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How Your Memory Works (and Three Ways to Improve

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Kevan Lee
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9/23/13 6:00am

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How would you like to be able to recall the name of a client or associate you just met? How would you like to go to the
bank and not fumble for your account number every stinking time? Everyday scenarios like these are classic examples
of our need for memorization. The function of memory has so many more applications, toopublic speaking,
schoolwork, studying, research, the list goes on and on. Imagine if we could be better at it.

Would you believe that memorization is not an innate ability but rather a learned skill? Approaching the topic from this
paradigm changes everything. You can learn how to memorize. You can become a memory expert by application and
sheer force. You have the power to memorize anything and everything.

How Our Brain Memorizes Things

Before we get to the memorization techniques, first a science lesson on how the brain stores memories. You likely
know that the brain is a complicated, beautiful system of working parts. Two of those working partsthe neurons and
the synapsesare flexed during the memory-creating process. Neurons are the parts of the brain that send and receive
electrical signals. Synapses are the roads that connect them.

When memories are recalled, a series of neurons sends signals throughout the brain, creating a sequence that represents
the memory. This pathway has been tested by scientists who can send electrical shocks into the brain, masquerading as
these initial neuron signals, that can initiate a memory sequence. The stronger the synapse, the greater chance that a
memory can be recalled.

Consistent use of synapses often creates stronger connections, similar to exercising. So, say, recalling your old
apartment number or childhood home phone is easier than a bank account number because an address or phone gets
used more often. Weak signalsi.e., bank-account signalslack the ability to create the cascade of neurons essential
to initiating a memory.

The Problem with Memory Today

One of the leading voices on memorization is Joshua Foer, a journalist by trade who trained himself in one years time
to become a memorization national champion (Foers exploits are documented in the book Moonwalking with
Einstein). His perspective on the topic of memory points to an interesting, 21st century problem: Externalizing vs.
Internalizing.

Technologies (iPhones, software, etc.) have made our modern world possible, but theyve also changed us. Theyve
changed us culturally, and I would argue that theyve changed us cognitively. Having little need to remember anymore,
it sometimes seems as if weve forgotten how.

With so many apps and tools at our disposal, memorization has transferred from a purely mental exercise to a tangibly
outward endeavor. (Foer is not quite the first to share this sentiment. Socrates was sour on writing because he feared it
would weaken memory.)

Three Techniques to Become a Better Memorizer

Construct a Memory Palace

The ancient Greeks and Romans did not have the luxury of an iPhone or Evernote. When their scholars and orators
remembered something, they did so the old-fashioned way: mentally. The common technique of the time was a
Memory Palace, also known as the method of loci, also known as mental mapping.

How to Use Mind Maps to Unleash Your Brain's Creativity and Potential

Mind mapping is one of the best ways to capture your thoughts and bring them to life in visual Read more

The technique works like this:

Visualize a familiar space in your life, i.e. your house or your workplace.
Find five rooms or areas in this space.
Choose five large items in each room to serve as files for your memorizing.
Assign each of these five large items a number, beginning with one and going room to room in ascending order.
For instance, in your office, your desk may be 1, your office chair 2, your bookcase 3, your whiteboard 4, and
your door 5. In the break room, begin with the break room table at 6, the sink as 7, etc., etc. Number as many
items in as many rooms as you wish, and keep in mind that you can always add more items and rooms later. It
is helpful to number the items in an orderly way as they flow in the room.
At this point, your Palace is constructed. Now, lets fill it.

Picture what it is you want to remember.


Associate this memory with an item in a room.

Lets say you want to commit to memory each of the 12 teams in the Pac-12 football conference (to impress your boss,
a Cal grad). Based on the above Memory Palace that I constructed in the workplace, the list might look something like
this:

A wildcat is chewing on my desk (Arizona)


The devil is napping on my office chair (Arizona State)
The giant bear is pawing at Malcolm Gladwells Blink in my bookcase (Cal)
A buffalo is drawing caricatures of me on my whiteboard (Colorado)
A duck is laying eggs on my door jamb (Oregon)
A beaver is chewing off the legs of the break-room table (Oregon State)
Someone stuffed a tree down the garbage disposal in the sink (Stanford)
(and so on and so forth for UCLA, USC, Utah, Washington, and Washington State)
The visualization is important. The more vivid these scenes appear in your imagination, the more likely it is that you
will recall them. Joshua Foer, the memorization champion, found that visceral, lewd, or bizarre imagery often worked
best. This is called the Von Restorff effect.

Create a Peg System

An ideal technique for memorizing lists, similar to the scientific method of saying no, the peg system functions in a
similar way to the memory palace: Create an association between what you want to memorize and what your mind
already knows. To use the peg system, you assign words to a list of numbers, creating a mental image for each peg.
Then, you can attach what you wish to memorize to these pre-memorized pegs, creating a vivid connection in your
mind.

