Vous êtes sur la page 1sur 7

Decisions from Experience and the Effect of Rare Events in Risky Choice

Author(s): Ralph Hertwig, Greg Barron, Elke U. Weber, Ido Erev


Reviewed work(s):
Source: Psychological Science, Vol. 15, No. 8 (Aug., 2004), pp. 534-539
Published by: Sage Publications, Inc. on behalf of the Association for Psychological Science
Stable URL: http://www.jstor.org/stable/40064012 .
Accessed: 17/01/2012 16:27

Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at .
http://www.jstor.org/page/info/about/policies/terms.jsp

JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of
content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms
of scholarship. For more information about JSTOR, please contact support@jstor.org.

Sage Publications, Inc. and Association for Psychological Science are collaborating with JSTOR to digitize,
preserve and extend access to Psychological Science.

http://www.jstor.org
PSYCHOLOGICALSCIENCE

Research Article

Decisions From and


Experience
the Effect of Rare Events in

Risky Choice
Ralph Hertwig,1 Greg Barron,2 Elke U. Weber,3 and Ido Erev4

University of Basel, Basel, Switzerland; Harvard University; Columbia University;and Technion,Haifa, Israel

ABSTRACT - When people have access to information sources informationnot easily available to parents- namely,personalexpe-
such as newspaper weather forecasts, drug-package inserts, rience, gatheredacross manypatients,that vaccinationrarelyresults
and mutual-fund brochures, all of which provide convenient in side effects;few doctorshave encounteredone of the unusualcases
descriptions of risky prospects, they can make decisions from in which high fever or seizuresfollow vaccination.If the importance
description. When people must decide whether to back up their assigned to rare events differsas a functionof how one learns about
computer's hard drive, cross a busy street, or go out on a date, their likelihood,then doctorsand patientsmightwell disagreeabout
however, they typically do not have any summary description of whethervaccinationis advised.
the possible outcomes or their likelihoods. For such decisions, Does the impactof rare events on risky decisions depend on how
people can call only on their own encounters with such pros- knowledgeabout their likelihood was obtained?Before addressing
pects, making decisions from experience. Decisions from expe- this question- the focus of this article- we introducethe dominant
rience and decisions from description can lead to dramatically decision-theoreticframework,according to which people evaluate
different choice behavior. In the case of decisions from de- possible outcomesof their decisions in termsof beliefs and values.
scription, people make choices as if they overweight the prob-
ability of rare events, as described by prospect theory. Wefound EXPECTATIONS: FROM PROBABILITIES TO
that in the case of decisions from experience, in contrast, people DECISION WEIGHTS
make choices as if they underweight the probability of rare
events, and we explored the impact of two possible causes of this The fundamentalprinciplesof probabilitywerefirstformulatedin the
underweighting- reliance on relatively small samples of infor- mid-1600s in an exchangeof letters betweenthe Frenchmathemati-
mation and overweighting of recently sampled information. We cians Blaise Pascal and PierreFermat.Dealingwithvariousgambling
conclude with a call for two different theories of risky choice. problems, their epistolary discussion gave rise to the concept of
mathematicalexpectation,which at the time was believed to capture
the basis for rationalchoice. Choosingrationallymeantchoosingthe
Whyare doctorsand patientsoften at odds with one another?Rushed optionwith the higherexpectedvalue (EV),which in modernnotation
office visits, poor interpersonalskills on the part of doctors,and in- is definedas
transigenceon the partof patientsmayall contributeto disagreement
and misunderstandings.Here we focus on another factor that can EV = IpM,
strainthe relationship:Patients'and doctors'decisionsare oftenbased where /?, and %,are the probabilityand the amount of money,
on informationthat, though equivalent in content, comes from dif-
respectively,associatedwith each possible outcome(i = 1, . . . , n) of
ferent sources. Consider,for example, the decision whetherto vac- that option.
cinate a child against diphtheria, tetanus, and pertussis (DTaP).
Despite its elegance, the definitionof rationaldecision makingas
Parents who research the side effects of the DTaP vaccine on the maximizationof expected value ran into difficulty when Nicholas
NationalImmunizationProgramWebsite will find that up to 1 child
Bernoulli,a SwissmathematicianfromBasel, posedthe St. Petersburg
out of 1,000 will develop high fever and about 1 child out of 14,000
paradox. The paradox is that, contraryto expected-value theory,
will experienceseizuresas a resultof immunization.Althoughdoctors
people are willing to pay only relatively small amountsto take a
have these same statistics at their disposal, they also have access to
gamble that is assumed to have an infinite expected value (but see
Jorland's,1987, analysis). To reconcile the theorywith people'sbe-
Address correspondence to Ralph Hertwig, University of Basel, havior,Nicholas'scousin Daniel Bernoulliproposedretainingthe core
Department of Psychology, Missionsstrasse 60/62, 4055 Basel, of expected-valuetheorywhile replacingobjectivemonetaryoutcomes
Switzerland. withthe notionof subjectiveutility.Specifically,he suggestedthatthe

