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Country Report

On
THE EXPO 2020 (UAE)

Submitted in partial fulfillment for the degree of


Bachelor of Business Administration
To

Amity University Dubai


Session 2014-2017

Under the Guidance of Submitted By


Mrs. Sudha Bhatia Varun Yadav
BBA 6THSEMESTER
Roll no. A50006414038

AMITY SCHOOL OF BUSINESS


Dubai

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ACKNOWLEDGEMENT

Life is journey; its not the years in your life that counts
But life cant be completed without the support of peoples.

To acknowledge all the persons who had helped for the fulfillment of the project is not possible
for any researcher but in spite of all that, it becomes a foremost responsibility of the researcher
and also the part of research ethics to acknowledge those who had played a great role for the
completion of the project.
I thank Mrs. Sudha Bhatia for his assistance and comments that greatly improved the report.

I would like to express my gratitude to my mentor Mrs. Mahak Shabir for continuous guidance
and helping me throughout the Internship.

Rest all those people who helped me are not only matter of acknowledgement but also
authorized for sharing my success.

Sincerely
Varun Yadav

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INTRODUCTION OF DUBAI
The first human settlement in the History of Dubai was in approximately 3000 BCE, when the
area was inhabited by nomadic cattle herders. In the 3rd century CE, the area came under the
control of the Sassanid Empire which lasted until the 7th century, when the Umayyad
Caliphate took control and introduced Islam in the area. The area was sustained by
by fishing and pearl diving for a thousand years, with the first records of the town being made in
1799 when the Bani Yas clan established it as a dependency of Abu Dhabi. Dubai became a
separate Sheikhdom in 1833, when the Al-Maktoum dynasty of the Bani Yas clan (initially
from Abu Dhabi) took it over peacefully. The invention of artificial pearls in 1926 and the Great
Depression in 1929 caused a collapse in the international pearl market, which resulted in Sheikh
Saeed looking for an alternative source of income and Dubai becoming one of the leading re-
export ports in the world. In 1966, oil was discovered in Dubai, which changed the country
beyond recognition and led to Dubai becoming the vibrant, modern, business-centred city.

DUBAI ECONOMY
Although Dubai's economy was initially built on revenues from the oil industry, revenue from
petroleum and natural gas currently account for less than 5% of the emirate's gross domestic
product. Dubai has changed dramatically over the last three decades, becoming a major
business centre with a more dynamic and diversified economy. Dubai enjoys a strategic
location and serves as the biggest re-exporting centre in the Middle East. Its low logistical
and operational costs and excellent infrastructure, international outlook and liberal
government policies are attracting investors in a big way. Activities such as trade, transport,
tourism, industry and finance have shown steady growth and helped the economy to
achieve a high degree of expansion and diversification.

The UAE is expected to achieve GDP growth of between 3.5 to 4 per cent this year, the countrys
economy minister Sultan bin Saeed Al Mansouri has said. The growth will be aided by the UAEs
increasing attractiveness as an investment destination, official news agency WAM quoted him as
saying.
Continuing to execute projects announced as part of the UAE Vision 2021 would maintain the
strength of the national economic growth, Al Mansouri said at a forum in Abu Dhabi on
Monday.In its report in October last year, the International Monetary Fund (IMF) projected that
the UAE economy would grow 2.3 per cent in 2016, compared to 4 per cent 2015. It further
forecast GDP growth of 2.5 per cent for 2017.
The IMF also highlighted that the growth slowdown was more pronounced in Abu Dhabi as
compared to Dubai.The report predicted GDP growth of 1.5 per cent in Abu Dhabi for 2016
down from 4.3 per cent in 2015 and at 1.7 per cent for 2017.

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Meanwhile Dubais economy was forecast to grow 3.3 per cent in 2016 compared to 3.5 per
cent the previous year with GDP growth for 2017 projected at 3.6 per cent. In January, Sheikh
Ahmed Bin Saeed Al Maktoum confirmed that Dubais economy grew 2.7 per cent in real terms
last year despite declining oil prices and sluggish global trade.
Real economic growth has averaged 5 per cent a year, while the importance of non-oil
economic activities has grown steadily. Our efforts at economic diversification continue
unabated with a target of increasing the contribution of the non-oil sectors to UAE GDP from 70
per cent today to 80 per cent during the next 15 years.

DUBAI GOVERNMENT POLICY


The Dubai Government aims to ensure the policy framework will be:

Consistent with international best practices.


