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PORTFOLIO

Cody Weaver
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RESUME TABLE
OF CONTENTS
Cody Weaver
(425) 606 1854
codybweaver@gmail.com

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PACKAGING DESIGN
EXPERIENCE PROFILE
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COMMUNICATIONS DEPARTMENT TA 01/2017 I love what I do. Being creative and LOGOS
BYU-Idaho Communications Department having fun doing so is my life. I have
always been the type of person to work
Assisted communications professors in creative
courses. Main responsibilities included being with my hands and have creative ideas 14
knowledgeable in course materials to assist flowing through my brain. I am a hard ICONS
students to properly learn creative principles of working creative who never gives up on
design and social media marketing. a task and I love pushing myself to new
limits to constantly learn.
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SENIOR GRAPHIC DESIGNER 08/2016 ILLUSTRATION
Soapbox Creative Agency I am a very outdoorsy person. I love to
Daily tasks included creating vector designs and
working hand-in-hand with video department for
After Effects. Was orderly in meeting all deadlines
and efficiently fulfilling all clients needs. Worked
mountain bike, snowboarding, hike, hunt,
and play lacrosse. When I am not doing
something visually creative I like to read,
write, and play guitar.



with Art Director to create company propaganda
and promotional flyers for future employment.
SELF EMPLOYMENT 01/2015
Photo, Design, and Video SKILLS
Promotional photo fashion shoots for small
businesses, wedding videography and Skilled in Adobe Creative Suite
photography, and video work of hobbies. Logos, Compelling public speaker
flyers, and mailers created for client in advertising Superb writer and editor
campaign. Created logo for website creation for Fluent in Spanish

The art of
local musician. Dedicated team player
Strong photography skills
Creative and artistic

communication is
Focused and deadline-driven

storytelling.
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PACKAGING
Design

Walden Farms

This repackaging was a great challenge. My goal for


Walden Farms was to transform the old and loudly
designed product to a simple, healthy, sophisticated
look. Walden Farms is known for having delicious
zero-calorie salad dressings. Being a healthy
substance, this package redesign was about focusing
on the overall look and feel of the company.
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Original Product Sketches

The front of the bottle has 5 different fonts. The flavor is even bigger and Here was my process to achieving the flavors I did. Since I already knew I would
draws more attention than the actual company name. The contrast is off and be doing my illustrations in Photoshop on a Wacom Cintiq, I did my sketches
the labeling around the text is very busy. There is too much going on with the digitally as well. I used a mixture of soft oil brushes, watercolor brushes, and a
lettuce and vegetables. comic ink pen.

Walden Farms is known for being healthy and tasty by keeping their salad All of my final pieces were done with a monochromatic color scheme (with
dressings at zero calories. Their healthy look is too distracting, so I stepped in to the exception of the green leaf for the raspberries). I wanted to keep the
resolve that. illustrations fun and simple.
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A New Look The Good And The Bad

These are the new flavors I created. I wanted to stay away from using plain Its great to see the changes with the new bottle next to the old one. The new
Ranch dressing. I went with flavors that were more different and that had more bottle has a much better shape with a clean, fresh sticker. The new design has
complex fruits or vegetables to design. Each flavored bottle has the same color much more white space and is easier to read; also including an eye-catching
value on the outside border of the sticker to match the color of the illustration. illustration for each flavor.
To finish off the dressings I was able to find gold foiled paper to wrap on top of
the bottle caps to give it a finished look.
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LOGOS
Branding

Ascension

Ascension is a fictitious company that I created. I wanted


this logo to show who I am. Having already branded myself, I
went for something new. I love to mountain bike and anything
nature. Being an outdoorsy person, I felt Ascension was
a great way to show my personality in a logo. I paid close
attention to the triangle symbol to match the letter A in
the word Ascension. The A goes thin-to-thick from left to
right and has some slightly rounded edges. I put the same
attributes in the symbol to match the typography.
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San Sea Productions Changes

This logo was created for a video/photography two-man crew. The two were This was a first draft of San Sea Productions. Sometimes you have to just walk
based out of San Diego and Seattle. The goal for this logo was to create a away for a few minutes to see what is wrong with a design. I spent so much time
symbol that unified the two areas. focusing on the palm/needle that I was not noticing the typography. After a
while I realized I needed to make a change from the all-caps.
After lots of brainstorming, a palm tree and the Space Needle were the two
icons that stood out to me. I then created a fun mash-up of both cities creating a I ditched the Ariel Black font and changed the top (SAN SEA) to be the sans
half palm and tower. serif font and the bottom was changed to add contrast.
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Camera Gear
ICONS Icons

Details Too often I have seen amazing


royalty free photos as shown below
that show off amazing camera gear,
but I have never seen icons.

I created this icon set with


extreme simplicity. Only the most
basic of lines and cut out shapes
were added to portray exactly
what the object was. Simple, yet
recognizable.
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Star Wars
BB8
My BB8 droid was fun making.
There is more detail in this icon,
but again, its just the bare minimum
to make the icon recognizable.

I used the shape-builder tool a lot


with squares and circles to make
this entire icon. For some slight
depth I added two shapes with the
pen tool to make a shadow.

Repeating Elements

These nature and scenery icons are some of my favorites. These icons were
made of Africa, Australia, and Utah. Each icon is constructed the same way.
Every icon is made with a monochromatic color scheme. For each set, the
darkest value is the background square and the moon/sun. The outer ring is
the lightest value for each icon, and all three show their depth of field by using
squares of their same value.

For those reasons, the contrast on these icons are really good. They are super
simple but very easy to get.
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Pineapple Illustrator
ILLUSTRATION Sticker

Design I love integrating multiple programs with


design. This vector was done in Adobe
Illustrator and Photoshop.
This was the first draft I created in
Illustrator. I wanted the outside shape of
the grenade to have really clean lines so I
made it vector based with the pen tool. I
I love pineapples and trying new things. I then added some flat colors to take over to
had a professor who always designed weird Photoshop.
stuff. This was my push to design something
on my own and push bent and straight in
to my designs. I took something normal
(straight) like a pineapple and added the
grenade (bent).

Photoshop Draft

My first draft in Photoshop turned out


well. I was testing out certain brushes and
shading techniques to see what I wanted to
do that would best fit this design

The Final Product

After my color and shading was finished


in Photoshop I took the rasterized image
back in to Illustrator to add the wooden
background and use the pen tool and
shape-builder tool to create the white
sticker background.
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Piece By Piece

Given the visual flow of this


infographic following the
headphone chords; each major
year with a new tech piece was
easy to divide and make its own
section.

I kept this in mind while designing


to make sure separation could be
used for individual social media
posts.

All vectors were done in Adobe


Illustrator using a Wacom Cintiq
and pen, Gaussian blurs, shapes,
and pen tool.

Musicality
Infographic
My initial start with this
infographic was actually quite
difficult. Researching music
I found that no website or
credible source had ever created
a timeline of musical history for
hand-held devices. Because of
that, I took up the challenge by
doing my research and designing
the history.
For more design, photography and to read full blog posts to see my process of
work, please visit my website.

w w w. c o d y w e a v e r d e s i g n . c o m

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