Caterpillar Asia Pacific

Acting for and including:

Caterpillar of Australia Pty Ltd
A.B.N. 97 004 332 469
Caterpillar Asia Pte Ltd
Caterpillar China Limited
Caterpillar India Pte Ltd
Caterpillar SARL, Singapore Branch

7 Tractor Road
Singapore 627968

Telephone: 65- 662 8333

Facsimile: 65-662 8302

November 3, 2004
PA No: 21 / 04 R1 (Australasia)

To: All Dealer Sales Managers

All District Managers and Field
Representatives of Asia Pacific
Marketing

Announcing large C-series hydraulic excavator 345C/CL, 365C/CL, 385C, 385CL, 385C FS

Gentlemen,

Caterpillar Asia Pacific is pleased to announce the new introduction of the Cat Large C-series
HEX Models: 345C/CL, 365CL, 385C/CL and 385C FS for sale into your territory.

The attached NPI Marketing Bulletin has been designed to provide essential sales features and
benefits and product support related information to support your NPI activities.

The electronic version of this announcement letter and bulletin has been made available on Asia
Pacific Net (APD Net https://apd.cat.com).

Please share this information immediately with your respective operational groups. We wish you
every success in introducing the new large C-series HEX to your customers.

Very truly yours,

Manager Manager
Product Australasia Region
Andrew Mason-Jefferies Mark C. Schoeneman
Tel: (65) 6828 7481 Tel: (65) 6828 7540
Fax: (65) 6828 7452 Fax: (65) 6828 7332
NPI Caterpillar Asia Pacific
New Product Introduction Marketing Bulletin

13 October 2004
PA No. 21 / 04 R1
(Australasia)

ANNOUNCING LARGE C-SERIES HYDRAULIC EXCAVATOR

345C/CL, 365CL, 385C, 385CL, 385C FS

C-SERIES LARGE EXCAVATOR NEW PRODUCT FEATURES

ACERT engines meet EU Stage II

The ACERT technology helps to reduce fuel consumption with the Tier II engine
settings.
Caterpillar will use the advantage of the ACERT Technology with Tier II engine
settings for the introduction of the C-Series excavators in APD.
New Cab for Greater Operator Comfort
Fresh C-Series Styling & Appearance.
Grease Lubricated Track (GLT4) for Long Undercarriage Life

Page 2 of 8
ACERT engines meet EU Stage II Emissions Requirements

ACERT stands for Advanced Combustion Emissions Reduction Technology. ACERT provides
clean burning power, and efficiently meets the Tier II.

ACERT starts with the Cat ADAM Electronic Controller. This electronic brain regulates fuel
delivery, airflow, and other vital engine functions. Together with the "Multiple Injection Fuel
Delivery" (which is the key breakthrough for ACERT Technology), ADAM improves the
efficiency during injection and reduces emissions at the source.

The precise timing and the Multiple Injection Fuel Delivery" in addition to the "Advanced
Combustion Control" results in a more complete fuel burn per injection and lower combustion
temperatures. By lowering combustion temperatures to engine components, ACERT technology
provides longer service life and lower Owning and Operating cost.

ACERT is therefore a breakthrough "Advanced Combustion Control System that reduces

emissions levels while maintaining performance and efficiency.

For more information on ACERT, please refer to the video ACERT for Off-Road Application;
media number AERQ0002 on the Corporate Sales Library (industry / engines).

New Cab for Greater Operator Comfort

The C-Series large excavators will be the first excavators with the new generation operator
station to improve operator comfort. Below is a drawing showing some of the new features in
the new cab.

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345C/CL

New Standard Features

C13 ACERT Diesel Engine (12.5L)

Same Horsepower as 345BL Series II

New Cab and Operator Station

Next generation operator station with proved
operator comfort, better visibility, full color
monitor with operator interface in local
language

C-Series Styling
Similar to mid-size C-Series models with bold
new Cat Logo

Increased Lifting Capacity (up to +7%)

Increased System Pressure, Increased Counterweight & New Heavy Lift Mode

Extended Maintenance Intervals

Engine oil & filter (500 hr), Pilot & Drain Filter (1000 hr), and Fuel Filter (500 hr) for lower
maintenance costs

New linkage with increased bucket pin diameter

To handle increased lifting forces

Grease Lubricated Track (GLT4)

Increases internal pin and bushing life

Increased Cooling Capacity

New standard radiator and oil cooler design provides cooling to 50oC ambient temperature.

