ONLINE VIDEO

LOOK WHOS
WATCHING NOW
A SNAPSHOT OF HOW CONSUMERS
INTERACT WITH ONLINE VIDEO
CONTENT AND ADVERTISING

adroitdigital.com
 Contents

Introduction 3
Objectives & Methodology 4
Major Findings 5
Demographics 6
Survey 7
Conclusion 18
About Adroit Digital 19
Contact Us 19

adroitdigital.com ONLINE VIDEO

Introduction

On August 1, 1981, MTV aired its first video, The Buggles Video Killed the Radio Star.
Fast-forward to 2014 and radio is still very much alive and well, although it has transformed.
Interestingly, both radio and video (broadcast/cable television) are currently undergoing
what some might call radical changes.

Digital entrepreneurs and the rapid consumer adoption of new technologies have driven
both of these advertising mainstays onto the Internet, and not by their choice. Radio and
the music publishing industry saw the first shot come across their bow with Napster.
Broadcast and cable TV now have a similar situation on their hands with the likes of Aereo
and other innovative content providers and over-the-top (OTT) devices. The impact of this
shift is so profound that the United States Supreme Court will soon rule on how copyright
protected video content can be distributed. This represents a potentially major blow to
broadcastersspecifically related to their revenue stream from royalties, distribution fees,
and advertising. However, this may turn out to be a major win for consumers. They will find
themselves squarely in the drivers seat when it comes to what, when, and where theyll
consume their audio and video content, including how theyll pay for it and the amount of
advertising to which they choose to be exposed.

In this shifting landscape, where does this leave broadcasters/content providers and the
advertisers that depend on them to reach their audiences? The good news for advertisers is
video consumption is on the rise. Much like video didnt kill the radio star, online/on-demand
video wont kill network television or the distribution networks (cable, satellite, and local
affiliates) that deliver their content. According to eMarketers recent report on US media
consumption, overall daily media consumption has risen over 20% from 2010 to 2014. When
the focus is narrowed to video only, the story is more dramatic. While TV consumption has
grown slightly over 1% in the same period, digital video consumption (online and mobile)
has increased over 900%* (this with the caveat that the starting data point is very small).

According to eMarketer, Americans own more devices than ever before, and they are
spending increasing amounts of time with them collectively.* These devices have opened
up an entirely new space for simultaneous media usage.

From an overall major media perspective, this all becomes a game of dollars and cents. Who
will win the race is far from being determined. But these changes will have a lasting effect on
advertisers and how they approach reaching audiences through various video channels
across multiple screens, all enabled by new technologies.

adroitdigital.com ONLINE VIDEO 3

Objectives & To gain insight into how consumers view online video content and advertising
Methodology versus broadcast television, Adroit Digital conducted a study to ask viewers how
they approach video consumption and their thoughts on video advertising. The
insights gained in the survey are meant to assist agencies and brands in evaluating
how their current video strategy and offering align with how consumers watch
video content in the multi-screen universe.

The study was fielded from April 17 through April 21, 2014. The survey targeted a
random sample of United States consumers who self-identified as 18 years of age
or older and owning a television, smartphone, and personal computer or laptop.
The study garnered 2,000 completed surveys.

adroitdigital.com ONLINE VIDEO 4

 Major Findings
63% of our respondents said that if an online provider
could satisfy their broadcast TV viewing needs, they
would cancel their cable subscription. Men appear to
be more likely to cut the cord than women, 67%
compared to 57% respectively. 66% of 1824-year-olds
would cut the cable cord. This number decreases with
those 45 and over at 51%.
68% of all viewers surveyed are consuming video
content from YouTube; 51% are consuming video
content from live television broadcasts, and, almost
equal to TV, 49% are consuming video content from
Netflix. Women are bigger Netflix viewers than men,
56% to 43% respectively.
59% of all respondents believe their TV set is transforming
into an overgrown monitor for their self-selected
content viewing. Men and young adults have a stronger
belief in this transformation than do women or older
adults. 69% of men believe their TV is becoming more
like a monitor for self-selected programming compared
to 51% of women. 63% of those 1824 believe the same.
It is only in the 45+ age group that the minority, 47%,
holds this belief.
36% of all respondents indicated that more than half of
their video consumption is on-demand as opposed to
live broadcast television. 13% of all respondents watch
more than 75% of their video content on-demand. 35%
of 1824-year-olds compared to 32% of those 45 and
over are consuming more than half of their video
consumption from an on-demand source.
28% of respondents indicated they consume 15 or more
hours of streaming video content through a game
console or web TV device weekly. When it comes to
power-watchers (those watching 15 hours or more of
streaming video content per week), those ages 3544
are the largest consumers of streamed video at 33%.
adroitdigital.com
68% of respondents would be more influenced by a
short video than a text-based ad when seeking new
product information. 70% of men compared to 64% of
women, and 72% of those 1824 compared to 62% of
those 45 and over, would be more influenced by a short
video compared to a static or text-based piece of
content.
51% of all respondents indicated when watching a
30-minute recorded or on-demand program that they
are more likely to watch the entire program including
commercials than not.
56% of all respondents indicated they skip online video
ads most of the time. However, 20% dont skip online
video ads most of the time. 24% let the online video ad
content determine if they would skip the ad.
75% of our respondents indicated that there is someone
else in their home accessing video content at the same
time they are via different devices oftentimes or
sometimes. 30% indicated there are often others
viewing at the same time they are.
46% of respondents indicated 15 seconds or under as
the optimal length for a video advertisement. 35%
indicated the optimal length to be 16 to 30 seconds.
The minority, 19%, believed 31 seconds or over was the
optimal length.
ONLINE VIDEO 5
 Demographics