534 Copyright 2004 AmericanPsychologicalSociety Volume15- Number8


R. Hertwiget al.

utility of money increases nonlinearlywith its amount,rising at a We propose that the answer lies in how decision makers learn about
decreasing rate as absolute monetaryvalue increases. In modern the likelihood with which rare (and other) events can be expected to
terms,Bernoulli'sconcept of expectedutility (EU) is definedas occur. Research on risky choice typically provides respondents with
a summary description of each option, for example:
EU = Zpmixi),

where u(xi) is a positive but deceleratingfunction of the monetary A: Get $4 with probability .8, $0 otherwise.
amount#;.
or
After von Neumannand Morgenstern(1947) put expected-utility
theoryon axiomaticgrounds,it quickly became the most influential B: Get $3 for sure.
theoryof individualchoice behavior.Before long, however,experi- The outcomes of each option and their probabilities are provided, and
mentsrevealedsystematicviolationsof the theory'saxioms.Perhaps
the information is conveyed visually (e.g., using a pie chart or fre-
the most prominentviolationis the Allais paradox(Allais, 1953), in
which decision makers choosing between risky prospects do not quency distribution) or numerically. Moreover, respondents are often
conformto the independenceaxiom, according to which outcomes required to make only one choice per problem and rarely receive
feedback. We refer to such decisions as decisions from description.
commonto all prospects(and with knownprobabilities)should have
Studies of human risky choice almost exclusively examine decisions
no influenceon the decision. In responseto this and otheranomalies,
from description. In a recent meta-analysis of all studies involving
various modificationsof the expected-utilityframeworkhave been
decisions between a two-outcome risky prospect and a sure thing (with
proposedin recent decades. These modificationsneverthelessretain
the theory'skey idea, namely, the Bernoullianmultiplication.The equal expected value), Weber et al. (2004) found that all 226 choice
situations called for decisions from description.
most influentialmodification,prospecttheory,assumes that the value
Outside the laboratory, however, people often must make choices
(a formof utility)of each outcomeis multipliedby a decision weight without a description of possible choice outcomes, let alone their
(Kahneman& Tversky,1979).
In the presentcontext,the notionof decisionweightis key.Prospect probabilities. Because people can rely only on personal experience
under such conditions, we refer to these as decisions from experience.
theory'sdecision weights are not assumed to reflect any explicit
Only a few studies have investigated decisions from experience in
judgment of the subjective probabilityof outcomes that decision humans. In one (Barron & Erev, 2003), decision makers acquired in-
makerscould be asked to provide.Instead,weightsare inferredfrom
formation about outcomes and probabilities by making repeated choices
choices and providea measureof the impactthatan outcomehas on a
decision. Prospecttheoryposits that people choose as if small-prob- (initially under ignorance) and receiving feedback about the outcomes
of their choices. Specifically, decision makers were repeatedly asked to
ability events receive more weight than they deserve accordingto choose between two buttons projected on the computer screen. Each
