BUSINESS MODEL CANVAS

USING THE CANVAS FOR

APPLIED INNOVATION
Alex Cowan

2015 COWAN+
ABOUT ME

Entrepreneur (5x)
Intrapreneur (1x)

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

ABOUT ME

alexandercowan.com
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
THE VENTURE DESIGN PROCESS
How did the customer CUSTOMER Was the implemented
/user react? DISCOVERY & story relevant to the
EXPERIMENTS proposition?
?

E
M

WH
W

AT
S HO
PRODUCT &

IF
PROMOTION

?
VALUE
Did the PROPOSITIONS &
USER STORIES implementation ASSUMPTIONS
& PROTOTYPES deliver on
the story?

E?
AL
PIVOT?

SC
Do we understand
this person? What ?
AT
makes them tick? WH
Is the problem
PROBLEM relevant? Is the
PERSONAS WHO? SCENARIOS & proposition better
ALTERNATIVES
vs alternatives?

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

THE BUSINESS MODEL CANVAS
(Key (Key (Value (Customer (Customer
Partners) Activities) Propositions) Relationships) Segments)

(Key (Channels)
Resources)

(Cost Structure) (Revenue Streams)

The templates here are made available on the same CC license terms as the original canvas. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

PROGRESS: THE NEW-FASHIONED WAY
MVP Product-Market Scale
Fit (?)

Source: adapted from Four Steps to the Epiphany 2015 COWAN+

PROGRESS: THE NEW-FASHIONED WAY
MVP Product-Market Scale
Fit (?)

Thinking through what you want the business to be for a better idea of
what you dont know.
Then use that to focus your discovery.

Source: adapted from Four Steps to the Epiphany 2015 COWAN+

PROGRESS: THE NEW-FASHIONED WAY
MVP Product-Market Scale
Fit (?)

Focal point for managing your assumptions- which are open? closed?
what are their inter-relationships?

Source: adapted from Four Steps to the Epiphany 2015 COWAN+

PROGRESS: THE NEW-FASHIONED WAY
MVP Product-Market Scale
Fit (?)

Focal point for organizing incremental growth

hacking experiments.
+
Tool for strategic engagement with customers

Source: adapted from Four Steps to the Epiphany 2015 COWAN+

PROGRESS: THE NEW-FASHIONED WAY
MVP Product-Market Scale
Fit (?)

Strategy management tool and jumping off point for new

intrapreneurial ventures and business model innovation.

Source: adapted from Four Steps to the Epiphany 2015 COWAN+

THE CANVAS: 3 PARTS
Partner_1 Activity_1 Proposition_1 Relationship_1 Persona_1
Partner_2 Activity_2 Proposition_2 Relationship_2 Persona_2
Partner_3 Activity_3 Proposition_3 Relationship_3 Persona_3

Resource_1 Channel_1
Resource_2 Channel_2
Resource_3 Channel_3

Cost_1 Revenue_1
Cost_2 Revenue_2
Cost_3 Revenue_3

The templates here are made available on the same CC license terms as the original canvas. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Oering
Customers
Infrastructure 2015 COWAN+
INITIAL FOCUS: PRODUCT/MARKET FIT

Who are the buyers, users (Key (Key

Activities)
(Value (Customer
Propositions) Relationships)
(Customer
Segments)
Partners)
and why do they buy?
(Key (Channels)
Resources)

(Cost Structure) (Revenue Streams)

The templates here are made available on the same CC license terms as the original canvas. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

2015 COWAN+
CUSTOMERS & PROPOSITIONS
Why do they buy? Who are they?
Value Customer
Propositions Segments

Broad Selection Do-It-Yourselfers

Competitive Prices Casual Shoppers
Convenience Contractors

Example: Home Depot

2015 COWAN+
INITIAL FOCUS: PRODUCT/MARKET FIT
Partner_1 Activity_1 Proposition_1 Relationship_1 Segment_1
Partner_2 Activity_2 Proposition_2 Relationship_2 Segment_2
Partner_3 Activity_3 Proposition_3 Relationship_3 Segment_3

