Report

Addressing Audiences
Words
In a magazine, they tend to be very clever with the
words that they use to appeal to their audience. Like in
my Tesco magazine, all the words are linked to food or
the older people who are going to read the magazine
so all the words are linked to the idea of food and
puns that will be featured in a magazine like this.
Certain aspects of the writing that are more important and help the reader understand what
the text is talking about are written in bold so they stand out from the other parts of the text.

Images
The magazines are clever with the way that they use images. For
example they may manipulate images to make them look visually
appealing. They can do this through the power of Photoshop. Like
with my Tesco magazine, because it is a food magazine, they make
the food look visually appealing, but the reality is that it probably
wont look like that. I know McDonalds did it with most of their adverts, the image of the Big
Mac will look nothing like when you see it in real life.

Sequences
Because of the limited space on the cover only the most
important information is put on, such as the title of the
magazine, the main content of that issue of the
magazine, and some other bits of text that can vary
depending on what the magazine is about. The
sequence is also referred to as the text layout. This
means how the text is placed within the magazine,
depending on size or colour and where it is placed. My food magazine has quite of a lot of
recipes with ingredients, and they are usually columned next to an image of the finished
product. Also on the front of the magazine, the text that they want to stand out will be
either in a bright colour and quite large in size too, this is common with a lot of magazines.

Colours
This can be linked back to the sequencing on the front of
the magazines. The colours are there to make something
stand out on its own, and make it more noticeable for the
audience. With my Tesco Magazine, on the front cover
they have a bright yellow tart, which caught my eye immediately. It has a blue background
with the text mainly in white which makes it stand out which is a good trick for the audience
to notice things more easily. The background colours which are found behind all of the other
content on the cover are strategically placed so they dont distract from the main images as
they are just used as a filler.

Fonts
The fonts on a magazine dont really need a lot to them just
as long as they can read it easily thats all that matters
really. With my magazine, Tesco have used a simple font,
and kept the font from the Tesco logo, which customers will
recognise. All fonts should use simple tones and colours that
are not difficult for the reader, otherwise they may lose interest if the text isnt readable. All
of the text on the front cover is written in a bright colour and not black or white like
conventional text is so it fits in with the other colours on the cover, the advantage of having
text like this is it makes it more exciting for the audience to read which is important when
trying to teach them

Construction of Content
Narratives
A narrative or story is a report of connected
events, real or imaginary, presented in a sequence
of written or spoken words, or still or moving
images, or both. Narrative can be organized in a
number of thematic or formal categories: non-
fiction; fictionalization of historical events; and
fiction proper. Narrative is found in all forms of
human creativity, art, and entertainment, including
speech, literature, theatre, music and song,
comics, journalism, film, television and video, radio, gameplay, unstructured recreation, and
performance in general, as well as some painting, sculpture, drawing, photography, and
other visual arts, as long as a sequence of events is presented. So within my magazine, the
narrative tends to be linked with the idea of food, whether it be a recipe or a story, it will be
related to the idea of food.

Layout
Page layout is the part of graphic design that deals in the arrangement of visual elements on
a page. It generally involves organizational principles of composition to achieve specific
communication objectives. So within my magazine, All the important information will be
located at the top, as people tend to get bored as they go towards
the bottom, and most people dont read the whole page, they only
scan over to read the important bits, so when talking about food for
example, most people will get bored of reading about all the little
bits and will only want the important information.

Captions
Captions is a form of capture so when someone says
something, it can be turned into a quote. In my magazine,
you will have a lot of famous chefs will have something to
say, so they will use the quotation marks, and make a
caption and place it within the magazine. They can also be
linked with images too. Very few pictures used in
newspapers, magazines or web pages can stand alone
without at least some short description of what they are or
why they are there. We call these descriptions captions.
Typically they are short pieces of text placed below or beside the picture, although in
magazines where there are several pictures on a page they may all be gathered together in
one block of text, which we will discuss shortly.

Anchorage
An anchorage is typically found under images as a side
caption to give a little more insight as to what the picture
means. In a cooking magazine like my chosen one, there
may be images of food or ingredients that are not
common so an anchorage will have been made to help the
reader understand what is going on in the picture.

Codes and Conventions

Linguistic Codes
In linguistics, code-switching occurs when a speaker alternates between two or more
languages, or language varieties, in the context of a single conversation. Multilinguals,
speakers of more than one language, sometimes use
elements of multiple languages when conversing with each
other. With big businesses they will probably produce the
same magazine just in a different language and different
adverts linked to the culture of whichever language it will be translated to. However with my
Tesco magazine, I doubt they will translate the language and sell it in other country.

