Our Story

Established in 2004 with the sole aim; to be the market leader in the industry and over the years
with the rapid expansion around the country & assurance of top class services & products; we
have been Trusted & Adored by millions of Pakistanis, which surely has been the only reason
for our successful journey & the guarantee of many fruitful coming years.

Our Vision
We initiated with an aim to facilitate and fulfill the needs of the market and to set high standards.
By the time we have successfully delivered affordable products to the mass audience and we
still strive to be the best every day. Our vision is to not only be the number one chosen brand in
the category but to also empower society by introducing opportunities for the common men.

Our Mission
Our mission is simple, to be the number one in the industry &are up to take every challenge in
this quest. A part from the business, we want to transform the society by making lives easy and
by fulfilling our Social Responsibilities as a corporate organization. We believe our customers
are the only ones who help us in achieving our goals and therefore, greatest customer
experience is our upmost priority.

Our Export
Our exports are a clear assurance of our quality services and products, we have wide spread
our roots in Siri Lanka, Bangladesh, Saudi Arabia, Egypt & Kenya through our Wheeler Loading
Vans & pssengers Vehicles. We are thoroughly making our way into the international market &
we aim to increase the list of countries as we grow more .

Production Unit
Powered with the Latest Technology & Committed
Personnel!
From fixing a single bolt to the mass assembling, each and every step of creating our products
is monitored under the high industry standards & massively experienced engineers. We have
always believed in adopting modern technology & industry trends in order to maintain the
satisfying end user experience,
which makes a huge difference & enables us to beat others and retain our customers.
NOT REMARKABLE STRATEGY:
The motorcycle segment of the auto industry is also overseeing a spurt of investments. Given
as how not everyone is capable of affording a car, motorbikes represents a more realistic
option.
Just like how cars have moved towards achieving effectiveness and cost efficiency, motorbike
manufacturers in Pakistan are also aiming to emulate that and expertise towards semi-
automatic or completely automatic gearboxes, which are rarely found here.
Not long ago Superpower, introduced a clutchless/automatic scooter in Pakistan. However, it
did not fare well at the time.
Now, Union Star is bringing the same technology to its recently launched 70cc bike. The
technology is particularly useful for older people and female drivers, as it makes bikes very
simple to operate.

Unlike normal bikes, these automatic motor-bikes have no gearbox, kick and clutch. The 70cc
bike utilizes a direct-drive technology for its operation.
According to numerous sources, the 4-transmission bike is packed with a single cylinder engine
and can hold up to 9 liters of petrol.
The price of the bike has not exclusively been established but the sources also claim that it will
cost around 45,000 rupees to own Union Stars new 70cc automatic motorbike.
REMARKABLE STRATEGY:
Idea Generation
Baby Face Wash.
Automobile modification.
Customized Chopper

Feasibility study
Technical feasibility.
Financial feasibility.
Managerial feasibility.
Market feasibility

FACTS
The total sale of two wheelers in Pakistan has touched a figure of 7.86 million units by
March, 2009, up 11.42% 7.05 million.
The production of two wheelers in Pakistan is expected to reach a staggering 17.85
million units by 2011-12.
The two-wheeler production capacity is to reach 22.31 million units in 2011-12 compared
with 10.78 million in 2008-09.
Pakistan is likely to export 1.39 million two-wheelers in 2011-12 compared with 590,000
in 2008-09.
Total investment for new capacity generation in two-wheeler segment is likely to be more
than $2.2 billion (INR10, 000 crore).
Hero Honda, yamma Motor remain the leading players in terms of sales and popularity
of their two wheelers.

Location
Factory
Address:Unique Group Of Industries
Plot#34 - 38, Sindh Small Industries Estate,
Site Hyderabad,
Sindh, Pakistan

Showrooms
Infrastructure Advantage
Our factory is located in Industrial estate and it has connection for 24 hrs. Electricity at
cheaper cost and 24 hrs. Water facility.
Our Showrooms are located at one of the posh areas
So it is located as per our Target Audience that will be High and Higher-Middle class.

REQUIRED
Designation Quantity Total
Factory 5 Total
Technical engineer 15 2,25,000
Labour (skilled) 12 2,25,000
Helpers 2 54,000
Cleaner 2 3,000
Showroom 6 1,10,000 12,000
Bike Designer Receptionist 2 90,000
Sales executive 4 60,000
Supervisor 50 18,000
Helper cum cleaner 2,90,000
Total 2,25,000
Suppliers:
Imports from (Pai Weih Enterprise Co., Ltd. [Taiwan]).
Engine
Other Materials
Seat cover
Lights
Tier
Petrol tank
Others

PRODUCT
Customized bikes.
Combination of parts
Bikes designs from (A-J)
5 types of Engines.
5 types of seats.
25 types of Graphics.
Branding
 SWOT Analysis
Strength Weakness
Customized bikes. Lengthy procedure.
Choppers No specific model.
Personal attention. Price variance (High).
Increasing trend of active lifestyle.

Opportunities Threats
Franchising. Increasing competition.
Modifying bikes. Fluctuation in economy that affects
discretionary spending.
Branding models.

FLOW CHART
Customer enters the showroom
Welcomed by the sales executive
Initial conversation with customer
Will be shown sample bikes
Then LCD display of bikes
Interested customer will place order
Transmitting order to factory
Placing the order for parts ahead
Getting delivery of order
Assembly and production process
Transporting bike to showroom
Delivery of bike
After sales service

After sales service

1 years OR 1, 00,000 km warranty.
First 3 servicing free.
Anytime, anywhere towing service (only in Maharashtra).
Raw Material 4,00,000
Engines
Steel 3,50,000
Seats 75,000
Brakes
Lights 50,000
Wheels
Miscellaneous 30,000
(screw, gasket, others)
1,25,000
Other Expenditure
Power and water charges 1,00,000
Transport
Maintenance
Salary & Wages
Advertisement expenses
Others (phone, etc.
Total recurring expenditure 20,000
50,000
10,000
8,00,000
14,00,000
60,000

Expected Sales
Per month sale in units 18
Average price Rs.3,00,000.
Total sales Rs.54,00,000.
Sale per annum Rs.6,48,00,000

Break Even Analysis

We will reach the break even after sale of our 154th unit.
At this point our total sale will be 4,62,00,000
Which will be sold in the ninth month of the first year of our business