Resource_1 Channel_1
Resource_2 Channel_2
Resource_3 Channel_3

Cost_1 Revenue_1
Cost_2 Revenue_2
Cost_3 Revenue_3

The templates here are made available on the same CC license terms as the original canvas. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

THE INDEPENDENT VARIABLE

Value Customer
Propositions Segments

(Key (Key (Value (Customer (Customer

Partners) Activities) Propositions) Relationships) Segments)

(Key (Channels)
Resources)

(Cost Structure) (Revenue Streams)

The templates here are made available on the same CC license terms as the original canvas. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

CUSTOMER SEGMENTS VS. PERSONAS
remotsuC
Customer
stnemgeS
Segments

Personas

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

THE PRACTICE OF DESIGN THINKING- FOUNDATIONS

Empathy Creativity
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
THE PRACTICE OF DESIGN THINKING- FOUNDATIONS

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

THE PRACTICE OF DESIGN THINKING- FOUNDATIONS
1 Entry

2 Urinate as they go

3 Edges preferred

4 Speedy

5 PB > cheese

Empathy
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
THE PRACTICE OF DESIGN THINKING- FOUNDATIONS
Check & Repair 1

UV Validation 2

Relevant Placement 3

A Better Mouse Trap 4

Powered by Better Bait 5

Creativity
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
DESIGN THINKING: EMPATHY & PERSONAS

ALEX COWAN
alexandercowan.com
bit.ly/2persona @cowanSF

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

DESIGN THINKING: EMPATHY & PERSONAS

ALEX COWAN
alexandercowan.com
bit.ly/2persona @cowanSF

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

PERSONA: BAD
Women
Age 28-45
Has kids
Socialize with other moms
Online with Facebook
86% said theyd like to be more
organized
70% said theyd use an application
that organizes them

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

PERSONA: BAD
This is a huge population- Women
not exact
Age 28-45 Bullet points are almost never
Has kids vivid or detailed

Socialize with other moms

Online with Facebook
86% said theyd like to be more
These responses are fake actionable- organized
survey responses like this are
unreliable 70% said theyd use an application
that organizes them
Stock photo- not real
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
PERSONA: BETTER

Mary the Mom

Mary is a mom by choice. She had a successful career in
accounting, but welcomed the opportunity to be a stay at home
mom. She loves it. But its not like having kids purged her
creative, social instincts. She wants to connect, she wants to
learn, she wants to interact. Being a mom is a job and she wants
to do it well. That means corresponding with other moms on
child education and keeping track of what works. She posts to
Facebook at least twice a week and responds to other moms
items more often than that.
She has a few blogs and publications she reads regularly

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

PERSONA: BETTER
the use of a first name helps w/
vividness (a little)
these full sentences look like a good
start towards something vivid and
detailed
this is a real photo of a relevant
person taken with an iPhone in the
real world
ALEX COWAN | alexandercowan.com | @cowanSF
Mary the Mom
Mary is a mom by choice. She had a successful career in
accounting, but welcomed the opportunity to be a stay at home
mom. She loves it. But its not like having kids purged her
creative, social instincts. She wants to connect, she wants to
learn, she wants to interact. Being a mom is a job and she wants
to do it well. That means corresponding with other moms on
child education and keeping track of what works. She posts to
Facebook at least twice a week and responds to other moms
items more often than that.
She has a few blogs and publications she reads regularly
2015 COWAN+
OUR CAST

Bob the Baby Boomer

2015 COWAN+
WAKE UP!

2015 COWAN+
WAKE UP!

2015 COWAN+
TO THE OFFICE

2015 COWAN+
AT THE OFFICE

2015 COWAN+
WORK/PLAY

2015 COWAN+
FITNESS

2015 COWAN+
LEISURE

2015 COWAN+
DINNER AT HOME

2015 COWAN+
ABOUT BOB THE BABY BOOMER
Whats his favorite kind of music?
Where did he buy his last pair of shoes?
What movie did he last see?
How does he prepare his taxes?
Whats his favorite magazine?