Gender

14%
43% 57%
34%
Male
Female
15%
1824
2534
3544
45+
N 77%

AGE 37%
4%
34%
70% 68%
14%
Women 56%

34%
Male 51% 10%
49%
Female 30%
1824
15%
Men 43%

2534
30% 3544 1824 Less t
1824 16%
45+ 25%
Women 32%

2534 1 to 10
Men 28%

22% 35+ 5%
3544 MEN 25% 10 to 3
45+ WOMEN 38% More
37% 3544 35%

30%
37%
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1824 16% Base: n=2,000 Sums may not equal 100 due to rounding

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1 to 10 minutes
MEN 25% adroitdigital.com 10 to 30 minutes Less than 1 minute ONLINE VIDEO 6
1824
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TO TV OR NOT TV, THAT IS THE 28% of respondents indicated they consume

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1fifteen
to 10 minutes
or more hours a weekMore than 30 minutes

he r
QUESTION of streaming

W
video content through a game console or
How many hours do you spend per week web TV device.
consuming online or streamed video content
Men are more likely than women to
through a game console or web TV device
consume between five and fifteen hours
(Apple, Roku, Chromecast)? weekly of streaming content, 38% to 35%
14%
43% 57% respectively.
34%
When49% 51% (those
it comes to power-watchers
Male

40%
05
Female
35% watching 15 hours or more of streaming
video) by age group, those ages 3544 areWatch in
the largest weekly consumers of streamedentirety
Men 38%
515 Women 35% 37%
15% video at 33%. Both the youngest respondents,Skip through
ads
1530 17% ages 1824, and the oldest respondents, age
1824
1824/45+ 24% 3544 33% 45 and over, fell on the lower end of the
30+ 11% power-watcher scale at 24% each. 2534
45+ 53%
3544
It appears all eyes are on streaming video. 45+
77% The question is, are advertisers keeping
their eyes on the ball?

24% 56% 37%

68%
IS BROADCAST TV READY TO
70% SHARE THE SPOTLIGHT?
Women 56%

Most of the time I skip it

From which sources do time
Most of the youIconsume
dont skip it
51% video content? 10%
Depends on the ad
49%
30% may be well-advised to spread their video
Advertisers
advertising dollars outside of live1824 64% broadcasts.
television
Men 43%

3544 50%

30%20% 24%
68% of all viewers surveyed are consuming video
2534
Less tha
content from YouTube; 182451%
16%are consuming video
25%
Women 32%

content from live 35+

television broadcasts; and 49% are 1 to 10 m
Men 28%

22% 5%
consuming video content MEN from
25% Netflix. 10 to 30
WOMEN 38% More th
Men and women select video content from different
3544 35%
sources. They both indicated approximately the same
level of consumption for live television. 30%
30% when it comes to Netflix and DVR content,
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20%
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12pm4pm
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30% respectively.70%
Liv

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Less than content
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k

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37% With
or fam

adroitdigital.com ONLINE VIDEO 7

 1824
2534
3544
45+

37%
ITS ALL ABOUT TIMING
How long do you spend watching any one piece
70% 68%
of video content on average?
Women 56%

51% 10%
49%
30%
Men 43%

30% Less than 1 mi

1824 16%
25%
Women 32%

1 to 10 minute
Men 28%

22% 35+ 5%
MEN 25% 10 to 30 minu
WOMEN 38% More than 30
3544 35%

30%
30%
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When it comes to how long a viewer will watch any one piece of
video content, the answer seems unclear for advertisers as to what
should be the optimal length for engagement.

