COMPANY PROFILE

Web Rankey has been established as a Digital Marketing company based in Bangalore. We

have professionals certified by Google and Bing/Yahoo. We are mainly into Web Design,

Development and Online Marketing services. We provide responsive web designing, E-

commerce websites, web portal development and other designing services. When it comes to

promotions we provide the best online marketing services like Search Engine Optimization,

Pay Per Click services for Google, Bing and all Social Media services.

We at Web Rankey are here to generate business through online and rank your business and

making your brand stand out in front of all. Our Goal is to be a leader in Web Development

and Internet Marketing industry by providing enhanced services, relationship and

profitability.

Core Values:

We believe in what we do is what we get. We treat our customers with respect and faith. We

grow through hard work, creativity and innovation. We incorporate integrity, honesty and

business ethics into all aspects of our business.

Vision:

To provide quality services to our clients with sheer dedication, hard work and 24/7 support

to grow clients business.

Mission:

To improve your business and brand as well as ours by taking your businesses online and

rank with its unique selling points.

Web designing

For any Business Websites plays an important role to sell their products or services through

online. When a user is searching for any product or service he will makes his mind to buy

that product or service by seeing the website. Here the design of the website plays a crucial

role.

If you are reading this to design your website then you are in right place. Webrankey Services

Pvt Ltd has skilled web designers who can design good and innovative web templates.

Our web designers are skilled who can give creative and innovative designs for any business

or service website that will help to grab the attention of users

Logo design

A logo depicts the identity of a company. A good, creative and innovative logo will show the

brand value of a website. We have professionals who only work on creative logos. We at

Web Rankey design conceptual Logos for any type of company.

Responsive design

A Website is important for any business to reach their audience and which helps to generate

leads. Responsive website design provides a greater user experience, having a separate

desktop and mobile websites leads to miss some of the information which is in desktop

devices. A responsive web design is recommended by Google, it allows one website fits to all

devices irrespective of screen sizes.

What is Responsive Design?

A website which fits to all devices irrespective of browser and screen resolution.
we dont decide how people access our website. They do. and increasingly its on small
devices with slow internet.

Mobile devices are a disruptive innovation. i.e., its a cheap way for more people to access
the internet. The mobile device may be their only access to your site.

Why you need Responsive Web Design?

Today everyone is holding smart phones, Tablets in their hands. They are searching whatever

they want through their mobile devices.

There is no need to design separate websites for mobile users.

Why Webrankey for responsive web Design?

The websites which we designed are all responsive. Our team creates websites that supports

on all devices. We can incorporate responsive design if you already have a website.

Website Revamping

Is your content is outdated?

Is your website design is not good?

Is you website is lagging and not matching the current trends?

Meeting up the current Trends:

The current world is changing, what you saw yesterday is may not be relevant today because

of changes. If a user visits your website and if he finds outdated content then he ran away

from the website faster than the Cheetah. Changes should be made time to time.

Business Expansion:
A business will expand over time. That means that expansion should reflect in the website. If

your business is expanding then you are not updating your website then you will lose your

potential customers.

Usage of Smart Phones and mobile devices

Previously more users are dependent on desktops and laptops to get info about a product or

service. Now a day because of huge usage of mobile devices users are getting whatever they

want form smart phones. So if your website is not fitting to mobile device then Web Rankey

Is a Digital Marketing Company helps to redesign your website which is Responsive (Fits to

all devices).

Search Engine Optimization

If you want to rank your website in any search engine then you have to revamp your website

to meet the search engine criteria.

Professional Look and User Experience

Rapid growth in technology users are looking for websites which are easy to understand, with

Graphical User interface and a website with professional image. We redesign any kind of

website with rich user experience and give professional image to a website.

Why Webrankey??

Responsive Design

SEO Friendly Website

Dynamic Website

User Friendly
Landing Page Design

Landing Page desing is similar to Web Page with some differences. The purpose of landing

page is to land the visitor on specific page where they can call us or fill a form.

Why Landing Page?

If your business is opting Search Engine Optimization or Pay Per Click Digital Marketing

Service then a landing page is very important to redirect the users to the landing page with

the specific information.

If a user is clicking any ad link, directing them to home page leads to low visitor rate

conversion. If we can able to redirect the visitor to the specific search page then then there is

a chance of converting visitors into potential Leads.

