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Do you love accessorizing? Have you ever thought about making your own jewelry?
Step into the world of jewelry design and learn how to create your own beautiful
baubles! Join us for an exciting week exploring the tools and materials of jewelry
design, get inspiration from some of todays trendiest designs, and enjoy a chance to
create beautiful jewelry of your own! Well have plenty of hands-on opportunities to bring
your designs to life with traditional and nontraditional materials. This experience will go
far beyond your typical friendship bracelets, welcoming your most eclectic and one-of-a-
kind ideas. Youll learn how to market your designs to customers, and how to make
money doing something you love. Its time to design and shine!
Jewelry Design
Jewelry design has been around for as long as people have been. Although the
uses and designs have changed, it is still held in a very high context in society. Whether
for everyday wear or adornment for representing social classes, the styles and
much more than just stringing beads; it is a process that takes planning, design
strategies, knowledge of tools, techniques, and mediums, as well a sense for what your
The history of jewelry is traced to the earliest of times from examples and
writings. Work from goldsmiths have been found in Egyptian tombs as early as the
fifteenth century and jewelry is even referenced in the Bible (Rose & Cirino, 1967).
Jewelry was first designed using materials from animals and products off of the land.
Many times, shells, animal horns, rocks or insect shells were used as the jewels, and
fibers from vegetables were used as the structure and support of the piece (Gregorietti,
2004). The earliest use of jewelries were made out of respect for the dead. Along with
the richest garments available, people in early civilizations were use jewels as
decoration in part of the ceremonies and rituals. Later jewelry design was used to
represent ranking in the social class. Jewelry pieces then multiplied to every body part
over time. No longer limited to necklaces and earrings, it evolved into hairpins, combs,
earrings, ear plugs, brooches, belts, bracelets, rings, toe rings and shoe buckles
(Gregorietti, 2014). Today jewelry design has become modernized, often using
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resources. Many designers often recommend searching for non-traditional items for
jewelry designs. For example, search for steel wire in the floral section, look for chains
or buttons in the sewing section or beads in the drapery sections often used for tie-
backs (Chandler & Ritchey, 2005). Chandler and Ritchey state, Allow yourself enough
time to leisurely stroll through every aisle. With todays technology and marketing, any
Although the designs, tools and techniques have changed over time, one factor
remains the same: each piece of jewelry is designed to serve a purpose. In modern
America, jewelry mainly serves one function, and that is to adorn oneself by displaying a
particular style. Newman defines jewelry as any decorative article that is made of metal,
gemstones and/ or hard organic material of high quality, contrived with artistry...and
intended to be worn on a person, including such articles that are functional as well as
decorative (Newman, 1981). Looking at the specific age group ranging from 18 and
older, jewelry mainly consists of rings, bracelets, necklaces and earrings. Boutique style
jewelry has flourished within the past five years, being large in size and flashy in color,
but mast produced at a cheaper rate. Other jewelry pieces are pure and original, while
some are still family heirlooms passed down from generation to generation. In Metcalfs
article on jewelry, he defines five functions of jewelry. They are; attachment to the body,
personal decoration, displaying social codes, portable and redeemable wealth and
Product Design and Development at Twine and Twig, she stated that their business is
always changing, adapting to the trends and focusing on what sells and what doesnt
sell. When looking at the latest trends and comparing them to early forms of jewelry, it is
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clear that the popular functions of jewelry have remained constant, even with a
Jewelry production can be a tedious task that requires patience, skill, and
knowledge of your clients. As previously noted, there are many different types of jewelry
and in which ways it can be worn. Necklaces and bracelets are the go-to items in
production for the Twine & Twig jewelry business, and their most used materials in
producing their jewelry designs are wax-coated string, assorted beads, scissors and
pliers (Rivera & Davis, 2017). Sherri Haab lists over 23 tools and findings to create
jewelry. Some of her recommended tools include; jump rings and split rings, both used
to join pieces together; head and eye pins used to attach pieces to one another; clasps
used to close pieces; bead tips to cover knots when stringing thread; pliers; thread; and
epoxy resin. Finishing a piece of jewelry is sometimes the most important step in the
process of creating it. You want a piece to hold up and look professional at the same
time. (Haab, 2004). Commonly the tools most used for production of necklaces and
bracelets are beads, needle-nose pliers (due to the long tapered jaws with teeth), a
ruler, bead board, scissors, tweezers and nylon-coated string or thread. The production
of smaller jewelry such as earrings is a different process due to the materials needed
and the size of the project. The materials and tools available to make jewelry are almost
endless, and those needed will depend on the artists preference and ease of use.