Flexible and adaptable to new issues that arise.
Encourage a culture of data sharing including with the private sector through Open data,
data shared between government entities, and data shared between government and
private sector entities.
An opportunity to inspire innovation across all sectors.
Respecting the national security, privacy, confidentiality, commerce and intellectual
property rights (IPRS).

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Seven pillars of wisdom for Dubais three-year Islamic hub strategy

The seven separate strategic directions, each aiming to make Dubai a global leader in one
aspect of the Islamic economy, are: finance; the halal food industry; family friendly tourism; the
digital economy; fashion, arts and design; economic education; and standards and certification.

The strategic plan relies on seven main pillars that revolve around making Dubai the global
reference and hub for Islamic financing, the main centre for halal food industries and the
trusted name for the accreditation of such products, the destination of choice for family
tourism, the main world platform for Islamic e-commerce and Islamic digital economy, the
global capital for Islamic design and innovation, the main centre and reference for knowledge,
education, and research in all pillars of the Islamic economy, and the most reliable centre for
Islamic economy standards and certification.

The Crown Prince of Dubai emphasized that the strategic plan and its main pillars are a major
step towards enhancing Dubais position as a global hub for Islamic products and will effectively
contribute to achieve the targeted goals of the initiative of establishing Dubai as the Capital of
the Islamic Economy. Overall, this will not only diversify the national economy, but also enhance
it by adding a new vital sector that will further enrich Dubais outstanding reputation in the
economic field and establish it as the global capital of the Islamic economy.

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THE MASTER PLAN OF EXPO 2020

HOK was lead designer for a team that developed the master plan for the Dubai
Expo 2020, which is expected to draw more than 25 million visitors to the emirate
and wider United Arab Emirates.
The design looks to the future while drawing on traditional Emirati community planning
concepts.
With its mixture of education, innovation and entertainment, the plan reflects the wonderful
qualities of Dubai and the form and spirit of a World Expo. The site is on the southwestern edge
of Dubai in Jebel Ali, near Dubais new Al Maktoum International Airport and Jebel Ali Port, the
worlds third-busiest port.

The design features three separate pavilions symbolizing opportunity, sustainability and
mobility, with innovation pods and best practice areas in each thematic zone. These three
zones emanate from a central plaza named the Al Wasl, the historic Arab name for Dubai
meaning the connection. Inspired by the layout of a traditional Arabic souk, or marketplace,
the design places larger pavilions to the perimeter while clustering smaller exhibit spaces
toward the center of the site. This creates a smooth pedestrian flow while encouraging
interaction among visitors.

The team planned the Expo site to create a sustainable benchmark for events in the Middle
East. An iconic photovoltaic fabric structure covers the main walkways, acting as a solar-
powered sun shade and combining with photovoltaic panels on building facades to capture
enough sunlight to generate at least half of the Expos energy requirements onsite. Other
sustainable strategies include recycling wastewater, reusing materials and monitoring the Expos
carbon footprint.
HOK teamed with Populous and Arup on the master plan.
Based on their experience creating the blueprint for Dubais successful Expo bid, detailed
knowledge of the project and experience with other large international events, an HOK-Arup
consortium was selected to design the host venue. The 1,082-acre site includes the dedicated,
gated 370-acre Dubai Expo 2020 area and an additional surrounding residential, hospitality and
logistics zone.

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EXPO 2020

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Above, construction work at the site of the Dubai Expo 2020. More than 4.7 million cubic metres of sand
had already been shifted on the plot. Courtesy Expo 2020.

THE EXPO 2020


Expo 2020 is a Universal scale Registered Exposition time slot sanctioned by the Bureau
International des Expositions, Paris on 27 November 2013. Dubai in the United Arab Emirates
won the right to hold Expo 2020.
Date: 2020
Motto: Connecting Minds, Creating the Future
Closure: April 10, 2021
City: Dubai
Awarded: November 27, 2013
Area: 438 hectares (1,080 acres)
Opening: October 20, 2020

Dubai Expo. UAE selected the theme "Connecting Minds, Creating the Future", sub-
themes being Sustainability, Mobility and Opportunity. "In today's highly interconnected world,

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a renewed vision of progress and development based on shared purpose and commitment is
key.

INVESTMENT IN EXPO 2020

The World Expo 2020 in Dubai will boost the UAEs GDP by 5%, equating to US$23.4 billion,
according to Arqaam Capital (Arqaam), the specialist emerging and frontier markets
investment bank.

Dubai Expo 2020 will be bigger and better than the recently concluded Milan Expo 2015, with a
more pronounced effect on GDP, said Arqaams managing director for research, Jaap Meijer.