A Landing Page helps to get the proper information based on the user search, instead of

showing all the info the user we can provide the information specific page by using Landing

Page.

What We Do?

Rich Design

User and SEO friendly Landing Page

User search specific content

Call to action

Responsive Layout.
INTRODUCTION TO THE TOPIC :

It is well recognized that budget are among the essential tools of management of any

organization unlike other management aids, budgets are made use of practically by all

functionaries in the organization. Budgets not only reflect the plan of action for different

levels of management but are also useful to monitor various activates and initiate mid course

corrective actions. Budgets just do not reduce the managerial function to a mere formula but

aids as a managerial tool.

Hence effective use of this art as well science. Thus it needs continuous budget education

and creation of evaluation and performance through budgets. Budgets provide management

summarized picture of the results to be expected, also forms the proposed plan of operations.

They enable the management to determine whether the plan is satisfactory. Budgets serve as

a guide to executives and departmental heads. They measure performance since Budget

Deviations reflect either the organization failure to achieve the planned standards of

performance or its ability to better them.

Thus budgeting is a means of obtaining the most productive and profitable use of the

companies resources through planning and control. Budgets are helpful in coordination the

various activities (Such as production, sales, purchase etc) of the organization with the result

that the activities precede according to the objective.

Budgets are means of communication. Ideas of the top management are given the

shape of the budget and are passed on the subordinates who are to give them the practical

shape. As the activities of various departmental heads are coordinated at the preparation of

budget, it is helpful in developing a team work which is very much needed for the very

success of an organization. Thus, a budget is necessary to plan for the future, to motivate the

staff associated, to coordi9nate the activities of different levels. A budget is an overall blue
print of a comprehensive plan of action expressed in physical and financial terms; it includes

plan for each of the activity responsibility centers of the business and provides a link between

the physical and financial plans of various departments of a company. It is also a document

to serve as control for monitoring and review. The budget system should be such that it

makes it imperative for management to establish goals and objectives, define policies,

develop programmers both long term and short term, measure performance against the

targets and in the process, revises the part of management. In a way of budgetary control

system has been increasing an enterprises profits, and a goals-achieving machine for

facilitating organizational coordination and planning while achieving the budgeted targets.

NEED FOR CAPITALBUDGETS

The rationales for budgets have five aspects:

1. Authorization: The budget is used to authorize the expenditure and activities

contained in it.

2. Evaluation of performance: The planned activities and expenditures contained in the

budget provide a standard against which the actual achievement of the firm can be measured

and evaluated.

3. Coordination of activities: The piecemeal budgets of the subunits of the firm are so

framed that each sun-unit is made to contribute to the achievement of the overall budget.

4. Control: The setting up of organizational machinery to direct efforts towards the

planned aims. The budgets sets out the planned activity, subsequent deviations between

achievement and plan will indicate the need for investigation and corrective action.

5. Motivation: The budget is so constructed as to move employees form one target goal

to another; indeed it is bound up with the reward punishment type of organization

environment and bureaucratic decision processes, where employees are given incentives to

work towards the achievement of the firms targets.

WHY COMPARE ACTUAL AND BUDGET?

One of the objectives of budgeting is to provide a base against which actual

performance can be measured. This is only worth doing if action will be taken as a result.

In too many organizations the production of results compared to budget is seen as the end of

the process. If no action is taken on the basis of management accounts then there is little

point in producing them and even less point is wasting management time discussing them.

By identifying progress we are better informed regarding the effects of our actions and have a

clear understanding of the effect of any future action we take. Knowing how much is being

spent each month enables a manager to consider whether action needs to be taken to spend

more or less in the future. This process is only worthwhile if the budget is realistic. Analyzing

variances against an unrealistic budget is pointless.

However in a well runs organization the comparison between actual and budget is used as the

basis for deciding the appropriate action. This paper sets out how the analysis is used to

maximum effect. The process is really part of the normal control process.

WHAT CAUSES BUDGET VARIANCES

There are four key reasons and it is important that good managers recognize the differences,

because the action required is may be completely different in each case.

The four reasons are:

1. Faulty Arithmetic in the Budget figures.

2. Errors in the Arithmetic of the Actual Results

3. Reality is wrong

4. Differences between Budget Assumptions and Actual Outcome

Each of these will be examined in turn.