ALEX COWAN
alexandercowan.com
@cowanSF

2015 COWAN+
PERSONAS

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

PERSONAS & PROBLEM SCENARIOS

PROBLEM SCENARIO
X

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

PERSONAS & PROBLEM SCENARIOS

PROBLEM SCENARIO
What job(s) are you doing for the X
customer?
What existing need or behavior
are you fulfilling?

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

PERSONAS & PROBLEM SCENARIOS

PROBLEM SCENARIO
X
ALTERNATIVE(S)
?

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

PERSONAS & PROBLEM SCENARIOS

PROBLEM SCENARIO
X
ALTERNATIVE(S)

If they currently use

?
spreadsheets, watch them use it
and get a copy of it.
If they currently put notes on the family
fridge, ask about it, photograph it.
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
PERSONAS & PROBLEM SCENARIOS

PROBLEM SCENARIO
X
ALTERNATIVE(S)
?

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

PERSONAS & PROBLEM SCENARIOS

PROBLEM SCENARIO
X
ALTERNATIVE(S)
?
YOUR VALUE PROPOSITIONS
!
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
PERSONAS & PROBLEM SCENARIOS

PROBLEM SCENARIO
X
ALTERNATIVE(S)
?
YOUR VALUE PROPOSITIONS
Are they better enough than the !
alternative(s)?
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
CUSTOMERS & PROPOSITIONS

bit.ly/daynthelife

Example:
United
Childrens
Theater
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
RESOURCES: PERSONAS & PROBLEM SCENARIOS

Personas & bit.ly/test-tsfd

Problem Scenarios

Customer Discovery bit.ly/cust-handbook

Do we understand
this person? What ?
AT
makes them tick? WH
PROBLEM
PERSONAS WHO? SCENARIOS &
ALTERNATIVES

2015 COWAN+
CUSTOMER RELATIONSHIPS & CHANNELS

(Key (Key (Value (Customer (Customer

What is the end-to-end Partners) Activities) Propositions) Relationships) Segments)

customer experience?
(Key (Channels)
Resources)

(Cost Structure) (Revenue Streams)

The templates here are made available on the same CC license terms as the original canvas. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

EXERCISE: STORYBOARDING THE CUSTOMER JOURNEY

Attention How do they first find

out that you, your
Interest proposition exist?
Desire How do you break
Action through the noise
floor?
Onboarding
Retention
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
EXERCISE: STORYBOARDING THE CUSTOMER JOURNEY

Attention
Interest What is it that
engages them with
Desire your proposition?
Action How will you
Onboarding connect?
Retention
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
EXERCISE: STORYBOARDING THE CUSTOMER JOURNEY

Attention
Interest
Desire Are you connecting
with an important
Action problem scenario?
Onboarding Is your VP better
Retention enough than the
alternative?
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
EXERCISE: STORYBOARDING THE CUSTOMER JOURNEY
What is absolute
Attention minimum set of
actions required by
Interest the customer to
Desire have you deliver on
Action their problem?
Onboarding
Retention
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
EXERCISE: STORYBOARDING THE CUSTOMER JOURNEY

Attention
Interest How do they
become a regular,
Desire habitual user? How
Action will you know if
Onboarding thats happening?
Retention
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
EXERCISE: STORYBOARDING THE CUSTOMER JOURNEY

Attention
Interest
Desire How do you deepen
their involvement?
Action Investment? How do
Onboarding you get them talking
Retention about it?