Visuals
Because of the limited space on the cover only the most
important information is put on, such as the title of the
magazine, the main content of that issue of the magazine, and
some other bits of text that can vary depending on what the
magazine is about Basically all the visuals are, are things like
images and text. So within my magazine there were a lot of visuals such as text and images
which helps the magazine gain a little bit more of a structure for the audience to enjoy as
they read it. All of the text on the cover is written in bold font that can be read from a good
distance away, the text is also brightly coloured to make it stand out from the background
its written on.

Symbolic
symbol is a mark, sign, or word that indicates, signifies, or is understood
as representing an idea, object, or relationship. Symbols allow people to
go beyond what is known or seen by creating linkages between otherwise
very different concepts and experiences. In my magazine the symbols will
most likely be the famous chefs who will have a little part in the
magazine and people idolise them as they want to cook just like them.

Technical
Technical drawing, drafting or drawing, is the act and discipline of composing
drawings that visually communicate how something functions or is constructed.
This means how the magazine is laid out and portrayed so that it is easier for the
customers to read and find stuff that they want to read about because the layout
of the magazine is so consistent.

Modes of Address
Mode of Address simply means how the text speaks to the audience, and involves them. It
also refers to how a text influences the audience.
Direct mode of address:
The model looks directly at the audience, or the writing
speaks to you.
Indirect mode of address:
The model looks away, or the writing refers to people or the public.
Formal mode of address:
Using formal phrasing and terminology.
Informal mode of address:
Using more conversational language and slang.
Friendly mode of address:
The tone is optimistic and comforting.
Hostile mode of address:
The text challenges or insults the reader.
Humorous mode of address:
The writer/presenter is trying to make you laugh. The tone could be sarcastic or ironic.
Serious mode of address:
The writer/presenter wants you to take their point seriously. The tone would be sincere
Mode of Address simply means how the text speaks to the audience, and involves them. It
also refers to how a text influences the audience. Direct mode of address: The model looks
directly at the audience, or the writing speaks to 'you'.
With my magazine, they will have different audiences to appeal to, and they can do this with
the advertisements or the theme of the pages.

Audience Feedback
Focus Groups
focus group is a small, but demographically diverse group of
people whose reactions are studied especially in market
research or political analysis in guided or open discussions
about a new product or something else to determine the
reactions that can be expected from a larger population. It is
a form of qualitative research consisting of interviews in
which a group of people are asked about their perceptions, opinions, beliefs, and attitudes
towards a product, service, concept, advertisement, idea, or packaging. Questions are asked
in an interactive group setting where participants are free to talk with other group
members. My magazine probably had a focus group behind it to decide what content should
go into it.

Audience Panels
A panel discussion, or simply a panel, involves a group of
people gathered to discuss a topic in front of an
audience, typically at scientific, business or academic
conferences, fan conventions, and on television shows.
So with my magazine, they will do this to discuss all
the technical terms of it, such as the front cover, the
layout etc. And get the audience to decide want they want to see in the magazines.

Questionnaires
A questionnaire is a research instrument
consisting of a series of questions and other
prompts for the purpose of gathering
information from respondents. Although
they are often designed for statistical
analysis of the responses, this is not always
the case. The questionnaire was invented by
the Statistical Society of London in 1838. A copy of the instrument is published in the Journal
of the Statistical Society, Volume 1, Issue 1, 1838, pages 513.
Questionnaires have advantages over some other types of surveys in that they are cheap, do
not require as much effort from the questioner as verbal or telephone surveys, and often
have standardized answers that make it simple to compile data.
I dont think that my magazine will have questionnaires linked to them, however there may
be quizzes that might feature within the content of the magazine.

Reviews
A review is an evaluation of a publication, service, or company
such as a movie (a movie review), video game (video game
review), musical composition (music review of a composition
or recording), book (book review); a piece of hardware like a
car, home appliance, or computer; or an event or
performance, such as a live music concert, play, musical theatre show, dance show, or art
exhibition.
So in my magazine, as it is a food magazine, there will be a lot of reviews that are linked to
recipes or finished products which will help promote the sales of the magazine too.

Complaints
A complaint is when you dont like or agree with
something, and you feel like your say will be
important that what you complained about wont
happen again to you or another person. For example
in a restaurant, if the food isn't to your standards,
you have the right to complain as your money is
going towards the cost of the meal, and you expect
that you get what you want.
So for my magazine, if you see content that you dont like, a popular one tends to be meat
advertisements, you can make a complaint to make sure it doesnt happen again or as often.