New Optional Features

Auto-Cleaning Cooling System

Auto-reversing radiator fan periodically ejects debris from radiator screen

Extreme Service (345C/CL size) Undercarriage

Robust durability, increased stability, and high drawbar pull

Availability

Production of the 345CL is scheduled to begin at Akashi, Japan in Nov 2004, with first ship in
Dec 2005

Product Identification Number

Arrangement 345C Fixed Gauge 345CL Fixed Gauge 345CL Variable Gauge
Serial No Prefix BWY TBA WDE

Page 4 of 8
365CL

New Standard Features

C15 ACERT Diesel Engine (15.2L)

Same Horsepower as 365BL Series II

New Cab and Operator Station

Next generation operator station with proved
operator comfort, better visibility, full color
monitor with operator interface in local
language

C-Series Styling
Similar to mid-size C-Series models with bold new Cat Logo

Increased Lifting Capacity (up to +5%)

Increased Counterweight for added stability

Grease Lubricated Track (GLT4)

Increases internal pin and bushing life

Increased Cooling Capacity

New standard radiator and oil cooler design provides cooling to 48oC ambient temperature

New walk-over step and hand rail behind cab

Easier access from the cab to the maintenance locations and engine compartment

New Optional Features

Auto-Cleaning Cooling System (auto-reversing radiator fan)

Not available at first production for 365CL

Extreme Service (365CL size) Undercarriage

Robust durability, increased stability, and high drawbar pull

Availability
Production of the 365CL is scheduled to begin at Gosselies in December 2004, with first ship in
January 2004

Product Identification Number

Arrangement 365CL Variable Gauge
Long Undercarriage ELC

Page 5 of 8
385C / CL AND 385C FS (FRONT SHOVEL)

New Standard Features

C18 ACERT Diesel Engine (18.1L)

Same Horsepower as 385B

New Cab and Operator Station

Next generation operator station with proved
operator comfort, better visibility, full color monitor
with operator interface in local language

C-Series Styling
Similar to mid-size C-Series models with bold
new Cat Logo

Grease Lubricated Track (GLT4)

Increases internal pin and bushing life

New Optional Features

Auto-Cleaning Cooling System (auto-reversing radiator fan)

Auto-reversing radiator fan periodically ejects debris from radiator screen

Availability
Production of the 385C/CL and 385C FS is scheduled to begin at Gosselies in December 2004,
with first ship in January 2005.

Product Identification Number

Arrangement 385C 385CL 385C FS
Serial No Prefix JCM SBE MMA

Page 6 of 8
Fuel Consumption Comparison between C-series vs B-series

B-series (Tier II) C- APD (ACERT Tier II)

100 100 100
100

99

98 97.5

% 97 96.6
96
96

95

94
345 365 385

Performance Summary

345C 365C 385C

Design Emission Tier2 Tier2 Tier2
Concept
Cab and Monitor New Med.HE-Cab New Med.HE-Cab New Med.HE-Cab
Performance Operating Weight 0% +2% 0%
Engine Net Power 0% 0% 0%
Productivity 0% +4% (*2) 0%
Bucket Capacity 0% +7% (*2) 0%
Fuel Consumption - 4% (+2% T3, *1) -2.5% (+2% T3,*1) - 3.3% (+2% T3,*1)
Working Envelop No Change No Change No Change
+7% +5%
Lifting Capacity 0%
(for Hyd.Limit) (for Stability.Limit)
Digging Force +2% 0% 0%
Travel Speed 0% 0% 0%
Drawbar Pull 0% 0% 0%
Swing Speed 0% 0% 0%
Swing Torque 0% 0% 0%
Tail Swing Radius +120 mm +100mm No Change

*1 : Depend on ACERT Technology *2 : HEDC Design bucket

Page 7 of 8
Product Support Literature

Parts Books, Service Manuals, Operation and Maintenance Manuals, and updated SIS
references will be available at first shipment.

Sales Training and Promotional Materials

The specalogs are planned for publication prior to first shipment of the Large C-Series
Hydraulic Excavator models. The media number and availability dates of the electronic versions
are as follows:

Specalogs Media Number Availability Date

1. 345C / CL AEHQ 5622 Nov 2004
2. 365CL AEHQ 5624 Nov 2004
3. 385C / CL AEHQ 5626 Nov 2004
4. 385C FS AEHQ 5627 Nov 2004

Pricing

List prices will increase by 6% (4% for ACERT and 2% for NPI Increase) for all the large C-
series HEX. The price list is available on APDNet. (https://apd.cat.com). Price factors will be
communicated separately.

Ordering Guide / Availability

Large C-series HEX will be distributed under normal allocation guidelines with first ex-factory
shipments scheduled to begin from December 2004 for 345C/CL and 365CL, 385C/CL &
385C FS in January 2005.

Additional Information
For additional information, please contact:

Name Position, Location Contact Number

Geoff Perich Machine Manager (Singapore ) +65 6662 8468
John Edwards Machine Manager (Melbourne) +613 9953 9214
Grant Allen Service Engineering Manager (Singapore) +65 6828 7468
Joshua Lim NPI Sales Support Analyst (Singapore) +65 6828 7467
Fred Seow Product Specialist (Singapore) +65 6828 7495
Ryan Hawson Product Specialist (Melbourne) +613 9953 9210
William Lee Product Specialist (GCN) + 85 228480 403
KS Low Service Engineer (Singapore) +65 6828 7373
Paul Wong Business Planning & Pricing (Singapore) +65 828 7432
Jim Dres Melbourne Distribution Centre (Melbourne) +613 9953 9415
CS Cheong Asia Distribution Centre ADC (Singapore) +65 8200 603

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