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

STORYBOARDING AIDAOR- UNITED CHILDRENS THEATER

I noticed Carlos doesn't Here's that email I'd love to see

do soccer. Maybe he'd from CynthiaOh, Carlos spend more
like to try theater, like this looks great, time with other
my Ricky. easy to try. And it's boys, good boys
affordable. that study and stay
out of trouble.
Oh yeah- can you
send me a link or
something?

ATTENTION INTEREST DESIRE

This looks like the Hi there, To

Action, Onboarding,
right program, I'm Retention Carlos. We're Sub

eligible for aid so so excited to

United Newsletter:
this is what I have you! Let's
ALEX COWAN | alexandercowan.com | @cowanSF Come to our open 2015 COWAN+
pay.Paid. See get started.
house to check out
you Tuesday! the year 2 program!
Bring friends!
 I noticed Carlos doesn't Here's that email I'd love to see
do soccer. Maybe he'd from CynthiaOh, Carlos spend more
like to try theater, like this looks great, time with other
my Ricky. easy to try. And it's boys, good boys
affordable. that study and stay
out of trouble.
Oh yeah- can you
STORYBOARDING AIDAOR- UNITED CHILDRENS THEATER
send me a link or
something?
Attention,ATTENTION
Interest, Desire INTEREST DESIRE

This looks like the Hi there, To

right program, I'm Carlos. We're Sub

eligible for aid so so excited to

United Newsletter:
this is what I have you! Let's
Come to our open
pay.Paid. See get started.
house to check out
you Tuesday! the year 2 program!
Bring friends!

ACTION ONBOARDING RETENTION

Create your own at www.StoryboardThat.com

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

CUSTOMER JOURNEY
How do they interact? Who interacts?
Customer Channels
Relationships

SAMPLES SAMPLES
dedicated personal service (onsite? offsite?) PROMOTION SALES SERVICE
personal service personal direct hand sales direct direct personal
phone support personal indirect hand sales indirect authorized center
web/email based tickets specialty media retail field contractors
web self-help and forums television web community
radio phone web
AdWords + SEO delivery

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

CUSTOMER JOURNEY
How do they interact? Who interacts?
Customer Channels
Relationships

UNITED CHILDRENS THEATER

Personal Service
Direct Personal Service
Online Community

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

CUSTOMER JOURNEY
How do they interact? Who interacts?
Customer Channels
Relationships

UNITED CHILDRENS THEATER

Personal Service PROMOTION SALES SERVICE
Direct Personal Service Parents Auxiliary Company Reps Parents Auxiliary
Online Community Local Schools Facebook

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

RESOURCES: PROPOSITION DESIGN & TESTING (LEAN STARTUP)
CUSTOMER Was the implemented
DISCOVERY & story relevant to the
EXPERIMENTS proposition?

WH
AT
?IF
Lean Startup bit.ly/do-lean
VALUE
PROPOSITIONS &
ASSUMPTIONS

Do we understand
this person? What ?
AT
makes them tick? WH
PROBLEM
PERSONAS WHO? SCENARIOS &
ALTERNATIVES

2015 COWAN+
CUSTOMER JOURNEY

Example:
United
Childrens
Theater
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
REVENUE STREAMS
Dont overcomplicate it.
When a plumber does something, you
pay them.
If a sink garbage disposal lasts twice as
long, youd pay more, right?

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

THE CANVAS: 3 PARTS
Partner_1 Activity_1 Proposition_1 Relationship_1 Persona_1
Partner_2 Activity_2 Proposition_2 Relationship_2 Persona_2
Partner_3 Activity_3 Proposition_3 Relationship_3 Persona_3

Resource_1 Channel_1
Resource_2 Channel_2
Resource_3 Channel_3

Cost_1 Revenue_1
Cost_2 Revenue_2
Cost_3 Revenue_3

The templates here are made available on the same CC license terms as the original canvas. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Oering
Customers
Infrastructure 2015 COWAN+
THE CANVAS: 3 PARTS
Partner_1 Activity_1 Proposition_1 Relationship_1 Persona_1
Partner_2 Activity_2 Proposition_2 Relationship_2 Persona_2
Partner_3 Activity_3 Proposition_3 Relationship_3 Persona_3