While Expo 2020 is expected to cost $9.4 billion to stage, almost double the investment of
Milan Expo 2015, we will see it as an overall positive stimulus to the economy. We expect an
increase of government revenues in the UAE of $2.9 billion (0.6% of GDP), given the larger scale
of Expo 2020 compared to Milan 2015.

The increase in consumption and tourism related directly to Expo 2020 will boost the UAEs
GDP by $23.4 billion, 5% of the total, almost four times the value of public investments.

World Expo 2020 will be staged in Dubai South, Jebel Ali, on a specially designated site spanning
some 438,000 square metres making it 10% larger than the area covered by Milan Expo 2015.

The six-month long event, which is themed Connecting Minds, Creating the Future and will
commence on October 20, 2020, is expected to host 25 million visits with international visitors
representing 70 percent of the total making Expo 2020 Dubai the most internationally diverse
World Expo in history.

More than 277,000 jobs will be generated as a result of the event, most of which will be tourism
industry related.

Milan Expo 2015, which was themed Feeding the Planet, Energy for Life, concluded on October
31 having attracted around 20 million visitors and generating around 200,000 jobs.

The events impact on the tourism sector has been valued at around 10 billion ($11.16 billion)
by researchers at Bocconi University for the Milan Chamber of Commerce and Expo Milan 2015.

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THE EXPO EFFECT

Infrastructure investments in preparation for Expo 2020, combined with rising tourism and retail
spending, are driving Dubais economic growth, says the latest Oxford Economics report
While low oil prices have weighed heavily on many of Dubais trading partners and neighbours,
the emirate delivered a strong economic performance in 2016, according to the Dubai Year in
Review 2016 report published by Oxford Economics.
This was buoyed by growth in key non-hydrocarbons segments, which provided an important
buffer against external challenges, it says.

Full-year growth was expected to reach 3.7 percent, according to the IMF, up from 3.5 percent
in 2015 and well above the projected average for the UAE of 2.4 percent.

Additional infrastructure spending in the lead up to Expo 2020, together with ongoing
expansion in areas such as retail and tourism, is expected to support new growth in the coming
year and beyond, the Oxford Economics report states.

Growth drivers
The retail industry was a particularly bright spot for Dubai's economy, with full-year growth for
2016 forecast to reach 7.7 percent, data from the UK-based Centre of Retail Research reveals.
Further growth appears likely in the near term, with a report from the Dubai Chamber of
Commerce predicting a compound annual growth rate (CAGR) of 8.1 percent between 2017 and
2020.

Online retail has been identified as a strong investment opportunity due to current low
penetration rates.

Online shopping currently accounts for less than 2 percent of Dubais total retail sales by value,
Dubai Chamber figures reveal, which is significantly lower than in US and European markets,
where online retail penetration rates are between 17 percent and 20 percent.

However, medium-term growth for internet retailing is forecast to increase at a CAGR of up to


34 percent.

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The emirate will also be looking to its construction sector to help counter external headwinds in
2017, says Oxford Economics.

The pipeline of private and Dubai government-backed projects has put the industry on course to
report growth of at least 4 percent this year, with further expansion expected in the lead-up to
Expo 2020.

Government spending boost


Dubais economic diversification strategy is focused on retaining its position as a major player in
areas such as trade and logistics, tourism, retail, entrepreneurship and technology.

In the 2017 budget, launched on December 21, the Dubai government announced a 27 percent
increase in annual spending on infrastructure ahead of Expo 2020 and an overall rise in
expenditure of 3 percent.

Funding for research and development will be increased by US$190.6 million, while exports will
receive an additional $4.4 billion.

Greater outlays are also expected in industry. In June, Dubai launched its 2030 Industrial
Strategy, which aims to transform the emirate into an international hub for knowledge-based
innovation and sustainable industrial activities.

The strategy focuses on six subsectors: maritime, aerospace, pharmaceuticals and medical
equipment, fast-moving consumer goods, aluminium and fabricated metals, and machinery
equipment.

The government is looking to create more than 27,000 specialized jobs as a result of this
initiative.

An investment drive is also under way to grow Dubais tourism industry.

Several large-scale theme parks opened their gates in 2016, giving the emirate an important
niche market.

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With little in the way of regional competition, Dubai has cornered much of an important family
demographic that, until now, would have needed to travel to the US or Disneyland Paris for a
comparable experience.

In September, the worlds largest indoor theme park the $1 billion, 140,000-square-metre IMG
Worlds of Adventure opened in the City of Arabia, on the outskirts of Dubai.