their objectiveprobabilitiesof occurrenceand as if large-probability
button selection initiated a random draw from the initially unknown
events receive less weightthan they deserve. Prospecttheory'sdeci-
payoff distribution associated with that button. Given the payoff dis-
sion-weightfunctionplots weights (inferredfromchoices) that range tributions in the aforementioned example, selecting option A could lead
from0 to 1 againstobjectiveprobabilities:Points above the 45 di-
to outcomes of $4 or $0. Selecting option B, in contrast, would always
agonalsignal overweighting;that is, they representweights that ex- result in an outcome of $3. By choosing between the buttons (and
ceed the outcomes'objectiveprobabilityof occurrence.Points below
associated payoff distributions) and experiencing the contingency
the 45 diagonalsignal the oppositepattern.Prospecttheory'sover-
between choices and outcomes over repeated trials, respondents in this
weightingof rareevents has been crucial in accountingfor manyvi-
feedback paradigm gradually acquired knowledge about the two payoff
olations of expected-utility theory, including the classic Allais
distributions. Across trials, 63% of respondents chose option A. In
paradox(Camerer,2000; Kahneman& Tversky, 1979; Tversky &
contrast, only 20% of respondents in Kahneman and Tversky's (1979)
Kahneman,1992).
study, which provided a description of the two options, chose option A.
The differences between the two studies are consistent with under-
DECISIONSFROMDESCRIPTIONAND DECISIONS weighting the rare event (the SO outcome of option A) in decisions from
FROMEXPERIENCE
experience and overweighting it in decisions from description: Un-
derweighting the rare event increases the attractiveness of option A,
In light of extensive empirical evidence consistent with prospect whereas overweighting decreases A's attractiveness. What causes un-
theory's weighting function, the results of several recent studies derweighting of rare events in decisions from experience?
(Barkan, Zohar, & Erev, 1998; Barron & Erev, 2003; Erev, 1998;
Weber, Shafir, & Blais, 2004) came as a surprise. Observed choices UNDERWEIGHTING: THE RESULT OF DIRECT
indicated not overweighting of small-probability outcomes (hence-
EXPERIENCE OR REPEATED DECISIONS?
forth, rare events), but rather the opposite: People made choices as if
they underweighted rare events; that is, rare events received less In Kahneman and Tversky's (1979) study, respondents made a single
weight than their objective probability of occurrence warranted. What choice in a problem that presented outcomes and probabilities. In
makes people choose as if they underweight rare events in some
studies and as if they overweight them in other studies?
^here are differentways to definea rareevent. Given that our study is one
of the first attemptsto systematicallystudy decisions from experience, we
^ote that we referto the weightingof events in the same as if sense as in somewhatarbitrarilydefinedrareevents as those with a probabilityof .20 or
prospecttheory.Moreover,we assumethatthe weightingof outcomeswithlarge less. Futurestudies mayfine-tuneor replacethis definitionwithone according
probabilitiesis the mirrorimage of the weightingpatternfor rareevents. to which "the rarerthe event, the greaterthe underweighting."