Before production, a jewelry artist must have an influence of design. For the
sisters at Twine & Twig, their influences are mainly African culture and island life, and
they source most of their materials from Africa, Indonesia, and Bali (Rivera & Davis,
2017). When creating new designs, they have to consider questions such as, Is this
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trending?, Will people like this?, and Is it easy to wear? Regardless of the project at
hand, remember this advice, Be good to yourself. If youre not having fun or would
rather be doing something else, stop making jewelry and come back to it later.
The production of jewelry, like any art, comes with safety precautions that
beginners need to be aware of. Working with sharp tool and wire can be dangerous. If
using wire and scissors, safety glasses are suggested to protect your eyes from wires
and flying objects. Using magnifying glasses helps to prevent eyestrain. To rest your
eyes and to prevent tiredness, it is suggested to take off the magnifying device and look
into the distance or close them for a brief period. It is also suggested to keep good
posture to avoid an aching neck or back. Get up and stretch or walk every so often to
keep stiffness to a minimum. One of the most helpful pieces of advice offered by
Chandler and Ritchey is to stretch your hands and fingers. The technique they suggest
is to place one palm down on a piece of furniture, lean gently towards the fingers to
stretch the wrists. These stretches will help avoid carpal tunnel syndrome if jewelry
advertising, style insight, and selling techniques. According the National Craft
Association, when the item is for themselves, relatives or close friends, they spend
around twenty to thirty dollars. McDougall suggests that before jumping into the jewelry
business, take an informal poll to see how much they would pay for your crafts. This
would give you an idea as to if your profit would exceed your production costs
(McDougall, 2007). Biancca Rivera states that the Twine & Twig sisters started their
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business by making jewelry for themselves and then started selling to family and
friends. She also says that when creating new designs, their design team first sources
the materials they believe will be popular with their target audience, and then they base
their prices on the materials used in each design, with prices ranging from $20 to
you are selling to will give your jewelry purpose. According to Rivera, Twine & Twig
targets three generations of women; grandmother, mother and daughter (Rivera &
Davis, 2017). There are two markets that handcrafted jewelry falls into, retail and
wholesale. When you retail your products that means you are selling directly to the
customer who will either keep the piece or give it as a gift. Wholesale market means
that you are selling products to a middleman who will raise the price and then resell it
(McDougall, 2007). Smaller craftsmen make most of their products for the retail market.
When it comes to selling jewelry, one of the biggest jewelry selling markets today
is Etsy. Etsy is both producer and buyer friendly, where jewelry designers can post
photos of their pieces as well as comments and can communicate with their potential
buyers if there are any questions. Many retail sales take place on social media, craft
fairs, markets, or festivals of some sort. For the Twine & Twig sisters, Instagram and
word of mouth were huge assets for their company, and were what helped them get
their start in the jewelry market. The sisters sell their products via advertising on
Instagram and Facebook, through their business webpage, and in hundreds of stores in
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From the early Egyptians tombs designs to the simplicity of a bracelet for ones
self, jewelry design has been a critical statement for many years. Although many
techniques in the process of jewelry production have been modernized, people still
value the handmade technique and personal touch of jewelry making. With a design
concept, the right production tools, and your preferred materials, your jewelry can be the
References
Chandler, L.L & Ritchey, C.R. (2005). Getting started making wire jewelry and more.
Haab, S. (2004). Designer style jewelry: techniques and projects for elegant designs
McDougall, J.S. (2007). Start your own arts and crafts business: retail, carts and kiosks,
craft shows, street fairs (2nd ed.). Irvine, CA: Entrepreneur Press.
Newman, H. (1981). An illustrated dictionary of jewelry. New York, NY: Thames and
Hudson.
Rivera, B. (2017, January 23). Twine and Twig Expert Consultation [Telephone
interview].
Rose, A.F., & Cirino, A. (1967). Jewelry making and design: an illustrated textbook for
teachers, students of design, and craft workers. New York, NY: Dover Publications.
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ENIGMA to us, in relation to our unit, means several things. A common dictionary
week in camp will be focusing on jewelry design but we face a great ENIGMA. While we
will go in with our ideas of how our camp week is going to go, we are facing possibly 10-
15 students who may have different ideas. We have no way of knowing the amount of
background knowledge our students may already have on jewelry design or if they
Our students will also be learning the definition of ENIGMA throughout the week. One of
our topics of focus during camp will be determining your own personal style. What
influences do you have as an artist? Students may have never been faced with this
ENIGMA. We will be able to tell that our students have experienced this ENIGMA by
their journey through the design process of their pieces. They wont get it just right the
first time. There will be peer critiques that may bring challenges in the redesign process.
comparing their growth from day one to day four, and examining their individual jewelry
in their exhibits.