Our survey respondents indicated a fairly even spread across how

long varying lengths of video content hold their attention. The
49%
majority of all 51%
respondents were split into thirds across categories
40%

05 35% from 1 minute to more than 30 minutes. The minority, 10%, stop
viewing in less than one minute. Watch in
Men 38% entirety
515 Women 35% 37%
Women are more likely than men to consume one Skip through
piece of video
ads
1530 17% content for more than 30 minutes with 38% compared to 25%.
1824/45+ 24% 3544 33%
30+ 11% 1824-year-olds indicated the greatest likelihood to tune45+out
53%in
under sixty seconds at 16%. This number drops to 5% in those 35
years of age and older.

Those respondents 3544 seem to have the greatest interest in

staying tuned in. 35% of this group indicated on average they will
24% 56%
watch a single piece of video content for more than 30 minutes.

Base: n=2,000 Sums may not equal 100 due to rounding

adroitdigital.com Most of the time I skip it ONLINE VIDEO 8

Most of the time I dont skip it
 s
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THE AUDIENCE IS SPLIT

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Are you more likely to watch 25%
a 1824 16% Less than 1 minute

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1 to

(ApWeb
30-minute recorded/on-demand22% show
Men 28%
35+ 5%

k
1 to 10 minutes

her
in its entirety including ads, or are 49% 51% MEN 25% 10 t

40%
05 you more likely to skip35%
through ads WOMEN 38% Mo
Watch in
and watch the recording in segments?
Men 38%
3544 35%
entirety
515 37%
For all the conjecture that no one watches
Women 35%
30%
Skip through
ads
1530 17% our respondents seem
commercials anymore,
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When asked if our respondents watch commercials or

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skip them while viewing a recorded/on-demand 05 show, 35%10 to 30 minutes
Liv

the majority, 51%, said they watch the show in its Less than 1 minute
(ApWeb

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k

1 to 10 minutes More than 30 minutes

her

entirety, including commercials. 515 Women 35% 37%

24%
The only group that indicated they skip ads1530
the
56% 17%
majority of the time are those aged 45 and over, at 1824/45+ 24% 3544 33%
53%. 30+ 11%
Most of the time I skip it
Most of the time I dont skip it
JUST SKIP IT 49%on the ad 51%
Depends
40%

05 35% 24%
If given the option to skip anMenInternet 1824 64%
56%Watch in
38% entirety
35% it?37%
515video ad, how often do youWomenskip 3544 50%
Skip through
1530When20%
2534 24% ads
it comes to online17%
video ads, our respondents
appear to be more willing
1824/45+to bypass3544
24% 33%than they
an ad Most of the
11%
30+are with recorded/on-demand content. 45+ 53%Most of the

Depends o
56% of all respondents indicated they skip online
video ads most of the time. However, 20% dont skip
online video ads most of the time.
3544

1824-year-olds are24% most likely to skip online video 20% 2534 24%

ads most of the time, 64%, and those age 35-44 are
56%
40%

least likely to skip online 13%

8am12pm video ads most of the time
at 50%.
12pm4pm 20% 30% 70%
Adults 2534 are the age group least likely to skip Most of the time I skip it
video ads most of the time at 24%. 30%
online4pm8pm Most of the time I dont skip it
By myself
Depends on the ad
8pm12am 37% With friends
or family
1824 64%
40%

8am12pm 13%
3544 50%
20% 12pm4pm
2534 24%
20%
Base: n=2,000 Sums may not equal 100 due to rounding
4pm8pm 30%
adroitdigital.com 8pm12am 37%
ONLINE VIDEO 9
 56% 3544 50%

20% 2534 24%

Most of the time I skip it

Most of the time I dont skip it
Depends on the ad
LET THE VIEWING BEGIN
1824 64%
What time of day are you 3544 50%
most likely to consume video
20% 2534 24%

40%
content? 8am12pm 13%
When asked what time of day our respondents 12pm4pm 20% 30
are most likely to consume video content,
over two-thirds, 67%, said they are most likely to 4pm8pm 30%
consume video content from 4pm to 12am.40% 8pm12am 37%

8am12pm 13%
ONE IS THE LONELIEST
12pm4pm NUMBER20% 30% 70%
30%
4pm8pm Are you more likely to be
By myself
consuming video content by
8pm12am 37% such
yourself or with others With friends
or family
as friends or family?
37%
Viewing video content seems to be a 50%
one-man or one-woman show. 45%

