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Major Discovery Series

Electronic Media
Bachelor of Science: Electronic Media
Minor: Electronic Media

Electronic media encompasses the fields of broadcasting, video production, audio production, cable TV, corporate TV,
as well as more recent media distribution formats such as CD, DVD and the Internet. Electronic Media majors become
familiar with all aspects of the electronic media industry and are given comprehensive training in video and audio
production for a variety of audiences and content distribution methods. Students begin working with equipment their
very first year. A required full-time internship in the last semester prior to graduation gives KU Electronic Media majors
an edge in their professional preparation.

Graduates have found employment in broadcast radio and television, cable television, production houses, and corporate

Career types associated with Electronic Media Common interests of Electronic Media majors1
(Is this a good fit for me? Are you) Making and editing movies
Realistic - Doer Taking pictures
Enterprising - Persuader Working with computers and electronic equipment
Social - Helper Joining a film, communications, or media club
Working part-time or volunteering in a radio
or TV station
Creating advertising material for community
Skills associated with the Electronic Media major1 organizations and other groups
Ability to communicate ideas, thoughts, and feelings
Ability to think creatively and meet deadlines
Written & verbal communication skills and ability For more information about this major
to gather information and data Contact the Cinema, Television, and Media
Demonstrate creativity ability and artistic expression Production Department
Ability to perform in a hands-on, equipment-based 202 Rickenbach Learning Center, 610-683-4492
environment or visit www.kutztown.edu/ElectronicMedia
Aptitude for accuracy and detail
Ability to concentrate intensely and work alone for
long periods of time KU Majors related to Electronic Media
Communication Studies, Computer Science, English,
and English/Professional Writing
Related courses Electronic Media majors typically enjoy1
Realistic students may also be interested in:
Art/Graphic Design
Anthropology, Art History*, Biochemistry, Biology,
Computers Chemistry, Crafts, Criminal Justice, Environmental
English/Writing Science, Geography, Geology, Leisure & Sport
Journalism Studies, Management, Marine Science, Mathematics,
Math Physics.

*minor only
1 Source: Phifer, P. College Majors and Careers. New York: Ferguson

For More Information on Electronic Media Careers or to speak to a Career Counselor, contact
KU Career Development Center 113 Stratton Administration Center 610-683-4067 careerhelp@kutztown.edu www.kutztown.edu/careercenter
Attend your senior kick-off and
other info sessions to prepare
Enroll in the Career Success for job search/grad school.
Certificate. Update your resume and
Complete an internship and/or LinkedIn profile.
Meet with CDC career
coach. undergraduate research. Create cover letter drafts.
Enroll in the Career Gain experience through
Exploration Certificate. Attend info sessions to learn Attend info sessions about
about resume writing, and internships, interviewing, job internships and/or
Attend info sessions to learn search strategies, and grad undergraduate research.
about career development externships.
Confirm your choice of major school. Secure references for job/grad
and personal branding. school applications.
and consider options for Build a LinkedIn profile and
Take a career assessment to continue to monitor your online Create your 30 second
identify and confirm interests. double major or minor.
Research careers of interest. presence. commercial.
Get involved in campus clubs Complete a mock interview. Meet with CDC to develop
and organizations. Complete a job shadowing
(externship) experience. Build skills through research job search strategies.
Develop basic workplace skills projects, part-time employment, Research employers.
through jobs or volunteer work. Seek meaningful employ-
ment or volunteer work in a and volunteer work. Network with professionals
Talk with professors, family, Participate in Coffee and through events and social
and friends about career field related to your major.
Explore options for under- Convos & networking programs. media.
graduate research and Attend internship & job fairs. Join a professional organization
Conduct informational in your discipline.
interviews with professionals study abroad. Take on a leadership role in a
Write a resume and have it student organization or work. Attend the senior etiquette
working in fields of interest.
reviewed by the CDC. Consider graduate school dinner.
Develop a relationship with
Manage your online options and prepare for Participate in job fairs and
your professors and faculty
presence. admissions tests. on-campus interviewing.

Sample Career Titles

Electronic Media majors can be found working in a wide variety of career fields. Here are just some career titles that
may be of interest. Please note that some jobs may require further education and training.

Actor Mass Communications Manager Sales Representative (Radio/TV)

Advertising Account Executive Media Buyer/Manager Salesperson
Advertising Copywriter Motion Picture Industry Artist Script Writer
Broadcast Advertising Specialist Narrator Social Media Manager
Casting Manager News Reporter Sports Promoter
Communications Lawyer News Writer/Editor Sportscaster
Contestant/Guest Coordinator Photographer Station Manager
Continuity Writer Photojournalist Teacher: Media
Copywriter Producer: TV, Film, Theatre Technical Writer
Directors Assistant Production Assistant Television Engineer/Manager
Director: Film, Video, Theatre Program Director Video Programmer
Disc Jockey Public Information Officer Weather Forecaster
Editor Public Relations Assistant Web Caster/Developer
Editorial Assistant Publisher Writer/Author
Electronic Publication Specialist Radio/TV Announcer
Government Relations Specialist Recording Industry Representative
Journalist Representative
Lighting Technician
Market Research Specialist

To learn more about these careers, visit http://online.onetcenter.org or www.bls.gov/ooh.

Common Internship Sites and Employers
Electronic Media majors often find internships and employment in the following industries:

Broadcast Radio and Television Telecommunications Organizations

Business & Industry Magazine/Newspapers
Cable Television Companies Production Companies
Corporate Video Firms Public Relation Firms
Educational Institutions Web Development/Social Media Firms

KU Career Network is the primary online resource

for preparing and connecting students and alumni with employers.

Useful Websites for Electronic Majors

Whether you are researching related career fields, applying for internships or jobs, or planning to join
a professional association, these websites are for you!

Industry Information and Job/Internship Professional Associations

Search Sites
American Federation of Television & Radio Artists
Broadcast Employment www.sagaftra.org
American Sportscasting Association
The Broadcast Industrys Home Page www.americansportscastersonline.com
Association for Women in Communications
Career Guide www.womcom.org
Broadcast Education Association
Corporation for Public Broadcasting www.beaweb.org
Center for Communication
Cyber College www.cencom.org
I Want Media: Professional Organizations
Greater Philadelphia Cultural Alliance www.iwantmedia.com/organizations/index.html
International Radio & Television Society
International Film & TV Production Directory www.irts.org
National Association of Broadcasters
Journalism Jobs www.nab.org
National Association of Broadcast Employees
Media Research Center & Technicians
www.mrc.org www.nabetcwa.org

Sports Careers New Media Professionals Association

www.sportscareers.com http://newmedia.org/new-media-professionals-
LinkedIn Job Search
www.linkedin.com/jobs Society of Broadcast Engineers
Building Your Resume for a Career in Electronic Media
Building a strong resume for your career field starts long before you ever start your job search. Employers want to
hire graduates who not only have the necessary educational background but also have experience applying that
knowledge to real life situations.

Take note of the skills

and knowledge
obtained through your
background and
hands-on experiences.
Highlight transferable
skills such as fluency
and technological

Learn more about your

field and develop the
necessary skills for
employment by gaining
hands-on experience
through externships,
internships, part-time
jobs and related
volunteer positions.

Develop professionally
through campus
involvement and
This illustrates
leadership abilities and
time management skills.