It is another ENIGMA that a jewelry designer must keep up with ever changing trends
and styles while holding true originality to ones self and fashion. Through our
the minds of our designers to think out of the box while still designing a product that is
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marketable. Creating this ENIGMA for them isnt necessarily a bad thing. Stepping out
materials and create their own one of a kind collection is a very scary, but empowering
thought. What will they design? What will they need? Is this challenging for them? How
As we have begun planning our unit, our definition of ENIGMA has both changed and
grown, and we are beginning to see how jewelry design can definitely fit into the
ENIGMA theme of this years camp. The biggest ENIGMA that we are facing is not
knowing exactly what to expect and knowing that things may not go according to plan!
As we have researched and planned for our summer camp unit, it has become very
clear to us how jewelry design can be an ENIGMA, in more ways than one.
One way that jewelry design is an ENIGMA is that when designing anything new and
change often and can be an ENIGMA to keep up with. Before beginning their jewelry
collections, our students will be working to discover upcoming trends by doing some
research in current publications and online. The ENIGMA is that what is popular now
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There is a certain level of trendiness that must be present for our students to make their
Rivera of Twine & Twig we asked what types of questions she and her fellow jewelry
designers ask themselves when designing their seasonal collections, and most of them
revolved around the ENIGMA of changing styles and trends. They ask themselves
questions like, What is trending? Will people like this? Do we think this will sell? Is
Another way that jewelry design is an ENIGMA is identifying your personal aesthetic. As
part of our unit, our students will be creating an inspiration board to help them discover
their own style preferences. So many of our conversations in preparation for our unit
have referred to jewelry design and styling as a form of art. As with any art form, there is
a certain amount of the artists unique sense of style that goes into each piece. The
pieces should reflect the personality and preferences of the artist creating it.
Perhaps our greatest ENIGMA will lie in having our students mesh these two areas:
current trends and personal style. Our students will be presented with the task of
creating a 2 to 3 piece jewelry collection that reflects their personal style preferences
while keeping up with current trends. Students will be designing their collections with a
specific customer in mind, and their goal will be to create pieces that are marketable to
that client. As with any form of art, our students final products will need to be appealing,
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The final ENIGMA of our jewelry design unit will be reflecting on their work. As our
students move through the design process to create a marketable jewelry collection
they will be required to evaluate their designs. After receiving input from their peers and
teachers on their pieces, they will be faced with the ENIGMA of deciding if their
products are something that might sell in the current market or if they need to go back to
the drawing board. We anticipate that it will be an ENIGMA for many of our students to
We have already discovered so many ways that jewelry design can be an ENIGMA, and
we are certain that we will stumble upon more as we move toward summer camp
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TECHNOLOGY INTEGRATION
jewelry design. Most of our technology will require our students to have one device per
student, preferably Chromebooks for their ease of use. We will also need access to a
Throughout the week we will present our content through Google Slides via a
SmartBoard, in the event we have access to one. We will have several interactive slides
on day 1 in which we would like students to be able to come up and make choices on
the board. We will use Google Slides to present most of our content, and will
incorporate these interactive pieces to ensure our students are engaged and
understanding the content. Most of our interactive pieces will involve the elements and
principles of design, two pieces that will be crucial for our students to understand before
Since we want to make absolutely sure that the elements and principles of design are
will be using Kahoot! as an engaging way to assess our students on their knowledge of
the elements and principles of design. Students will be choosing examples and non-
examples of the different elements and principles. This activity will also require one-to-
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Another piece of technology well be using is an online bulletin board tool, Padlet, as a
peer evaluation tool. As part of the design process, our students will be providing each
other with feedback (day 3) so that they can make necessary changes to improve their
designs. Each student will be creating their own Padlet and will then receive real-time
feedback from their peers to help them make decisions on where to go with their design.
This activity will require one-to-one Chromebook access for our students.
We will also be using our Weebly website throughout the week, to provide our students
with access to specific resources that we have pre-selected for each lesson. This is
where students will gain access to any websites, resources or videos that we use in our
lessons or activities throughout the week. Our daily lessons will also be posted here.