70% of our respondents usually consume

Men 32%

video content by themselves. 30% like to

share their video moments with friends or
family.
30%
27%

37% 63%
Women

50%
16%
45%
9%
Men 32%

30%
s

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me
27%

Rar

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eti
ent

No Yes
Som
Women

Of t

16%
MEN 67%
9%
WOMEN 57%

50%1824 66%
3544 41%
45+ 42%
MEN 41%

45+ 51%
2534 39%

1824 36%
WOMEN 45%
s

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35% Base: n=2,000

ent

33% 33%
Sums may not equal 100 due to rounding
Som
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31% 31%
32%
adroitdigital.com ONLINE VIDEO 10
41% 59%
 20%

HOME ALONE?

Online media Are there other people in your home

accessing video content at the same

consumption time you are from different devices?

40%
8am12pm 13%

is driving
When it comes to a multi-screen, multi-room viewing
12pm4pm
household, are there 20%
several video screens running at
any given time?

advertisers 30%
4pm8pm
75% of our respondents indicated that there is someone
8pm12am 37%
toward
else in their home accessing video content at the same
time they are via different devices sometimes or
oftentimes. 30% indicated there are often others

video ads viewing at the same time.

It appears men are more likely to have viewing

companions in the house compared to women, 32%
and 27% respectively.

50%
45%
Men 32%

30%
27%
Women

16%

9%
s

ely

ver
ime

me

Rar

Ne
eti
ent
Som
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50%
Base: n=2,000 Sums may not equal 100 due to rounding
3544 41%
MEN 41%
2534 39%

24 36%
N 45%

adroitdigital.com ONLINE VIDEO 11

 30%
By myself
8pm12am 37% With friends
or family

CABLE CAN GO
If you could have all your broadcast TV needs
satisfied with an online provider like Aereo/ 37% 63%
SkitterTV/NimbleTV,
50% would you cancel your
45%
cable subscription?

The worlds of video and broadcast TV are rapidly evolving. With

Men 32%

more viewing options being introduced to consumers every day,

the need for a cable subscription for viewing may become much
less of a priority.
30%
27%

63% of our respondents said if their broadcast TV needs could be

satisfied by an online provider, they would cancel their cable No Yes
Women

subscription. 16%

Men appear to be more likely to cut MEN 67%

9%the cord than women, 67%
compared to 57% respectively. WOMEN 57%
1824 66%
Its possible our youngest respondents, 1824, are more likely 45+ 51%
than our oldest respondents, 45 and over, to view cable as less
of a priority. 66% of 1824-year-olds would cancel their cable.
s

ely

ver
ime

me

Rar

This number decreases with those 45 and over at 51%.

Ne
eti
ent
Som
Of t

41% 59%
50% Yes
3544 41%
45+ 42%
MEN 41%
2534 39%

No
1824 36%
WOMEN 45%

35%
33% 33%
31% 31%
32%

21% MEN 69%

WOMEN 51%
1824 63%
45+ 47%
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adroitdigital.com ONLINE VIDEO 12

 16%

Wo
MEN 67%
9%
WOMEN 57%
1824 66%
s 45+ 51%

ely

ver
WHATS WITH THE BIG MONITOR ON
ime

me

Rar

Ne
THE WALL?
e ti
e nt
S om
Of t

Do you believe your main TV is transforming

into a monitor for the content you 41% 59%
self-select to view from an online or web
50% device?
enabled Yes

3544 41%
45+ 42%
MEN 41%
2534 39%

No
1824 36%

With the advent of on-demand programming and over-the-

WOMEN 45%

top (OTT) options like video-from-web ready TVs, web TV

boxes, and game
35%consoles, the viewer is almost completely
33%
in control. The only content holdout has been33%
the major
31% 31%
networks, and Aereo is currently challenging them.
32%
Of all of our respondents, 59% believe their TV set is
21% for the content they choose
becoming more like a monitor MEN 69%
to watch, as opposed to linear TV. WOMEN 51%
1824 63%
Men and young adults have a stronger belief in this 45+ 47%
transformation than do women or older adults. 69% of men
view their TV as a monitor compared to 51% of women. 63%
of those 1824 believe the same. It is only in the 45+ age
group that the minority holds this belief at 47%.
uty

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Foo
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6%

