MEDIA AND INFORMATION LITERACY 1LEC INTRODUCTION TO MEDIA AND INFORMATION LITERACY - QUARTER 1

The Evolution of traditional to New Media

CONTENT

CONTENT STANDARDS
PERFORMANCE STANDARDS
LEARNING COMPETENCIES
The learners can identify traditional Media and New Media, as well as their relationships.
The learners will create Photo Exhibit about the Evolution of Traditional Media to New Media.
The learner:
1. Identifies traditional Media and new media and their relationship.
2. Editorializes the roles and functions of media in democratic society.
3. Searches latest theory on information and media.

At the end of the lesson, the learner will be able to:

1. Familiarize traditional Media and new media and their relationship.
SPECIFIC LEARNING OBJECTIVES 2. Relate to the roles and functions of media in democratic society.
3. Produce printed materials about the latest theory on information and media.

TIME ALLOTMENT 60 minutes

LESSON OUTLINE:
1. Motivation: Show sample video e.g. advertisement and video clips (10 minutes)
2. Introduction: (5 minutes)
3. Instruction: Definition of the key concepts: Evolution of Traditional Media to New Media(40 minutes)
4. Enrichment: Media and Information literate individual. (5 minutes)
 MEDIA AND INFORMATION LITERACY 1LEC INTRODUCTION TO MEDIA AND INFORMATION LITERACY - QUARTER 1

Pictures
MATERIALS Video
Cameras
Projectors
Computers
Microphones
Venue

Textbook: Media and Information Literacy by: Boots C. Liquigan. (Diwa Textbooks, 2016)
RESOURCES
Websites
Software

PROCEDURE MEETING LEARNERS NEEDS

MOTIVATION (10 MINUTES) The video must be audible to the

learners.
1. Inform the learners to proceed to their assigned group.
Make sure that all the materials
2. Instruct the learners to prepare for the presentation. needed are available.

3. Ask the learners to pay attention for the video presentation.

 MEDIA AND INFORMATION LITERACY 1LEC INTRODUCTION TO MEDIA AND INFORMATION LITERACY - QUARTER 1

4 After they have viewed, ask them the following questions:

a. What is the video all about?
b. How do the videos affect our society?
c. Is the video applicable to the present time?

INTRODUCTION (5 minutes) The teacher may introduce the

objectives by using any of the
1. Communicate learning objectives. Introduce the following learning objectives so that at the suggested protocols: Verbatim,
end of the lesson the learners are able to: Own Words, Read-aloud.
1. Identifies traditional Media and new media and their relationship.
2. Editorializes the roles and functions of media in democratic society.
3. Searches latest theory on information and media.

INSTRUCTION (40 MINUTES) The teacher should connect this

activity with traditional to new
The Low-tech Future (10 minutes) media.
1. Discuss with the learner that media is constantly changing and developing.
2. Have the learners imagine waking up one day to all media disappearing completelyno
libraries, Internet, cell phones, newspapers, magazines, radio stations, and TV channels.

Video / flash news / visual (10 minutes) The teacher may look to social
1. Show to the learners a sample video about traditional to new media. After watching the media for some changes on
 MEDIA AND INFORMATION LITERACY 1LEC INTRODUCTION TO MEDIA AND INFORMATION LITERACY - QUARTER 1
video, let the learners answer the following questions? satirical sites such as
a. What did you learn from the video? http://adobochronicles.com/
b. How did media change through the years?
The teacher may make use of
content that the learners would
find entertaining and interesting
(ex: AlDub, naghiwalay!,
President Obama, may dugong
Pilipino, China, sasakupin na
ang Intramuros).

The teacher should connect this

activity from traditional to new
media.
 MEDIA AND INFORMATION LITERACY 1LEC INTRODUCTION TO MEDIA AND INFORMATION LITERACY - QUARTER 1

Unlock the definitions (20 minutes) The teacher may notice that some
1. Group the learners, with five (5) to a group groups may experience the
2. Assign one (1) term to each group: following:
a. Traditional Media 1. A member
b. New Media dominating the
3. Have each group to formulate their own definitions of the term assigned to them and discussion, leaving
then present to the class. other members
4. Reveal the correct definitions and have the learners compare them with their work. passive.
5. Synthesize the activity by listing misconceptions on the board. 2. Most members stuck
on a passage given to
them.
Definition of Terms 3. Some members not
observing the one-
Traditional Media - are those forms in their earlier period of McLuhans media map. voice rule.
4. The number of group
New Media - are those forms now distributed across different types of transmission channels, members may vary
reducing the original uniqueness of forms and experience in use. depending on the
class size.

These definitions are grounded in

UNESCO MIL, so actual definitions
may vary depending on the
context.

Additional definitions:

Media - physical objects used to

communicate including mass
media (radio, television,
computers, film, etc.).
MEDIA AND INFORMATION LITERACY 1LEC INTRODUCTION TO MEDIA AND INFORMATION LITERACY - QUARTER 1
Traditionally, media are source of
credible information in which
contents are provided through an
editorial process determined by
journalistic values and where
editorial accountability can be
attributed to an organization or a
legal person. In more recent years
the term media is often used to
include new online media.
 MEDIA AND INFORMATION LITERACY 1LEC INTRODUCTION TO MEDIA AND INFORMATION LITERACY - QUARTER 1

ENRICHMENT (5 MINUTES)

1. Engage the learners in a class discussion by asking the following questions

a. What is the difference from traditional to new media?
b. What activities/habits do you practice which illustrate evolution of media? Give
at least three examples.