15- Number
Volume 8 535
Decisions From Experience

contrast,Barronand Erev's(2003) respondentsmade many choices with a payoffdistribution.In each group,25 respondentswere pre-
and discoveredoutcomesand probabilitiesonly fromfeedback.Both sented with three of the six problems, and the remaining25 re-
the informationmode(symbolicdescriptionvs. directexperience)and spondentswerepresentedwiththe otherthreeproblems.Clickingon a
the numberof decisions (single vs. repeated)have been demonstrated given buttonelicited the samplingof an outcome(withreplacement)
to affect people's judgments and decisions. For example, repeated from its distribution.Respondentscould sample in whateverorder
decisions (withoutcomefeedback)can eliminatepreferencereversals they desired,and howeveroftenthey wished;they wereencouragedto
(Chu & Chu, 1990; see Hertwig& Ortmann,2001), and direct ex- sample until they felt confidentenoughto decide fromwhich box to
perience of base rates can strongly improve Bayesian reasoning drawfor a real payoff.Once they had stoppedsamplingand indicated
(Koehler,1996; Hertwig& Ortmann,2001). Forinstance,doctorsuse their preferredoption, they turnedto the next problem.Finally,re-
base rates acquired through personal experience in a normative spondentsplayed out the selected optionsand received real payoffs.
fashion,but do not use numericallydescribedbase rates normatively In both groups,participantsreceived a $4.50 fee for showingup
(Weber,Bockenholt,Hilton, & Wallace,1993). and 20 for each point won (e.g., outcomeof 32 in Problem6 was
Whichpropertiesof decisions fromexperienceare thus responsible equivalentto 640).
for the underweightingof rare events? To disentanglethe two candi-
date properties - direct experience and repeateddecisions- we ex-
ploited the fact that personalknowledgeaboutrisky prospectscan be RESULTS
acquired in different ways. In the samplingparadigmof Weberet al.
(2004), respondents experienced outcomes and their frequencies Decisions from experience clearly differedfrom decisions fromde-
without making repeated consequential decisions (unlike in the scription.As shown in Table 1, the percentageof respondentswho
feedback paradigm).If underweightingof rare events originates in chose option H (i.e., the option with the higher expected value, as
repeateddecisions, then the samplingparadigmshould not produce calculated by probabilitytimes monetaryvalue) in each problem
underweightingof rare events. If underweightingof rare events orig- differedmarkedlybetweenthe twogroups.Forinstance,in Problem1,
inates in direct experience of the occurrence(or nonoccurrence)of 88% of participantsin the experience group selected option H,
rare events, however,then the sampling paradigmshould result in whereasonly 36% of participantsin the descriptiongroupselected
underweighting. this option(these resultsare similarto Kahneman& Tversky's,1979,
findingof 20% H choices).Acrossall problems,the average(absolute)
differencebetweenthe percentageof respondentschoosingoptionH
METHOD in the experience and descriptiongroupswas 36 percentagepoints,
and between-groupsdifferenceswere statisticallysignificantfor all
One hundredstudentsat the Technion(Haifa,Israel)were presented problemsexcept Problem2. Equallyimportant,the directionof each
with the six decision problems displayed in Table 1 (taken from difference was consistent with that predicted by the assumption
Barron& Erev's,2003, feedback design). All six problemspresent that rareevents are underweightedin decisions fromexperience(see
options that differ with respect to expected value; four of them offer Table1). Forexample,fewerrespondentsin the experiencegroupthan
positive and two offer negative prospects.Half the participants,the in the descriptiongroupwerepredictedto select optionH in Problem
descriptiongroup, saw the problemsdescribed (as in Table 1) on a 2, and the oppositepredictionwas madefor Problem4.
computerscreen.The otherhalf, the experiencegroup,saw twobuttons To summarize,respondents in the experience and description
on the computerscreen and were told thateach buttonwas associated groupsfaced structurallyidentical problems.Yet their choices were

TABLE 1
Summary of the Decision Problems and Results

Expected
Options8 value Percentagechoosing H
Decision Description Experience Rare Prediction Difference
problem H L H L group group event for H choices betweengroups0
1 4^8 3,1.0 3.2 3 36 88 0, .2 Higher +52 (z = 3.79, p = .000)
2 4^2 3, .25 0.8 0.75 64 44 4, .2 Lower -20 (z = 1.42, p = .176)
3 -3,1.0 -32, .1 -3 -3.2 64 28 -32, .1 Lower -36 (z = 2.55, p = .005)
4 -3,1.0 -4, .8 -3 -3.2 28 56 0, .2 Higher +28 (z = 2.01, p = .022)
5 32, .1 3,1.0 3.2 3 48 20 32, .1 Lower -28 (z = 2.09, p = .018)
6 32, .025 3, .25 0.8 0.75 64 12 32, .025 Lower -52 (z = 3.79, p = .000)

Note. Underlining indicates the options including rare events. H = option with the higher expected value; L = option with the lower expected value.
aFor each option, only one outcome is given, followed by its probability; the second outcome, which is not stated, was 0 and occurred with a
probability complementary to the stated one. For instance, the outcomes of the H option in Problem 2 were 4 with a probability of .2 and 0 with a
probability of .8; the outcomes of the L option in Problem 2 were 3 with a probability of .25 and 0 with a probability of .75. bThe entries in this
column indicate whether the percentage of respondents choosing the H option was expected to be higher or lower in the experience group than in
the description group, assuming underweighting of the rare event in the experience group. cThis column shows the percentage of H choices in the
experience group minus the percentage of H choices in the description group, along with the z statistic testing whether the difference between the
two sample proportions (relative frequencies) is significantly different from zero.