This was followed in December by the launch of the $3.5 billion Dubai Parks and Resorts.
Located in Jebel Ali, its footprint spans some 2.8 million square metres, with three internal
parks LEGOLAND Dubai, Bollywood Parks Dubai and Motion gate Dubai now open for
business. They are connected by Riverland Dubai, which also features the UAEs first theme park
property, the Polynesian-themed Lapita Hotel, operated by Marriott International under its
Autograph Collection.

A fourth park, the $1.7 billion Six Flags Dubai is under construction and scheduled to open in
2019.

At the end of last year, plans were revealed to open IMG Worlds of Legends adjacent to IMG
Worlds of Adventure, further consolidating Dubais position as the worlds fastest growing
theme park destination.

We are committed to bringing the boldest, most dynamic attractions to Dubai, combining
innovative rides with value entertainment for the whole family, says Ilyas and Mustafa Galadari,
owners of the Ilyas and Mustafa Galadari Group.

We are encouraged to look to the future as Dubai races towards fulfilling the vision of His
Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the
UAE and Ruler of Dubai, to attract 20 million visitors to the emirate by 2020. We are fast
becoming the family entertainment capital of the Middle East with high growth prospects that
permit us to plan for the long term.

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Dubai Expo 2020: Opportunities for SMEs and young job
seekers

The organizers of Dubai Expo 2020 have outlined opportunities for small businesses and
graduate jobseekers as they seek greater collaboration with the private sector in the UAE.

Measures to support potential suppliers include an exemption from tender bonds and
guarantees for SMEs.

"The validity periods for proposals have been cut from 120 days to 60 days for SMEs. The
payment period for SMEs is 30 days. There is a 25 per cent upfront payment for services, 50 per
cent upfront for goods. No tender bonds required for SMEs, no guarantees required from SMEs,
to not lock out their liquidity," said Manal Al Bayat, Expo 2020s vice president of engagement,
at an event in Abu Dhabi co-organised by the Australian, French and Canadian business groups,
the American Chamber of Commerce and the International Business Womens Group.

Any company, regardless of its size, and not necessarily located in the UAE, can approach the
Expo for contracts by registering on the site esource.expo2020dubai.ae.

"It is for corporates, SMEs, individuals, freelancers, artists. They will be able to see what has
already gone out to the market, who has been awarded to, and what is coming out next."

Ms Al Bayat said meetings are being held with businesses every six weeks for feedback on how
to make the Expo a success.

"We look into details and invite industries. We learn from the challenges that you are facing.

"We are looking at what is going to be blowing peoples minds in 2020. In 2185, people will talk
about what we deliver now." Ms Al Bayat also detailed Expo 2020s Collaborative
Entrepreneurship initiative.

"Not as CSR, but how can you incorporate an entrepreneur, an SME to be your innovation
department, instead of hiring your own team," she said.

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Organisers are also working to ensure a social legacy for the regions youth from this mega
event.

Roadshows and workshops at universities across the emirates and around the world will
highlight the potential for employment, Ms Al Bayat said.

This includes collaborations between corporates and universities to provide training


programmes.

"Any graduate unemployed below the age of 28 can apply to our Apprentice Programme. We
have received about 2,700 applications."

There is also a need for 30,000 volunteers for the Expo, she said.

"They can make or break the event because the first impression when you come down off the
airplane is the hospitality of the city, so we have to make sure that we train them."

The six-month long exhibition expects to draw 25 million visitors, of which 70 per cent will be
international guests.

The challenge is to design a seamless journey for travellers, Ms Al Bayat said.

"It does not matter how amazing the place is if people have to wait eight to nine hours to visit a
pavilion."

The Expo site is located strategically between Al Maktoum International Airport, Abu Dhabi
International Airport, Dubai International Airport and Jebel Ali Port.

"Eighty per cent of the buildings will remain for legacy, so we have already started some
conversations to see who will occupy that place when we move out .

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TOP 10 PROJECTS OF EXPO 2020:

A round-up of high-profile developments due for completion prior to World Expo 2020 in Dubai.

1. MBR City District One the first and second phase of villas for the US$10 billion Mohammed
Bin Rashid Al Maktoum (MBR) City District One, will be handed over from mid-2016. Covering
some 1,110 acres, District One also includes a 7km stretch of Crystal Lagoons, designed for
swimming, kayaking and other activities, plus the worlds largest artificial beach, a 14km
boardwalk and 8.8km of cycling and jogging tracks on the periphery. Entertainment, retail and
hospitality components are also part of District One, which is scheduled for completion in 2018-
2019.

