In order to determine the gender of the target audience of the
production a questionnaire using SurveyMonkey. The response from the participants in the questionnaire was 50/50, meaning that the production is suited to both genders as was specified in the brief.
In order to determine the age of the target audience of the
production a questionnaire was once again used from SurveyMonkey. The response from the participants was the optimum age for the target audience would be between 17-24 years of age. Duee to the age of the characters in the source material of the production. In order to determine the location of the target audience of the production a questionnaire was once again used from SurveyMonkey. The response from participants was England, because of the language used throughout the source material for the production.
Lastly in order to determine the socio-economic status of the of the
target audience of the production, a questionnaire was sent out again using SurveyMonkey. The response from participants of the survey was that the target audience would fit into socio-economic group E-C1. This is due to the characters backgrounds in the source material for the production. Competitors Kanye Wests music video for Stronger used the story of Akira for the visuals, completely recreating the story to fit the lyrics of the song. This is very similar, because the production will be recreation the story of SHE. Kanye west is a multi-millionaire so his budget for, Strong will be much larger than the budget for the production. This will insure that the production value for Stronger will be much greater. Kanyes stronger video has 246million views, which is a staggering amount. REDVELVETROSE will be replicating the way the visuals tell a story about lyrics but the words dont match the lyrics, in Kanyes video. Because it is an effective tool, allowing the visual show you the lyrics giving understand but a separate entity. Blurs music video for Universal used the story of A clockwork orange for the videos, borrowing heavily the character of Alex and the dystopian theme. This is very similar to the production as the theme of youth in SHE will be prevalent in production. Blur has a machine of a record label working for them giving them a lot of publicity and the have a lot of clout, this means that their music video will have greater exposure than the production. Because of this exposure Blurs video was able to amass 9 million views. The visuals of Universal are very stylised, this will be replicated in REDVELVETROSE, because it allows the viewer to be transported into another universe. Research into Market After accumulating information, its obvious the idea for this production is completely unique. As there is no evidence of a music video about a radio drama. Retelling the story using both the song and the visuals, this is why there is a need for the production in the market because there is a whole in the market in this area. This could also mean that there is no demand in the market for it, though the demand from the fans of the radio drama to visualise the events that occur in the story, is overwhelming justifying the need for the production. Market Regulation "The Broadcasting act of 1990 requires that OFCOM does all it can to secure that nothing in programmes offends against good taste or decency or is likely to encourage or incite to crime or lead to disorder or be offensive to public feeling." Ofcom's duties are wide-ranging, covering all manner of industries and processes. It has a statutory duty to further the interests of citizens and consumers by promoting competition and protecting consumers from harmful or offensive material. Some of the main things which Ofcom preside over are licensing, undertaking research, creating codes and policies, addressing complaints and looking into competition. PRINCIPLE: To ensure that people under 18 are protected 1.1 Material that might seriously impair, the physical mental or moral development of people under 18 must not be broadcast. 1.2 Children must be protected by appropriate scheduling from material that is unsuitable to them 2.1 Broadcasters must ensure that material which may cause offence is justified by the context. Broadcasters must be careful when representing: offensive language, violence, sex, sexual violence, humiliation, distress, violation of human dignity, discriminatory treatment or language (for example on the grounds of age, disability, gender, race, religion, beliefs and sexual orientation). 3.1 To ensure that material likely to encourage or incite the commission of crime or to lead to disorder must not be included in TV or Radio services. Platform REDVELVETROSE will be aired on YouTube, because that is where the target audience frequent, the number of people 17-24 watching broadcast television has been dwindling for years. The total number of hours of video watched on YouTube each month in 2017 was 3.25 billion, 11% of that were people aged 18-24. Making this a great place to publish the video as there is a large viewer ship that it would appeal to. https://fortunelords.com/youtube-statistics/