536 Volume15- Number8


R. Hertwig et al.

Fig. 1 . Median number of draws in the experience group for each of the six decision prob-
lems (see Table 1). Results are shown separately for the total number of draws and for draws
of the options with the higher (H) and lower (L) expected values (i.e., probability times
monetary value). For each option, only one outcome is given, followed by its probability; the
second outcome, which is not stated, was 0 and occurred with a probability complementaryto
the stated one. The standard deviations for the total number of draws per problem were 4.1,
21.4, 37.8, 20.1, 10.4, and 14.9 for Problems 1 through 6, respectively.

dramaticallydifferent.Differencesin choices wereconsistentwiththe Weberet al. (2004). Across problems,the numberof drawsforoption
assumptionthat in decisions from experience, rare events had less H was roughlyequal to the numberof drawsfor optionL.
impactthanthey deservedon the basis of objectiveprobability(andin Althoughone may speculateaboutthe reasonsfor people'slimited
decisions from description,rare events had more impact than they search effort,3it exacts an obviousprice:The smallerthe numberof
deserved).Moreover,the underweightingof rare events in decisions drawsfrom a payoff distribution,the largerthe probabilitythat the
fromexperienceappearsto be robustacross experimentalparadigms: respondentwill not come acrossthe rareevent and, consequently,will
The choice percentagesin the experience groupin the presentstudy remainignorantof its existence. For illustrationconsiderProblem5,
were close to the percentagesBarronand Erev (2003) observedpre- in which the medianrespondentsampledseven cardsfromthe payoff
viously(r = .93, p < .01). The similarpatternof results suggests that
distributionthat offered "32" with a probabilityof .1 (and "0" oth-
it is indeed directexperienceof outcomesand their likelihoods- and erwise).Therefore,mostrespondents(18 out of 25) neverencountered
not repeatedchoices- that accounts for the underweightingof rare "32."In additionto increasingthe chanceof not encounteringthe rare
events in decisions fromexperience. But how does direct experience event at all, small samplescause the rareevent to be encounteredless
lead to underweighting? frequentlythan expected (given its objective likelihood).This is be-
cause the binomialdistributionfor the numberof times a particular
outcomewill be observedin n independenttrialswhen/?is small(i.e.,
DECISIONS FROM EXPERIENCE: LIMITED the event is rare)and n is small (i.e., few draws)is skewed. In such
INFORMATION SEARCH skeweddistributions,one is morelikely to encounterthe rareevent in
small samples less frequentlythan expected (i.e., np) than to en-
Because decisions fromexperience depend on the sampled informa- counterit morefrequentlythanexpected. Forexample,let us assume
tion, any accountof how such decisions are made ought to consider that each of 1,000 people draws20 times froma distributionin which
how people search for informationand how the results of the search
affect subsequentdecisions (see also Fiedler, 2000; Kareev,2000).
Figure 1 displays the median numberof draws per problemin the *0ne explanation involves short-term memory limits that provide a natural
For our the most observationis stopping rule for information search (Kareev, 2000). More than half of re-
experiencegroup. purposes, important
spondents sampled one choice option exclusively before they switched to the
thatthe totalnumberof drawsper problemwas relativelysmall, witha other one, and the median number of draws from each option was around
medianof 15- a result close to the medianof 17 drawsobservedby seven - a number often associated with the capacity of short-term memory.

