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Your Guide to Successful Budget and

Midmarket Hotel Management in the GCC
H O T E L I E R M I D D L E E A S T. C O M
M E D I A I N F O R M AT I O N 2 0 1 6
MARKET
OVERVIEW
Dubai Department of Tourism and Com-
merce Marketing believes 45,000 new
hotel rooms will need to be constructed
ahead of Expo 2020. These rooms will
join the existing 80,000-plus already
available. But rather than focus on yet
more 5 star properties, it has implemented
reforms aimed at incentivising the con-
struction of midmarket hotels, including
favourable terms for land, and the possi-
ble exemption from municipality tax if the
property is completed by 2017. If these re-
forms are already delivering results, with
Jones Lang LaSalle reporting that 44% of
the 3,600 new hotel rooms scheduled to
enter the Dubai market in the final months
of 2015 will be midmarket.
But it is not just Dubai that is intent on
giving tourists and business travellers more
budget and midmarket solutions. In Saudi
Arabia, Best Western plans to open 10 ho-
tels in the Kingdom while Dur Hospitality
will invest north of US$400 million as it
develops a number of three star properties.
Oman, which is already home to a rel-
atively large number of one and two star
hotels, is also seeing growth. For example,
Millennium & Copthorne plans to intro-
H O T E L I E R M I D D L E E A S T. C O M
duce its Studio M budget brand to Muscat.
And in Kuwait, Best Western has plans
to open a property while InterContinen-
tal Hotels Group will introduce three new
properties, including the refurbishment and
rebranding the Crown Plaza Kuwait as a
336-room Holiday Inn.
These new properties across the GCC
join the established one-two-and three-star
properties already operating in the region.
So while five-star luxury resorts will con-
tinue to open, it is clear the GCCs biggest
market opportunity in the coming years is
at the budget and midmarket level. And ITP
Business and Hotelier Middle East will be
a key part of this growth with its latest title,
Hotelier Express.
44%
FAST FACT
of the 3,600 new hotel rooms
scheduled to enter the Dubai
market in the final
months of 2015 will
be midmarket.
Publishing
Proposition
Hotelier Express is a monthly trade
magazine for the hospitality profession-
als responsible for managing budget
and midmarket hotels in the Middle
East. It provides them with an exciting
combination of news, analysis, reports,
interviews and product and service
information, all of which is designed to
boost their market knowledge, improve
the guest experience, make more
effective purchasing decisions, and help
their properties increase occupancy
rates, revenues and their bottom line.
For supply-side companies, Hotelier
Express provides a direct line to a con-
trolled circulation of decision makers
and purchasing influencers from the
budget and midmarket hotel sector in
the GCC. This allows them to increase
brand awareness for their firm and its
products and services, thus increasing
brand recall when purchasing decisions
are made. In short, Hotelier Express
provides supply-side firms with an
excellent opportunity to increase their
sales and boost their bottom line.
Hotelier
Express
provides a direct
line to a controlled
circulation of
decision makers
and purchasing
influencers from
the budget and
midmarket hotel
sector in the GCC
 03

EDITORIAL
OVERVIEW
Hotelier Express will connect with its core audience of hoteliers
working in one-, two- or three-star properties through a combination
of news, features and interviews. It will deliver an intelligent mix of
the latest product and services news available to mid-market hotel-
iers, as well as authoritative, analytical coverage of the latest industry
issues and practical business advice from industry experts. Key sec-
tions of the publication include:
Industry Update A monthly roundup of industry news, including
product launches, the latest industry reports,
recent hotel openings and brief case studies
Industry Comment Industry columns will tackle key challenges and
ultimately help budget hoteliers make informed
business decisions
Controlled
Circulation
Hotelier Express is a controlled circulation magazine. This
means recipients must adhere to a strict criteria before they
either subscribe to or receive the publication. Individuals
and properties subscribe to Hotelier Express through the
ITP Business subscription system, while the controlled cir-
culation element of the magazines distribution created and
then refreshed annually by a combination of ITP Businesss
Circulation & Data department and independent third-party
research firms. ITP invests in transparent and consistent
circulations because it ensure the content of its magazine
is appropriate for its readers and for commercial partners it
delivers real results and provable ROI.
Hotelier Express will have a total circulation of 3,092
copies each month, along with bonus distribution for
trade show and conferences at key times of the year. The
geographic and designation-based breakdowns of this
circulation can be seen below.