1) Faulty Arithmetic in the Budget Figures

It is perfectly to have an error in the budget. This includes errors of commission or

duplication as well as pure arithmetic. One action is to make a note to ensure it does not

happen again when the next budget is being done. Other action depends on the error.

Assume the budget stated no overdraft would necessary and it now appears one is required

because the sales forecast was used to predict cash inflows rather than the debtor payments.

There are two options: Go to the bank and ask for an overdraft, or take some other action to

improve cash flow to stay within the budget cash figure. The original budget numbers will

need to be changed to reflect the new circumstances and future reporting should be against

the revised budget (often called a reforecast or latest estimate.) Action is required but it may

not be within the area where the error was made.

AVOID: The Accounts figures are always different from ours so we ignore them and keep

our records.

2) Errors in the arithmetic or the actual results

It is perfectly possible for the actual results to be reported wrongly. This includes the use of

the wrong category omission of costs; double counting of income etc. one well known way of

staying within budget is to throw away any invoices received from Suppliers, or charge them

someone elses account code. This sort of deliberate action makes nonsense of budgetary

control and must be avoids. The corrective action once this is discovered is to prevent it
happening again. Improvements in management education and control procedures are

recommended.

One extra consideration is that in order to correct the error the cumulative results will need to

be corrected. This means either putting through a correction in the next period, which will

then also be wrong, or adjusting the past results to correct the error.

Failing to note that the correction can cause misleading results can lead to wrong decisions

being made.

AVOID: The accounts figures are always different from ours so we ignore them and keep

our own records.

3) Reality is wrong.

Sometimes the actual results are useless as an indicator. A strike or natural disaster will have

an impact on results. This does not mean that the budget process in future should include an

allowance for this happening again. (However in large organizations it is normal to allow for

the impact of a disaster centrally as a contingency even if it is not budgeted at operating unit

level.) If necessary, insurance should be taken out. If business is disrupted for two weeks,

then it is pointless to compare the remaining two weeks of the month against a full months

budget. Produce a realistic budget for only two weeks and compare against that to establish

true performance under normal circumstances.

AVOID: The variances are distorted because of ..So its not my fault.

4) Differences between budget assumptions and actual outcome

This is the key issue and the one which involves the use of variance analysis techniques.

Remember that all budgets contain errors in the assumption No one knows the future
outcome for certain. The important thing is not to apportion blame by looking backwards,

but to look forwards and take action to improve the future in the light of experience. The

action to be take action to be taken depend s on circumstances. However, punishing

deviation from the budget is the best way of destroying the budget process.

Manages will spend up to budget, conceal data, make the actual fit the budget in order to

avoid blame. This is particularly true in large multi-national organizations. The emphasis

must be on what can we do about it, rather than why the results are different.

AVOID: We are under budget, who can we blame?

HOW ARE VARIANCES CALCULATED

There are two important rules:

1) The level of variance analysis should be decided by the needs of the decision maker,

not the convenience of the reporter.

2) The budget must always be flexed for volume changes to produce realistic Variances.

MARKET SHARE
Present market share of the company is 11.2%
SWOT ASSESSMENT
STRENGTHS

Global Coverage in states like Karnataka and Andhra Pradesh etc

Strong employees base of up to 50000Pax
Support sales activities by understanding the customer business better.
Keep up to date on what competition is doing.

WEAKNESS

One of the key weakness of Webrankeyis that it has lost projects in continuation like
recently BFSI cuts projects.
Webrankyhas always a weakness in TIER1 sectors.
Total asset turnover is one of the weakness of Webranky as they has always failed to
materialize its assets in right direction.
Lack of innovation and distribution network especially in case of Designing has
reflected Companies weakness.

OPPURTUNITY

Mid Market segment is the opportunity area as againstfortune200 companies.

Opportunity of doing better on return on equity from 10.42% by beating other digital
marketing companies
Increasing its market share from 6.8% to 11.2%.

THREATS

Dip in quarterly Sales by 5% can lead to loss of market shareand WEB Design
depreciation.
Small Players and other web designing are trying to enter into the segment where they
can provide much cheaper cost thenWebranky which will be a rising competition for
to stand.