Case Study Grading Rubric
Undergraduate Percentage Scale: 0.00 57.49% 57.50 76.24% 76.25 - 93.74%
Undergraduate Scaled Score: 0.0 0.6
% Below Standard
Clear explanation of key strategic issues 20% Shows little understanding
The problems, scope, and seriousness was clearly identified in the of the issues, key problems,
discussions. and the companys present
There was a well focused diagnosis of strategic issues and key problems situation and strategic
that demonstrated a good grasp of the companys present situation and issues.
strategic issues. Executive summary
Effective Executive Summary missing or poorly
Did not waste space summarizing information already found in the case. constructed
Valid arguments; analysis of financial performance with relevant 20% Critical issues and key
supportive detail problems that supported
Logically organized, key points, key arguments, and important criteria for the Case Analysis were
evaluating business strategies were easily identified poorly identified, analyzed,
Critical issues and key problems that supported the Case Analysis were and supported.
identified and clearly analyzed and supported.
Appropriate analysis, evaluation, synthesis for the specific industry 20% Analysis of key change
identified drivers and the underlying
There was complete data on which to base a thorough analysis the issues inadequate.
Key change drivers underlying the issues were identified.
Synthesis, analysis, and evaluations were clearly presented and supported
in a literate and effective manner.
Conclusions and recommendations are congruent with strategic analysis 20% Effective recommendations
Specific recommendations and/or plans of action provided. and/or plans of action not
Specific data or facts were referred to when necessary to support the provided.
analysis and conclusions. Specific data or facts
Recommendations and conclusions were presented and supported in a necessary to support the
literate and effective manner. analysis and conclusions
was not provided.
Proper organization, professional writing, and logical flow of analysis. APA 20% Key points were poorly
formatting identified and supported
Logically organized, key points, key arguments, and important criteria for with a well thought out
evaluating the business logic easily identified. rationale based on applying
Key points were supported with a well thought out rationale based on specific concepts or
applying specific concepts or analytical frameworks to the data provided analytical frameworks to
in the case. the data provided in the
Proper grammar, spelling, punctuation, 3rd person objective view, case.
professional writing, and syntax. Grammar, spelling,
punctuation, professional
writing, and syntax needs
significant improvement
93.75 - 100%
0.7 2.1
Approaching Standard
Shows some understanding
of the issues, key problems,
and the companys present
situation and strategic
issues.
Executive summary
inadequate
Critical issues and key
problems that supported
the Case Analysis were not
clearly identified, analyzed,
and supported.
Analysis of key change
drivers and the underlying
the issues were not
identified.
Effective recommendations
and/or plans of action
inadequate.
Specific data or facts were
not referred when
necessary to support the
analysis and conclusions.
Key points were not
identified and supported
with a well thought out
rationale based on applying
specific concepts or
analytical frameworks to
the data provided in the
case.
Grammar, spelling,
punctuation, professional
writing, and syntax needs
improvement
2.2 - 3.5
At Standard
Shows adequate knowledge
of the issues, key problems,
and the companys present and the companys present
situation and strategic
issues.
Executive summary
adequate
Critical issues and key
problems that supported
the Case Analysis were
partially identified,
analyzed, and supported.
Analysis of key change
drivers and the underlying
the issues were partially
identified
Effective recommendations
and/or plans of action were
partially provided.
Specific data or facts were
occasionally referred when
necessary to support the
analysis and conclusions.
Key points were partially
identified and supported
with a well thought out
rationale based on applying
specific concepts or
analytical frameworks to
the data provided in the
case.
Adequate grammar,
spelling, punctuation,
professional writing, and
syntax
3.6 - 4.0
Exceeds Standard
Shows superior knowledge
of the issues, key problems,
situation and strategic
issues.
Effective Executive
Summary
Critical issues and key
problems that supported
the Case Analysis were
clearly identified, analyzed,
and supported.
Analysis of key change
drivers and the underlying
the issues were clearly
identified
Effective recommendations,
solutions, and/or plans of
action were provided.
Specific data or facts were
referred when necessary to
support the analysis and
conclusions.
Key points were clearly
identified and supported
with a well thought out
rationale based on applying
specific concepts or
analytical frameworks to
the data provided in the
case.
Excellent grammar, spelling,
punctuation, professional
writing, and syntax