Volume15- Number8 537


Decisions From Experience

TABLE 2
Percentage of Respondents in the Experience Group Who Selected the Option Involving the Rare Event as
a Function of How Often the Rare Event Was Encountered During Sampling

Percentagechoosingoptionwith rareevent
~ . a Encountered Encounteredas
Decision 1 less frequently frequentlyas or more
problem H L Rare event than expected frequentlythan expected
1 4^8 3, 1.0 0, .2 Negative 88 (21/24) - (1/1)
2 4^2 3, .25 4, .2 Positive 33 (6/18) 71 (5/7)
3 -3, 1.0 -32, .1 -32, .1 Negative 100 (12/12) 46 (6/13)
4 -3,1.0 -4, .8 0, .2 Positive 44(11/25) -(0/0)
5 32, .1 3, 1.0 32, .1 Positive 5 (1/19) 67 (4/6)
6 32, .025 3, .25 32, .025 Positive 5 (1/19) 33 (2/6)

Note. Underliningindicatesthe optionsincludingrare events. H = optionwith the higherexpectedvalue;L = optionwiththe lower


expectedvalue.aForeach option, only one outcomeis given, followedby its probability;the secondoutcome,whichis not stated,
was 0 and occurredwith a probabilitycomplementaryto the statedone. For instance, the outcomesof the H optionin Problem2
were 4 with a probabilityof .2 and 0 with a probabilityof .8; the outcomesof the L optionin Problem2 were 3 with a probability
of .25 and 0 with a probabilityof .75. bRelativefrequenciesare given in parentheses.

the criticalevent occurswith a probabilityof .1. Of the 1,000 people, Arnon,and Horwitz-Zeliger (2002) discoveredthatpeopleindeedtend
285 will samplethe critical event 2 times and thus could estimateits to misperceivevariabilityand that using experiencesamplesof lim-
probabilityaccurately,if asked explicitly. Another323 of them will ited size (withthe size often being relatedto the capacityof working
encounterthe event 3, 4, 5, ... , or 20 times and thus would most memory)appearsto cause variabilityto be underestimated.
likely overestimateits probability.But 392 people- almosttwo fifths
of the total- will not sample the event at all or will sample it only 1 DECISIONS FROM EXPERIENCE: RECENCY EFFECTS
time, and thus would most likely underestimatep.
The outcomesof samplingin the presentstudywereconsistentwith Although small samples have the result that decision makers
the skewedbinomialdistributionfor small samples.Averagingacross explicitly and hence presumablyalso implicitly underestimatethe
all problemsin the experiencegroupshowedthat 78% of respondents probabilityof rare events, underweightingof rare events is likely to
sampled the critical rare event less frequentlythan expected (np), emerge in decisions fromexperienceeven if people can provideac-
whereas22% sampledit as frequentlyas expectedor morefrequently curateexplicit estimatesof the probabilities.Hereis why.In decisions
than expected. Moreover,the experiencedfrequencyof the critical fromexperience,respondentsneed to updatetheir impressionof the
event had a clear impact on choices. Across all problems,when the options' attractivenessby combiningnewly sampled outcomeswith
rareevent representeda positive event (e.g., "32" in Problem5) and their knowledgefrompreviousdraws.Such updatingcan give rise to
was encounteredless frequentlythan its expected numberof occur- recencyeffects (e.g., Hogarth& Einhorn,1992), that is, to judgments
rences, people selected the option involvingthat event 23% of the in which recently sampled outcomes receive greater weight than
time. When it was encounteredas frequentlyas expected or more earlier sampledones. Note that a recency effect wouldresult in the
frequentlythan expected, people selected the option involving the underweightingof rare events even in large samples:Owingto their
rare, positive event 58% of the time. Similarly,when the rare event rarity,they are less likely than morecommonevents to have occurred
representeda negativeevent (e.g., "0" in Problem1), it was selected recentlyand thus less likely to affectthe decision. By the same logic,
92% of the time when it was encounteredless frequentlythan its commonevents will tend to be overweightedbecause they are more
expected numberoccurrences,and only 50% of the time when it was likely to have occurredrecently.
encountered as frequently as or more frequently than expected. To examine whetherrecency affecteddecisions in the experience
Table2 shows that the patternis similarfor the individualproblems. group,we split the sequenceof drawsfromeach optionintotwohalves
(Note that the pattern cannot be tested in Problems 1 and 4, as foreach problemandeach respondent.Thenwe computedthe options'
everybodyor almost everybodyencounteredthe rare event in these average payoffs obtained for the first and second halves of the
problemsless frequentlythan expected.) samples, predictedeach person'schoice on the basis of the payoffs,
Reliance on small samplesof experiencenot only plays a key role and analyzed how many of the actual choices coincided with the
in decisions fromexperiencebut also contributesto perceptionof the predicted choices (for the first and second halves of the samples,
worldas less variablethan it actuallyis. In fact, underestimatingthe separately).The second half of samplesclearlyhad greaterpredictive
varianceof a populationis equivalentto underweightinga rareevent. powerthan the firsthalf. Whereasthe firsthalf predicted,on average,
For instance, in Problem6, about two thirds of the respondentsen- 59% of the final choices, the second half predicted 75% of the
countereda uniformsequence of one "0"afteranotherwhen drawing choices, (49)= - 3.1, p = .003, two-tailed. In other words, rare
fromthe payoffdistributioninvolvingthe rareevent. If they had used events have less impactthan they deserve not only because decision
sample variability,or the lack thereof,to estimate populationvaria- makershave not encounteredthem, or have encounteredthem less
bility (withoutcorrectingfor sample size), then they would have un- frequentlythanexpected,but also becausethey have not encountered
derestimatedthe true variabilityin this payoffdistribution.Kareev, them recently.

