Lesson 7 - Concept Development

LESSON

Unit School Ball - AS91356 - Generic Technology 2.3 (Develop a conceptual design for an outcome)

Topic Unity and Visual Hooks in Methods Conversion

Class L2 DIT (Technology Curriculum Level 7 - Tech Modelling)

Date 5/04/17 - Double Period, 2 hours

Learning Outcomes To be able to effectively convert concepts into different methods

Success Criteria By the end of the lesson students will be able to:
- Understand the significance of unity in their concepts
- Identify the best ways to utilise Instagram as a promotion method
- Integrate visual hooks into their concept design
- Convert their concepts into a new technological medium

Teaching Persona - Do not assume!

Focus - Slow down when explaining
- Modelling new concepts and processes
- High expectations of respect and good manners

Tech Modelling Students will:

Achievement - Use the information gained to select, justify, and develop an outcome
Objectives - Evaluate this outcomes fitness for purpose against the brief

I will:
- Support students to develop drawing and modelling skills to communicate and explore design ideas
- Support students to critically analyse evaluative practices used within functional modelling
- Establish an environment that supports student innovation and encourages critical analysis of existing outcomes

Strands Covered Technological Practice, Technological Knowledge

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TIMING LEARNING ACTIVITIES JUSTIFICATION

2 mins Greet and welcome students Establish routine.

- Sit in the theme groups Remain in new seating plan.
- Log on
- Read LOs, todays lesson structure and SCs on Google
Classroom

3 mins Recap It is important to check for understanding and to

- Method Conversion - Facebook Cover Photo
- Difference between create and convert
- What were we finding difficult with yesterdays task?
refresh what students have learnt and how they
can apply that into this lesson. I need to find out
what they found difficult in the last lesson and
so I can assist them in this lesson and adapt my
lesson if need be.

20 mins Discussion: Unity After going around last lesson, I found a

- From the last lesson I noticed that many of you were
struggling to have elements on your poster work together and
create unity
- Define unity. What is unity? How can we achieve this?
- Elements such as size, shape, line, proximity etc are
used to create a unified outcome.
- Model how to achieve unity on prepared docs on board
35 mins Unity Activity on Docs
- On Google Classroom I have prepared two docs with icons
relating to a theme
- Create unity in each of these and explain at the bottom
- RULES: Only allowed to change SIZE and POSITION
common issue in the students concepts where
they were trying to make different elements
work to create something unique but were not
achieving unity. I think they might be struggling
with this idea so I have designed this activity to
scaffold how to achieve unity. I have used
simple shapes/objects/icons so that they find
the concept easier to understand and be able to
apply to their own work.

ERGONOMIC BREAK

15 mins Padlet: Instagram as a Promotion Method Collaborative learning. The last time I tried this
- We will be using Padlet again today for collaborative learning with this class, they were using it inappropriately
- I am giving you another chance and go at this so lets use this and so I had to stop the class. I am giving them

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 appropriately and not have a repeat of last time
- Sign in to Padlet using your Google Account
- Answer following questions on Padlet:
- What is Instagram? What makes it so special/different?
- Who uses it?
- Why do they use it?
- Discuss limitations of technology
- Constraints of Instagram
- Where do people access it? How small is it?
- How can you use Instagram effectively for your concept
- How do artists and events promote their show on Instagram?
- What is a visual hook? What makes people stop and
look?
- Teasers? Bit by bit? Cropped?
40 min Instagram Frames
- Convert your poster concept into three Instagram posts on the
given template
- These can be posted consecutively over a short period of
time closer to the ball
5 mins End of Lesson
- What did we learn today?
- Take photos of your concepts and sketches
- Complete and hand in assignments due
- Hand all your papers in as you leave
- Thank students for engagement and effort
EXTENSION - Create Snapchat Filters for your theme
- Start brainstorming about Concept 2
a second chance at this as in real life context,
they will need to collaborate and it is important
they are respecting each other. So this time I
am getting them to sign in so they have
ownership of their contribution and not post
anonymously.
Students need to understand how visual hooks
work and their importance in promotion.
Especially for Instagram. What is attracting the
audience and what makes them stop and look
at a post.
This activity will allow the students to practically
see how small an instagram post is and the
limitations of this. They will get to try out 3 posts
at this conceptual stage of sketching and later
on if they choose to do instagram posts for their
final outcomes, they would have a better
understanding of it to allow them to achieve.
Students can see if they have met the learning
outcomes and success criterias for the lesson.
Keeping artefacts for portfolio. Reiterate the
importance of meeting deadlines.
Work set for high ability or those who have
completed all set tasks early.
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