Executive Summary

Jollibee Foods Corporation (also called JFC, and popularly known as Jollibee) is
a Filipino multinational chain of fast food restaurants headquartered in Pasig, Philippines. The
company operates through following business segments: Food Service, Franchising, and
Leasing. The Food Service segment engages in the operations of quick service restaurants and
the manufacture of food products to be sold to Jollibee Group-owned and franchised QSR
outlets. The Franchising segment is involved in the franchising of the Jollibee Group's QSR store
concepts. The Leasing segment leases store sites mainly to the Jollibee Group's independent
franchisees.
With the success of its flagship brand, JFC acquired some of its competitors in the fast
food business in the Philippines and abroad such as Chowking, Greenwich Pizza, Red
Ribbon, Mang Inasal, and Burger King Philippines. As of January 2015, JFC had a total of more
than 3,000 stores worldwide, with system-wide retail sales totaling 82.1 billion pesos for the
fiscal year 2011.

The significance of this research was to provide the basic fundamental and technical
information for the investors of Jollibee Food Corporation. We tried to study the environment
of their company, the people involved, the products and services they offered, their financial
reports and other items of news. We also gathered some data about the price movement of a
security or stock price and use this data to predict its future price movements.

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 Jollibee Foods Corporation
Jollibee is the largest fast food chain in the Philippines, operating a nationwide
network of over 750 stores. A dominant market leader in the Philippines, Jollibee enjoys the
lions share of the local market that is more than all the other multinational brands combined.
The company has also embarked on an aggressive international expansion plan in the USA,
Vietnam, Hong Kong, Saudi Arabia, Qatar and Brunei, firmly establishing itself as a growing
international QSR player.

A company that values family

Jollibee was founded by Tony Tan and his family with its humble beginnings as an Ice
Cream Parlor which later grew into an emerging global brand. At the heart of its success is a
family oriented approach to personnel management, making Jollibee one of the most admired
employers in the region with an Employer of the Year Award from the Personnel Management
Association of the Philippines, Best Employer in the Philippines Award from Hewitt Associated
and a Top 20 Employer in Asia citation from the Asian Wall Street Journal.

Aside from promoting a family oriented work environment, the brands values also
reflect on their advertising and marketing. Jollibee knows their target audience very well: the
traditional family and all communication materials focus on the importance of family values,
making Jollibee the number one family fast food chain in the Philippines and a growing
international QSR player.

A Well-Loved Brand
Customer satisfaction has always been key to Jollibees success. Never losing sight of its
goals, Jollibee has grown to be one of the most recognized and highly preferred brands in the
Philippines. Now the market leader among fast food chains in the Philippines, claiming a market
share that totals to more than half of the entire industry.

Great tasting products and quality systems Jollibees growth is due to its delicious menu
line-up like its superior-tasting Chicken joy, mouth-watering Yumburger and Champ
hamburger, and deliciously satisfying Jollibee Spaghetti ably complemented with creative
marketing programs, and efficient manufacturing and logistics facilities. It is made possible by
well-trained teams that work in a culture of integrity and humility, fun and family-like. Every
Jollibee outlet welcomes customers with a clean and warm in-store environment and friendly
and efficient service.

And it is this tried and tested formula of delivering great-tasting food, adherence to
world class operating standards and the universal appeal of the family values the brand
represents that are driving the expansion of Jollibee both locally and in the overseas market.

Widest store network in the Philippines and an emerging global player Jollibee is the
largest fast food chain in the Philippines, operating a nationwide network of more than 750
stores. A dominant market leader in the Philippines, Jollibee enjoys the lions share of the local

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market that is more than all the other multinational brands combined. The company has also
embarked on an aggressive international expansion plan, and currently has 80 stores outside
the Philippines-USA (26), Vietnam (32), Brunei (11), Jeddah (7), Qatar, Hong Kong, and Kuwait
(1 each), firmly establishing itself as a growing international QSR player.

A Triumph for and of the Filipino and a source of Filipino pride.

Jollibee dedicated its continuous success to the Filipinos who have been there from the
very start. Jollibee is so well-loved every time a new store opens, especially overseas, Filipinos
always form long lines to the store. It is more than home for them. It is a stronghold of heritage
and monument of Filipino pride.

Our Business
Jollibee Foods Corporations (JCF or the Company) core business is the development,
operation and franchising of its quick-service restaurant brands. It offers a wide variety of
affordable and delicious dishes and great tasting food prepared to satisfy customers of all ages
and from all walks of life.

Food quality, service, price-value relationship, store location and ambience, and
efficient operations continue to be critical elements of the Companys success in the quick-
service restaurant industry.