538 Volume15- Number8


R. Hertwiget al.

Elsewhere(Hertwig,Barron,Weber,& Erev, in press), we have Barkan,R., Zohar,D., & Erev,I. (1998). Accidentsand decision makingunder
proposedand tested a modelthat successfullycapturesthe effects of uncertainty:A comparisonof four models. OrganizationalBehaviorand
both recency and sample size on risky choice by specifyinghow old HumanDecisionProcesses,74, 118-144.
Barron,G., & Erev,I. (2003). Smallfeedback-baseddecisions and theirlimited
and new informationis integrated.
correspondenceto description-baseddecisions. Journal of Behavioral
DecisionMaking,16, 215-233.
DECISIONS FROM EXPERIENCE IN HUMANS AND OTHER Camerer,C.F.(2000). Prospecttheoryin the wild: Evidence fromthe field. In
ANIMALS D. Kahneman& A. Tversky(Eds.),Choices,values,andframes (pp. 288-
300). Cambridge,England:CambridgeUniversityPress.
Not only probabilitiesand outcomesbut many kinds of information Chu, Y.P., & Chu, R.L. (1990). The subsidence of preference reversals in
simplifiedand marketlikeexperimentalsettings:A note. AmericanEco-
can be learnedthroughexperienceor description.Base rates,distribu- nomicReview,80, 902-911.
tionalinformation,and degreesof causal strengthare a few examples. Erev, I. (1998). Signal detection by humanobservers:A cutoff reinforcement
Thus, one might expect the way in which informationis learned to learning model of categorizationdecisions under uncertainty.Psycho-
influencecognitiveprocessesin manydomains.Indeed,in researchon logical Review,105, 280-298.
Fiedler, K. (2000). Bewareof samples! A cognitive-ecologicalsamplingap-
Bayesianreasoning,for instance,there is evidence that performance
proachto judgmentbiases. PsychologicalReview,107, 659-676.
dependson whetherbase rates are directlyexperiencedor symboli- Hertwig,R., Barron,G., Weber,E.U., & Erev, I. (in press). The role of in-
cally described(see, e.g., Koehler,1996, and Weberet al., 1993). formationsampling in risky choice. In K. Fiedler & P. Juslin (Eds.),
Because animalsdo not share humans'ability to process symbolic Informationsamplingas a key to understandingadaptivecognition.New
representationsof risky prospects, all their decisions (e.g., about York:CambridgeUniversityPress.
where to forage)are decisions fromexperience. Weberet al. (2004) Hertwig,R., & Ortmann,A. (2001). Experimentalpractices in economics:A
methodologicalchallenge for psychologists?Behavioraland Brain Sci-
reportedsome striking similarities in the behaviorof humans and
ences,24, 383-451.
lower animalswhen humansare placed in situationsin which they,
Hogarth,R.M., & Einhorn,H.J. (1992). Ordereffects in belief updating:The
too, must make decisions from experience. Human decisions from belief-adjustmentmodel. CognitivePsychology,24, 1-55.
description,however,differ markedlyfrom human decisions from Jorland,G. (1987). The Saint Petersburgparadox1713-1937. In L. Krueger,
