five Factors Theory

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 Compare them against (those of the enemy) so as to understand the changing
conditions and circumstances and to assess the chances of victory.

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Moral influence
Refers to measures and policies that align the people with the sovereign
so as to be in complete agreement and harmony with each other.

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In this way, the people will be prepared to co-exist with as well as die
for the sovereign without any fear of dangers

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Individual
A leader, moral will be the invisible action which reflects his/her
kindness, helpful and concern to their followers

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 He joined General Electric in 1960.
He was Chairman and CEO of General
Electric between 1981 and 2001.
During his tenure at GE, the company's value
rose 4000%.

In 1999 he was named as "Manager of the Century" by Fortune magazine.

At the end of 2004, GE as the most valuable company in the world.
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 Retirement Plan
$8 million a year

Salary of $4 million a year

$80,000 Rental Fees per month
Free food and wine
$300,000 entertainment fees per month
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 ()
Founder of Panasonic

He began the Panasonics journey by inventing a two-socket light fixture

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In the late 1980s, Matsushitas revenues hit a whopping $42 billion
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Employees were the assets for company
We have to concern them first
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Business
The foundation of the business was how you produce or provide
the ethics products or services to the consumers

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Ethics Brand Business

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 Chinese Milk Scandal Incident 2008

China reported that an estimated 300,000 victims with six infants were dying
from kidney stones and other kidney damage

It was an estimated 54,000 babies being hospitalized

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Some of the companies tend to used low quality or illegal reuse material for
the purpose of reducing the cost to get more profits. This was initiation for
companys ethics issue

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