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 Business Management Assignment Report on Toyota Motors

Business Management with Marketing

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 Introduction

This report is developed in the form of a business report. The main aim of the

business report is gain access in specific business operation of a selected company. For such

purpose, Toyota Motors has been selected as the target business organization. Toyota Motors

is a Japanese automobile company which mainly deals in designing, assembling,

manufacturing and distributing automotive products all over the world. This report is mainly

objective to analyze whether the selected business operation of the company is effective

enough in the light of the defined key objectives. The business operation of Toyota selected

for this purpose is assembling operation of the auto parts (Toyota Motors, 2014). In the report

a clear overview of the organization is provided. Along with this, the evaluation of the

business operations is done in the light of the literatures. Further, the main findings of the

evaluation of the business process are provided in terms of critical evaluation of the business

operation selected. The report has provided some significant recommendation on the basis of

the evaluation of the business operation of Toyota Motors in order to make significant

improvements in its operation process. This report will prove a significant piece of

information for Toyota Motors to win competitive advantage in the long run.

Organization Profile

Toyota Motors as an organization mainly operates in the automobile industry. The

main business operations of the company include manufacturing, assembling and delivering

the automotive products to the consumers. Toyota Motors mainly develops cars and other

light motor vehicles. The company is mainly located in Japan but it operates its business in

almost all countries of the world and has covered a great turnover in the recent years through

its continuous sales. The annual sales of the company are counted as $255.64 billions (Forbes,

2014). This research is mainly applied in the operations department of the company. In the

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operations department of the company, assembling of the auto parts is the most crucial area

of business operations and hence it is very important for companys profits and sustainability.

Research Method

In the following report, research method used is the primary data collection by

interviewing the sample population of executive managers in the department of capacity

strategy planning of Toyota Company (Cohen, Manion and Morrison, 2013). For the survey

purpose, selection of the 10 sample size population will be done. In this method, different

question are designed according thematic analysis in which questions are designed according

to different themes of the given topic.

The below discussion is divided different categories like performance assessment of

Toyota Company, the traditional capacity strategy planning used by the company and the

recommended capacity strategy planning for the Toyota company. This is the most

appropriate sampling strategy as it avoids ethical issues of biasness or discrimination. In this

method, all the selected executive managers from the department of capacity strategy

planning of Toyota Company will provide their views regarding the capacity strategy

planning used by Toyota Company. The questions designed for the interview are:

1. Importance of using Capacity Strategy planning method?

2. What is the present Capacity Strategy planning method used by Toyota Company?

3. How this method useful for the company?

4. Suggest another capacity Strategy planning method that the Company can adopt?

5. What are the benefits of using any other method for Capacity Strategy planning?

Performance assessment

The production system of Toyota aims at fulfilling the demands of the customers.

Toyota production system is considered as the system that mainly focuses on providing the

high quality of vehicles to the customers. Toyota production system mainly emphasizes to

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deliver great satisfaction among its employees (Toyota, n.d). Including this, Toyota

production system also stresses on providing proper security to its workers and deliver fair

treatment with each and every individual working in the organization. Toyota production

system includes the elimination of waste and garbage. This results in increasing the

effectiveness of the workers working over there. The main aim of the Toyota production

system is to improve the standard process and adopt a safe method for the production and

promoting the quality of the products.

Toyota production system is considered as the path of designing the things that also in

some cases is recognized as the just-in-time system. The capacity planning strategy that is

used by the Toyota Company in order to improve the productivity level is the just-in time

strategy. This strategy is adopted by the company for the continuous improvement. The aim

objective of Toyota to implement this strategy is to make the vehicles as per the need of the

customers in an effective way. The main purpose of this is to deliver the vehicles as soon as

possible. Just in-time is found as the major concept that the Toyota Company uses for the

purpose of producing only that much products that are required in the next step of the

production to maintain the continuous flow (Toyota Gobal.com, 2014). On the basis of the

principles of the Just-In-Time strategy, Toyota production System can more effectively

produce the vehicles at a time and fulfill the desires of the customers.

Just-In-Time is the strategy that is adopted by the Toyota production system. This

strategy is quite effective in order to manufacture the product that is required. Moreover, it

also emphasizes on producing the required product at a required time and the cost that is

required for the purpose of manufacturing the product. This strategy has helped the company

in order to produce the valuable product by eliminating all the waste and unwanted

requirements on the production system (Toyota Gobal.com, 2014). The major benefit by

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implementing Just-In-Time is that the production of the vehicle can be done very successfully

and even in the small time period.

Just-In-Time also helps in maintaining the continuous flow of the work by proper

planning. This strategy plays a very significant role in the movement of goods and also

reduces the cost of the materials and their capacity (Toyota, n.d). The Just-In-Time mainly

based on the principle of demand and supply. This strategy help in assembling the

manufacturing parts and materials that is required in an appropriate amount at the time when

it is needed. The distribution process is effectively managed by the Toyota and provides

modified vehicle with in the process. By implementing Just-in time method, Toyota directly

sends the finished products at the stock where they can be easily classified according to the

region (Broyles, 2005).