46%
13%

1 to 15 seconds
16 to 30 seconds
31 seconds to 1 minute
More than 1 minute
35%

adroitdigital.com ONLINE VIDEO 13

 WHERE TO TUNE IN
In what content categories are you
most likely to respond to online
50% Online video
37% 63%
video
45% ads?
is increasing
overall
The odds appear to be in favor of advertisers taking
advantage of video ad units.
Men 32%

When asked in which content category our respondents

were most likely to respond to an online video ad, there
30% media
consumption
doesnt appear to be a clear-cut content champion.
27%

No Yes
Women

The top categories, overall by a narrow margin, are

health and16%
fitness, 35%; tied for the second spot are
sports and outdoors along with news and current MEN 67%
events, 33%; and9%
third, fashion and beauty, 32%. WOMEN 57%
1824 66%
Tops across the sexes and ages are for men, sports and
45+ 51%
outdoors, 41%; women, fashion and beauty, 45%; 1824,
sports and outdoors, 36%; 2534, health and fitness,
s

ely

ver
ime

me

39%; and with those 3544 and 45 and older, it is news

Rar

Ne
eti
ent

and current events, at 41% and 42% respectively.

Som
Of t

41% 59%
50% Yes
3544 41%
45+ 42%
MEN 41%
2534 39%

No
1824 36%
WOMEN 45%

35%
33% 33%
31% 31%
32%

21% MEN 69%

WOMEN 51%
1824 63%
45+ 47%
uty

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adroitdigital.com ONLINE VIDEO 14

 Lif
c
n
ou
WOMEN 51%

to
and
and

da

and
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and
1824 63%

Foo
alth
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45+ 47%

r ts

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60 SECONDS IS A LONG TIME

and
a

Foo
alth
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ws
hio
46%

r ts

Ne
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13%
Fas

Sp o
To be effective, what is the optimal
length of a video ad?

If advertisers want their video ads to leave viewers

with a positive brand experience, less may be more.
1 to 15 secon
When asked what the optimal length6%is for a video
16 to 30 sec
ad, 46% of respondents indicated 15 seconds or
under is the answer. 35% indicated the optimal 31 seconds t
length to be 16 to13%
30 seconds. The minority, 19%,
46% More than 1
felt 31 seconds or over was the optimal length. 35%

1 to 15 seconds
16 to 30 seconds
31 seconds to 1 minute
More than 1 minute
35% 36% 64% 32%
Video content
Text content

MEN 69%
WOMEN 59%
1824 68%
45+ 58%
36% 64% 32% 68%
Video content Short video
Text content Text conten

MEN 69%
WOMEN 59%
1824 68%
50%
45+ 58%

Video content marketing

1824 35%

has become an increasingly

36%

high priority for businesses**

28%
45+ 32%

23%
Base: n=2,000 Sums may not equal 100 due to rounding
50%

adroitdigital.com 13% ONLINE VIDEO 15

5%
 31% 31% 13% 35%
32%

uty

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When youre searching for how-to information,
35% 36% 64%
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46%
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Traditionally, when searching for information on how to accomplish a
45+ 58%
task or find instructions, it has been a text-based search dating back to
36%video seems
the library and, until recently, the text-based web. Online 64% 32%
to have changed something very old into something new.
1 to 15 secondsVideo content
Text content
6%of all respondents go to a video source to find how-to information
64% 16 to 30 seconds
as opposed to a text-based approach. 31 seconds to 1 minute

Men seem to be35%

more visual 46%
than women, with 69% compared to 59%
More than 1 minute MEN 69%

13% being more likely to use a video source for how-to. Those 1824
WOMEN 59%
1824 68%
compared to those 45 and older are also more likely to choose a video 50%
45+ 58%
at 68% compared to 58%.

1824 35%
1 to 15 seconds 36%
16 to 30 seconds
31 seconds to 1 minute 28%

45+ 32%
VIDEO IS THE WAY More than 1 minute 23%
35% 36% 64% 32% 68%
When seeking out new product information,
Video50%
content Short video
would you be more influenced by a short video
Text content 13% Text content
(15 seconds) or a text-based piece of content?
1824 35%

When seeking new product information, the majority of our MEN 36%69% M

respondents, 68%, would be more influenced by a short video than59%

WOMEN WO

by something text-based. 1824 68%

28%
45+ 32%

45+ 58% 45+

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%
100

70% of men compared to 64% of women, and 72% of those 1824 23%
5
51
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26

36% compared to 62% of those 45 and over, would be more influenced by 68%
64% 32%
76

Video
a short video compared to a content
static or text-based piece of content. Short video
Text content 13% Text content

