Sweet

Layers
Patong-Patong na SARAP!
INTRODUCTION

Are you tired of the same sweets you have been buying in the same store? The usual desserts and
pastries? Ice cream? Cookies? Cakes? But what if we mix them all together?

Well then, youre in luck, my friend! I present to you, SWEET LAYERS! A once ordinary cup
powered by different mouth-watering treats. This sweetness overload will surely give you the
Patong-Patong na SARAP feeling!
A trendy way to eat your treats: PIES IN A CUP. Small in size, big in flavor, our product is likely to
produce to euphoric food high. These No-Bake Cheesecakes have definitely taken the devotion to a
new level and may just be the tastiest treat to satisfy our sweet teeth!

FLAVORS SERVED

1. Cookies and Cream

Licking Oreos are so plain. This pie gives you a cookie twist.

2. Mango Float
To bring back the holiday feels, and to introduce you to a love filled season, this mango float
will be your BAE.

PRODUCTION COST

Ingredients:
Cookies 73
Graham Crackers 62

Fresh Mango 40

All Purpose Cream 135

Condensed Milk 32.50

342
Materials:
Plastic cups 60

Spoon 30

Total 90

TOTAL 432.50

Total Cost of production / Total output

= Php 432.50 / 39

= Php 11.09

Manufacturers Selling Price= Unit Cost / (1-%mark up)

= Php 11.09 / (1-25%)

= Php 11.09 / .75

= Php 14.79

= Php. 15.00

PAMANTASAN NG CABUYAO
Katapatan Homes, Banay-Banay, City of Cabuyao
S.Y. 2016-2017

2ND SEMESTER
MARKETING10 Finals

SWEET
LAYERS
Patong-Patong na Sarap!
 PRODUCT PRESENTATION

Submitted By:

Algire, Queenie Grace

Algire, Angelica
Mandanas, Zsairah
Sayson, Ethel Joyce
Sevilla, Camille
Tatoy, Clariza

2BSA-1

to:
Professor L.A. Gamundoy

PACKAGING

The SWEET LAYERS logo portrays

the different variances of sweetness
mixed together to tickle customers
sweet tooth.

The clean, slanting letters of Sweet

Layers depicts the smoothness of
our very product. The image of
differently colored layers in the
background is the visual of the
sweets that we will put in our product.

LABELING
 The Sweet Layers Label

The dripping colors dark brown to peach

on the background represents the
sensation one can feel or imagine when
he/she eats our product. It also
represent the layers of sweetness which
our product obviously means.

The font of our product name is curvy

which is more likely to mirror sweetness
and calmness. The letter fill is dark
brown for the name to stand out and we
used a minimal white glow effect for the
outline.

CHANNELS OF DISTRIBUTION

CHANNEL 1

Manufacturer Consumer
POSSIBLE MARKET
PAMANTASAN NG CABUYAO STUDENTS

A lot of student are stressed over their academics. That sometimes they dont have the time to even
go outside to buy themselves a treat to satisfy their cravings. But by our strategy in selling our
product, it will be convenient to our customer/students, even the professors to acquire our delightful
products.

PROMOTION

Promotion raises customer awareness of a product or brand, generating sales, and creating
brand loyalty. This will allow a business to concentrate its limited resources on the greatest
opportunities to increase sales and achieve a sustainable, competitive advantage.
 Aligned with this, we chose the outdoor selling. This takes all the necessary actions to
develop the network of contacts within our target customers. Face to face conversation with our
targeted consumers enables us to demonstrate and explain as to why our products are worthy of
buying.

Patong patong na sarap!