Our Company
Jollibee Foods Corporation (JFC) is the Philippines largest Food Service business and is
continuously expanding its presence in foreign countries. It has a System Wide Sales of P117.9
billion and a Net Income of P5.4 billion in 2014.

JFC has a total store network of 2,951 stores worldwide as of March 31, 2015. In the
Philippines, JFCs store network totals to 2,335: Jollibee brand 869, Greenwich 216, Chowking
419, Red Ribbon 334, Mang Inasal 452, and Burger King 45. Abroad, it operates 616 stores:
Yonghe King 313, Hong Zhuang Yuan 43, and San Pin Wang, 53, all in China, Jollibee 123 (USA
32, Vietnam 60, Brunei 12, Saudi Arabia 10, Qatar 3, Kuwait 3, Singapore 2 and Hong Kong 1),
Chowking 47 (US 19, UAE 20, Qatar 5, Oman 2 and Kuwait 1), Red Ribbon US 34 and Jinja Bar US
3.
JFC also has a 50% share in joint ventures for the following stores: Highlands Coffee
(Philippines, Vietnam) 77, Pho 24 (Vietnam, Indonesia, Philippines, Cambodia, Macau and
Korea) 45, and 12 Sabu (China) 20.

JFC also operates commissaries or manufacturing plants to support the continued

growth of its retail chain. It has 12 commissaries and a distribution center in the Philippines.
Abroad, it has 3 commissaries in China, 3 in the United States and 1 in Vietnam.

JFC is also committed to serve its host communities through socio-civic projects through
the Jollibee Group Foundation. The foundation has focused its work on feeding programs for

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undernourished children in poor communities, developing farmers to become better
entrepreneurs and suppliers of agricultural products and providing disaster relief for calamity-
stricken regions.

Jollibee Foods Corporation has grown brands that bring delightful dining experience to
its customers worldwide, Spreading the joy of eating to everyone.

Mission
To serve great tasting food, bringing the joy of eating to everyone.

Vision
We excel in providing great tasting food that meets local preferences
better than anyone.
We provide superior dining experience, through FSC (Food, Service,
Cleanliness) excellence in every encounter.
We are the most cost efficient restaurant company in our business
segments, allowing us to price at the most popular levels.
Our people are passionate about their work and thrive in a high
performance culture.
We strive to become a model corporate citizen by being relevant to the
communities we serve.
Our brands are either #1 or #2 in each of our market segments.
It is the vision of JFC to become one of the three largest and most profitable restaurant
companies in the world by 2020.

Core Values
Through the years, JFC has formed its foundation from good business practices and
strong core values of customer focus, excellence, respect for individuals, teamwork, spirit of
family and fun, humility to listen and learn, honesty and integrity and frugality. JFC continues its
steadfast commitment in upholding these core values.

Customer Focus
We put our customers satisfaction first. We want everyone who interacts with us to be
happy and to share the joy with those they love.

Excellence
We always strive for excellence in everything we do from our food and service
offering, to the experience we provide in and out of our stores and offices.

Respect for the Individual

We recognize diversity and show consideration towards different cultures and beliefs.

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Teamwork
We work together to achieve our objectives, knowing that we are stronger as a team
than in our solo efforts.

Spirit of Family & Fun

JFC is a place where every employee feels part of the family and experiences a sense of
community and fun that makes work enjoyable.

Humility to Listen & Learn

Regardless of how big we grow, we hold dear to us the openness and humility to
improve ourselves.

Honesty & Integrity

We are upright and fair in how we conduct ourselves and our business. Our partners
and customers can always trust us to deliver on what we promise.

Frugality
People trust us as the stewards of resources in our care and we work hard not to let
them down.

Code of Business Ethics and Business Conduct

The Companys Code of Ethics and Business Conduct is rooted in its strong core values
of honesty, integrity, trust and excellence. The Company endeavors to maintain the highest
standards of business ethics as well as full compliance with all relevant laws, rules and
regulations. As such, it ensures that a system is in place which will enable all stakeholders:
employees, vendors, franchisees, suppliers and other external stakeholders, to submit reports,
complaints, or any other information regarding any fraudulent, illicit or unethical activity in an
anonymous and confidential manner, without fear of reprisal.

The Company observes honesty and integrity in its dealings with all of its stakeholders:
government, customers, business partners, employees and the general public. The Company
conducts its business and performs its duties with uncompromising integrity and
professionalism. The Company considers its franchisees, lessors, suppliers, service providers
and other outside parties as its valued partners in the Companys growth. The Company equally
treats all its customers with respect and courtesy.

The Companys Code of Business Ethics and Code of Discipline have been disseminated
to all directors, senior management and employees and all levels in the Company are
responsible for and required to administer the Code of Business Ethics, including investigating
alleged violations and determining corrective actions.