On day one our students will be creating an inspiration board to help them find their
personal style. We originally considered having our students create an online inspiration
board through a website such as Pinterest, but we decided that too much would be lost
in translation. Our unit is very creatively charged, and includes mostly visual and tactile
We will be using technology to engage our students throughout our unit, but our main
focus remains on making this unit as creative and hands-on as possible. We would
rather use a select few pieces of technology that will enhance our lesson. The
technology pieces we have chosen are directly aligned with our main goal for our
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students, which is their creative expression. We hope to encourage our students to think
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CONTENT OUTLINE
I. Jewelry
A. Objects designed for the adornment of the body
B. Functions of Jewelry
1. Personal decoration: a form of personal and artistic expression
2. Displaying social codes: a sign of wealth
3. To provide a specific function (see below: buckle, brooch, hairpin)
C. Types of jewelry
a) Necklace: a decorative chain or string of beads, jewels, or
links worn around the neck
b) Earring: a piece of jewelry worn on the lobe or edge of the
ear
c) Hairpin: a pin used for fastening hair
d) Ear plug/gauge: an ornament worn in the lobe of the ear
e) Brooch: decorative pieces designed to be attached to
garments, often to hold them closed
f) Buckles: flat, typically rectangular frames with a hinged pin,
used for joining the ends of a belt or strap
g) Bracelet: an ornamental band, hoop, or chain worn on the
wrist or arm
h) Ring: a circular band worn on a finger
i) Toe ring: a circular band worn on a toe
II. Main elements of jewelry design: basic components of any work of art
A. Line: the visual path that enables the eye to move within a piece
1. Draws the eye around a piece
2. The direction of lines is expressive
a) Horizontal: peaceful and calming
b) Vertical: strength and stability
c) Diagonal: suggest movement and activity
d) Curved: movement
e) Jagged: energy and enthusiasm
B. Shape: the structure of a design or the individual parts of a design
1. Creates visual interest
2. A variety of shapes causes the mind to subconsciously analyze the
piece
3. Too few shapes can cause a piece to be uninteresting
C. Color:
1. Can be used to create emotion
2. Different colors are used to evoke different emotions
a) Red: energy and excitement
b) Orange: happiness and energy
c) Yellow: optimism
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4. Stretch your hands and fingers: help avoid carpal tunnel syndrome
D. The Design Process
1. A series of steps to guide you in creating a new product
a) There are many versions of the design process, this is just
one interpretation
b) Some steps of the process are designed as a loop, intended
to be revisited as needed
c) Your product should improve as you move and loop through
the design process
2. Steps of the design process
a) Identify your problem
(1) Decide what your goal is and your expected outcome.
(2) Research your problem to determine your needs
(3) Questions to ask during this step
(a) What is the goal? (To make a marketable
jewelry product that reflects your style while
keeping up with current trends.)
(b) What is currently trending?
(c) Who is your target audience? (Who are you
selling to?)
b) Brainstorm
(1) Generate ideas for your design
(2) Questions to ask during this step
(a) What colors, textures, styles (etc.) reflect your
personal style?
(b) What elements of current jewelry trends can be
incorporated into your design?
c) Design
(1) Gather your materials and begin sketching and/or
putting together a design
(2) Questions to ask during this step
(a) How can you blend your personal style with
current trends?
(b) Will this idea be marketable?
d) Build
(1) Make the item you designed
(2) This item will be your prototype, and is meant to be
redesigned and reworked as needed to make the best
possible piece
e) Test and evaluate
(1) Revisit the original problem to determine if you are
set to move forward with your design or if you need to
make changes to better meet the original goal
(2) Get feedback from others on what works and what
doesnt
(3) Questions to ask during this step
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LESSON #1
An Introduction to Jewelry Design
CONTENT
Outline the content I. Jewelry
you will teach in this A. Objects designed for the adornment of the
lesson. body
B. Functions of Jewelry
1. Personal decoration: a form of
personal and artistic expression
2. Displaying social codes: a sign of
wealth
3. To provide a specific function (see
below: buckle, brooch, hairpin)
C. Types of jewelry
a) Necklace: a decorative chain or
string of beads, jewels, or links
worn around the neck
b) Earring: a piece of jewelry worn
on the lobe or edge of the ear
c) Hairpin: a pin used for fastening
hair
d) Ear plug/gauge: an ornament
worn in the lobe of the ear
e) Brooch: decorative pieces
designed to be attached to
garments, often to hold them
closed
f) Buckles: flat, typically
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and/or felt
1. Adds interest to a piece
2. Can be tactile or visual (as in the
illusion of texture)
3. Examples of textures
a) Rough
b) Smooth
c) Pebbly
d) Shiny
e) Soft
III. The Design Process
1. A series of steps to guide you in
creating a new product
a) There are many versions of the
design process, this is just one
interpretation
b) Some steps of the process are
designed as a loop, intended to
be revisited as needed
c) Your product should improve as
you move and loop through the
design process
2. Steps of the design process
a) Identify your problem
(1) Decide what your goal is
and your expected
outcome.