Data Market data on occupancy rates, RevPar, pricing Circulation by Country (%) Total copies 3,092
and other key market indicators for the budget
United Arab
and midmarket hotel segment Saudi Arabia 12% Emirates 66%

The Big Interview Hotelier Express sits down with a leading budget/
midmarket hotelier to understand how they make Qatar
their property/properties a success 5%
Oman 5%
Workshop The Workshop section looks at practical solutions
for the day-to-day issues hoteliers face, from
maximising marketing reach, reputation
management, and the use of social media,
through to improving staff training, building a
corporate client base, increasing customer loyalty
and introducing greater automation into front
Kuwait 5%
and back office operations.
Bahrain 6%
F&B Masterclass F&B case studies from budget hotels

Supplier of the Month Up close and personal with a leading product

supplier that is helping properties achieve their
business goals Circulation by Designation (%) Total copies 3,092
Service Provider Hotelier Express gets to grips with a service General Manager/ Housekeeping
Hotel Manager 32% Manager/Executive
of the Month provider that is taking the weight for hotels so 28%
they can focus on core business objectives

Product Report Key products, such as flatware, glassware, back

of house of equipment, and many more are Purchasing
15%
examined and analysed

Services Report Analysis of essential service provision segments,

such as information technology, outsourced
laundry, fit out, design, and aspects of facilities
management

Marketplace A collection of the best products released in the Corporate

Management F&B Manager/Chef/
past month 5% Head of Kitchens 20%

H O T E L I E R M I D D L E E A S T. C O M
M E D I A I N F O R M AT I O N 2 0 1 6

RATE CARD
Hotelier Express offers advertisers an effective way to reach key decision
makers in the GCCs budget and midmarket hotel sector. Whats more,
multiple discount opportunities are available for series bookings. Details of
Hotelier Expresss rate card can be found below.

Single Insert Rates

POSITION AED

Front Cover Strip 22,032 (6,000)

Outside Back Cover 25,704 (7,000)

Inside Front Cover 23,868 (6,500)

Insider Back Cover 20,196 (5,500)

First Double Page Spread 27,540 (7,500)

First Right Hand Page 18,360 (5,000)

Double Page Spread* 22,032 (6,000)

Full Page* 14,688 (4,000)

Half Page* 9,180 (2,500)

*Guaranteed positions incur an additional 10% charge

**Special positions and creative executions including cover flaps, belly bands, bookmarks,
magazine wraps, front cover gatefolds, and bespoke supplements are also available with
Advertising
Contacts
prices confirmed upon request

NUMBER OF INSERTS DISCOUNT

Stephen Price
3 series 10%
Group Sales Director
6 series 15% t: +971 4 444 3246 e: stephen.price@itp.com

12 series 25%
Alex Hall
Senior Sales Manager
t: +971 4 444 3548 m: +971 52 536 7651
Front Cover Half Page Half Page
Strip Horizontal e: alex.hall@itp.com
Vertical
209x36mm 185x120mm 90x251mm
Alex Brown
Sales Manager
t: +971 4 444 3723 m: +971 56 308 2946
e: alex.brown@itp.com

Sonja Allen
Sales Manager
Full Page Double Page Spread t: +971 4 444 3482 m: +971 55 489 9425
225x300mm 450x300mm e: sonja.allen@itp.com

Published by and 2015 ITP Business

Publishing, a division of the ITP Publishing
Group Ltd. Registered in the B.V.I. under
Company Number 1402846.

H O T E L I E R M I D D L E E A S T. C O M