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Companys Organizational Chart/Group Corporate Structure

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Products
Jollibee is an American-style fast food restaurant with Filipino-influenced dishes
specializing in burgers, spaghetti, chicken and some local Filipino dishes. In the Philippines,
Jollibee serves Coca-Cola products for its beverages; in overseas markets, the chain
serves Pepsi products.
Jollibee's flagship product is its fried chicken, which is branded as Chickenjoy.

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Services
To provide their costumer better satisfaction, they offered the following services:

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Financial Statement Analysis

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 Related News and Recent Developments

Jollibee net income down 10.4% to P4.8B

Philippine Daily Inquirer
February 11, 2016 at 12:18 am
Homegrown fast-food giant Jollibee Foods Corp. saw a 10.4-percent decline in net profit
last year to P4.81 billion as the company embarked on a record global expansion program and
debuted into the mainstream American hamburger market.
JFCs net profit last year was weighed down by P1 billion in short-term costs
associated with information technology upgrade, the increase in network development, the
acquisition of US hamburger chain Smashburger as well as additional supply chain and logistic
costs needed to support growth, JFC chief finance officer Ysmael Baysa explained in a disclosure
to the Philippine Stock Exchange.
For the fourth quarter of 2015 alone, net profit attributable to equity holders of parent
declined by 44.9 percent year-on-year to P948 million.
But excluding the impact of extraordinary costs, JFC estimated that net income would
have increased by 8.2 percent for the fourth quarter year-on-year and by 7.8 percent for the
full year. It estimated that operating income would have grown by 20.9 percent year-on-year in
the fourth quarter and by 4.8 percent for the entire year, excluding extraordinary cost items.
System-wide sales for the fourth quarter grew by 11.8 percent to P36.26 billion, in turn
driven by 6- to 7-percent growth in same stores salesor excluding the impact of newly
opened stores to allow better comparison.
For the whole year, sales rose by 10.9 percent to P130.73 billion. Full-year revenues
went up by 11.2 percent to P100.78 billion.
The group opened 303 new stores last year: 246 in the Philippines, 39 in China, one in
the United States and 17 in Southeast Asia and the Middle East. A total of 57 stores were
opened overseasthe most opened in JFCs history.
The new stores are performing well, particularly those in the Philippines, exceeding their
target sales and return on investments. These are marks of the strong health of the brands and
of JFCs increased organization capability, JFC president Ernesto Tanmantiong said.

- Doris Dumlao-Abadilla

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Jollibee Foods profit rises by 25 pct
Tuesday, 14 Feb 2017
Jollibee Foods Corp: JFC opens 340 stores in 2016, profit rises by 25%. Quarterly net
income attributable 1.75 billion pesos versus 1.07 billion pesos. Q4 operating income rises 62.7
percent to 1.53 billion pesos. Allotting 14 billion pesos capital expenditures in 2017. Look
forward to continued strong profitable growth in the years ahead in the Philippines and abroad.

Jollibee Foods to divest holding in Guangxi San Pin Wang Food and Beverage
Management
Tuesday, 13 Dec 2016
Jollibee Foods Corp -: Co, through unit shall divest its shareholding in Guangxi San Pin
Wang Food and Beverage Management for RMB 90 million.

Jollibee Foods posts Q2 net income 1.66 billion pesos

Tuesday, 9 Aug 2016
Jollibee Foods Corp: Q2 net income 1.66 billion pesos versus 1.41 billion pesos; Q2
system wide retail sale 37.10 billion pesos versus 32.25 billion pesos.

Jollibee Foods signs agreement for JV with Cargill Philippines.

Wednesday, 25 May 2016
Jollibee Foods Corp: Co and Cargill Philippines, Inc., a wholly owned subsidiary of Cargill
Inc. have entered into an agreement. Agreement to build and operate a poultry processing
plant in Santo Tomas, Batangas in Philippines. Cargill and JFC will have a 70% and a 30% stake
respectively in the joint venture. JFC will invest 244.9 million pesos for 30% while Cargill will
invest 571.5 million pesos for 70% of CJPMPI.

Jollibee Foods sales up 14.8 pct and profit up 17.7 pct in Q1

Friday, 13 May 2016
Jollibee Foods Corp: Quarterly system wide retail sales up 14.8 percent to 34.35 billion
pesos. Quarterly net income attributable to equity holders of parent co up 17.7 percent to 1.40
billion pesos. For 2016, co plans to invest 10.4 billion pesos in capital expenditures.

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Technical Analysis

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Summary and Conclusion

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 References

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marketing-strategy-jollibee.html
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https://www.investagrams.com/Stock/JFC
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return.action?t=JBFCF&region=usa&culture=en-US

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