(2) Research your problem
to determine your needs
(3) Questions to ask during
this step
(a) What is the goal?
(To make a
marketable jewelry
product that
reflects your style
while keeping up
with current
trends.)
(b) What is currently
trending?
(c) Who is your target
audience? (Who
are you selling
to?)
b) Brainstorm
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II. PRE-PLANNING
What will students Students will understand the basics of the design process,
UNDERSTAND as and how the elements and principles of design will
a result of this influence their own designs. They will also understand the
lesson? How does different types of jewelry and get a grasp on modern
this connect to the trends. This connects to the Essential Question because
Essential Question? the students will use their research to explore current
fashion and jewelry trends, and will use the elements and
principles of design to merge trends with their personal
style. The students will begin brainstorming on their jewelry
designs that they will create later in the week.
What will students Students will be able to identify and communicate their
be able to DO as a personal style choices and inspirations through the display
result of this of their design board. They will use these boards to
lesson? verbally communicate with their teachers and peers what
type of style best expresses their design.
III. PLANNING
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(Performance
Task) What will the The students will begin gathering materials and ideas for
students DO to their inspiration boards to showcase their personal design
demonstrate that style. (This activity is not limited to jewelry design, we want
they have mastered students to have a good idea of what their style preference
the content? Be is). Students will be provided with a wide variety of
specific and include magazines, color swatches, fabric pieces, artificial flowers,
actual assessment etc. that they may add to their inspiration boards.
with unit materials.
Once students have completed their inspiration boards they
will have the opportunity to begin browsing materials for
their jewelry based on their personal style preferences
shown on their boards. The inspiration boards will serve as
a guide for selecting materials that appeal to their personal
aesthetic.
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LESSON #2
Designing With a Customer in Mind
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II. PRE-PLANNING
What will students Students will understand that there are many different
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UNDERSTAND as materials and tools that can be used in jewelry design, and
a result of this how their choices can affect the marketability of their
lesson? How does products. Students will also understand the design process
this connect to the steps of designing and building, and will be using this new
Essential Question? knowledge to design and build their own marketable
pieces.
What will students The students will be using todays information to design
be able to DO as a and build a 2-3 piece cohesive collection (a bracelet and
result of this necklace will be required, and any other pieces students
lesson? may add if time allows) to present at the trunk show on
Thursday. They will have to identify and use the materials
and tools that will be needed for their pieces, and will be
expected to use appropriate safety precautions when
necessary.
III. PLANNING
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LESSON #3
Marketing Your Designs
LESSON The students will be able to test and evaluate their designs,
OBJECTIVE redesigning if necessary to make sure their products are as
marketable as possible. (Would people buy your product?)
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3. Promotion
a) Discount: offering a sale
b) Free shipping
c) Flash sale: an offer that only
lasts for a limited time
d) Product giveaways
II. PRE-PLANNING
What will students The students will understand today that it is okay not to
UNDERSTAND as succeed in your first attempt at creating a marketable
a result of this product. They will also understand that when designing
lesson? How does something, it is necessary to evaluate the product, seek
this connect to the the help of others, and to sometimes rethink the design.
Essential Question? We want students to understand that sometimes what we
like isnt necessarily what others like or would want to
buy. Students will be thinking about changes they can
make to their designs to make them more marketable.
What will students The students will begin testing and evaluating, redesigning
be able to DO as a as needed, and preparing their pieces for their marketing
result of this opportunity: the trunk show.
lesson?
III. PLANNING
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step what you will We will begin todays lesson by covering two more steps in
do in this lesson. the design process, testing/evaluating and redesigning, via
Be explicit about Google Slides.
ties to Points to
Ponder, Essential The students will begin by designing and building a
Question, and necklace to compliment their bracelet from yesterday. They
Interactions here. will again be keeping in mind their personal aesthetic, the
Include ALL elements of design, and what is currently trending when
support and designing. They will later on be using their necklaces as the
teaching materials subject of their redesigning based on their peers feedback.
with your unit. (Would you by this?)
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LESSON #4
Trunk Show Treasures
II. PRE-PLANNING
What will students Students will understand the full spectrum of the design
UNDERSTAND as process: how their creating, evaluating, and redesigning
a result of this have all come together to create their final products. The
lesson? How does students should understand the ENIGMA of the design
this connect to the process in that it is not a set procedure that looks the same
Essential Question? every time for every person or every product. The steps
will differ depending on many variables.
What will students The students will be completing their collections (bracelets
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III. PLANNING
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RUBRIC:
Developing Proficient
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