2. Dubai Water Canal Project The $545 million Dubai Water Canal Project will link Business Bay
to the Arabian Gulf and is due for completion by October this year. The project includes a new
shopping centre, four hotels and 450 restaurants as well as luxury housing and cycling paths. A
private marina and a new trade centre are planned too, while the canal itself will be six metres
deep.

3. Al Habtoor City The $3 billion Habtoor City, which is part of the Dubai Water Canal project, is
scheduled for completion this year, and will feature three top-rated hotels managed by
Starwood Hotels and Resorts Worldwide (St. Regis, which is already open for business, Westin
Dubai and W Dubai Sheikh Zayed Road) as well as three luxury residential towers. This mega-
development is situated on a 10-million-square-foot plot on Sheikh Zayed Road, and will also
offer dining venues, a French-inspired garden, a Las Vegas style aqua theatre and the worlds
first Bentley caf.

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4. Jewel of the Creek The $816 million Jewel of the Creek project is a massive waterfront
complex featuring 19-storey apartment buildings, three office towers, two luxury hotels, a
recreation centre and a convention centre with a ballroom, as well as a marina and a raft of
retail spaces for shops and restaurants. Located between Al Maktoum Bridge, Baniyas Road and
the Floating Bridge, Jewel of the Creek is scheduled for completion by Q1, 2017.

5. Dubai Creek Harbour This six-tower district will be three times the size of Downtown Dubai.
Dubai Creek Harbour will boast the worlds tallest twin towers and a sphere-shaped restaurant
overlooking the Creek, as well as 8 million square feet of retail space and 22 hotels with 4,400
rooms. It will be located alongside Dubai Creek and adjacent to Ras Al Khor.

6. New Aladdin City This Dubai Municipality project, inspired by the well-known tales of Aladdin
and Sinbad, is currently under construction in the middle of Dubai Creek. It will feature three
towers, comprising commercial and hotel space, as well as air-conditioned bridges with moving
floors to connect the towers, driveways and parking areas. The cost of Aladdin City is yet to be
revealed, but it is expected to be completed before 2020.

7. Bluewaters Island Tipped as one of the worlds top upcoming tourism hotspots, Bluewaters
Island, located just offshore near Jumeirah Beach Residence, is expected to attract three million
visitors per annum. It will also be home to the worlds largest Ferris Wheel, the Dubai Eye.
Bluewaters Island will comprise retail, residential, hospitality and entertainment zones as well
as housing a boutique five-star hotel.

8. Museum of the Future Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum,
Vice President and Prime Minister of the UAE and Ruler of Dubai, Museum of the Future will
house a raft of cutting-edge inventions in a circular-shaped building located adjacent to the
Jumeirah Emirates Towers in Dubai International Financial Centre (DIFC). The museum is being
built with tourists in mind, but it will also run specialised courses and workshops and public
talks and events. Built at a cost of more than $200 million, it will open next year (2017).

9. Deira Islands This $150 million waterfront city covering some 15.3-square-kilometres will
eventually be home to hundreds of new hotels, serviced apartments, mixed-use buildings and
marinas. Spread across four islands, it will boast a raft of attractions including a large shopping
mall, an Arabic souk-style night market, an amphitheatre for 30,000 people and a marina that
can accommodate large yachts. It is scheduled for completion in Q3, 2018.

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10. Al Mamzar Beachfront Planned around the 53-hectare Al Mamzar Lake, this mixed-use
beachfront project is expected to cost $2.72 billion to develop and is scheduled for completion
before the end of 2018. Located in Dubais Al Mamzar district, the project will cover more than
9 million square feet and feature 4,000 residential units, 300 hotel rooms, 250,000 square
metres of retail space and 3.5km of walking tracks.

CONCLUSION
This is a project like no other; an opportunity not only for Dubai and the UAE to show the world
what theyre capable of, but for the world to come together in Dubai to glimpse the future, he
explained.

We live in a highly connected world, and change is almost constant. Today, the worlds largest
accommodation provider owns no hotels; the largest software providers do not write the apps
that they sell; the number-one retailer stocks no products; and the most popular media
organisation in the world creates no content.

The first World Expo in London in 1851 marked the culmination of the industrial revolution.
Expo 2020 Dubai will mark the culmination of the connection revolution: connected minds
creating the future together.

Its a huge privilege and responsibility to be working with a dedicated team to deliver a site
that reflects the vision and continues to play a role in realising the UAEs aspirations for years
after Expo 2020 has finished. Im excited and proud to be part of Expo 2020.

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