Resource_1 Channel_1
Resource_2 Channel_2
Resource_3 Channel_3

Cost_1 Revenue_1
Cost_2 Revenue_2
Cost_3 Revenue_3

The templates here are made available on the same CC license terms as the original canvas. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Oering
Customers
Infrastructure 2015 COWAN+
KEY ACTIVITIES & KEY RESOURCES

(Key (Key (Value (Customer (Customer

Partners) Activities) Propositions) Relationships) Segments)

(Key (Channels)
What activities are Resources)

strategically important?
(Cost Structure) (Revenue Streams)

The templates here are made available on the same CC license terms as the original canvas. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

BUSINESS MODEL TYPES
(Key (Key (Value (Customer (Customer
Partners) Activities) Propositions) Relationships) Segments)

1. INFRASTRUCTURE-DRIVEN
2. CUSTOMER SCOPE-DRIVEN
(Key
Resources)
(Channels)

3. PRODUCT-DRIVEN
(Cost Structure) (Revenue Streams)

The templates here are made available on the same CC license terms as the original canvas. This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://
creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

BUSINESS MODEL TYPES
UTILITIES TELECOM COMMODITIES
PG&E AT&T Archer Daniels
Infrastructure-Driven National Grid France Telecom Dow
Cargill

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

BUSINESS MODEL TYPES
UTILITIES TELECOM COMMODITIES
PG&E AT&T Archer Daniels
Infrastructure-Driven National Grid France Telecom Dow
Cargill

RETAIL BANKING CORP. LAW

Neiman Marcus HSBC Allen & Overy
Scope-Driven Toys R Us Bank of America Jones Day
Harrods

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

BUSINESS MODEL TYPES
UTILITIES TELECOM COMMODITIES
PG&E AT&T Archer Daniels
Infrastructure-Driven National Grid France Telecom Dow
Cargill

RETAIL BANKING CORP. LAW

Neiman Marcus HSBC Allen & Overy
Scope-Driven Toys R Us Bank of America Jones Day
Harrods

PACKAGED GOODS APP. SOFTWARE MEDIA

Nestle Twitter Conde Nast
Product-Driven Unilever Facebook MGM
Pepsico EA

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

BUSINESS MODEL TYPES- IMPLICATIONS

EXAMPLE AREA INFRASTRUCTURE SCOPE- PRODUCT-

-DRIVEN DRIVEN DRIVEN
Sales Process: relatively relatively (ideally Channel
Highly standard or flexible? standardized flexible sells)
Pricing & Packaging: relatively relatively relatively
Highly standardized or customizable? standardized customizable standardized
Customer Support: relatively relatively
relatively systematic
How systematic vs. customized? customized systematic

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+

KEY ACTIVITIES
Which activities are strategic? Which assets are strategic?
Key Key
Activities Resources

?
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
KEY ACTIVITIES
Which activities are strategic? Which assets are strategic?
Key Key
Activities Resources

Curriculum Development
Student Development
School Programming
Volunteer Development
Donor Development
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
KEY RESOURCES
Which activities are strategic? Which assets are strategic?
Key Key
Activities Resources

Curriculum Development
Student Development
School Programming
Volunteer Development
Donor Development
?
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
KEY RESOURCES
Which activities are strategic? Which assets are strategic?
Key Key
Activities Resources

Curriculum Development Track Record

Student Development Facility
School Programming Donor Relationships
Volunteer Development Curriculum
Donor Development Volunteer Base
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
WORKING CANVAS

Example:
United
Childrens
Theater
ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+
WORKING CANVAS

Business Model Canvas bit.ly/nicebmc

ALEX COWAN | alexandercowan.com | @cowanSF 2015 COWAN+