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Dec 2016
Indians use their phones throughout the
day and monitor various activities.
It is evident that smartphone usage has
disrupted many common daily activities,
and this is here to stay. With e-commerce
and mobile commerce on the rise,
consumers are becoming extremely data
hungry.
SANTOSH ANOO
Sr. Director - Deloitte Touche
For most smartphone owners in India,
checking their phones is one of the
first and last things they do in a day
Every 2 out of 5 owners check their phones
within 15 mins of waking up
More than half check within 5 minutes.
This ritual is repeated at the end of the day
51~100
TIMES / DAY
17%
During mornings, IM and social networks,
are the first ones to check on phones.
followed by emails and SMS
IM & VoIP took over Voice & SMS
Rate of using voice calls and SMS however dropped
+20% over the last few years, while IM & VoIP
penetration grew by +10% & +22%
Mobile Video
- the growing national pastime
Smartphone is the new TV
Disclaimer: This document is a compilation of syndicated industry research reports available from various organizations worldwide. The author of this deck
opined some of these trends could be capitalized upon in India, by first understanding the trends, and then exploring possibilities of applying them in the
Indian context. For more information, contact: shantanu@hsadindia.com; shantanu.seng@gmail.com