This strategy has proved to be very effective and has reduced the delivery rates by

two times. This strategy is used by the Toyota Company for enhancing the effectiveness of

the productivity and in reducing the wastage. Jut-in-Time has helped the company in terms of

delivering the right quality to the customers (Toyota, n.d). The orders are also prepared at the

required time and assemble all the required manufacturing parts at the proper time. This

strategy has also helped in maintaining the competitive position of Toyota in the market.

Capacity Strategy

Capacity Planning is very useful for Toyota as it helps the company to properly plan

the capacity in terms of supply and demand of the customers. Toyota believes that raw

material must not be brought to the production department until they receive an order for it.

This helps the Company to accomplish the correct future capacity requirement by evaluating

the current status. Toyota uses Just in Time capacity planning strategy. Just in Time Capacity

strategy planning is basically the plan for the right requirement including the right amount of

production at the right time. Example: the automobiles companies have to assemble many

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large parts in a single system around 30,000. Therefore proper management of the resources

in terms of their quantity and time is very important to avoid wastage and better productivity.

This plan helps the company to examine the production capacity to meet the demand

of users. In simple words it helps in proper coordination of demand and supply chain. In case

the demand is too high then without capacity planning it becomes very difficult to take the

correct steps needed to meet the high demand. If the company lacks in fulfilling the

customers demand then the company will lose the trust of customers and it will also affect

their reputations. In case the products produce are higher then the demand then it will led to

wastage of resources, money and time for the company. Therefore, JIT provides safety for the

production. Mostly automobiles companies get benefit from the concept of JIT capacity

planning.

There are many theories that can be applied in Toyota for the management of different

operation like total quality management (TQM), lean manufacturing (LM), supply chain

management (SCM), six sigma (SS) and theory of constraints (TOC). Most general and

beneficial theory among all is theory of constraints. This helps in improving the process,

quality and capacity of the system. But Toyota and all other automobiles companies prefer

JIT capacity panning strategy method rather than any other.

Recommended Capacity Strategy

Instead of using Just in Time capacity management, Toyota can schedule the capacity

management by planning the way to meet the demands of the customer at the busy interval of

time. The company should understand that the demand of their products will be high at the

time of starting or new year or at the time when company introduces new product band

accordingly they should manage their capacity. They can analyze the past data to assume the

level of demand during the year at different occasion and times.

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 The staff management will also help in better capacity planning. This will help the

company to arrange their staff in the better way such that the company does not faces any

problem to get their work done at the time of high demand. The company can ask the

employees to do over time at peak duration as it will eliminate the training and hiring cost of

new employees.

Furthermore, the company can also use the Theory of Constraints to find the

hindrance in the system that minimizes their production. By using this concept company can

eliminate the reason that slow down their production. Once the Toyota Company notices and

eliminates the constraints, they should find other constraints and eliminate them. Toyota can

properly use their resources by reducing the amount of wastage. Capacity planning will also

help the Toyota Company to compare the demand of their different automobile models. Then

they can give more focus on producing the cars that are in high demand. The outcomes of this

will be that Toyota Company can save money and time on producing the less demanding cars

and investing more cars with high demand. All these recommendations will help the

Company to achieve better reputations in the market and stay for long in the competitive

world.

Conclusion

Toyota is an automobile multinational company with headquarters situated in Toyota

City, Japan. On the basis of the above facts, it is depicted that the Just-in-Time is considered

as the most appropriate strategy by Toyota Company for the purpose of producing right

quality of products to the customers. This strategy is adopted by Toyota in order to reduce the

issue related to the wastage and in maintaining the competitive position in the present world.

There are many other capacities planning strategy that the company can adopt but as per the

records all automobiles Company does not want to adopt any other capacity management

concept. The business operations of the company related to assembly of the auto products are

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managed efficiently by the people involved in these operations. The company does consider

the process of risk management and operational efficiency in order to keep the overall

performance of the selected operations in at a good pace in the long run. The recommended

strategy has been proved quite significant for the company in the present run, as well as, it

will also render a sustainable business position to the company for making its operational

functions realistic and meeting the demands of the consumers in better way over competitors.

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References

Broyles, D. 2005. Just-In-Time Inventory Management Strategy & Lean Manufacturing.

[Online]. Available at:

http://www.academicmind.com/unpublishedpapers/business/operationsmanagement/2

005-04-000aaf-just-in-time- inventory- management.html [Accessed on: 10 November

2014].

Cohen, L., Manion, L. and Morrison, K. 2013. Research Methods in Education. London:

Routledge.

Forbes, 2014. Toyota Motors. [Online]. Available at:

http://www.forbes.com/companies/toyota- motor/ [Accessed on: 10 November 2014].

Toyota Gobal.com.2014. Toyota Production System. [Online]. Available at:

http://www.toyota-

global.com/company/vision_philosophy/toyota_production_system/ [Accessed on: 10

November 2014].

Toyota. n.d. Just-In-Time. [Online]. Available at: http://www.toyota-

forklifts.co.uk/EN/company/Toyota-Production-System/Just- in-

time/Pages/default.aspx [Accessed on: 10 November 2014].

Toyota.n.d. Toyota Production System. [Online]. Available at:

http://www.toyota.com.au/toyota/company/operations/toyota-production-system

[Accessed on: 10 November 2014].

Toyota Motors, 2014. [Online]. Available at: www.toyota.com [Accessed on: 10 November

2014].

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