The initial pegs can be created with anything. Common starting points are words that rhyme with each number or
shape corresponding to the shape of each number. Heres a rhyming example for one through ten:

1 = sun

2 = shoe

3 = bee

4 = spore

5 = jive

6 = ticks

7 = heaven

8 = grate

9 = wine
10 = hen

Once you commit your pegs to memory, then you can begin associating your to-be-memorized lists. Lets say, for
instance, that you need to memorize a shopping list. Your list might look like this:

Bananas: A banana-shaped sun


Toothpaste: A shoe full of toothpaste
Birthday card for mom: A bee writing a sweet message in a greeting card

Memorize Verbatim Text

The above techniques work great for memorizing individual items. But what if you have a chunk of text you want to
commit to memory? You can try a Memory Palace of paragraphs or a Peg System of key points, but heres an even
better option: the first-letter text method. The method is not a visual one, like the methods listed above. The key to the
first-letter text method is good, old-fashioned hard work:

Practice recalling, not repeating: This is the crucial concept of any type of memorization. The act of reading
something you want to memorize fires different connections than the act of recalling. This is how you learn to
memorizeyour practice recalling, not repeating.

Recalling vs. repeating might sound like semantics, but the distinction is notable. If you want to memorize a large
chunk of text, you are better off recalling it within your mind than reading it over and over on paper. This is how the
first-letter method functions. Take the first letter from each word in your chosen text. This becomes your study guide.
Lets use a couple paragraphs from Martin Luther Kings I Have a Dream speech as an example.

I have a dream that my four little children will one day live in a nation where they will not be judged by the color of
their skin but by the content of their character.

I have a dream that one day every valley shall be exalted, and every hill and mountain shall be made low, the rough
places will be made plain, and the crooked places will be made straight; and the glory of the Lord shall be revealed
and all flesh shall see it together.

And heres what it looks like with the first-letter text method (Productivity501 has a helpful tool on their website).

I h a d t m f l c w o d l i a n w t w n b j b t c o t s b b t c o t c.

I h a d t o d e v s b e, a e h a m s b m l, t r p w b m p, a t c p w b m s; a t g o t L s b r a a f s s i t.

Now, instead of reading the text verbatim, you are recalling the text. Your brain is exercising its synapses in a way that
will lead to better memorization. Reading through those first letters, you may find yourself recalling bits and pieces
from the full text. Good. Great! The more practice, the easier it gets.

Other Notable Methods

Psychology research has gone into the theory of mood memory: If you want to remember something, get back
to the mood you were in when you experienced it.
The Link System works in a similar way to the Peg System, albeit without the numerical order. Say you need to
memorize a list of arbitrary termsa dog, a cake, a house, the rain. With the link system, you visualize an
interaction between each consecutive item, e.g. a dog eating a cake, a cake filling a house, a rainstorm of
houses.
Ron White, a former memorization national champion, has an intriguing method for recalling numbers. He
assigns each friend a number, and he needs to memorize a new number, he simply pictures his friends in a
particular order.
Associating a name with a personality trait or visual cue is an effective method. The Offices Michael Scott
took this to a famously insulting extreme.
Ben Pridmore, a World Memory Champion, once memorized a deck of cards in 24 seconds. His Pridmore
technique, documented here, is quite extensive.

(Aside: What does it take to be a Grand Master of Memory? You must memorize the order of 10 decks of cards in 60
minutes, memorize 1,000 random digits in 60 minutes, and memorize the order of one deck of cards in less than two
minutes.)

What Works for You?

Memorizationon a small scale in the work place or a large scale at the national championshipsoften comes back to
the same foundation of visualizing, associating, and recalling. Some of the above methods might work wonders for
you, or perhaps you have muddled together your own system that you swear by. I have been wanting to memorize a
famous speech for some time, and I plan on giving the first-letter text method a go. How about you?

How to never forget the name of someone you just met: The science of memory | Buffer

Kevan Lee is a freelance writer by day, sports fan by night-and sometimes vice versa. He writes about email and nutrition (not at the same
time) and a whole lot more. Live simply, give generously, watch football, beat cancer.

Illustration by Nick Criscuolo.

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Freddie DeBoer

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Freddie DeBoerKevan Lee


9/23/13 6:28am

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I am not disagreeing with your advice or your larger points. But when it comes to the neurological question "how is
information stored and accessed in the brain?," the current answer is "we don't know." Yes, it's true that "cells that fire
together wire together." But we've understood the basic Hebbian process for decades. What we don't know is how
information is actually stored and recalled. We've seen an incredible improvement in our understanding of the
physiology of the brain of the anatomical structures within the organ but we're still at a near-total loss when it
comes to the encoding process itself.

Here's a great interview with Randy Gallistel that discusses the current state of things. His book, Memory and the
Computational Brain, is fantastic, and very sobering about the current state of research.
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