experience,provokingthese authors- and us- to call for two differ- L.J.Daston,& M. Heidelberger(Eds.),Theprobabilisticrevolution:Vol.I.
ent theoriesof riskychoice. In a studyof foragingdecisions made by Ideas in history(pp. 157-190). Cambridge,MA:MITPress.
Kahneman,D., & Tversky,A. (1979). Prospecttheory:An analysisof decision
bees, Real (1991) observed that "bumblebeesunderperceiverare underrisk. Econometrica,47, 263-291.
events and overperceivecommonevents" (p. 985), when the events Kareev,Y. (2000). Seven (indeed, plus or minus two) and the detection of
are instancesof food.Toexplainwhybees' "probabilitybias"diverges correlations.PsychologicalReview,107, 397^02.
fromthat observedin humans,Real cited, amongother factors,the Kareev,Y., Arnon,S., & Horwitz-Zeliger, R. (2002). On the misperceptionof
factthatbees'samplesfrompayoffdistributionsare truncatedbecause variability.Journalof ExperimentalPsychology:General,131, 287-297.
of memoryconstraints.Although humans and bumblebees do not Koehler,J.J. (1996). The base rate fallacy reconsidered:Descriptive,norma-
tive, and methodologicalchallenges.Behavioraland Brain Sciences,19,
sharea recentevolutionaryhistory,ourresultssuggestthatthere is no 1-53.
contradictionbetweenthe decisions of bumblebeesand those of hu- Real, L.A. (1991). Animal choice behavior and the evolution of cognitive
manswhen humansmust also rely on experience. architecture.Science,253, 980-986.
Tversky,A., & Kahneman,D. (1992). Advancesin prospecttheory:Cumula-
tive representationof uncertainty.Journal of Risk and Uncertainty,5,
Acknowledgments- We are gratefulto EduardBrandstatter,Valerie 297-323.
Chase,EricJohnson,YaakovKareev,BarbaraSpellman,and Masanori von Neuman,J., & Morgenstern,O. (1947). Theoryof games and economic
Takezawafor helpfulcomments.Wealso thankAnitaToddfor editing behavior(2nd ed.). Princeton,NJ: PrincetonUniversityPress.
the manuscript,the GermanResearch Foundation(Deutsche For- Weber,E.U., Bockenholt,U., Hilton,D.J., & Wallace,B. (1993). Determinants
schungsgemeinschaft) fora grantto the firstauthor(He 2768/6-1), and of diagnostichypothesisgeneration:Effects of information,base rates,
the Max WertheimerMinerva Center for technical and financial and experience.Journalof ExperimentalPsychology:Learning,Memory,
and Cognition,19, 1151-1164.
support.Preparationof the manuscriptwas facilitatedby a fellowship
Weber,E.U., Shafir,S., & Blais, A.-R. (2004). Predictingrisk sensitivity in
fromthe Institutefor AdvancedStudyin Berlin to the thirdauthor. humansand lower animals:Risk as varianceor coefficientof variation.
PsychologicalReview,111, 430-^45.
REFERENCES

Allais, M. (1953). Le comportementde l'hommerationneldevant le risque,


critiquedes postulatset axiomesde l'ecole Americaine.Econometrica,
21, 503-546. (Received 6/24/02; Revisionaccepted 11/20/03)

15- Number
Volume 8 539

Vous aimerez peut-être aussi