MEN 69% MEN 70%

WOMEN 59% WOMEN 64%
50% 1824 68% 1824 72%
25%

50%

75%

45+ 58% 45+ 62%

100
51
0
26
1824 35%

76

36%

Base: n=2,000 Sums may not equal 100 due to rounding Base: n=1,000 Sums may not equal 100 due to rounding
28%
45+ 32%

adroitdigital.com 23% ONLINE VIDEO 16

 ME
WOM
18
45+ 58

IS IT LIVE OR IS IT MEMOREX?
50%
Of all your video consumption, what
percentage is on-demand as opposed to

1824 35%
live broadcast television? 36%
36% of all respondents indicated that more than half of their video
consumption is on-demand as opposed to live broadcast television. 28%

45+ 32%
13% of all respondents watch more than 75% of their video content
23%
on-demand.

In looking across the results by sex and age groups, there seems to
be little difference in the division of broadcast versus on-demand. 13%
One may expect to see a larger delta between those 1824 and
those 45 and over.

35% of 1824-year-olds compared to 32% of those 45 and over are

consuming more than 50% of their video consumption from an

25%

50%

75%

%
on-demand source.

100
51
0
26

76
Americans own more
devices than ever
before, and they are
spending increasing
amounts of time with
them collectively.*
Base: n=1,000
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rounding

adroitdigital.com ONLINE VIDEO 17

Conclusion

Its clear the way viewers are consuming video content is shifting quickly. The phrase video
content in and of itself is a strong indication the worlds of online, broadcast, and cable TV
are on a collision course. What traditionally has been thought of as programming is now just
another form of digital content.

The big collision wont be about the content. It will be about what supports the content
advertising. Currently, US advertisers are spending in excess of $65 billion annually on
television advertising.^ For brands, television advertising is a tried and true formula for
reaching consumers with a known and trusted measurement system established over
decades. In the digital world, it has taken online advertisers slightly over a decade to
effectively market, sell, and measure digital ads to secure digital dollars with a system that
brands understand and accept. Its inevitable there will be dollars traditionally spent on
broadcast and cable that will transition to digital dollars for video content.

This brings to the forefront another termdigital dollars, or advertising dollars. The
shifting eyes and viewing preferences of consumers are going to force television advertisers
to quickly define a unified digital strategy to keep up with viewers. To accommodate this
transition, the division of church and statetraditional and digital advertising strategiesis
going to have to change faster than advertisers will be comfortable doing.

To be successful in this brave new world of digital video content, advertisers and publishers/
broadcasters will have to wade into a quagmire of technology solutions with which they are
more than likely unfamiliar and unequipped to conquer on their own. Simply getting the
inventory supply up and running to be sold efficiently and effectively at a price floor that will
satisfy publishers/broadcasters will be a big feat. Establishing a trusted measurement
system to satisfy advertisers who control the dollars is another looming challenge.

With a world of uncertainty ahead and the rate of change affecting the world of video and
video advertising, one thing is certainthere wont be a dull moment. Agencies, brand
advertisers, broadcasters/publishers, cable systems, and ad tech suppliers all need to fasten
their seatbelts, hold on to one another, and be prepared for the ride of a lifetime. Let the
ride begin.

adroitdigital.com ONLINE VIDEO 18

About Adroit Digital
At Adroit Digital, we believe people move technology,
not the other way around. Our team of programmatic
experts uses human insights, our exclusive data set,
and unmatched media access to intelligently drive
marketing performance. We work hard to delight our
customers every day.

We have offices in New York, Boston, Los Angeles,

Chicago, and San Francisco.

Contact Us
For press inquiries, please contact
Marci Stone, marci@matternow.com
Matter Communications

For sales inquiries, please contact

hello@adroitdigital.com
(855) 6-ADROIT

Sources:
* eMarketer, US Time Spent with Media: The complete eMarketer forecast
for 2014 http://www.emarketer.com/Article/Mobile-Continues-Steal-
Share-of-US-Adults-Daily-Time-Spent-with-Media/1010782

** Karcaewski, T., Content Standard, Online Media Drives Advertisers

Toward Video Ads, May 2014 http://www.skyword.com/contentstandard/
news/online-media-consumption-drives-advertisers-toward-video-ads/

^ Perlberg, Steven. Wall Street Journal, Digital Ad Revenue Skyrockets,

But Still Lags TV. April 10, 2014. http://blogs.wsj.com/cmo/2014/04/10/
internet-ad-revenues-iab/

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